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Compare AdRoll and Scalify

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At a Glance
AdRoll
AdRoll
Star Rating
(692)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plans
Scalify
Scalify
Star Rating
(11)4.8 out of 5
Market Segments
Small-Business (100.0% of reviews)
Information
Pros & Cons
Not enough data
Entry-Level Pricing
$49.00 Per Month
Browse all 3 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that AdRoll excels in its Manage Email Deliverability feature, scoring 8.5, which reviewers mention helps ensure their emails reach the intended audience effectively. In contrast, Scalify does not have a comparable score in this area, indicating a potential gap in email deliverability management.
  • Reviewers mention that Scalify shines in Ease of Use with a score of 9.3, making it more user-friendly for small businesses. In comparison, AdRoll's score of 8.2 suggests that users may face a steeper learning curve when navigating its interface.
  • G2 users highlight Scalify's superior Quality of Support with a score of 9.3, indicating that users feel well-supported and valued. AdRoll, with a score of 7.9, may leave some users wanting more responsive customer service.
  • Users on G2 report that AdRoll's Retargeting capabilities, particularly in Cross-channel Retargeting (8.3), are robust, allowing for effective audience engagement across multiple platforms. Scalify, while strong in other areas, does not match this level of performance in retargeting features.
  • Reviewers mention that Scalify's Campaign Optimization features, scoring 7.5, provide valuable insights for improving marketing strategies, whereas AdRoll's score of 7.9 suggests it may offer slightly better tools for campaign management.
  • Users say that Scalify's Integrations score of 7.8 reflects a solid ability to connect with various platforms, but AdRoll's score of 7.7 indicates that both products have room for improvement in this critical area of functionality.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Browse all 3 pricing plans
Scalify
Basic
$49.00
Per Month
Browse all 3 pricing plans
Free Trial
AdRoll
Free Trial is available
Scalify
Free Trial is available
Ratings
Meets Requirements
8.2
580
9.0
5
Ease of Use
8.3
585
9.3
5
Ease of Setup
8.2
369
Not enough data
Ease of Admin
8.1
336
Not enough data
Quality of Support
8.0
554
9.3
5
Has the product been a good partner in doing business?
8.1
335
Not enough data
Product Direction (% positive)
7.2
570
Not enough data
Features by Category
7.6
478
Not enough data
Channel Functionality
8.2
400
Not enough data
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
436
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
427
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
332
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
313
Not enough data
7.4
324
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
7.8
232
Not enough data
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
206
Not enough data
8.2
194
Not enough data
8.2
196
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
8.0
41
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
7.7
473
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
436
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
427
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Mobile
7.8
169
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Platform
7.7
284
Not enough data
7.2
332
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
313
Not enough data
7.4
324
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
7.6
470
Not enough data
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
436
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
427
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
332
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
313
Not enough data
7.4
324
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Social Media AdvertisingHide 34 FeaturesShow 34 Features
7.7
471
Not enough data
Platform Interoperability
8.0
35
Not enough data
Agentic AI - Social Media Advertising
6.7
7
Not enough data
6.7
7
Not enough data
7.9
7
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.7
7
Not enough data
Social Functionality
8.0
221
Not enough data
Campaign Management
8.0
436
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
427
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
332
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
313
Not enough data
7.4
324
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Demand Side Platform (DSP)Hide 36 FeaturesShow 36 Features
8.0
470
Not enough data
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
436
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
427
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
Not enough data
7.2
332
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
313
Not enough data
7.4
324
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
8.5
9
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Cross-Channel AdvertisingHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.5
11
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Account-Based ExecutionHide 14 FeaturesShow 14 Features
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll
AdRoll
Scalify
Scalify
AdRoll and Scalify are categorized as Retargeting and Social Media Advertising
Reviews
Reviewers' Company Size
AdRoll
AdRoll
Small-Business(50 or fewer emp.)
56.3%
Mid-Market(51-1000 emp.)
35.2%
Enterprise(> 1000 emp.)
8.5%
Scalify
Scalify
Small-Business(50 or fewer emp.)
100.0%
Mid-Market(51-1000 emp.)
0%
Enterprise(> 1000 emp.)
0%
Reviewers' Industry
AdRoll
AdRoll
Marketing and Advertising
25.7%
Computer Software
7.3%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Scalify
Scalify
Marketing and Advertising
54.5%
Health, Wellness and Fitness
18.2%
Retail
9.1%
Education Management
9.1%
Computer Software
9.1%
Other
0.0%
Alternatives
AdRoll
AdRoll Alternatives
Criteo Commerce Growth
Criteo Commerce Growth
Add Criteo Commerce Growth
Facebook for Business
Facebook
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StackAdapt
StackAdapt
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The Trade Desk
The Trade Desk
Add The Trade Desk
Scalify
Scalify Alternatives
Facebook for Business
Facebook
Add Facebook for Business
Intuit Mailchimp All-in-One Marketing Platform
Intuit Mailchimp All-in-One Marketing Platform
Add Intuit Mailchimp All-in-One Marketing Platform
AdRoll ABM (Formerly RollWorks)
AdRoll ABM (Formerly RollWorks)
Add AdRoll ABM (Formerly RollWorks)
Smartly
Smartly
Add Smartly
Discussions
AdRoll
AdRoll Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
sandra H.
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
Ewa S.
ES
Hello Ryan! This is Ewa from AdRoll's Marketing Team. Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
Scalify
Scalify Discussions
Monty the Mongoose crying
Scalify has no discussions with answers