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Compare AdSense and Google Ad Manager 
At a Glance
Market Segments
Small-Business (80.8% of reviews)
Mid-Market (42.4% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
AdSense
Star Rating
(259)4.2 out of 5
Market Segments
Small-Business (80.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AdSenseGoogle Ad Manager
Star Rating
(233)4.2 out of 5
Market Segments
Mid-Market (42.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google Ad ManagerAdSense vs Google Ad Manager
When assessing the two solutions, reviewers found AdSense easier to use, set up, and administer. Reviewers also preferred doing business with AdSense overall.
- Reviewers felt that AdSense meets the needs of their business better than Google Ad Manager.
- When comparing quality of ongoing product support, reviewers felt that AdSense is the preferred option.
- When assessing product direction, AdSense and Google Ad Manager received similar ratings from our reviewers.
Pricing
Entry-Level Pricing
AdSense
No pricing availableGoogle Ad Manager
No pricing availableFree Trial
AdSense
No trial information availableGoogle Ad Manager
No trial information availableRatings
Meets Requirements
8.7
189
8.6
208
Ease of Use
8.4
191
7.8
205
Ease of Setup
8.2
78
7.6
104
Ease of Admin
8.4
66
7.9
96
Quality of Support
7.4
179
7.0
190
Has the product been a good partner in doing business?
8.8
66
7.8
94
Product Direction (% positive)
7.6
185
7.6
203
Features by Category
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.0
7
Not enough data
9.0
8
Targeting & Personalization - Publisher Ad Server
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
8.8
7
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.9
6
Monetization & Reporting - Publisher Ad Server
Not enough data
9.2
6
6.2
7
9.2
6
Not enough data
8.3
6
Not enough data
9.3
7
Agentic AI - Publisher Ad Server
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
7.5
6
Not enough data
8.1
6
Not enough data
8.6
6
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
8.2
53
SSP
Not enough data
8.2
54
Not enough data
8.6
50
Not enough data
8.1
46
Not enough data
7.7
50
Not enough data
8.2
47
Categories
Categories
Shared Categories
AdSense and Google Ad Manager are categorized as Publisher Ad Server
Unique Categories
AdSense has no unique categories
Google Ad Manager is categorized as Supply Side Platform (SSP) and App Monetization Platforms
Reviews
Reviewers' Company Size
AdSense
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Ad Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.3%
Information Technology and Services
8.4%
Entertainment
8.4%
Computer & Network Security
7.5%
Internet
5.4%
Other
59.0%
Marketing and Advertising
40.5%
Publishing
6.6%
Internet
6.2%
Newspapers
4.4%
Broadcast Media
4.4%
Other
37.9%
Discussions
What is AdSense used for?
3 Comments
AP
Google AdSense is the one of the best advertising program that allows website owners to earn money by displaying ads on their websites. It's like renting out...Read more
Why some of countries we get low cpc?
1 Comment
SK
Due to the different currency values of various countriesRead more
Is Google Ad Manager An SSP?
2 Comments
NS
Yes, Google Ad Manager is a complete platform that can act as an ad server as well as an SSP.Read more
What is Google Ad Manager used for?
1 Comment
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenueRead more
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