Compare AdSense and Google Ad Manager 
Featured Products
At a Glance
Market Segments
Small-Business (80.8% of reviews)
Mid-Market (41.7% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
AdSense
Star Rating
(260)4.2 out of 5
Market Segments
Small-Business (80.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AdSenseGoogle Ad Manager
Star Rating
(236)4.2 out of 5
Market Segments
Mid-Market (41.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google Ad ManagerAdSense vs Google Ad Manager
When assessing the two solutions, reviewers found AdSense easier to use, set up, and administer. Reviewers also preferred doing business with AdSense overall.
- Reviewers felt that AdSense meets the needs of their business better than Google Ad Manager.
- When comparing quality of ongoing product support, reviewers felt that AdSense is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Ad Manager over AdSense.
Pricing
Entry-Level Pricing
AdSense
No pricing availableGoogle Ad Manager
No pricing availableFree Trial
AdSense
No trial information availableGoogle Ad Manager
No trial information availableRatings
Meets Requirements
8.7
190
8.6
211
Ease of Use
8.4
192
7.8
209
Ease of Setup
8.2
79
7.6
108
Ease of Admin
8.4
66
7.9
97
Quality of Support
7.4
180
7.0
193
Has the product been a good partner in doing business?
8.8
66
7.9
95
Product Direction (% positive)
7.6
186
7.7
205
Features by Category
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
8.3
7
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.0
7
Not enough data
9.0
8
Targeting & Personalization - Publisher Ad Server
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
8.8
7
Not enough data
9.3
9
Not enough data
8.9
6
Not enough data
8.9
6
Monetization & Reporting - Publisher Ad Server
Not enough data
9.2
6
6.7
8
9.2
6
Not enough data
8.3
6
Not enough data
9.5
10
Agentic AI - Publisher Ad Server
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
7.5
6
Not enough data
8.1
6
Not enough data
8.6
6
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
8.2
53
SSP
Not enough data
8.2
54
Not enough data
8.6
50
Not enough data
8.1
46
Not enough data
7.7
50
Not enough data
8.2
47
Categories
Categories
Shared Categories
AdSense and Google Ad Manager are categorized as Publisher Ad Server
Unique Categories
AdSense has no unique categories
Google Ad Manager is categorized as Supply Side Platform (SSP) and App Monetization Platforms
Reviews
Reviewers' Company Size
AdSense
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Ad Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.3%
Information Technology and Services
8.3%
Entertainment
8.3%
Computer & Network Security
7.5%
Internet
5.4%
Other
59.2%
Marketing and Advertising
40.7%
Publishing
6.5%
Internet
6.1%
Broadcast Media
4.3%
Newspapers
4.3%
Other
38.1%
Discussions
What is AdSense used for?
3 Comments
HA
Google AdSense is an online advertising program developed by Google that allows website owners and content creators to monetize their online content. AdSense...Read more
Who uses Google AdSense?
1 Comment
PM
Publishers who wants to monetise their websites with display adsRead more
What is Google Ad Manager used for?
1 Comment
AD
It is best way to monetize client ads on different platform also benifit for ADX to sell direct ads and get more revenueRead more
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