Compare AdRoll and Yahoo AdTech DSP 
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Small-Business (43.1% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(729)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansYahoo AdTech DSP
Star Rating
(180)3.6 out of 5
Market Segments
Small-Business (43.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Yahoo AdTech DSPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in user satisfaction, boasting a significantly higher overall score compared to Yahoo AdTech DSP. Users appreciate the platform's intuitive dashboard that simplifies audience creation and performance tracking, making it easier to optimize campaigns.
- Users say that AdRoll's retargeting capabilities are a standout feature, allowing businesses to effectively re-engage with previous prospects. This functionality is highlighted as a key driver for conversions, showcasing AdRoll's strength in cross-channel marketing.
- According to verified reviews, Yahoo AdTech DSP offers a unified platform experience that combines premium inventory and advanced targeting. Users value this integration, which enhances their ability to track performance and manage campaigns efficiently.
- Reviewers mention that while Yahoo AdTech DSP has a solid support team that is prompt and informative, AdRoll's support quality is slightly higher, contributing to a more favorable user experience overall.
- G2 reviewers highlight that AdRoll's ease of setup and administration is a significant advantage, with many users noting the quick onboarding process. In contrast, some users of Yahoo AdTech DSP have reported challenges with setup, which can impact initial campaign launches.
- Users appreciate the advanced audience targeting features of Yahoo AdTech DSP, but they also note that AdRoll's reporting capabilities provide clearer insights into ad performance, helping users make better decisions for future campaigns.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Yahoo AdTech DSP
No pricing availableFree Trial
AdRoll
Free Trial is available
Yahoo AdTech DSP
No trial information availableRatings
Meets Requirements
8.2
607
7.5
156
Ease of Use
8.3
612
7.4
156
Ease of Setup
8.2
396
7.2
79
Ease of Admin
8.1
343
7.1
75
Quality of Support
8.0
577
7.9
154
Has the product been a good partner in doing business?
8.1
342
7.6
79
Product Direction (% positive)
7.2
597
5.9
152
Features by Category
Channel Functionality
8.3
407
8.4
29
Platform Interoperability
7.6
81
Not enough data
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
441
8.0
41
|
Verified
7.6
429
7.6
41
|
Verified
8.1
435
8.2
36
|
Verified
7.0
374
6.2
38
|
Verified
7.7
368
6.6
35
|
Verified
7.9
358
7.7
33
|
Verified
7.7
314
7.6
31
|
Verified
7.7
360
7.4
34
|
Verified
8.1
401
8.1
44
|
Verified
7.5
379
6.9
30
|
Verified
7.5
333
7.8
37
|
Verified
7.7
212
7.0
11
|
Verified
7.8
210
6.4
12
|
Verified
Targeting
7.9
411
7.9
38
|
Verified
8.7
439
8.1
38
|
Verified
8.0
372
8.3
38
|
Verified
7.7
339
7.4
28
|
Verified
Platform
7.7
286
7.4
28
|
Verified
7.2
335
6.7
39
|
Verified
8.1
368
7.6
37
|
Verified
8.1
404
8.0
42
|
Verified
7.8
314
7.6
34
|
Verified
7.5
326
6.8
36
|
Verified
7.5
321
7.2
30
|
Verified
7.8
267
7.9
30
|
Verified
7.6
333
6.9
33
|
Verified
Retargeting
8.2
165
Not enough data
8.3
200
Not enough data
8.1
187
Not enough data
8.2
213
Not enough data
8.3
193
Not enough data
8.3
201
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.7
25
Not enough data
7.2
25
Not enough data
7.7
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
7.4
17
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
441
8.0
41
|
Verified
7.6
429
7.6
41
|
Verified
8.1
435
8.2
36
|
Verified
7.0
374
6.2
38
|
Verified
7.7
368
6.6
35
|
Verified
7.9
358
7.7
33
|
Verified
7.7
314
7.6
31
|
Verified
7.7
360
7.4
34
|
Verified
8.1
401
8.1
44
|
Verified
7.5
379
6.9
30
|
Verified
7.5
333
7.8
37
|
Verified
7.7
212
7.0
11
|
Verified
7.8
210
6.4
12
|
Verified
Targeting
7.9
411
7.9
38
|
Verified
8.7
439
8.1
38
|
Verified
8.0
372
8.3
38
|
Verified
7.7
339
7.4
28
|
Verified
Mobile
7.8
169
8.1
13
7.7
212
7.0
11
|
Verified
7.8
210
6.4
12
|
Verified
Platform
7.7
286
7.4
28
|
Verified
7.2
335
6.7
39
|
Verified
8.1
368
7.6
37
|
Verified
8.1
404
8.0
42
|
Verified
7.8
314
7.6
34
|
Verified
7.5
326
6.8
36
|
Verified
7.5
321
7.2
30
|
Verified
7.8
267
7.9
30
|
Verified
7.6
333
6.9
33
|
Verified
Platform Interoperability
6.7
12
Not enough data
Video Functionality
8.0
15
8.2
19
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
441
8.0
41
|
Verified
7.6
429
7.6
41
|
Verified
8.1
435
8.2
36
|
Verified
7.0
374
6.2
38
|
Verified
7.7
368
6.6
35
|
Verified
7.9
358
7.7
33
|
Verified
7.7
314
7.6
31
|
Verified
7.7
360
7.4
34
|
Verified
8.1
401
8.1
44
|
Verified
7.5
379
6.9
30
|
Verified
7.5
333
7.8
37
|
Verified
7.7
212
7.0
11
|
Verified
7.8
210
6.4
12
|
Verified
Targeting
7.9
411
7.9
38
|
Verified
8.7
439
8.1
38
|
Verified
8.0
372
8.3
38
|
Verified
7.7
339
7.4
28
|
Verified
Platform
7.7
286
7.4
28
|
Verified
7.2
335
6.7
39
|
Verified
8.1
368
7.6
37
|
Verified
8.1
404
8.0
42
|
Verified
7.8
314
7.6
34
|
Verified
7.5
326
6.8
36
|
Verified
7.5
321
7.2
30
|
Verified
7.8
267
7.9
30
|
Verified
7.6
333
6.9
33
|
Verified
Platform Interoperability
7.9(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.5(won by default)
6
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Not enough data
Campaign Management
8.0(tied score)
441
8.0(tied score)
41
|
Verified
7.6(tied score)
429
7.6(tied score)
41
|
Verified
8.1
435
8.2(won by 0.1)
36
|
Verified
7.0(won by 0.8)
374
6.2
38
|
Verified
7.7(won by 1.1)
368
6.6
35
|
Verified
7.9(won by 0.2)
358
7.7
33
|
Verified
7.7(won by 0.1)
314
7.6
31
|
Verified
7.7(won by 0.3)
360
7.4
34
|
Verified
8.1(tied score)
401
8.1(tied score)
44
|
Verified
7.5(won by 0.6)
379
6.9
30
|
Verified
7.5
333
7.8(won by 0.3)
37
|
Verified
7.7(won by 0.7)
212
7.0
11
|
Verified
7.8(won by 1.4)
210
6.4
12
|
Verified
Targeting
7.9(tied score)
411
7.9(tied score)
38
|
Verified
8.7(won by 0.6)
439
8.1
38
|
Verified
8.0
372
8.3(won by 0.3)
38
|
Verified
7.7(won by 0.3)
339
7.4
28
|
Verified
Platform
7.7(won by 0.3)
286
7.4
28
|
Verified
7.2(won by 0.5)
335
6.7
39
|
Verified
8.1(won by 0.5)
368
7.6
37
|
Verified
8.1(won by 0.1)
404
8.0
42
|
Verified
7.8(won by 0.2)
314
7.6
34
|
Verified
7.5(won by 0.7)
326
6.8
36
|
Verified
7.5(won by 0.3)
321
7.2
30
|
Verified
7.8
267
7.9(won by 0.1)
30
|
Verified
7.6(won by 0.7)
333
6.9
33
|
Verified
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
441
8.0
41
|
Verified
7.6
429
7.6
41
|
Verified
8.1
435
8.2
36
|
Verified
7.0
374
6.2
38
|
Verified
7.7
368
6.6
35
|
Verified
7.9
358
7.7
33
|
Verified
7.7
314
7.6
31
|
Verified
7.7
360
7.4
34
|
Verified
8.1
401
8.1
44
|
Verified
7.5
379
6.9
30
|
Verified
7.5
333
7.8
37
|
Verified
7.7
212
7.0
11
|
Verified
7.8
210
6.4
12
|
Verified
Targeting
7.9
411
7.9
38
|
Verified
8.7
439
8.1
38
|
Verified
8.0
372
8.3
38
|
Verified
7.7
339
7.4
28
|
Verified
Demand Side Platforms
8.3
5
7.2
12
|
Verified
8.3
5
6.5
8
|
Verified
8.3
5
7.3
8
|
Verified
Platform
7.7
286
7.4
28
|
Verified
7.2
335
6.7
39
|
Verified
8.1
368
7.6
37
|
Verified
8.1
404
8.0
42
|
Verified
7.8
314
7.6
34
|
Verified
7.5
326
6.8
36
|
Verified
7.5
321
7.2
30
|
Verified
7.8
267
7.9
30
|
Verified
7.6
333
6.9
33
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Yahoo AdTech DSP are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, and Social Media Advertising
Yahoo AdTech DSP has no unique categories
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yahoo AdTech DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.2%
Other
52.8%
Marketing and Advertising
45.7%
Internet
6.9%
Retail
3.5%
Construction
2.3%
Management Consulting
2.3%
Other
39.3%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
Yahoo AdTech DSP has no discussions with answers
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