# AdRoll vs Realize Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AdRoll excels in user satisfaction, with a significantly higher overall rating compared to Realize. Users appreciate the platform's intuitive features, such as the ease of setting up retargeting campaigns and the clear reporting across multiple channels.
- **Users say** that AdRoll provides a more supportive experience, with many highlighting the assistance from the account management team. This support is noted to be instrumental in helping businesses reach potential clients effectively, enhancing brand awareness through targeted advertising.
- **Reviewers mention** that AdRoll's platform allows for easy access to recommended display sizes, making it convenient for users to share this information with clients or creative teams. In contrast, Realize users have noted some limitations in the platform's flexibility and ease of use.
- **According to verified reviews** , AdRoll's implementation process is praised for its quick setup, which is a significant advantage for small businesses looking to get started with advertising. Realize, however, has received feedback indicating that users face challenges during the setup phase, which can hinder their initial experience.
- **Users highlight** that AdRoll's reporting capabilities are robust, providing detailed insights that help in making informed decisions. In comparison, while Realize offers precise data on KPIs, some users feel that the overall user experience could be improved to match the clarity and depth found in AdRoll's reporting.
- **Reviewers note** that AdRoll's product direction and ongoing support contribute to a positive long-term partnership, with many users feeling confident in the platform's evolution. Realize, while having some positive feedback, has not yet established the same level of trust and satisfaction among its users.



| | AdRoll | Realize | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 3.0 out of 5 | 
| **Total Reviews** | 776 | 32 | 
| **Largest Market Segment** | Small-Business (56.0% of reviews) | Small-Business (56.3% of reviews) | 
| **Entry Level Price** | Pay As You Go | Pay As You Go | 

---
## Top Pros & Cons

### AdRoll

Pros:
- Ease of Use (108 reviews)
- Ad Management (67 reviews)

Cons:
- Limited Features (25 reviews)
- Campaign Management (22 reviews)

### Realize

Pros:
- Advertising (1 reviews)
- Affordable (1 reviews)

Cons:
- Bug Issues (1 reviews)
- Data Inaccuracy (1 reviews)

---
## Ratings Comparison
| Rating | AdRoll | Realize | 
|---|---|---|
  | **Meets Requirements** | 8.2 (631 reviews) | 6.3 (26 reviews) | 
  | **Ease of Use** | 8.3 (636 reviews) | 6.9 (25 reviews) | 
  | **Ease of Setup** | 8.3 (419 reviews) | 6.5 (10 reviews) | 
  | **Ease of Admin** | 8.1 (343 reviews) | 6.4 (7 reviews) | 
  | **Quality of Support** | 8.0 (599 reviews) | 5.9 (23 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (342 reviews) | 7.4 (7 reviews) | 
  | **Product Direction (% positive)** | 7.3 (618 reviews) | 6.6 (24 reviews) | 

---
## Pricing

### AdRoll

#### Entry-Level Pricing

Plan: Ads

Price: Pay As You Go

Description: Pay-as-you-go advertising. Managed services with qualifying spend.

Key Features:
- Full-funnel, multi-channel advertising

[Browse all 3 editions](https://www.g2.com/products/adroll/pricing)

#### Free Trial

Yes

### Realize

#### Entry-Level Pricing

Plan: Realize Pricing

Price: Pay As You Go

Description: Realize stands out by offering a performance-linked model where advertisers pay for actual engagement, ensuring every dollar is focused on delivering true value. 

Campaigns are billed on CPC basis or CPM basis for programmatic/Select targeting.

Key Features:
- Sign Up to Realize

[Learn more about Realize](https://www.g2.com/products/taboola-realize/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 523 |
| **Realize** | N/A | N/A |

#### Channel Functionality

| Feature | AdRoll | Realize | 
|---|---|---|
| **Display Functionality** | 8.3 (419 reviews) | Not enough data | 

#### Platform Interoperability

| Feature | AdRoll | Realize | 
|---|---|---|
| **Close Ecosystem API** | 7.5 (82 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | AdRoll | Realize | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (25 reviews) | Not enough data | 
| **Decision Making** | 7.2 (24 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Realize | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | Not enough data | 
| **Campaign Optimization** | 7.6 (433 reviews) | Not enough data | 
| **Reach** | 8.1 (440 reviews) | Not enough data | 
| **Bulk Editing** | 7.0 (375 reviews) | Not enough data | 
| **Batch Uploading** | 7.7 (371 reviews) | Not enough data | 
| **Brand Safety** | 7.9 (359 reviews) | Not enough data | 
| **Fraud Protection** | 7.7 (315 reviews) | Not enough data | 
| **Frequency Capping** | 7.6 (364 reviews) | Not enough data | 
| **Budget Pacing** | 8.1 (403 reviews) | Not enough data | 
| **Creative Optimization** | 7.5 (381 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll | Realize | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | Not enough data | 
| **Retargeting** | 8.7 (455 reviews) | Not enough data | 
| **Geo-Targeting** | 8.0 (375 reviews) | Not enough data | 
| **Contextual Targeting** | 7.7 (340 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll | Realize | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | Not enough data | 
| **Custom Reports** | 7.2 (342 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | Not enough data | 
| **Performance and Reliability** | 8.1 (412 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.8 (315 reviews) | Not enough data | 
| **Customization** | 7.4 (331 reviews) | Not enough data | 
| **Workflow Capability** | 7.5 (322 reviews) | Not enough data | 
| **Internationalization** | 7.8 (269 reviews) | Not enough data | 
| **Notifications** | 7.6 (334 reviews) | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.8/10 | 246 |
| **Realize** | N/A | N/A |

#### Retargeting

| Feature | AdRoll | Realize | 
|---|---|---|
| **A/B Testing** | 8.2 (167 reviews) | Not enough data | 
| **Audience Segmentation** | 8.3 (201 reviews) | Not enough data | 
| **Behavioral Targeting** | 8.0 (188 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.2 (215 reviews) | Not enough data | 
| **Geo Targeting** | 8.2 (195 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 8.3 (202 reviews) | Not enough data | 
| **Personalization** | 8.2 (178 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | AdRoll | Realize | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (25 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (26 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (26 reviews) | Not enough data | 
| **Decision Making** | 7.6 (26 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.0/10 | 42 |
| **Realize** | N/A | N/A |

#### Attribution Modeling

| Feature | AdRoll | Realize | 
|---|---|---|
| **Single-Touch Attribution** | 8.3 (32 reviews) ✓ Verified | Not enough data | 
| **Multi-Touch Attribution** | 8.4 (34 reviews) ✓ Verified | Not enough data | 
| **Algorithmic Attribution** | 8.3 (34 reviews) ✓ Verified | Not enough data | 
| **Cross-Device Attribution** | 8.5 (34 reviews) ✓ Verified | Not enough data | 
| **Offline Attribution** | 7.1 (28 reviews) ✓ Verified | Not enough data | 
| **Custom Attribution** | 8.3 (29 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Attribution

| Feature | AdRoll | Realize | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | AdRoll | Realize | 
|---|---|---|
| **B2B Attribution** | 8.8 (27 reviews) ✓ Verified | Not enough data | 
| **B2C Attribution** | 8.5 (32 reviews) ✓ Verified | Not enough data | 
| **Marketing Channels** | 8.2 (35 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 7.7 (31 reviews) ✓ Verified | Not enough data | 

#### Reporting

| Feature | AdRoll | Realize | 
|---|---|---|
| **Dashboards** | 8.3 (37 reviews) ✓ Verified | Not enough data | 
| **Data Visualizations** | 8.4 (37 reviews) ✓ Verified | Not enough data | 
| **Custom Reporting** | 8.0 (33 reviews) ✓ Verified | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 518 |
| **Realize** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll | Realize | 
|---|---|---|
| **Close Ecosystem API** | 7.5 (34 reviews) | Not enough data | 

#### Mobile Functionality

| Feature | AdRoll | Realize | 
|---|---|---|
| **Mobile Functionality** | 8.0 (204 reviews) | Not enough data | 

#### Agentic AI - Mobile Advertising

| Feature | AdRoll | Realize | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (10 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (10 reviews) | Not enough data | 
| **Decision Making** | 7.2 (10 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Realize | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | Not enough data | 
| **Campaign Optimization** | 7.6 (433 reviews) | Not enough data | 
| **Reach** | 8.1 (440 reviews) | Not enough data | 
| **Bulk Editing** | 7.0 (375 reviews) | Not enough data | 
| **Batch Uploading** | 7.7 (371 reviews) | Not enough data | 
| **Brand Safety** | 7.9 (359 reviews) | Not enough data | 
| **Fraud Protection** | 7.7 (315 reviews) | Not enough data | 
| **Frequency Capping** | 7.6 (364 reviews) | Not enough data | 
| **Budget Pacing** | 8.1 (403 reviews) | Not enough data | 
| **Creative Optimization** | 7.5 (381 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll | Realize | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | Not enough data | 
| **Retargeting** | 8.7 (455 reviews) | Not enough data | 
| **Geo-Targeting** | 8.0 (375 reviews) | Not enough data | 
| **Contextual Targeting** | 7.7 (340 reviews) | Not enough data | 

#### Mobile

| Feature | AdRoll | Realize | 
|---|---|---|
| **Mobile Tracking** | 7.8 (169 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll | Realize | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | Not enough data | 
| **Custom Reports** | 7.2 (342 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | Not enough data | 
| **Performance and Reliability** | 8.1 (412 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.8 (315 reviews) | Not enough data | 
| **Customization** | 7.4 (331 reviews) | Not enough data | 
| **Workflow Capability** | 7.5 (322 reviews) | Not enough data | 
| **Internationalization** | 7.8 (269 reviews) | Not enough data | 
| **Notifications** | 7.6 (334 reviews) | Not enough data | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.5/10 | 515 |
| **Realize** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll | Realize | 
|---|---|---|
| **Close Ecosystem API** | 6.4 (13 reviews) | Not enough data | 

#### Video Functionality

| Feature | AdRoll | Realize | 
|---|---|---|
| **Video Functionality** | 8.1 (16 reviews) | Not enough data | 

#### Agentic AI - Video Advertising

| Feature | AdRoll | Realize | 
|---|---|---|
| **Autonomous Task Execution** | 5.6 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 5.6 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 5.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (6 reviews) | Not enough data | 
| **Decision Making** | 5.6 (6 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Realize | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | Not enough data | 
| **Campaign Optimization** | 7.6 (433 reviews) | Not enough data | 
| **Reach** | 8.1 (440 reviews) | Not enough data | 
| **Bulk Editing** | 7.0 (375 reviews) | Not enough data | 
| **Batch Uploading** | 7.7 (371 reviews) | Not enough data | 
| **Brand Safety** | 7.9 (359 reviews) | Not enough data | 
| **Fraud Protection** | 7.7 (315 reviews) | Not enough data | 
| **Frequency Capping** | 7.6 (364 reviews) | Not enough data | 
| **Budget Pacing** | 8.1 (403 reviews) | Not enough data | 
| **Creative Optimization** | 7.5 (381 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll | Realize | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | Not enough data | 
| **Retargeting** | 8.7 (455 reviews) | Not enough data | 
| **Geo-Targeting** | 8.0 (375 reviews) | Not enough data | 
| **Contextual Targeting** | 7.7 (340 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll | Realize | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | Not enough data | 
| **Custom Reports** | 7.2 (342 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | Not enough data | 
| **Performance and Reliability** | 8.1 (412 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.8 (315 reviews) | Not enough data | 
| **Customization** | 7.4 (331 reviews) | Not enough data | 
| **Workflow Capability** | 7.5 (322 reviews) | Not enough data | 
| **Internationalization** | 7.8 (269 reviews) | Not enough data | 
| **Notifications** | 7.6 (334 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 517 |
| **Realize** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll | Realize | 
|---|---|---|
| **Close Ecosystem API** | 7.9 (34 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | AdRoll | Realize | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (6 reviews) | Not enough data | 
| **Decision Making** | 6.1 (6 reviews) | Not enough data | 

#### Social Functionality

| Feature | AdRoll | Realize | 
|---|---|---|
| **Social Functionality** | 8.1 (222 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Realize | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | Not enough data | 
| **Campaign Optimization** | 7.6 (433 reviews) | Not enough data | 
| **Reach** | 8.1 (440 reviews) | Not enough data | 
| **Bulk Editing** | 7.0 (375 reviews) | Not enough data | 
| **Batch Uploading** | 7.7 (371 reviews) | Not enough data | 
| **Brand Safety** | 7.9 (359 reviews) | Not enough data | 
| **Fraud Protection** | 7.7 (315 reviews) | Not enough data | 
| **Frequency Capping** | 7.6 (364 reviews) | Not enough data | 
| **Budget Pacing** | 8.1 (403 reviews) | Not enough data | 
| **Creative Optimization** | 7.5 (381 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll | Realize | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | Not enough data | 
| **Retargeting** | 8.7 (455 reviews) | Not enough data | 
| **Geo-Targeting** | 8.0 (375 reviews) | Not enough data | 
| **Contextual Targeting** | 7.7 (340 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll | Realize | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | Not enough data | 
| **Custom Reports** | 7.2 (342 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | Not enough data | 
| **Performance and Reliability** | 8.1 (412 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.8 (315 reviews) | Not enough data | 
| **Customization** | 7.4 (331 reviews) | Not enough data | 
| **Workflow Capability** | 7.5 (322 reviews) | Not enough data | 
| **Internationalization** | 7.8 (269 reviews) | Not enough data | 
| **Notifications** | 7.6 (334 reviews) | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.0/10 | 515 |
| **Realize** | N/A | N/A |

#### Demand Side Platforms

| Feature | AdRoll | Realize | 
|---|---|---|
| **Cross Channel Capabilities ** | 7.7 (5 reviews) | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdRoll | Realize | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | 7.7 (5 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Realize | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | Not enough data | 
| **Campaign Optimization** | 7.6 (433 reviews) | Not enough data | 
| **Reach** | 8.1 (440 reviews) | Not enough data | 
| **Bulk Editing** | 7.0 (375 reviews) | Not enough data | 
| **Batch Uploading** | 7.7 (371 reviews) | Not enough data | 
| **Brand Safety** | 7.9 (359 reviews) | Not enough data | 
| **Fraud Protection** | 7.7 (315 reviews) | Not enough data | 
| **Frequency Capping** | 7.6 (364 reviews) | Not enough data | 
| **Budget Pacing** | 8.1 (403 reviews) | Not enough data | 
| **Creative Optimization** | 7.5 (381 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll | Realize | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | Not enough data | 
| **Retargeting** | 8.7 (455 reviews) | Not enough data | 
| **Geo-Targeting** | 8.0 (375 reviews) | Not enough data | 
| **Contextual Targeting** | 7.7 (340 reviews) | Not enough data | 

#### Demand Side Platforms

| Feature | AdRoll | Realize | 
|---|---|---|
| **Machine Learning Optimization** | 8.3 (5 reviews) | Not enough data | 
| **Estimate and Projections** | 8.3 (5 reviews) | Not enough data | 
| **Cross-Device Capabilities** | 8.3 (5 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll | Realize | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | Not enough data | 
| **Custom Reports** | 7.2 (342 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | Not enough data | 
| **Performance and Reliability** | 8.1 (412 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.8 (315 reviews) | Not enough data | 
| **Customization** | 7.4 (331 reviews) | Not enough data | 
| **Workflow Capability** | 7.5 (322 reviews) | Not enough data | 
| **Internationalization** | 7.8 (269 reviews) | Not enough data | 
| **Notifications** | 7.6 (334 reviews) | Not enough data | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.5/10 | 9 |
| **Realize** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | Realize | 
|---|---|---|
| **Personalized Segmentation** | 8.7 (9 reviews) | Not enough data | 
| **Ad Serving ** | 9.1 (9 reviews) | Not enough data | 
| **Streaming Capabilites** | 8.7 (9 reviews) | Not enough data | 
| **Performance Analytics** | 8.9 (9 reviews) | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | Realize | 
|---|---|---|
| **Creative Assets** | 8.5 (9 reviews) | Not enough data | 
| **Campaign Dashboard** | 8.3 (9 reviews) | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | Realize | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 8.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 8.8 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 8.8 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (7 reviews) | Not enough data | 
| **Decision Making** | 7.1 (7 reviews) | Not enough data | 

### Ad Networks

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Realize** | N/A | N/A |

#### Campaign Management - Ad Networks

| Feature | AdRoll | Realize | 
|---|---|---|
| **Video Advertising** | Not enough data | Not enough data | 
| **Ad Inventory Quality** | Not enough data | Not enough data | 
| **Advanced Targeting Options** | Not enough data | Not enough data | 
| **Mobile Ad Support** | Not enough data | Not enough data | 
| **Diverse Ad Formats** | Not enough data | Not enough data | 
| **AI-Driven Optimization** | Not enough data | Not enough data | 
| **Real-Time Bidding (RTB)** | Not enough data | Not enough data | 

#### Reporting & Analytics - Ad Networks

| Feature | AdRoll | Realize | 
|---|---|---|
| **Performance Tracking** | Not enough data | Not enough data | 
| **Fraud Detection & Prevention** | Not enough data | Not enough data | 
| **Budget & Revenue Optimization Insights** | Not enough data | Not enough data | 

#### Agentic AI - Ad Networks

| Feature | AdRoll | Realize | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Realize** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdRoll | Realize | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.2/10 | 11 |
| **Realize** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | AdRoll | Realize | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (10 reviews) | Not enough data | 
| **Decision Making** | 7.3 (10 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Realize** | N/A | N/A |

#### Marketing Distribution

| Feature | AdRoll | Realize | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdRoll | Realize | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | AdRoll | Realize | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Retargeting Software](https://www.g2.com/categories/retargeting), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to AdRoll (6):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Attribution Software](https://www.g2.com/categories/attribution), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to Realize (1):** [Ad Networks Software](https://www.g2.com/categories/ad-networks)


---
## Reviewer Demographics

### By Company Size

| Segment | AdRoll | Realize | 
|---|---|---|
| **Small-Business** | 56.0% | 56.3% | 
| **Mid-Market** | 35.8% | 31.3% | 
| **Enterprise** | 8.2% | 12.5% | 

### By Industry

#### AdRoll

- **Marketing and Advertising:** 25.4%
- **Computer Software:** 7.4%
- **Retail:** 5.8%
- **Apparel & Fashion:** 4.3%
- **Information Technology and Services:** 4.1%
- **Internet:** 3.6%
- **Financial Services:** 3.5%
- **Health, Wellness and Fitness:** 3.2%
- **Real Estate:** 2.4%
- **Consumer Goods:** 2.0%
- **Other:** 38.3%

#### Realize

- **Marketing and Advertising:** 40.6%
- **Financial Services:** 9.4%
- **Alternative Medicine:** 3.1%
- **Apparel & Fashion:** 3.1%
- **Computer Software:** 3.1%
- **Construction:** 3.1%
- **Consumer Goods:** 3.1%
- **Health, Wellness and Fitness:** 3.1%
- **Legal Services:** 3.1%
- **Leisure, Travel & Tourism:** 3.1%
- **Other:** 25.0%

---
## Alternatives

### Alternatives to AdRoll

- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (176 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)

### Alternatives to Realize

- [Outbrain Direct Response by Teads](https://www.g2.com/products/outbrain-direct-response-by-teads/reviews) — 3.4/5 stars (91 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (870 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5426 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1991 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (409 reviews)

---
## Top Discussions

### AdRoll

- Title: [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) — 1 comment
  > **Top comment:** "For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet."
- Title: [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) — 1 comment
  > **Top comment:** "retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll."
- Title: [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) — 1 comment
  > **Top comment:** "Too much for their bad service."
- Title: [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) — 1 comment
  > **Top comment:** "Paid premium subscriptions and fees from media placements. "
- Title: [How would an expert measure success of our campaigns?](https://www.g2.com/discussions/how-would-an-expert-measure-success-of-our-campaigns) — 1 comment
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."

### Realize

- Title: [Is Taboola a good advertising platform?](https://www.g2.com/discussions/is-taboola-a-good-advertising-platform) — 1 comment
  > **Top comment:** "Absolutely not. They send fake traffic and charge a lot of money for doing so.

If you want to waste money, choose Taboola"
- Title: [How is Taboola different from Google ads?](https://www.g2.com/discussions/how-is-taboola-different-from-google-ads) — 1 comment
  > **Top comment:** "The traffic is expensive and it is bots - my personal experience.

Oh, and try getting a refund from them. In my opinion, SCAM"
- Title: [What is Taboola good for?](https://www.g2.com/discussions/what-is-taboola-good-for) — 1 comment
  > **Top comment:** "Right now it's good for generating traffic and brand awareness."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-vs-taboola-realize)