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Compare AdRoll and Simpli.fi 
At a Glance
Market Segments
Small-Business (56.3% of reviews)
Small-Business (59.2% of reviews)
Entry-Level Pricing
Pay As You Go
Contact Us
AdRoll
Star Rating
(693)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansSimpli.fi
Star Rating
(146)4.5 out of 5
Market Segments
Small-Business (59.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in user support, with many praising its customer care as top-notch. Users have highlighted how responsive and helpful the support team is, making it easier to navigate challenges.
- Users say that AdRoll's dynamic ad creation tools are particularly user-friendly, with one reviewer noting the ease of using the inbuilt ad maker. This feature allows for quick and efficient ad creation tailored to specific needs.
- Reviewers mention that Simpli.fi stands out for its advanced targeting capabilities, especially in addressable and geo-fenced targeting. Users appreciate the ability to reach specific audiences down to individual households, which enhances campaign precision.
- According to verified reviews, Simpli.fi offers a self-service model that many find appealing, allowing advertisers to manage their campaigns independently. This flexibility is a significant advantage for users who prefer hands-on control over their marketing efforts.
- G2 reviewers report that while AdRoll has strong retargeting capabilities, some users feel that its overall performance in connected TV advertising is lacking compared to Simpli.fi, which has received higher ratings in that area.
- Users say that both platforms have their strengths, but AdRoll's ease of use and setup are frequently highlighted, making it a great choice for small businesses looking for a straightforward advertising solution.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Simpli.fi
Managed Service
Contact Us
Our team is an extension of your company as you tap into services such as: planning, activation, optimization, reporting, and analysis.
- Simpli.fi sets up and edits campaigns
- Campaigns are monitored and optimized by the Simpli.fi Client Success Team
Free Trial
AdRoll
Free Trial is available
Simpli.fi
No trial information availableRatings
Meets Requirements
8.2
582
8.8
131
Ease of Use
8.3
587
8.8
131
Ease of Setup
8.2
371
8.9
86
Ease of Admin
8.1
336
8.9
75
Quality of Support
8.0
556
9.4
132
Has the product been a good partner in doing business?
8.1
335
9.1
81
Product Direction (% positive)
7.2
572
9.2
128
Features by Category
Channel Functionality
8.2
400
8.9
94
Platform Interoperability
7.5
80
Feature Not Available
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
437
8.6
103
|
Verified
7.6
426
8.6
100
|
Verified
8.1
429
8.7
101
|
Verified
7.0
373
7.8
83
|
Verified
7.7
367
8.0
83
|
Verified
7.8
356
8.5
93
|
Verified
7.7
313
8.4
84
|
Verified
7.7
359
9.0
95
|
Verified
8.1
399
9.0
101
|
Verified
7.5
375
8.5
84
|
Verified
7.5
331
8.4
74
|
Verified
7.7
212
8.8
78
|
Verified
7.8
210
8.6
73
|
Verified
Targeting
7.9
406
9.1
105
|
Verified
8.7
428
9.3
105
|
Verified
8.0
372
9.4
105
|
Verified
7.7
338
8.9
97
|
Verified
Platform
7.7
284
7.9
83
|
Verified
7.2
333
7.8
98
|
Verified
8.0
368
8.9
94
|
Verified
8.1
404
8.8
100
|
Verified
7.8
314
8.8
79
|
Verified
7.4
325
8.3
88
|
Verified
7.5
321
8.5
85
|
Verified
7.8
267
8.4
66
7.6
333
Feature Not Available
Data Integration
Not enough data
8.2
14
Not enough data
8.1
8
Not enough data
8.2
11
Not enough data
8.3
9
Not enough data
8.5
10
Not enough data
8.2
11
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
7.2
12
Not enough data
8.5
10
Not enough data
7.4
11
Not enough data
7.7
13
Platform
Not enough data
7.4
12
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
8.2
11
Not enough data
6.9
12
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
207
Not enough data
8.2
194
Not enough data
8.3
197
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Feature Not Available
Mobile Functionality
8.0
203
9.1
59
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
437
8.6
103
|
Verified
7.6
426
8.6
100
|
Verified
8.1
429
8.7
101
|
Verified
7.0
373
7.8
83
|
Verified
7.7
367
8.0
83
|
Verified
7.8
356
8.5
93
|
Verified
7.7
313
8.4
84
|
Verified
7.7
359
9.0
95
|
Verified
8.1
399
9.0
101
|
Verified
7.5
375
8.5
84
|
Verified
7.5
331
8.4
74
|
Verified
7.7
212
8.8
78
|
Verified
7.8
210
8.6
73
|
Verified
Targeting
7.9
406
9.1
105
|
Verified
8.7
428
9.3
105
|
Verified
8.0
372
9.4
105
|
Verified
7.7
338
8.9
97
|
Verified
Mobile
7.8
169
8.9
57
7.7
212
8.8
78
|
Verified
7.8
210
8.6
73
|
Verified
Platform
7.7
284
7.9
83
|
Verified
7.2
333
7.8
98
|
Verified
8.0
368
8.9
94
|
Verified
8.1
404
8.8
100
|
Verified
7.8
314
8.8
79
|
Verified
7.4
325
8.3
88
|
Verified
7.5
321
8.5
85
|
Verified
7.8
267
8.4
66
7.6
333
Feature Not Available
Platform Interoperability
6.7
12
8.7
20
Video Functionality
7.9
14
9.2
38
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
437
8.6
103
|
Verified
7.6
426
8.6
100
|
Verified
8.1
429
8.7
101
|
Verified
7.0
373
7.8
83
|
Verified
7.7
367
8.0
83
|
Verified
7.8
356
8.5
93
|
Verified
7.7
313
8.4
84
|
Verified
7.7
359
9.0
95
|
Verified
8.1
399
9.0
101
|
Verified
7.5
375
8.5
84
|
Verified
7.5
331
8.4
74
|
Verified
7.7
212
8.8
78
|
Verified
7.8
210
8.6
73
|
Verified
Targeting
7.9
406
9.1
105
|
Verified
8.7
428
9.3
105
|
Verified
8.0
372
9.4
105
|
Verified
7.7
338
8.9
97
|
Verified
Platform
7.7
284
7.9
83
|
Verified
7.2
333
7.8
98
|
Verified
8.0
368
8.9
94
|
Verified
8.1
404
8.8
100
|
Verified
7.8
314
8.8
79
|
Verified
7.4
325
8.3
88
|
Verified
7.5
321
8.5
85
|
Verified
7.8
267
8.4
66
7.6
333
Feature Not Available
Platform Interoperability
8.0
35
8.7(won by 0.7)
5
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0
221
8.5(won by 0.5)
10
Campaign Management
8.0
437
8.6(won by 0.6)
103
|
Verified
7.6
426
8.6(won by 1.0)
100
|
Verified
8.1
429
8.7(won by 0.6)
101
|
Verified
7.0
373
7.8(won by 0.8)
83
|
Verified
7.7
367
8.0(won by 0.3)
83
|
Verified
7.8
356
8.5(won by 0.7)
93
|
Verified
7.7
313
8.4(won by 0.7)
84
|
Verified
7.7
359
9.0(won by 1.3)
95
|
Verified
8.1
399
9.0(won by 0.9)
101
|
Verified
7.5
375
8.5(won by 1.0)
84
|
Verified
7.5
331
8.4(won by 0.9)
74
|
Verified
7.7
212
8.8(won by 1.1)
78
|
Verified
7.8
210
8.6(won by 0.8)
73
|
Verified
Targeting
7.9
406
9.1(won by 1.2)
105
|
Verified
8.7
428
9.3(won by 0.6)
105
|
Verified
8.0
372
9.4(won by 1.4)
105
|
Verified
7.7
338
8.9(won by 1.2)
97
|
Verified
Platform
7.7
284
7.9(won by 0.2)
83
|
Verified
7.2
333
7.8(won by 0.6)
98
|
Verified
8.0
368
8.9(won by 0.9)
94
|
Verified
8.1
404
8.8(won by 0.7)
100
|
Verified
7.8
314
8.8(won by 1.0)
79
|
Verified
7.4
325
8.3(won by 0.9)
88
|
Verified
7.5
321
8.5(won by 1.0)
85
|
Verified
7.8
267
8.4(won by 0.6)
66
7.6(won by default)
333
Feature Not Available
Demand Side Platforms
7.7
5
9.0
26
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
437
8.6
103
|
Verified
7.6
426
8.6
100
|
Verified
8.1
429
8.7
101
|
Verified
7.0
373
7.8
83
|
Verified
7.7
367
8.0
83
|
Verified
7.8
356
8.5
93
|
Verified
7.7
313
8.4
84
|
Verified
7.7
359
9.0
95
|
Verified
8.1
399
9.0
101
|
Verified
7.5
375
8.5
84
|
Verified
7.5
331
8.4
74
|
Verified
7.7
212
8.8
78
|
Verified
7.8
210
8.6
73
|
Verified
Targeting
7.9
406
9.1
105
|
Verified
8.7
428
9.3
105
|
Verified
8.0
372
9.4
105
|
Verified
7.7
338
8.9
97
|
Verified
Demand Side Platforms
8.3
5
8.2
47
|
Verified
8.3
5
7.9
46
|
Verified
8.3
5
8.6
48
|
Verified
Platform
7.7
284
7.9
83
|
Verified
7.2
333
7.8
98
|
Verified
8.0
368
8.9
94
|
Verified
8.1
404
8.8
100
|
Verified
7.8
314
8.8
79
|
Verified
7.4
325
8.3
88
|
Verified
7.5
321
8.5
85
|
Verified
7.8
267
8.4
66
7.6
333
Feature Not Available
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
9.4
11
9.1
9
9.2
12
8.7
9
9.2
12
8.9
9
9.6
12
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
8.6
12
8.3
9
9.2
12
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Simpli.fi are categorized as Connected TV (CTV) Advertising Platforms, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Retargeting and Attribution
Simpli.fi is categorized as Data Management Platform (DMP)
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Simpli.fi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.6%
Computer Software
7.4%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Marketing and Advertising
66.2%
Broadcast Media
3.5%
Online Media
2.8%
Retail
2.1%
Newspapers
2.1%
Other
23.2%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
What is the best way to pull a report within the UI?
1 Comment
Official Response from Simpli.fi
Hi, Megan. If you log into the Simpli.fi platform, you'll notice a drop-down option on the top menu bar titled 'Analytics' which hosts our report center. For...Read more
What is TAG Simpli fi?
1 Comment
Official Response from Simpli.fi
Our tag management tool allows advertisers on our platforms to place pixels on websites that allow them to create custom audiences and track online conversions.Read more
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