Compare AdRoll and Viant Technology 
Featured Products
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Mid-Market (40.2% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(729)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansViant Technology
Star Rating
(297)4.1 out of 5
Market Segments
Mid-Market (40.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Viant TechnologySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in cross-channel marketing, allowing users to effectively launch and track ads across various platforms like Facebook and Google. This capability is particularly praised for enhancing retargeting efforts, making it easier for businesses to re-engage with previous prospects.
- Users say that AdRoll's dashboard is intuitive and user-friendly, with many highlighting how easy it is to create audiences and access performance reports. This simplicity helps users make informed decisions to improve their campaigns.
- According to verified reviews, Viant Technology shines in its ease of implementation, with users appreciating the straightforward setup process. Reviewers mention that it’s easy to determine their position within the campaign hierarchy, which aids in managing complex campaigns.
- Reviewers mention that while Viant Technology offers a solid campaign summary with key performance indicators, it lacks the extensive cross-channel capabilities that AdRoll provides, which can limit its effectiveness for businesses looking to engage across multiple platforms.
- Users report that AdRoll has a higher overall satisfaction score, reflecting its ability to meet user needs effectively. Features like remarketing display ads and detailed performance analytics are frequently highlighted as significant advantages.
- G2 reviewers note that while Viant Technology has a slightly higher star rating, the overall user experience and recent feedback for AdRoll indicate a more robust and reliable platform, especially for small businesses looking for comprehensive advertising solutions.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Viant Technology
No pricing availableFree Trial
AdRoll
Free Trial is available
Viant Technology
No trial information availableRatings
Meets Requirements
8.2
607
8.1
249
Ease of Use
8.3
612
7.9
253
Ease of Setup
8.2
396
8.0
146
Ease of Admin
8.1
343
8.1
129
Quality of Support
8.0
577
9.0
243
Has the product been a good partner in doing business?
8.1
342
9.0
137
Product Direction (% positive)
7.2
597
8.3
243
Features by Category
Channel Functionality
8.3
407
8.3
160
Platform Interoperability
7.6
81
7.5
86
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
441
8.1
149
7.6
429
7.9
149
8.1
435
8.1
147
7.0
374
7.5
138
7.7
368
7.5
130
7.9
358
8.3
144
7.7
314
8.1
138
7.7
360
8.3
145
8.1
401
8.1
146
7.5
379
7.7
131
7.5
333
7.5
118
7.7
212
7.6
139
7.8
210
7.4
131
Targeting
7.9
411
8.5
150
8.7
439
8.2
137
8.0
372
8.4
145
7.7
339
8.1
136
Platform
7.7
286
7.4
117
7.2
335
7.8
138
8.1
368
8.2
141
8.1
404
8.0
144
7.8
314
8.0
124
7.5
326
7.6
129
7.5
321
7.8
129
7.8
267
7.5
104
7.6
333
7.3
122
Retargeting
8.2
165
Not enough data
8.3
200
Not enough data
8.1
187
Not enough data
8.2
213
Not enough data
8.3
193
Not enough data
8.3
201
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.7
25
Not enough data
7.2
25
Not enough data
7.7
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
7.3
53
Mobile Functionality
8.0
204
8.3
101
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
441
8.1
149
7.6
429
7.9
149
8.1
435
8.1
147
7.0
374
7.5
138
7.7
368
7.5
130
7.9
358
8.3
144
7.7
314
8.1
138
7.7
360
8.3
145
8.1
401
8.1
146
7.5
379
7.7
131
7.5
333
7.5
118
7.7
212
7.6
139
7.8
210
7.4
131
Targeting
7.9
411
8.5
150
8.7
439
8.2
137
8.0
372
8.4
145
7.7
339
8.1
136
Mobile
7.8
169
7.9
89
7.7
212
7.6
139
7.8
210
7.4
131
Platform
7.7
286
7.4
117
7.2
335
7.8
138
8.1
368
8.2
141
8.1
404
8.0
144
7.8
314
8.0
124
7.5
326
7.6
129
7.5
321
7.8
129
7.8
267
7.5
104
7.6
333
7.3
122
Platform Interoperability
6.7
12
7.4
73
Video Functionality
8.0
15
8.4
132
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
441
8.1
149
7.6
429
7.9
149
8.1
435
8.1
147
7.0
374
7.5
138
7.7
368
7.5
130
7.9
358
8.3
144
7.7
314
8.1
138
7.7
360
8.3
145
8.1
401
8.1
146
7.5
379
7.7
131
7.5
333
7.5
118
7.7
212
7.6
139
7.8
210
7.4
131
Targeting
7.9
411
8.5
150
8.7
439
8.2
137
8.0
372
8.4
145
7.7
339
8.1
136
Platform
7.7
286
7.4
117
7.2
335
7.8
138
8.1
368
8.2
141
8.1
404
8.0
144
7.8
314
8.0
124
7.5
326
7.6
129
7.5
321
7.8
129
7.8
267
7.5
104
7.6
333
7.3
122
Platform Interoperability
7.9(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.5(won by default)
6
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Not enough data
Campaign Management
8.0
441
8.1(won by 0.1)
149
7.6
429
7.9(won by 0.3)
149
8.1(tied score)
435
8.1(tied score)
147
7.0
374
7.5(won by 0.5)
138
7.7(won by 0.2)
368
7.5
130
7.9
358
8.3(won by 0.4)
144
7.7
314
8.1(won by 0.4)
138
7.7
360
8.3(won by 0.6)
145
8.1(tied score)
401
8.1(tied score)
146
7.5
379
7.7(won by 0.2)
131
7.5(tied score)
333
7.5(tied score)
118
7.7(won by 0.1)
212
7.6
139
7.8(won by 0.4)
210
7.4
131
Targeting
7.9
411
8.5(won by 0.6)
150
8.7(won by 0.5)
439
8.2
137
8.0
372
8.4(won by 0.4)
145
7.7
339
8.1(won by 0.4)
136
Platform
7.7(won by 0.3)
286
7.4
117
7.2
335
7.8(won by 0.6)
138
8.1
368
8.2(won by 0.1)
141
8.1(won by 0.1)
404
8.0
144
7.8
314
8.0(won by 0.2)
124
7.5
326
7.6(won by 0.1)
129
7.5
321
7.8(won by 0.3)
129
7.8(won by 0.3)
267
7.5
104
7.6(won by 0.3)
333
7.3
122
Demand Side Platforms
7.7
5
8.4
140
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
441
8.1
149
7.6
429
7.9
149
8.1
435
8.1
147
7.0
374
7.5
138
7.7
368
7.5
130
7.9
358
8.3
144
7.7
314
8.1
138
7.7
360
8.3
145
8.1
401
8.1
146
7.5
379
7.7
131
7.5
333
7.5
118
7.7
212
7.6
139
7.8
210
7.4
131
Targeting
7.9
411
8.5
150
8.7
439
8.2
137
8.0
372
8.4
145
7.7
339
8.1
136
Demand Side Platforms
8.3
5
7.7
156
8.3
5
7.3
160
8.3
5
8.1
164
Platform
7.7
286
7.4
117
7.2
335
7.8
138
8.1
368
8.2
141
8.1
404
8.0
144
7.8
314
8.0
124
7.5
326
7.6
129
7.5
321
7.8
129
7.8
267
7.5
104
7.6
333
7.3
122
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
8.6
18
9.1
9
8.6
18
8.7
9
8.2
18
8.9
9
8.2
19
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
8.4
19
8.3
9
8.3
18
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Viant Technology are categorized as Connected TV (CTV) Advertising Platforms, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Viant Technology has no unique categories
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Viant Technology
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.2%
Other
52.8%
Marketing and Advertising
61.8%
Online Media
4.1%
Consumer Goods
3.0%
Leisure, Travel & Tourism
2.7%
Automotive
2.4%
Other
26.0%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
Viant Technology has no more discussions with answers
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