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At a Glance
Market Segments
Small-Business (56.3% of reviews)
Small-Business (65.1% of reviews)
Entry-Level Pricing
Pay As You Go
$139.94 Per Month
AdRoll
Star Rating
(692)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansSemrush
Star Rating
(3,023)4.5 out of 5
Market Segments
Small-Business (65.1% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll's Retargeting feature is highly effective, scoring 8.7, which is a strong point for businesses looking to re-engage customers. In contrast, Semrush's Retargeting feature, while still effective, scores slightly lower at 8.5.
- Reviewers mention that Semrush excels in Custom Reports, achieving a score of 8.7, which allows users to tailor their analytics to specific needs. AdRoll, however, falls short in this area with a score of 7.2, indicating less flexibility in reporting.
- G2 users highlight that Semrush's Campaign Dashboard is particularly user-friendly, earning a score of 9.0, which enhances the overall user experience. AdRoll's dashboard, while functional, scores lower at 8.0, suggesting it may not be as intuitive.
- Users on G2 report that Semrush's Ease of Setup is superior, with a score of 8.6, making it easier for new users to get started. AdRoll's score of 8.2 indicates a slightly more complex setup process.
- Reviewers mention that Semrush's Quality of Support is a standout feature, scoring 8.6, which is crucial for users needing assistance. AdRoll's support, while decent, scores lower at 8.0, suggesting room for improvement in customer service.
- Users say that Semrush's API / Integrations capabilities are robust, scoring 8.4, which is essential for businesses looking to connect with other tools. AdRoll's score of 7.7 indicates fewer integration options, which may limit its usability in a broader tech ecosystem.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
AdRoll
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.2
580
8.8
2,451
Ease of Use
8.3
585
8.3
2,475
Ease of Setup
8.2
369
8.6
1,681
Ease of Admin
8.1
336
8.6
1,262
Quality of Support
8.0
554
8.6
2,150
Has the product been a good partner in doing business?
8.1
335
8.7
1,242
Product Direction (% positive)
7.2
570
8.8
2,361
Features by Category
Metrics
Not enough data
8.4
430
Not enough data
8.3
425
Not enough data
7.9
408
Not enough data
7.7
382
Not enough data
7.4
371
Not enough data
7.5
365
Not enough data
7.4
369
Not enough data
7.5
379
Not enough data
7.1
364
Reporting
Not enough data
8.0
420
Not enough data
8.2
410
Not enough data
7.8
395
Not enough data
7.7
395
Not enough data
7.9
390
Not enough data
7.6
370
Not enough data
8.0
404
Other
Not enough data
7.7
382
Not enough data
8.1
395
Not enough data
7.7
384
Not enough data
8.0
386
Not enough data
7.4
351
Not enough data
7.0
331
Not enough data
7.6
349
Agentic AI - Digital Analytics
Not enough data
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Administration
Not enough data
7.7
360
Not enough data
7.4
348
Not enough data
8.5
399
Not enough data
8.3
391
Channel Functionality
8.2
400
Not enough data
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
436
9.0
93
7.6
426
8.7
92
8.1
429
8.7
92
7.0
373
8.6
85
7.7
367
8.6
86
7.8
356
8.5
87
7.7
313
8.5
84
7.7
359
8.4
86
8.1
399
8.3
85
7.5
375
8.6
89
7.5
331
8.5
85
7.7
212
8.0
83
7.8
210
8.3
85
Targeting
7.9
406
8.6
87
8.7
427
8.5
83
8.0
372
8.4
82
7.7
338
8.7
82
Platform
7.7
284
8.5
85
7.2
332
8.7
92
8.0
368
8.9
91
8.1
404
8.9
92
7.8
313
8.7
88
7.4
324
8.6
87
7.5
321
8.4
81
7.8
267
8.6
84
7.6
333
8.5
86
Social Analytics
Not enough data
8.9(won by default)
290
Not enough data
8.5(won by default)
271
Not enough data
8.7(won by default)
277
Not enough data
8.2(won by default)
244
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
214
Not enough data
8.1(won by default)
210
Reports & Dashboards
Not enough data
8.4(won by default)
274
Not enough data
8.8(won by default)
282
Not enough data
8.8(won by default)
268
Not enough data
7.9(won by default)
207
Agentic AI - Social Media Analytics
Not enough data
7.4(won by default)
21
Not enough data
7.3(won by default)
21
Not enough data
7.9(won by default)
21
Not enough data
8.2(won by default)
21
Not enough data
8.0(won by default)
21
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
206
Not enough data
8.2
194
Not enough data
8.2
196
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Listing Management
Not enough data
8.6
240
|
Verified
Not enough data
8.2
236
|
Verified
Not enough data
8.5
239
|
Verified
Not enough data
8.6
250
|
Verified
Performance
Not enough data
8.3
258
|
Verified
Not enough data
8.7
263
|
Verified
Local Search Optimization
Not enough data
8.9
585
|
Verified
Not enough data
8.4
542
|
Verified
Not enough data
8.4
514
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
7.9
511
|
Verified
Not enough data
8.8
572
|
Verified
Platform Basics
Not enough data
8.5
556
Not enough data
8.6
565
Agentic AI - Competitive Intelligence
Not enough data
7.1
69
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
522
Platform Content
Not enough data
7.3
461
Platform Reporting
Not enough data
8.0
536
Not enough data
8.3
542
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Basics
Not enough data
8.5
103
Not enough data
8.2
100
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
92
Not enough data
8.4
103
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
96
Not enough data
8.7
106
Marketing Campaign Performance
Not enough data
8.4
79
Not enough data
8.7
80
Agentic AI - Marketing Calendar
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.2
10
Not enough data
6.5
10
Other Features
Not enough data
8.4
104
Not enough data
8.9
90
SEO Auditing & Monitoring
Not enough data
8.7
1007
Not enough data
9.0
883
Not enough data
8.8
844
Not enough data
8.8
856
Agentic AI - SEO Tools
Not enough data
6.5
171
Not enough data
6.6
172
Not enough data
6.6
172
Not enough data
6.6
169
Not enough data
6.5
170
Not enough data
6.5
165
Not enough data
6.7
167
SEO Content & Rankings
Not enough data
8.2
1480
Not enough data
9.1
1599
Not enough data
8.8
1515
Not enough data
8.2
913
Not enough data
8.4
836
SEO Reporting
Not enough data
8.9
1573
Not enough data
8.6
998
Not enough data
8.2
958
Not enough data
7.8
829
Generative AI
Not enough data
6.7
397
Not enough data
6.7
390
Content & Collaboration
Not enough data
8.8
192
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
180
Not enough data
Feature Not Available
Not enough data
8.2
162
Social Management
Not enough data
8.7
234
Not enough data
8.8
226
Not enough data
Feature Not Available
Not enough data
8.5
225
Not enough data
7.9
201
Not enough data
8.1
176
Not enough data
7.9
147
Agentic AI - Social Media Management
Not enough data
8.0
14
Not enough data
8.2
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
8.1
14
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
116
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
102
Not enough data
8.1
94
Reporting
Not enough data
9.0
133
Not enough data
Feature Not Available
Not enough data
8.9
121
Not enough data
9.0
131
Agentic AI - Media Monitoring
Not enough data
7.1
14
Not enough data
7.7
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
7.3
14
Generative AI
Not enough data
8.3
22
Not enough data
8.1
23
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
436
9.0
93
7.6
426
8.7
92
8.1
429
8.7
92
7.0
373
8.6
85
7.7
367
8.6
86
7.8
356
8.5
87
7.7
313
8.5
84
7.7
359
8.4
86
8.1
399
8.3
85
7.5
375
8.6
89
7.5
331
8.5
85
7.7
212
8.0
83
7.8
210
8.3
85
Targeting
7.9
406
8.6
87
8.7
427
8.5
83
8.0
372
8.4
82
7.7
338
8.7
82
Mobile
7.8
169
Not enough data
7.7
212
8.0
83
7.8
210
8.3
85
Platform
7.7
284
8.5
85
7.2
332
8.7
92
8.0
368
8.9
91
8.1
404
8.9
92
7.8
313
8.7
88
7.4
324
8.6
87
7.5
321
8.4
81
7.8
267
8.6
84
7.6
333
8.5
86
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
436
9.0
93
7.6
426
8.7
92
8.1
429
8.7
92
7.0
373
8.6
85
7.7
367
8.6
86
7.8
356
8.5
87
7.7
313
8.5
84
7.7
359
8.4
86
8.1
399
8.3
85
7.5
375
8.6
89
7.5
331
8.5
85
7.7
212
8.0
83
7.8
210
8.3
85
Targeting
7.9
406
8.6
87
8.7
427
8.5
83
8.0
372
8.4
82
7.7
338
8.7
82
Platform
7.7
284
8.5
85
7.2
332
8.7
92
8.0
368
8.9
91
8.1
404
8.9
92
7.8
313
8.7
88
7.4
324
8.6
87
7.5
321
8.4
81
7.8
267
8.6
84
7.6
333
8.5
86
Platform Interoperability
8.0
35
8.4
77
Agentic AI - Social Media Advertising
6.7
7
Not enough data
6.7
7
Not enough data
7.9
7
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.7
7
Not enough data
Social Functionality
8.0
221
8.8
95
Campaign Management
8.0
436
9.0
93
7.6
426
8.7
92
8.1
429
8.7
92
7.0
373
8.6
85
7.7
367
8.6
86
7.8
356
8.5
87
7.7
313
8.5
84
7.7
359
8.4
86
8.1
399
8.3
85
7.5
375
8.6
89
7.5
331
8.5
85
7.7
212
8.0
83
7.8
210
8.3
85
Targeting
7.9
406
8.6
87
8.7
427
8.5
83
8.0
372
8.4
82
7.7
338
8.7
82
Platform
7.7
284
8.5
85
7.2
332
8.7
92
8.0
368
8.9
91
8.1
404
8.9
92
7.8
313
8.7
88
7.4
324
8.6
87
7.5
321
8.4
81
7.8
267
8.6
84
7.6
333
8.5
86
Grammar Tools
Not enough data
8.4
23
Not enough data
9.0
26
Not enough data
8.2
22
Writing Support
Not enough data
7.7
24
Not enough data
8.3
23
Not enough data
7.4
24
Not enough data
7.8
24
Software Availability
Not enough data
8.4
24
Not enough data
8.3
23
Not enough data
7.2
24
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
193
Not enough data
8.1
220
|
Verified
Not enough data
8.1
209
|
Verified
Not enough data
7.5
192
|
Verified
Not enough data
8.1
210
Segment Trending
Not enough data
8.6
241
|
Verified
Not enough data
8.1
229
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
7.3
197
Analysis
Not enough data
8.3
229
Not enough data
8.6
250
|
Verified
Not enough data
8.3
211
|
Verified
Platform
Not enough data
8.7
255
|
Verified
Not enough data
8.4
234
|
Verified
Not enough data
7.7
209
|
Verified
Not enough data
8.3
231
|
Verified
Not enough data
8.1
206
|
Verified
Not enough data
8.2
203
Agentic AI - Market Intelligence
Not enough data
6.9
30
Not enough data
6.8
30
Platform Basics
Not enough data
8.5
139
Not enough data
7.7
123
Not enough data
8.4
142
Platform Data
Not enough data
8.2
129
Not enough data
8.4
134
Not enough data
8.6
145
Not enough data
8.3
130
Agentic AI - Operational Risk Management
Not enough data
7.2
15
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
436
9.0
93
7.6
426
8.7
92
8.1
429
8.7
92
7.0
373
8.6
85
7.7
367
8.6
86
7.8
356
8.5
87
7.7
313
8.5
84
7.7
359
8.4
86
8.1
399
8.3
85
7.5
375
8.6
89
7.5
331
8.5
85
7.7
212
8.0
83
7.8
210
8.3
85
Targeting
7.9
406
8.6
87
8.7
427
8.5
83
8.0
372
8.4
82
7.7
338
8.7
82
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
8.5
85
7.2
332
8.7
92
8.0
368
8.9
91
8.1
404
8.9
92
7.8
313
8.7
88
7.4
324
8.6
87
7.5
321
8.4
81
7.8
267
8.6
84
7.6
333
8.5
86
Planning
Not enough data
7.7
227
Publishing
Not enough data
7.7
229
Social Media
Not enough data
7.6
229
Planning
Not enough data
7.9
353
Generative AI
Not enough data
7.4
138
Not enough data
7.2
135
Not enough data
7.2
135
Not enough data
6.6
133
Not enough data
6.4
129
Agentic AI - Content Creation
Not enough data
7.2
43
Not enough data
7.0
43
Not enough data
7.2
43
Not enough data
7.1
43
Not enough data
7.1
44
Not enough data
7.2
43
Not enough data
7.2
43
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
AI Visibility & Tracking
Not enough data
7.7
61
Not enough data
7.7
68
Sentiment & Brand Analysis
Not enough data
7.6
58
Not enough data
6.3
51
Competitive Benchmarking
Not enough data
7.1
53
Not enough data
7.5
58
AI Content Optimization
Not enough data
7.5
55
Not enough data
7.5
55
Reporting & Alerts
Not enough data
6.6
51
Not enough data
7.4
58
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.2
660
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
650
Not enough data
8.2
636
Not enough data
8.0
578
Not enough data
7.8
575
Not enough data
8.9
709
Agentic AI - Content Analytics
Not enough data
7.5
56
Not enough data
7.7
56
Not enough data
7.7
57
Not enough data
7.8
57
Not enough data
7.7
57
Marketing Operations
Not enough data
7.7
385
|
Verified
Not enough data
8.4
406
|
Verified
Not enough data
8.0
396
|
Verified
Not enough data
8.0
374
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.2
388
|
Verified
Not enough data
8.6
425
|
Verified
Not enough data
7.7
358
|
Verified
Not enough data
8.0
372
|
Verified
Not enough data
8.2
397
|
Verified
Not enough data
7.9
350
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
56
Not enough data
7.4
56
Not enough data
7.0
55
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Semrush are categorized as Social Media Advertising
Unique Categories
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, and Social Media Analytics
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.3%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Marketing and Advertising
29.5%
Information Technology and Services
8.9%
Computer Software
8.1%
Internet
3.8%
Retail
3.7%
Other
46.0%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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