Compare AdRoll and Simpli.fi 
Featured Products
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Small-Business (59.0% of reviews)
Entry-Level Pricing
Pay As You Go
Contact Us
AdRoll
Star Rating
(729)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansSimpli.fi
Star Rating
(148)4.5 out of 5
Market Segments
Small-Business (59.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in cross-channel marketing, allowing users to effectively launch and track ads across various platforms like Facebook and Google. Users appreciate the ease of creating custom audiences and the clarity of performance reports, which help in making informed decisions.
- Users say that Simpli.fi shines in its addressable and geo-fenced targeting capabilities, enabling advertisers to reach very specific audiences down to individual households. This level of precision is particularly praised for its ability to break down metrics by location, device, or creative.
- Reviewers mention that while AdRoll has a user-friendly dashboard, it faces challenges in customer support, receiving lower ratings compared to Simpli.fi. Users have noted that Simpli.fi's support is more responsive and helpful, contributing to a better overall experience.
- According to verified reviews, Simpli.fi offers a more robust self-service model, which many users find appealing. This flexibility allows advertisers to manage their campaigns independently, a feature that is often highlighted as a significant advantage over AdRoll.
- G2 reviewers report that AdRoll has a higher overall satisfaction score, but some users feel it could improve in areas like ease of setup and customization. Users have expressed that while the platform is generally intuitive, there are occasional configuration challenges that can hinder the onboarding process.
- Users say that both platforms have their strengths, but AdRoll's retargeting capabilities are particularly noteworthy. Users find it easy to re-engage with previous prospects, which significantly boosts conversion rates, while Simpli.fi's targeting features are more focused on reaching new audiences.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Simpli.fi
Managed Service
Contact Us
Our team is an extension of your company as you tap into services such as: planning, activation, optimization, reporting, and analysis.
- Simpli.fi sets up and edits campaigns
- Campaigns are monitored and optimized by the Simpli.fi Client Success Team
Free Trial
AdRoll
Free Trial is available
Simpli.fi
No trial information availableRatings
Meets Requirements
8.2
607
8.8
133
Ease of Use
8.3
612
8.8
133
Ease of Setup
8.2
396
8.8
88
Ease of Admin
8.1
343
8.8
76
Quality of Support
8.0
577
9.3
134
Has the product been a good partner in doing business?
8.1
342
9.0
82
Product Direction (% positive)
7.2
597
9.1
130
Features by Category
Channel Functionality
8.3
407
8.9
94
Platform Interoperability
7.6
81
Feature Not Available
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
441
8.6
104
|
Verified
7.6
429
8.6
100
|
Verified
8.1
435
8.7
101
|
Verified
7.0
374
7.8
83
|
Verified
7.7
368
8.0
83
|
Verified
7.9
358
8.5
93
|
Verified
7.7
314
8.4
84
|
Verified
7.7
360
9.0
95
|
Verified
8.1
401
9.0
101
|
Verified
7.5
379
8.5
84
|
Verified
7.5
333
8.4
74
|
Verified
7.7
212
8.8
78
|
Verified
7.8
210
8.6
73
|
Verified
Targeting
7.9
411
9.1
105
|
Verified
8.7
439
9.3
105
|
Verified
8.0
372
9.4
106
|
Verified
7.7
339
8.9
97
|
Verified
Platform
7.7
286
7.9
83
|
Verified
7.2
335
7.8
99
|
Verified
8.1
368
8.9
94
|
Verified
8.1
404
8.8
100
|
Verified
7.8
314
8.8
79
|
Verified
7.5
326
8.3
88
|
Verified
7.5
321
8.5
85
|
Verified
7.8
267
8.4
66
7.6
333
Feature Not Available
Data Integration
Not enough data
8.2
14
Not enough data
8.1
8
Not enough data
8.2
11
Not enough data
8.3
9
Not enough data
8.5
10
Not enough data
8.2
11
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
7.2
12
Not enough data
8.5
10
Not enough data
7.4
11
Not enough data
7.7
13
Platform
Not enough data
7.4
12
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
8.2
11
Not enough data
6.9
12
Retargeting
8.2
165
Not enough data
8.3
200
Not enough data
8.1
187
Not enough data
8.2
213
Not enough data
8.3
193
Not enough data
8.3
201
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.7
25
Not enough data
7.2
25
Not enough data
7.7
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Feature Not Available
Mobile Functionality
8.0
204
9.1
59
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
441
8.6
104
|
Verified
7.6
429
8.6
100
|
Verified
8.1
435
8.7
101
|
Verified
7.0
374
7.8
83
|
Verified
7.7
368
8.0
83
|
Verified
7.9
358
8.5
93
|
Verified
7.7
314
8.4
84
|
Verified
7.7
360
9.0
95
|
Verified
8.1
401
9.0
101
|
Verified
7.5
379
8.5
84
|
Verified
7.5
333
8.4
74
|
Verified
7.7
212
8.8
78
|
Verified
7.8
210
8.6
73
|
Verified
Targeting
7.9
411
9.1
105
|
Verified
8.7
439
9.3
105
|
Verified
8.0
372
9.4
106
|
Verified
7.7
339
8.9
97
|
Verified
Mobile
7.8
169
8.9
57
7.7
212
8.8
78
|
Verified
7.8
210
8.6
73
|
Verified
Platform
7.7
286
7.9
83
|
Verified
7.2
335
7.8
99
|
Verified
8.1
368
8.9
94
|
Verified
8.1
404
8.8
100
|
Verified
7.8
314
8.8
79
|
Verified
7.5
326
8.3
88
|
Verified
7.5
321
8.5
85
|
Verified
7.8
267
8.4
66
7.6
333
Feature Not Available
Platform Interoperability
6.7
12
8.7
20
Video Functionality
8.0
15
9.2
38
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
441
8.6
104
|
Verified
7.6
429
8.6
100
|
Verified
8.1
435
8.7
101
|
Verified
7.0
374
7.8
83
|
Verified
7.7
368
8.0
83
|
Verified
7.9
358
8.5
93
|
Verified
7.7
314
8.4
84
|
Verified
7.7
360
9.0
95
|
Verified
8.1
401
9.0
101
|
Verified
7.5
379
8.5
84
|
Verified
7.5
333
8.4
74
|
Verified
7.7
212
8.8
78
|
Verified
7.8
210
8.6
73
|
Verified
Targeting
7.9
411
9.1
105
|
Verified
8.7
439
9.3
105
|
Verified
8.0
372
9.4
106
|
Verified
7.7
339
8.9
97
|
Verified
Platform
7.7
286
7.9
83
|
Verified
7.2
335
7.8
99
|
Verified
8.1
368
8.9
94
|
Verified
8.1
404
8.8
100
|
Verified
7.8
314
8.8
79
|
Verified
7.5
326
8.3
88
|
Verified
7.5
321
8.5
85
|
Verified
7.8
267
8.4
66
7.6
333
Feature Not Available
Platform Interoperability
7.9
34
8.7(won by 0.8)
5
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.5(won by default)
6
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1
222
8.5(won by 0.4)
10
Campaign Management
8.0
441
8.6(won by 0.6)
104
|
Verified
7.6
429
8.6(won by 1.0)
100
|
Verified
8.1
435
8.7(won by 0.6)
101
|
Verified
7.0
374
7.8(won by 0.8)
83
|
Verified
7.7
368
8.0(won by 0.3)
83
|
Verified
7.9
358
8.5(won by 0.6)
93
|
Verified
7.7
314
8.4(won by 0.7)
84
|
Verified
7.7
360
9.0(won by 1.3)
95
|
Verified
8.1
401
9.0(won by 0.9)
101
|
Verified
7.5
379
8.5(won by 1.0)
84
|
Verified
7.5
333
8.4(won by 0.9)
74
|
Verified
7.7
212
8.8(won by 1.1)
78
|
Verified
7.8
210
8.6(won by 0.8)
73
|
Verified
Targeting
7.9
411
9.1(won by 1.2)
105
|
Verified
8.7
439
9.3(won by 0.6)
105
|
Verified
8.0
372
9.4(won by 1.4)
106
|
Verified
7.7
339
8.9(won by 1.2)
97
|
Verified
Platform
7.7
286
7.9(won by 0.2)
83
|
Verified
7.2
335
7.8(won by 0.6)
99
|
Verified
8.1
368
8.9(won by 0.8)
94
|
Verified
8.1
404
8.8(won by 0.7)
100
|
Verified
7.8
314
8.8(won by 1.0)
79
|
Verified
7.5
326
8.3(won by 0.8)
88
|
Verified
7.5
321
8.5(won by 1.0)
85
|
Verified
7.8
267
8.4(won by 0.6)
66
7.6(won by default)
333
Feature Not Available
Demand Side Platforms
7.7
5
9.0
26
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
441
8.6
104
|
Verified
7.6
429
8.6
100
|
Verified
8.1
435
8.7
101
|
Verified
7.0
374
7.8
83
|
Verified
7.7
368
8.0
83
|
Verified
7.9
358
8.5
93
|
Verified
7.7
314
8.4
84
|
Verified
7.7
360
9.0
95
|
Verified
8.1
401
9.0
101
|
Verified
7.5
379
8.5
84
|
Verified
7.5
333
8.4
74
|
Verified
7.7
212
8.8
78
|
Verified
7.8
210
8.6
73
|
Verified
Targeting
7.9
411
9.1
105
|
Verified
8.7
439
9.3
105
|
Verified
8.0
372
9.4
106
|
Verified
7.7
339
8.9
97
|
Verified
Demand Side Platforms
8.3
5
8.2
47
|
Verified
8.3
5
7.9
46
|
Verified
8.3
5
8.6
48
|
Verified
Platform
7.7
286
7.9
83
|
Verified
7.2
335
7.8
99
|
Verified
8.1
368
8.9
94
|
Verified
8.1
404
8.8
100
|
Verified
7.8
314
8.8
79
|
Verified
7.5
326
8.3
88
|
Verified
7.5
321
8.5
85
|
Verified
7.8
267
8.4
66
7.6
333
Feature Not Available
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
9.4
11
9.1
9
9.2
12
8.7
9
9.2
12
8.9
9
9.6
12
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
8.6
12
8.3
9
9.2
12
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Simpli.fi are categorized as Connected TV (CTV) Advertising Platforms, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Retargeting and Attribution
Simpli.fi is categorized as Data Management Platform (DMP)
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Simpli.fi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.2%
Other
52.8%
Marketing and Advertising
65.3%
Broadcast Media
3.5%
Online Media
2.8%
Hospital & Health Care
2.1%
Retail
2.1%
Other
24.3%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
What is the best way to pull a report within the UI?
1 Comment
Official Response from Simpli.fi
Hi, Megan. If you log into the Simpli.fi platform, you'll notice a drop-down option on the top menu bar titled 'Analytics' which hosts our report center. For...Read more
What is TAG Simpli fi?
1 Comment
Official Response from Simpli.fi
Our tag management tool allows advertisers on our platforms to place pixels on websites that allow them to create custom audiences and track online conversions.Read more
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