Compare AdRoll and Realize 
At a Glance
Market Segments
Small-Business (56.2% of reviews)
Small-Business (56.7% of reviews)
Entry-Level Pricing
Pay As You Go
Pay As You Go
AdRoll
Star Rating
(773)4.1 out of 5
Market Segments
Small-Business (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansRealize
Star Rating
(30)2.9 out of 5
Market Segments
Small-Business (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Learn more about RealizeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in retargeting capabilities, with users highlighting its effectiveness in re-engaging previous prospects. One user mentioned, "AdRoll makes retargeting easy," which significantly boosts conversion rates for businesses.
- Users say that AdRoll's dashboard is user-friendly, making it simple to create audiences and track ad performance. Reviewers appreciate how the reports clearly show ad effectiveness, allowing for informed decision-making and campaign improvements.
- According to verified reviews, Taboola offers a unique approach to lead generation, with users noting its ability to capture more leads effectively. However, some users feel that it lacks the depth of features found in AdRoll, particularly in retargeting.
- Reviewers mention that AdRoll provides a quick implementation process, with an intuitive onboarding experience that helps users get started without hassle. This contrasts with Taboola, where some users have expressed challenges in setup and configuration.
- G2 reviewers highlight that AdRoll's quality of support is significantly higher than Taboola's, with users rating it positively for responsiveness and helpfulness. In contrast, Taboola users have reported less satisfaction with support, indicating a potential area for improvement.
- Users note that while Taboola's AI-generated headlines make ad creation easier, the overall user experience is not as robust as AdRoll's. Many users find AdRoll's features more comprehensive, particularly in cross-channel marketing, which enhances their advertising strategies.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Realize
Realize Pricing
Pay As You Go
Realize stands out by offering a performance-linked model where advertisers pay for actual engagement, ensuring every dollar is focused on delivering true value.
Campaigns are billed on CPC basis or CPM basis for programmatic/Select targeting.
- Sign Up to Realize
Free Trial
AdRoll
Free Trial is available
Realize
No trial information availableRatings
Meets Requirements
8.2
630
6.2
25
Ease of Use
8.3
635
6.7
23
Ease of Setup
8.3
418
6.0
8
Ease of Admin
8.1
343
6.4
7
Quality of Support
8.0
598
5.8
22
Has the product been a good partner in doing business?
8.1
342
7.4
7
Product Direction (% positive)
7.3
617
6.3
22
Features by Category
Channel Functionality
8.3
418
Not enough data
Platform Interoperability
7.5
82
Not enough data
Agentic AI - Display Advertising
6.9
26
Not enough data
6.9
24
Not enough data
7.4
24
Not enough data
7.3
24
Not enough data
7.5
25
Not enough data
7.2
24
Not enough data
Campaign Management
8.0
448
Not enough data
7.6
432
Not enough data
8.1
440
Not enough data
7.0
375
Not enough data
7.7
370
Not enough data
7.9
359
Not enough data
7.7
315
Not enough data
7.6
364
Not enough data
8.1
403
Not enough data
7.5
381
Not enough data
7.5
334
Not enough data
7.7
213
Not enough data
7.8
211
Not enough data
Targeting
7.9
418
Not enough data
8.7
454
Not enough data
8.0
374
Not enough data
7.7
340
Not enough data
Platform
7.7
295
Not enough data
7.2
341
Not enough data
8.1
371
Not enough data
8.1
412
Not enough data
7.8
315
Not enough data
7.4
331
Not enough data
7.5
322
Not enough data
7.8
269
Not enough data
7.6
334
Not enough data
Retargeting
8.2
167
Not enough data
8.3
201
Not enough data
8.0
188
Not enough data
8.2
215
Not enough data
8.2
195
Not enough data
8.3
202
Not enough data
8.2
178
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.1
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
448
Not enough data
7.6
432
Not enough data
8.1
440
Not enough data
7.0
375
Not enough data
7.7
370
Not enough data
7.9
359
Not enough data
7.7
315
Not enough data
7.6
364
Not enough data
8.1
403
Not enough data
7.5
381
Not enough data
7.5
334
Not enough data
7.7
213
Not enough data
7.8
211
Not enough data
Targeting
7.9
418
Not enough data
8.7
454
Not enough data
8.0
374
Not enough data
7.7
340
Not enough data
Mobile
7.8
169
Not enough data
7.7
213
Not enough data
7.8
211
Not enough data
Platform
7.7
295
Not enough data
7.2
341
Not enough data
8.1
371
Not enough data
8.1
412
Not enough data
7.8
315
Not enough data
7.4
331
Not enough data
7.5
322
Not enough data
7.8
269
Not enough data
7.6
334
Not enough data
Platform Interoperability
6.4
13
Not enough data
Video Functionality
8.1
16
Not enough data
Agentic AI - Video Advertising
5.6
6
Not enough data
5.6
6
Not enough data
5.8
6
Not enough data
5.8
6
Not enough data
5.8
6
Not enough data
5.6
6
Not enough data
Campaign Management
8.0
448
Not enough data
7.6
432
Not enough data
8.1
440
Not enough data
7.0
375
Not enough data
7.7
370
Not enough data
7.9
359
Not enough data
7.7
315
Not enough data
7.6
364
Not enough data
8.1
403
Not enough data
7.5
381
Not enough data
7.5
334
Not enough data
7.7
213
Not enough data
7.8
211
Not enough data
Targeting
7.9
418
Not enough data
8.7
454
Not enough data
8.0
374
Not enough data
7.7
340
Not enough data
Platform
7.7
295
Not enough data
7.2
341
Not enough data
8.1
371
Not enough data
8.1
412
Not enough data
7.8
315
Not enough data
7.4
331
Not enough data
7.5
322
Not enough data
7.8
269
Not enough data
7.6
334
Not enough data
Platform Interoperability
7.9(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.9(won by default)
7
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Not enough data
Campaign Management
8.0(won by default)
448
Not enough data
7.6(won by default)
432
Not enough data
8.1(won by default)
440
Not enough data
7.0(won by default)
375
Not enough data
7.7(won by default)
370
Not enough data
7.9(won by default)
359
Not enough data
7.7(won by default)
315
Not enough data
7.6(won by default)
364
Not enough data
8.1(won by default)
403
Not enough data
7.5(won by default)
381
Not enough data
7.5(won by default)
334
Not enough data
7.7(won by default)
213
Not enough data
7.8(won by default)
211
Not enough data
Targeting
7.9(won by default)
418
Not enough data
8.7(won by default)
454
Not enough data
8.0(won by default)
374
Not enough data
7.7(won by default)
340
Not enough data
Platform
7.7(won by default)
295
Not enough data
7.2(won by default)
341
Not enough data
8.1(won by default)
371
Not enough data
8.1(won by default)
412
Not enough data
7.8(won by default)
315
Not enough data
7.4(won by default)
331
Not enough data
7.5(won by default)
322
Not enough data
7.8(won by default)
269
Not enough data
7.6(won by default)
334
Not enough data
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
448
Not enough data
7.6
432
Not enough data
8.1
440
Not enough data
7.0
375
Not enough data
7.7
370
Not enough data
7.9
359
Not enough data
7.7
315
Not enough data
7.6
364
Not enough data
8.1
403
Not enough data
7.5
381
Not enough data
7.5
334
Not enough data
7.7
213
Not enough data
7.8
211
Not enough data
Targeting
7.9
418
Not enough data
8.7
454
Not enough data
8.0
374
Not enough data
7.7
340
Not enough data
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
295
Not enough data
7.2
341
Not enough data
8.1
371
Not enough data
8.1
412
Not enough data
7.8
315
Not enough data
7.4
331
Not enough data
7.5
322
Not enough data
7.8
269
Not enough data
7.6
334
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Campaign Management - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Realize are categorized as Retargeting, Native Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Attribution, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, and Social Media Advertising
Realize is categorized as Ad Networks
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Realize
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.4%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.1%
Other
53.1%
Marketing and Advertising
43.3%
Financial Services
10.0%
Consulting
3.3%
Staffing and Recruiting
3.3%
Sports
3.3%
Other
36.7%
Alternatives
Discussions
What is AdRoll used for?
1 Comment
FB
For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet.Read more
What is AdRoll used for?
1 Comment
KB
retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll.Read more
Is Taboola a good advertising platform?
1 Comment
CP
Absolutely not. They send fake traffic and charge a lot of money for doing so.
If you want to waste money, choose TaboolaRead more
How is Taboola different from Google ads?
1 Comment
CP
The traffic is expensive and it is bots - my personal experience.
Oh, and try getting a refund from them. In my opinion, SCAMRead more
What is Taboola good for?
1 Comment
AB
Right now it's good for generating traffic and brand awareness.Read more
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