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Compare AdSense and Equativ 
At a Glance
Market Segments
Small-Business (80.8% of reviews)
Small-Business (54.5% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
AdSense
Star Rating
(259)4.2 out of 5
Market Segments
Small-Business (80.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about AdSenseEquativ
Star Rating
(12)4.0 out of 5
Market Segments
Small-Business (54.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about EquativAdSense vs Equativ
- Reviewers felt that Equativ meets the needs of their business better than AdSense.
- When comparing quality of ongoing product support, reviewers felt that AdSense is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Equativ over AdSense.
Pricing
Entry-Level Pricing
AdSense
No pricing availableEquativ
No pricing availableFree Trial
AdSense
No trial information availableEquativ
No trial information availableRatings
Meets Requirements
8.7
189
9.1
11
Ease of Use
8.4
191
8.2
11
Ease of Setup
8.2
78
Not enough data
Ease of Admin
8.4
66
Not enough data
Quality of Support
7.4
179
7.3
11
Has the product been a good partner in doing business?
8.8
66
Not enough data
Product Direction (% positive)
7.6
185
8.9
11
Features by Category
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
6.2
7
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
Not enough data
SSP
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdSense and Equativ are categorized as Publisher Ad Server
Unique Categories
AdSense has no unique categories
Equativ is categorized as Supply Side Platform (SSP) and App Monetization Platforms
Reviews
Reviewers' Company Size
AdSense
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Equativ
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.3%
Information Technology and Services
8.4%
Entertainment
8.4%
Computer & Network Security
7.5%
Internet
5.4%
Other
59.0%
Marketing and Advertising
27.3%
Publishing
18.2%
Legal Services
9.1%
Internet
9.1%
Hospital & Health Care
9.1%
Other
27.3%
Discussions
What is AdSense used for?
3 Comments
AP
Google AdSense is the one of the best advertising program that allows website owners to earn money by displaying ads on their websites. It's like renting out...Read more
Why some of countries we get low cpc?
1 Comment
SK
Due to the different currency values of various countriesRead more
Equativ has no discussions with answers
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