Link copied to clipboard # AdRoll vs Realize Comparison - What are their main differences? Share [ Export ](/compare/adroll/taboola-realize/export.csv) AdRollRealize[+ Add Product](#) Pricing **AdRoll** Free Trial **Pay As You Go** · Ads **Realize** **Pay As You Go** · Realize Pricing **Pricing Insights** from reviews Time to Implement **AdRoll** 1 month Based on 31 responses **Realize** 1 month Based on 12 responses Return on Investment **AdRoll** 10 months Based on 25 responses **Realize** 9 months1 month sooner Based on 12 responses Perceived Cost **AdRoll** $$$$$ **Realize** $$$$$ Average Discount **AdRoll** 9%3% more **Realize** 6% **Pros & Cons** from reviews **AdRoll** [ Ease of Use (108) ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1692376&qs=pros-and-cons#reviews)[ Ad Management (67) ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693768&qs=pros-and-cons#reviews)[ Limited Features (25) ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693531&qs=pros-and-cons#reviews)[ Campaign Management (22) ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690887&qs=pros-and-cons#reviews) **Realize** [ Advertising (1) ](https://www.g2.com/products/taboola-realize/reviews?filters%5Bsentiment_snippet%5D=2412319&qs=pros-and-cons#reviews)[ Affordable (1) ](https://www.g2.com/products/taboola-realize/reviews?filters%5Bsentiment_snippet%5D=2412344&qs=pros-and-cons#reviews)[ Bug Issues (1) ](https://www.g2.com/products/taboola-realize/reviews?filters%5Bsentiment_snippet%5D=2329277&qs=pros-and-cons#reviews)[ Data Inaccuracy (1) ](https://www.g2.com/products/taboola-realize/reviews?filters%5Bsentiment_snippet%5D=2329248&qs=pros-and-cons#reviews) Integrations **AdRoll** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_114405f4f2fbda83a0d553e1a3beeb2d/agencyanalytics.jpg "Product Avatar Image") AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db434be13c28576de3cfa55b374e850c/dashthis%282%29.png "Product Avatar Image") DashThis ](https://www.g2.com/products/dashthis/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aeae116c52945fdecd7ed16d621cb315/data-studio.png "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f8d56b3efb9b8d309801a2c365c8684a/funnel.png "Product Avatar Image") Funnel ](https://www.g2.com/products/funnel/reviews)[ View all ](https://www.g2.com/products/adroll/integrations) **Realize** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9cc557d277a8386ade97a6eec11c9d52/appsflyer.png "Product Avatar Image") AppsFlyer ](https://www.g2.com/products/appsflyer/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a70c0e0f26ded6f6c6813e514d2fa20/claude.png "Product Avatar Image") Claude ](https://www.g2.com/products/claude/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_76c95c7135a7b40a43032c8698b0780c/clickbank.png "Product Avatar Image") ClickBank ](https://www.g2.com/products/clickbank/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e2fe1a8ad0a66c323f60690b6d3abec8/financeads.png "Product Avatar Image") financeAds ](https://www.g2.com/products/financeads/reviews)[ View all ](https://www.g2.com/products/taboola-realize/integrations) Screenshots **AdRoll** ![AdRoll screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/139842/CROSS-CHANNEL.png) **Realize** ![Realize screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1600638/Budget-and-Bidding.png) **Ratings** from reviews Meets Requirements **AdRoll** 8.2 8.2657 **Realize** 7.2 7.248 Ease of Use **AdRoll** 8.3 8.3662 **Realize** 7.7 7.748 Ease of Setup **AdRoll** 8.3 8.3445 **Realize** 8.1 8.131 Ease of Admin **AdRoll** 8.2 8.2362 **Realize** 7.6 7.622 Quality of Support **AdRoll** 8.0 8.0625 **Realize** 6.9 6.944 Has the product been a good partner in doing business? **AdRoll** 8.2 8.2361 **Realize** 8.2 8.223 Product Direction (% positive) **AdRoll** 7.2 7.2636 **Realize** 7.2 7.246 **Features** ratings from reviews Display Advertising 7.7 546 9.3 25 Mobile Advertising 7.7 541 7.0 25 Attribution 8.0 42 Not enough data Demand Side Platform (DSP) 8.0 538 Not enough data Native Advertising 7.2 11 Not enough data Connected TV (CTV) Advertising Platforms 8.5 14 Not enough data Social Media Advertising 7.7 540 Not enough data Video Advertising 7.5 538 Not enough data Retargeting 7.8 246 Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 56.1% Mid-Market(51-1000 emp.) 35.9% Enterprise(\> 1000 emp.) 8.0% Small-Business(50 or fewer emp.) 56.1% Mid-Market(51-1000 emp.) 35.9% Enterprise(\> 1000 emp.) 8.0% Small-Business(50 or fewer emp.) 58.8% Mid-Market(51-1000 emp.) 32.4% Enterprise(\> 1000 emp.) 8.8% Small-Business(50 or fewer emp.) 58.8% Mid-Market(51-1000 emp.) 32.4% Enterprise(\> 1000 emp.) 8.8% **Reviewers' Industry** [![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")](https://www.g2.com/products/adroll/reviews) AdRoll Marketing and Advertising 25.0% Computer Software 7.6% Retail 5.7% Apparel & Fashion 4.2% Information Technology and Services 4.1% Other 53.5% [![Realize](https://images.g2crowd.com/uploads/product/hd_favicon/2c46a4d5a2e9c098024ac826bf7369cc/taboola-realize.svg "Realize")](https://www.g2.com/products/taboola-realize/reviews) Realize Marketing and Advertising 29.1% Health, Wellness and Fitness 7.3% Financial Services 7.3% Gambling & Casinos 3.6% Insurance 3.6% Other 49.1% FAQs ## AdRoll vs Realize FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between AdRoll vs Realize? AdRoll stands out for higher reviewer satisfaction in support, setup, and overall rating compared to Realize. | [AdRoll](https://www.g2.com/products/adroll/reviews) | [Realize](https://www.g2.com/products/taboola-realize/reviews) | | --- | --- | | 4.1/5 (787 reviews) | 3.7/5 (69 reviews) | | Small-Business | Small-Business | | 8.3 | 8.0 | | 8.0 | 6.8 | | Ease of Use (108 all-time mentions) | Advertising (recent reviews) | ### How do the pricing models of AdRoll and Realize compare? AdRoll is rated higher for price satisfaction, with reviewers citing strong value for budget-conscious buyers, while Realize is praised for cost efficiency and low CPCs. - **AdRoll:** Reviewers highlight AdRoll as budget-friendly and flexible, with many noting its low cost for strong visibility and positive ROI. - **Realize:** Reviewers consistently mention Realize's affordable pricing, lower CPC compared to other platforms, and transparent pricing with no unexpected ad-tech fees. - **Switching reasons:** Buyers mention switching to Realize for lower competition and cost-effective access to premium publisher inventory. ### What are the best alternatives to AdRoll and Realize? The top three alternatives to AdRoll and Realize are Criteo Commerce Growth, Facebook, and StackAdapt. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787 reviews) | Small-Business | Budget-friendly, flexible pricing | Ease of Use (108 all-time mentions) | | [Realize](https://www.g2.com/products/taboola-realize/reviews) | 3.7/5 (69 reviews) | Small-Business | Low CPC, transparent pricing | Advertising (recent reviews) | | [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) | 3.8/5 (242 reviews) | Mid-Market | — | Retargeting capabilities | | [Facebook](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5 (1457 reviews) | Small-Business | — | Audience reach and targeting | | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5 (898 reviews) | Small-Business | — | Ease of use and campaign management | ### Which Cross-Channel Advertising features should I prioritize when comparing AdRoll and Realize? Buyers should prioritize retargeting, ease of use, audience targeting, reporting capabilities, and integrations when comparing AdRoll and Realize. - **Retargeting:** AdRoll is cited in 50+ reviews for strong retargeting, while Realize is praised for remarketing in recent reviews. - **Ease of Use:** AdRoll has 108 all-time mentions for ease of use and an 8.3 score; Realize has 1 recent mention and a 7.6 score. - **Audience Targeting:** AdRoll has 48 all-time mentions for audience targeting; Realize is noted for broad reach and topic-based targeting in recent reviews. - **Reporting Capabilities:** AdRoll has 27 all-time mentions for reporting; Realize is cited for transparent and clear reporting in recent reviews. - **Integrations:** AdRoll is mentioned for integrations with Funnel (33), Google Ads (25), and Shopify (9); Realize is mentioned for Shopify integration in recent reviews. ### What are the pros and cons of AdRoll vs Realize? AdRoll's headline strength is ease of use and retargeting, while Realize is praised for affordable reach and broad publisher access. - **AdRoll strengths:** Ease of use (108 all-time mentions), strong retargeting (50+ mentions), easy setup (56), audience targeting (48), and integrations with major platforms. - **AdRoll trade-offs:** Limited features (25), reporting depth, and optimization controls cited as areas for improvement. - **Realize strengths:** Affordable pricing, broad reach, access to premium publishers, and intuitive setup highlighted in recent reviews. - **Realize trade-offs:** Support quality is variable, reporting and conversion tracking can be less dependable, and some reviewers note a steeper learning curve and limited retargeting options. ### Is AdRoll or Realize better for small businesses? AdRoll is the stronger fit for small businesses, with higher satisfaction among small-business reviewers and a larger small-business segment. - **AdRoll:** Small-Business is the largest segment, with reviewers consistently citing ease of use, setup, and value for small budgets. - **Realize:** Small-Business is also the largest segment, but reviewers note a steeper learning curve and more variable support experiences. ### Which Cross-Channel Advertising platform has better integrations? AdRoll is favored for integrations, with more reviewer-cited integrations and higher mention counts than Realize. - **AdRoll:** Funnel (33 all-time mentions), Google Ads (25), Shopify (9); reviewers highlight integration breadth and ease of connecting with e-commerce and analytics tools. - **Realize:** Shopify integration is mentioned in recent reviews, but no additional integrations are cited with significant frequency. ### How do AdRoll and Realize compare on customer support? AdRoll is rated higher for Quality of Support, with a 1.2-point advantage over Realize (8.0 vs 6.8). - **AdRoll:** Reviewers consistently praise responsive, helpful support and dedicated account managers, with 7/7 support scores in multiple recent reviews. - **Realize:** Support experiences are mixed, with some reviewers noting helpful account reps but others citing slow or inconsistent support and onboarding. ### Which is easier to implement, AdRoll or Realize? AdRoll and Realize score within 0.3 points on Ease of Setup (8.3 vs 8.0), indicating near parity, with both products praised for straightforward implementation. - **AdRoll:** Reviewers highlight quick setup, guided onboarding, and ease for non-technical users, with setup scores of 6-7 in most recent reviews. - **Realize:** Reviewers describe easy and intuitive setup, with several citing fast campaign launches and clear onboarding, though a few mention a learning curve for advanced features. ### Which product has better Retargeting? AdRoll is the stronger product for Retargeting, with higher reviewer satisfaction and more frequent positive mentions. - **AdRoll:** Retargeting is cited in 50+ all-time reviews, with reviewers consistently praising its effectiveness and ease of use for remarketing campaigns. - **Realize:** Retargeting is mentioned positively in recent reviews, but reviewers note limited options and less dependable conversion tracking compared to AdRoll. Alternatives **AdRoll Alternatives** ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") [ Criteo Commerce Growth ](/products/criteo-commerce-growth/reviews) ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business") [ Facebook ](/products/facebook-for-business/reviews) ![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis") [ Basis ](/products/basis/reviews) ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") [ StackAdapt ](/products/stackadapt/reviews) **Realize Alternatives** ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business") [ Facebook ](/products/facebook-for-business/reviews) ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") [ StackAdapt ](/products/stackadapt/reviews) ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") [ Criteo Commerce Growth ](/products/criteo-commerce-growth/reviews) ![Outbrain Direct Response by Teads](https://images.g2crowd.com/uploads/product/hd_favicon/63f1454f691d4a5a7e5fd400a10a4a1b/outbrain-direct-response-by-teads.svg "Outbrain Direct Response by Teads") [ Outbrain Direct Response by... ](/products/outbrain-direct-response-by-teads/reviews)