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Compare AdSense and Google Ad Manager 
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At a Glance
Market Segments
Small-Business (80.4% of reviews)
Mid-Market (42.6% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
AdSense
Star Rating
(256)4.2 out of 5
Market Segments
Small-Business (80.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AdSenseGoogle Ad Manager
Star Rating
(231)4.2 out of 5
Market Segments
Mid-Market (42.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google Ad ManagerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Ad Manager excels in its SSP functionality, particularly with features like impression targeting, which received a score of 8.5, allowing for more precise ad placements compared to AdSense.
- Reviewers mention that AdSense is easier to set up, scoring 8.2 in ease of setup, making it a more user-friendly option for small businesses looking to get started quickly.
- G2 users highlight that Google Ad Manager offers better ad unit availability with a score of 8.1, which is crucial for mid-market businesses that require diverse ad formats to optimize revenue.
- Users on G2 indicate that AdSense has a higher overall satisfaction in being a good business partner, with a score of 8.8, suggesting that it may provide a more supportive experience for smaller advertisers.
- Reviewers say that while both platforms have similar star ratings, Google Ad Manager's quality of support is slightly lower at 7.0, indicating that users may find more responsive assistance with AdSense, which scored 7.3.
- Users report that Google Ad Manager's product direction is perceived positively at 7.5, but AdSense edges out with a score of 7.7, suggesting that users feel more confident in the future developments of AdSense.
Pricing
Entry-Level Pricing
AdSense
No pricing availableGoogle Ad Manager
No pricing availableFree Trial
AdSense
No trial information availableGoogle Ad Manager
No trial information availableRatings
Meets Requirements
8.7
186
8.6
207
Ease of Use
8.4
187
7.8
204
Ease of Setup
8.3
74
7.6
103
Ease of Admin
8.3
65
7.9
96
Quality of Support
7.3
176
7.0
189
Has the product been a good partner in doing business?
8.8
65
7.8
94
Product Direction (% positive)
7.6
183
7.6
202
Features by Category
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.0
7
Not enough data
9.0
8
Targeting & Personalization - Publisher Ad Server
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
8.8
7
Not enough data
9.0
7
Not enough data
8.9
6
Not enough data
8.9
6
Monetization & Reporting - Publisher Ad Server
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
8.3
6
Not enough data
9.2
6
Agentic AI - Publisher Ad Server
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
8.1
6
Not enough data
8.3
5
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
8.2
53
SSP
Not enough data
8.2
54
Not enough data
8.6
50
Not enough data
8.1
46
Not enough data
7.7
50
Not enough data
8.2
47
Categories
Categories
Shared Categories
AdSense and Google Ad Manager are categorized as Publisher Ad Server
Unique Categories
AdSense has no unique categories
Google Ad Manager is categorized as Supply Side Platform (SSP) and App Monetization Platforms
Reviews
Reviewers' Company Size
AdSense
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Ad Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
10.6%
Entertainment
8.5%
Information Technology and Services
7.7%
Computer & Network Security
7.7%
Internet
5.5%
Other
60.0%
Marketing and Advertising
40.7%
Publishing
6.6%
Internet
6.2%
Newspapers
4.4%
Broadcast Media
4.4%
Other
37.6%
Discussions
What is AdSense used for?
3 Comments
AP
Google AdSense is the one of the best advertising program that allows website owners to earn money by displaying ads on their websites. It's like renting out...Read more
Why some of countries we get low cpc?
1 Comment
SK
Due to the different currency values of various countriesRead more
Is Google Ad Manager An SSP?
2 Comments
NS
Yes, Google Ad Manager is a complete platform that can act as an ad server as well as an SSP.Read more
What is Google Ad Manager used for?
1 Comment
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenueRead more
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