Compare AdRoll and Sharethrough 
Featured Products
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Mid-Market (43.5% of reviews)
Entry-Level Pricing
Pay As You Go
$ CPM
AdRoll
Star Rating
(729)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansSharethrough
Star Rating
(88)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$ CPM
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in retargeting capabilities, with users highlighting its effectiveness in re-engaging previous prospects. The platform's cross-channel marketing features allow for seamless ad tracking across various platforms, making it easier for businesses to optimize their campaigns.
- Users say Sharethrough stands out for its exceptional customer service, with many praising the responsiveness of their support team. Reviewers appreciate the personalized assistance they receive, which enhances their overall experience with the platform.
- According to verified reviews, AdRoll's user-friendly dashboard is a significant advantage, as it simplifies the process of creating audiences and tracking ad performance. Users find the reporting features clear and helpful for making informed decisions about their marketing strategies.
- Reviewers mention that Sharethrough offers unique advertising formats, such as dynamic captioned videos and QR codes for CTV, which provide innovative ways to engage audiences. This creativity in ad formats is a notable strength for users looking to differentiate their campaigns.
- G2 reviewers highlight that while AdRoll has a higher overall satisfaction score, Sharethrough's ease of use is commendable, with users noting that the platform is straightforward to navigate and set up, making it accessible for businesses of varying sizes.
- Users report that AdRoll's recent updates and features, such as the ability to easily launch remarketing display ads, contribute to its strong performance in the small business segment. In contrast, Sharethrough's focus on mid-market clients may limit its appeal for smaller businesses seeking tailored solutions.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Sharethrough
Programmatic: In DSP of Choice
$
CPM
Sharethrough has direct integrations in 30+ DSPs including The Trade Desk, DV360, Xandr, Verizon, Adobe, MediaMath and more. Simply add Sharethrough as a supply source using your existing banner, video or native assets and watch your performance increase
Free Trial
AdRoll
Free Trial is available
Sharethrough
No trial information availableRatings
Meets Requirements
8.2
607
8.6
58
Ease of Use
8.3
612
8.9
53
Ease of Setup
8.2
396
8.6
40
Ease of Admin
8.1
343
8.6
35
Quality of Support
8.0
577
9.5
58
Has the product been a good partner in doing business?
8.1
342
9.1
47
Product Direction (% positive)
7.2
597
8.9
55
Features by Category
Channel Functionality
8.3
407
8.8
23
Platform Interoperability
7.6
81
7.4
11
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
441
8.7
9
7.6
429
8.2
14
8.1
435
8.3
17
7.0
374
8.0
10
7.7
368
8.3
8
7.9
358
8.5
17
7.7
314
8.4
18
7.7
360
8.3
12
8.1
401
8.3
13
7.5
379
8.2
10
7.5
333
8.3
9
7.7
212
8.5
9
7.8
210
8.3
10
Targeting
7.9
411
8.2
21
8.7
439
8.6
11
8.0
372
8.3
14
7.7
339
8.1
18
Platform
7.7
286
Feature Not Available
7.2
335
7.6
19
8.1
368
Feature Not Available
8.1
404
Feature Not Available
7.8
314
Feature Not Available
7.5
326
Feature Not Available
7.5
321
Feature Not Available
7.8
267
Feature Not Available
7.6
333
Feature Not Available
Retargeting
8.2
165
Not enough data
8.3
200
Not enough data
8.1
187
Not enough data
8.2
213
Not enough data
8.3
193
Not enough data
8.3
201
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.7
25
Not enough data
7.2
25
Not enough data
7.7
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
8.1
7
Mobile Functionality
8.0
204
9.0
13
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
441
8.7
9
7.6
429
8.2
14
8.1
435
8.3
17
7.0
374
8.0
10
7.7
368
8.3
8
7.9
358
8.5
17
7.7
314
8.4
18
7.7
360
8.3
12
8.1
401
8.3
13
7.5
379
8.2
10
7.5
333
8.3
9
7.7
212
8.5
9
7.8
210
8.3
10
Targeting
7.9
411
8.2
21
8.7
439
8.6
11
8.0
372
8.3
14
7.7
339
8.1
18
Mobile
7.8
169
8.8
8
7.7
212
8.5
9
7.8
210
8.3
10
Platform
7.7
286
Feature Not Available
7.2
335
7.6
19
8.1
368
Feature Not Available
8.1
404
Feature Not Available
7.8
314
Feature Not Available
7.5
326
Feature Not Available
7.5
321
Feature Not Available
7.8
267
Feature Not Available
7.6
333
Feature Not Available
Platform Interoperability
6.7
12
Not enough data
Video Functionality
8.0
15
8.8
11
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
441
8.7
9
7.6
429
8.2
14
8.1
435
8.3
17
7.0
374
8.0
10
7.7
368
8.3
8
7.9
358
8.5
17
7.7
314
8.4
18
7.7
360
8.3
12
8.1
401
8.3
13
7.5
379
8.2
10
7.5
333
8.3
9
7.7
212
8.5
9
7.8
210
8.3
10
Targeting
7.9
411
8.2
21
8.7
439
8.6
11
8.0
372
8.3
14
7.7
339
8.1
18
Platform
7.7
286
Feature Not Available
7.2
335
7.6
19
8.1
368
Feature Not Available
8.1
404
Feature Not Available
7.8
314
Feature Not Available
7.5
326
Feature Not Available
7.5
321
Feature Not Available
7.8
267
Feature Not Available
7.6
333
Feature Not Available
Platform Interoperability
7.9(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.5(won by default)
6
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Not enough data
Campaign Management
8.0
441
8.7(won by 0.7)
9
7.6
429
8.2(won by 0.6)
14
8.1
435
8.3(won by 0.2)
17
7.0
374
8.0(won by 1.0)
10
7.7
368
8.3(won by 0.6)
8
7.9
358
8.5(won by 0.6)
17
7.7
314
8.4(won by 0.7)
18
7.7
360
8.3(won by 0.6)
12
8.1
401
8.3(won by 0.2)
13
7.5
379
8.2(won by 0.7)
10
7.5
333
8.3(won by 0.8)
9
7.7
212
8.5(won by 0.8)
9
7.8
210
8.3(won by 0.5)
10
Targeting
7.9
411
8.2(won by 0.3)
21
8.7(won by 0.1)
439
8.6
11
8.0
372
8.3(won by 0.3)
14
7.7
339
8.1(won by 0.4)
18
Platform
7.7(won by default)
286
Feature Not Available
7.2
335
7.6(won by 0.4)
19
8.1(won by default)
368
Feature Not Available
8.1(won by default)
404
Feature Not Available
7.8(won by default)
314
Feature Not Available
7.5(won by default)
326
Feature Not Available
7.5(won by default)
321
Feature Not Available
7.8(won by default)
267
Feature Not Available
7.6(won by default)
333
Feature Not Available
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
441
8.7
9
7.6
429
8.2
14
8.1
435
8.3
17
7.0
374
8.0
10
7.7
368
8.3
8
7.9
358
8.5
17
7.7
314
8.4
18
7.7
360
8.3
12
8.1
401
8.3
13
7.5
379
8.2
10
7.5
333
8.3
9
7.7
212
8.5
9
7.8
210
8.3
10
Targeting
7.9
411
8.2
21
8.7
439
8.6
11
8.0
372
8.3
14
7.7
339
8.1
18
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
286
Feature Not Available
7.2
335
7.6
19
8.1
368
Feature Not Available
8.1
404
Feature Not Available
7.8
314
Feature Not Available
7.5
326
Feature Not Available
7.5
321
Feature Not Available
7.8
267
Feature Not Available
7.6
333
Feature Not Available
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
9.1
15
SSP
Not enough data
9.0
12
Not enough data
9.2
8
Not enough data
8.5
11
Not enough data
9.0
8
Not enough data
8.7
10
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Sharethrough are categorized as Native Advertising, Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Cross-Channel Advertising, Demand Side Platform (DSP), and Social Media Advertising
Sharethrough is categorized as Supply Side Platform (SSP)
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sharethrough
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.2%
Other
52.8%
Marketing and Advertising
42.4%
Entertainment
5.9%
Pharmaceuticals
5.9%
Online Media
5.9%
Financial Services
4.7%
Other
35.3%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
Sharethrough has no discussions with answers
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