Link copied to clipboard # AdRoll vs Bïrch (ex. Revealbot) Comparison - What are their main differences? Share [ Export ](/compare/adroll/birch-ex-revealbot/export.csv) AdRollBïrch (ex. Revealbot)[+ Add Product](#) Reviews **AdRoll** [ 4.1/5(804) ](https://www.g2.com/products/adroll/reviews#reviews) **Bïrch (ex. Revealbot)**[ 4.6/5(19) ](https://www.g2.com/products/birch-ex-revealbot/reviews#reviews) Pricing **AdRoll** Free Trial **Pay As You Go** · Ads **Bïrch (ex. Revealbot)** Free Trial **Starting at $49.00** Per Month · Essential **Pricing Insights** from reviews Time to Implement **AdRoll** 1 month Based on 30 responses **Bïrch (ex. Revealbot)** Not enough reviews yet Return on Investment **AdRoll** 10 months Based on 24 responses **Bïrch (ex. Revealbot)** Not enough reviews yet Perceived Cost **AdRoll** $$$$$ **Bïrch (ex. Revealbot)** Not enough reviews yet Average Discount **AdRoll** 9% **Bïrch (ex. Revealbot)** Not enough reviews yet ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") ![Bïrch (ex. Revealbot)](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ab3de9f6d563817affe6d4922a543bc1/birch-ex-revealbot.png "Bïrch (ex. Revealbot)") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. Pros & Cons **AdRoll** [ Ease of Use (108) ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1692376&qs=pros-and-cons#reviews)[ Ad Management (67) ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693768&qs=pros-and-cons#reviews)[ Limited Features (25) ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693531&qs=pros-and-cons#reviews)[ Campaign Management (22) ](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690887&qs=pros-and-cons#reviews) **Bïrch (ex. Revealbot)** [ Time-saving (2) ](https://www.g2.com/products/birch-ex-revealbot/reviews?filters%5Bsentiment_snippet%5D=2023642&qs=pros-and-cons#reviews)[ Automation (1) ](https://www.g2.com/products/birch-ex-revealbot/reviews?filters%5Bsentiment_snippet%5D=1491167&qs=pros-and-cons#reviews)[ Expensive (1) ](https://www.g2.com/products/birch-ex-revealbot/reviews?filters%5Bsentiment_snippet%5D=2023645&qs=pros-and-cons#reviews) Integrations **AdRoll** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_114405f4f2fbda83a0d553e1a3beeb2d/agencyanalytics.jpg "Product Avatar Image") AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db434be13c28576de3cfa55b374e850c/dashthis%282%29.png "Product Avatar Image") DashThis ](https://www.g2.com/products/dashthis/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aeae116c52945fdecd7ed16d621cb315/data-studio.png "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f8d56b3efb9b8d309801a2c365c8684a/funnel.png "Product Avatar Image") Funnel ](https://www.g2.com/products/funnel/reviews)[ View all ](https://www.g2.com/products/adroll/integrations) **Bïrch (ex. Revealbot)** Not enough data Screenshots **AdRoll** ![AdRoll screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/139842/CROSS-CHANNEL.png) **Bïrch (ex. Revealbot)** ![Bïrch (ex. Revealbot) screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1313821/Screenshot-2025-07-23-at-11.43.08.png) Ratings Meets Requirements **AdRoll** 8.2 8.2651 **Bïrch (ex. Revealbot)** 8.7 8.719 Ease of Use **AdRoll** 8.3 8.3656 **Bïrch (ex. Revealbot)** 8.9 8.919 Ease of Setup **AdRoll** 8.3 8.3439 **Bïrch (ex. Revealbot)** 9.5 9.511 Ease of Admin **AdRoll** 8.2 8.2357 **Bïrch (ex. Revealbot)** 10.0 10.06 Quality of Support **AdRoll** 8.0 8.0619 **Bïrch (ex. Revealbot)** 9.4 9.418 Has the product been a good partner in doing business? **AdRoll** 8.1 8.1356 **Bïrch (ex. Revealbot)** 9.8 9.87 Product Direction (% positive) **AdRoll** 7.2 7.2632 **Bïrch (ex. Revealbot)** 9.3 9.316 Features Social Media Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 7.7 535 7.8 9 Platform Interoperability Close Ecosystem API 7.9(won by 0.1) 34 7.8 6 Agentic AI - Social Media Advertising Autonomous Task Execution 6.4(won by default) 6 Feature Not Available Multi-step Planning 6.1(won by default) 6 Feature Not Available Cross-system Integration 7.9(won by default) 7 Not enough data Adaptive Learning 6.7(won by default) 6 Not enough data Proactive Assistance 6.4(won by default) 6 Not enough data Decision Making 6.1(won by default) 6 Feature Not Available Social Functionality Social Functionality 8.1(won by 0.2) 222 7.9 7 Campaign Management Campaign Dashboard 8.1(won by 0.2) 452 7.9 8 Campaign Optimization 7.6 434 8.5(won by 0.9) 9 (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.1 444 8.3(won by 0.2) 7 Bulk Editing 7.0 376 7.7(won by 0.7) 8 (There is a greater than 0.5 difference between this product's rating and its competitors) Batch Uploading 7.7 372 7.8(won by 0.1) 9 Brand Safety 7.9(tied score) 359 7.9(tied score) 7 Fraud Protection 7.7(won by 0.2) 315 7.5 6 Frequency Capping 7.6 364 8.1(won by 0.5) 7 (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Pacing 8.1(won by 0.2) 403 7.9 8 Creative Optimization 7.5 383 7.7(won by 0.2) 8 Rich Media Capabilties 7.5 335 8.1(won by 0.6) 7 (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.7 213 8.3(won by 0.6) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Rich Media Capabilities 7.8(won by default) 211 Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 7.9(won by 0.5) 426 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 7 Retargeting 8.7(won by 1.5) 466 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 6 Geo-Targeting 8.0(won by 0.8) 376 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 6 Contextual Targeting 7.7(won by 0.5) 342 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 6 Audience Targeting Not enough data Not enough data Platform API / Integrations 7.7(won by 0.3) 296 7.4 7 Custom Reports 7.2(won by 0.5) 345 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.7 6 User, Role, and Access Management 8.1(won by 0.3) 373 7.8 6 Performance and Reliability 8.1(tied score) 414 8.1(tied score) 7 Enterprise Scalability 7.8(won by 0.3) 315 7.5 6 Customization 7.4 332 8.3(won by 0.9) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 7.5 322 8.3(won by 0.8) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 7.8 269 8.0(won by 0.2) 5 Notifications 7.6 334 8.3(won by 0.7) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);) 7.7 541 Not enough data Channel Functionality Display Functionality 8.3(won by default) 425 Not enough data Platform Interoperability Close Ecosystem API 7.5(won by default) 82 Not enough data Agentic AI - Display Advertising Autonomous Task Execution 6.9(won by default) 26 Not enough data Multi-step Planning 6.9(won by default) 24 Not enough data Cross-system Integration 7.4(won by default) 24 Not enough data Adaptive Learning 7.3(won by default) 24 Not enough data Proactive Assistance 7.5(won by default) 25 Not enough data Decision Making 7.2(won by default) 24 Not enough data Task Planning Not enough data Not enough data Project Planning Not enough data Not enough data Campaign Management Campaign Dashboard 8.1(won by 0.2) 452 7.9 8 Campaign Optimization 7.6 434 8.5(won by 0.9) 9 (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.1 444 8.3(won by 0.2) 7 Bulk Editing 7.0 376 7.7(won by 0.7) 8 (There is a greater than 0.5 difference between this product's rating and its competitors) Batch Uploading 7.7 372 7.8(won by 0.1) 9 Brand Safety 7.9(tied score) 359 7.9(tied score) 7 Fraud Protection 7.7(won by 0.2) 315 7.5 6 Frequency Capping 7.6 364 8.1(won by 0.5) 7 (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Pacing 8.1(won by 0.2) 403 7.9 8 Creative Optimization 7.5 383 7.7(won by 0.2) 8 Rich Media Capabilties 7.5 335 8.1(won by 0.6) 7 (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.7 213 8.3(won by 0.6) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Rich Media Capabilities 7.8(won by default) 211 Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 7.9(won by 0.5) 426 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 7 Retargeting 8.7(won by 1.5) 466 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 6 Geo-Targeting 8.0(won by 0.8) 376 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 6 Contextual Targeting 7.7(won by 0.5) 342 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 6 Audience Targeting Not enough data Not enough data Platform API / Integrations 7.7(won by 0.3) 296 7.4 7 Custom Reports 7.2(won by 0.5) 345 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.7 6 User, Role, and Access Management 8.1(won by 0.3) 373 7.8 6 Performance and Reliability 8.1(tied score) 414 8.1(tied score) 7 Enterprise Scalability 7.8(won by 0.3) 315 7.5 6 Customization 7.4 332 8.3(won by 0.9) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 7.5 322 8.3(won by 0.8) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 7.8 269 8.0(won by 0.2) 5 Notifications 7.6 334 8.3(won by 0.7) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Campaign Analytics Not enough data Not enough data Generative AI Not enough data Not enough data Dynamic Content Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Visualization Not enough data Not enough data Project Time Tracking Not enough data Not enough data Real-Time Updates Not enough data Not enough data Data Import/Export Not enough data Not enough data Real-Time Data Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Prioritization Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data Monitoring Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Search/Filter Not enough data Not enough data Personalization Not enough data Not enough data Real-Time Reporting Not enough data Not enough data A/B Testing Not enough data Not enough data Reminders Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Tagging Not enough data Not enough data AI Copilot Not enough data Not enough data Behavior Analytics Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Task Scheduling Not enough data Not enough data Projections Not enough data Not enough data Retargeting[Hide 13 FeaturesShow 13 Features](javascript:void(0);) 7.8 246 Not enough data Retargeting A/B Testing 8.2(won by default) 167 Not enough data Audience Segmentation 8.3(won by default) 201 Not enough data Behavioral Targeting 8.0(won by default) 188 Not enough data Reporting & Analytics 8.2(won by default) 215 Not enough data Geo Targeting 8.2(won by default) 195 Not enough data Cross-channel Retargeting 8.3(won by default) 202 Not enough data Personalization 8.2(won by default) 178 Not enough data Agentic AI - Retargeting Autonomous Task Execution 7.6(won by default) 26 Not enough data Multi-step Planning 7.1(won by default) 26 Not enough data Cross-system Integration 7.6(won by default) 25 Not enough data Adaptive Learning 7.2(won by default) 26 Not enough data Proactive Assistance 7.4(won by default) 26 Not enough data Decision Making 7.6(won by default) 26 Not enough data Attribution[Hide 57 FeaturesShow 57 Features](javascript:void(0);) 8.0 42 Not enough data Attribution Modeling Single-Touch Attribution 8.3(won by default) 32 | Verified Not enough data Multi-Touch Attribution 8.4(won by default) 34 | Verified Not enough data Algorithmic Attribution 8.3(won by default) 34 | Verified Not enough data Cross-Device Attribution 8.5(won by default) 34 | Verified Not enough data Offline Attribution 7.1(won by default) 28 | Verified Not enough data Custom Attribution 8.3(won by default) 29 | Verified Not enough data Cross Channel Attribution Not enough data Not enough data Agentic AI - Attribution Autonomous Task Execution 7.9(won by default) 8 Not enough data Cross-system Integration 7.1(won by default) 8 Not enough data Natural Language Interaction 6.9(won by default) 8 Not enough data Proactive Assistance 7.3(won by default) 8 Not enough data Marketing B2B Attribution 8.8(won by default) 27 | Verified Not enough data B2C Attribution 8.5(won by default) 32 | Verified Not enough data Multi-Channel Marketing 8.2(won by default) 35 | Verified Not enough data Third-Party Integrations 7.7(won by default) 31 | Verified Not enough data Social Media Integration Not enough data Not enough data Reporting Dashboards 8.3(won by default) 37 | Verified Not enough data Data Visualizations 8.4(won by default) 37 | Verified Not enough data Custom Reporting 8.0(won by default) 33 | Verified Not enough data Additional Functionality AI/Machine Learning Not enough data Not enough data Multi-Channel Management Not enough data Not enough data Multi-Campaign Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Channel Management Not enough data Not enough data Advertising Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Campaign Planning Not enough data Not enough data Customer Activity Tracking Not enough data Not enough data Performance Metrics Not enough data Not enough data Conversion Tracking Not enough data Not enough data API Not enough data Not enough data Data Import/Export Not enough data Not enough data Campaign Management Not enough data Not enough data Generative AI Not enough data Not enough data A/B Testing Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Affiliate Management Not enough data Not enough data Predictive Analytics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Lead Capture Not enough data Not enough data CRM Not enough data Not enough data Audience Targeting Not enough data Not enough data Attribution Modeling Not enough data Not enough data ROI Tracking Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Lead Management Not enough data Not enough data Campaign Analytics Not enough data Not enough data Visitor Tracking Not enough data Not enough data Customer Segmentation Not enough data Not enough data Customizable Reports Not enough data Not enough data Dashboard Creation Not enough data Not enough data Website Analytics Not enough data Not enough data Engagement Tracking Not enough data Not enough data Lead Qualification Not enough data Not enough data Behavior Tracking Not enough data Not enough data Mobile Advertising[Hide 56 FeaturesShow 56 Features](javascript:void(0);) 7.7 536 Not enough data Platform Interoperability Close Ecosystem API 7.5(won by default) 34 Not enough data Mobile Functionality Mobile Functionality 8.0(won by default) 204 Not enough data Agentic AI - Mobile Advertising Autonomous Task Execution 7.2(won by default) 10 Not enough data Multi-step Planning 7.2(won by default) 10 Not enough data Cross-system Integration 7.2(won by default) 10 Not enough data Adaptive Learning 7.2(won by default) 10 Not enough data Proactive Assistance 7.3(won by default) 10 Not enough data Decision Making 7.2(won by default) 10 Not enough data Campaign Management Campaign Dashboard 8.1(won by 0.2) 452 7.9 8 Campaign Optimization 7.6 434 8.5(won by 0.9) 9 (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.1 444 8.3(won by 0.2) 7 Bulk Editing 7.0 376 7.7(won by 0.7) 8 (There is a greater than 0.5 difference between this product's rating and its competitors) Batch Uploading 7.7 372 7.8(won by 0.1) 9 Brand Safety 7.9(tied score) 359 7.9(tied score) 7 Fraud Protection 7.7(won by 0.2) 315 7.5 6 Frequency Capping 7.6 364 8.1(won by 0.5) 7 (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Pacing 8.1(won by 0.2) 403 7.9 8 Creative Optimization 7.5 383 7.7(won by 0.2) 8 Rich Media Capabilties 7.5 335 8.1(won by 0.6) 7 (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.7 213 8.3(won by 0.6) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Rich Media Capabilities 7.8(won by default) 211 Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 7.9(won by 0.5) 426 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 7 Retargeting 8.7(won by 1.5) 466 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 6 Geo-Targeting 8.0(won by 0.8) 376 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 6 Contextual Targeting 7.7(won by 0.5) 342 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 6 Audience Targeting Not enough data Not enough data Mobile In-App Ads 7.7 213 8.3(won by 0.6) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Tracking 7.8(won by default) 169 Not enough data Mobile Rich Media Capabilities 7.8(won by default) 211 Feature Not Available Platform API / Integrations 7.7(won by 0.3) 296 7.4 7 Custom Reports 7.2(won by 0.5) 345 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.7 6 User, Role, and Access Management 8.1(won by 0.3) 373 7.8 6 Performance and Reliability 8.1(tied score) 414 8.1(tied score) 7 Enterprise Scalability 7.8(won by 0.3) 315 7.5 6 Customization 7.4 332 8.3(won by 0.9) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 7.5 322 8.3(won by 0.8) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 7.8 269 8.0(won by 0.2) 5 Notifications 7.6 334 8.3(won by 0.7) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 7.5 533 Not enough data Platform Interoperability Close Ecosystem API 6.4(won by default) 13 Not enough data Video Functionality Video Functionality 8.1(won by default) 16 Not enough data Agentic AI - Video Advertising Autonomous Task Execution 5.6(won by default) 6 Not enough data Multi-step Planning 5.6(won by default) 6 Not enough data Cross-system Integration 5.8(won by default) 6 Not enough data Adaptive Learning 5.8(won by default) 6 Not enough data Proactive Assistance 5.8(won by default) 6 Not enough data Decision Making 5.6(won by default) 6 Not enough data Campaign Management Campaign Dashboard 8.1(won by 0.2) 452 7.9 8 Campaign Optimization 7.6 434 8.5(won by 0.9) 9 (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.1 444 8.3(won by 0.2) 7 Bulk Editing 7.0 376 7.7(won by 0.7) 8 (There is a greater than 0.5 difference between this product's rating and its competitors) Batch Uploading 7.7 372 7.8(won by 0.1) 9 Brand Safety 7.9(tied score) 359 7.9(tied score) 7 Fraud Protection 7.7(won by 0.2) 315 7.5 6 Frequency Capping 7.6 364 8.1(won by 0.5) 7 (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Pacing 8.1(won by 0.2) 403 7.9 8 Creative Optimization 7.5 383 7.7(won by 0.2) 8 Rich Media Capabilties 7.5 335 8.1(won by 0.6) 7 (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.7 213 8.3(won by 0.6) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Rich Media Capabilities 7.8(won by default) 211 Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 7.9(won by 0.5) 426 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 7 Retargeting 8.7(won by 1.5) 466 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 6 Geo-Targeting 8.0(won by 0.8) 376 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 6 Contextual Targeting 7.7(won by 0.5) 342 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 6 Audience Targeting Not enough data Not enough data Platform API / Integrations 7.7(won by 0.3) 296 7.4 7 Custom Reports 7.2(won by 0.5) 345 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.7 6 User, Role, and Access Management 8.1(won by 0.3) 373 7.8 6 Performance and Reliability 8.1(tied score) 414 8.1(tied score) 7 Enterprise Scalability 7.8(won by 0.3) 315 7.5 6 Customization 7.4 332 8.3(won by 0.9) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 7.5 322 8.3(won by 0.8) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 7.8 269 8.0(won by 0.2) 5 Notifications 7.6 334 8.3(won by 0.7) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Demand Side Platform (DSP)[Hide 63 FeaturesShow 63 Features](javascript:void(0);) 7.9 533 Not enough data Demand Side Platforms Cross Channel Capabilities 7.7(won by default) 5 Not enough data Agentic AI - Demand Side Platform (DSP) Multi-step Planning 8.0(won by default) 5 Not enough data Cross-system Integration 7.3(won by default) 5 Not enough data Adaptive Learning 7.7(won by default) 5 Not enough data Decision Making 7.7(won by default) 5 Not enough data Autonomous Task Execution Not enough data Not enough data Proactive Assistance Not enough data Not enough data Campaign Management Campaign Dashboard 8.1(won by 0.2) 452 7.9 8 Campaign Optimization 7.6 434 8.5(won by 0.9) 9 (There is a greater than 0.5 difference between this product's rating and its competitors) Reach 8.1 444 8.3(won by 0.2) 7 Bulk Editing 7.0 376 7.7(won by 0.7) 8 (There is a greater than 0.5 difference between this product's rating and its competitors) Batch Uploading 7.7 372 7.8(won by 0.1) 9 Brand Safety 7.9(tied score) 359 7.9(tied score) 7 Fraud Protection 7.7(won by 0.2) 315 7.5 6 Frequency Capping 7.6 364 8.1(won by 0.5) 7 (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Pacing 8.1(won by 0.2) 403 7.9 8 Creative Optimization 7.5 383 7.7(won by 0.2) 8 Rich Media Capabilties 7.5 335 8.1(won by 0.6) 7 (There is a greater than 0.5 difference between this product's rating and its competitors) In-App Ads 7.7 213 8.3(won by 0.6) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Mobile Rich Media Capabilities 7.8(won by default) 211 Feature Not Available Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 7.9(won by 0.5) 426 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 7 Retargeting 8.7(won by 1.5) 466 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 6 Geo-Targeting 8.0(won by 0.8) 376 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 6 Contextual Targeting 7.7(won by 0.5) 342 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 6 Audience Targeting Not enough data Not enough data Demand Side Platforms Machine Learning Optimization 8.3(won by default) 5 Not enough data Estimate and Projections 8.3(won by default) 5 Not enough data Cross-Device Capabilities 8.3(won by default) 5 Not enough data AI/Machine Learning Not enough data Not enough data Platform API / Integrations 7.7(won by 0.3) 296 7.4 7 Custom Reports 7.2(won by 0.5) 345 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.7 6 User, Role, and Access Management 8.1(won by 0.3) 373 7.8 6 Performance and Reliability 8.1(tied score) 414 8.1(tied score) 7 Enterprise Scalability 7.8(won by 0.3) 315 7.5 6 Customization 7.4 332 8.3(won by 0.9) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Workflow Capability 7.5 322 8.3(won by 0.8) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Internationalization 7.8 269 8.0(won by 0.2) 5 Notifications 7.6 334 8.3(won by 0.7) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data Customer Segmentation Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data For Advertising Agencies Not enough data Not enough data Bidding Strategies Not enough data Not enough data ROI Tracking Not enough data Not enough data Connected TV (CTV) Advertising Platforms[Hide 12 FeaturesShow 12 Features](javascript:void(0);) 8.5 13 Not enough data Platform - Connected TV (CTV) Advertising Platforms Personalized Segmentation 8.5(won by default) 10 Not enough data Ad Serving 9.1(won by default) 9 Not enough data Streaming Capabilites 8.7(won by default) 9 Not enough data Performance Analytics 8.6(won by default) 11 Not enough data Campaign Management - Connected TV (CTV) Advertising Platforms Creative Assets 8.2(won by default) 10 Not enough data Campaign Dashboard 8.2(won by default) 12 Not enough data Agentic AI - Connected TV (CTV) Advertising Platforms Autonomous Task Execution 8.3(won by default) 7 Not enough data Multi-step Planning 8.6(won by default) 7 Not enough data Cross-system Integration 8.3(won by default) 8 Not enough data Adaptive Learning 8.8(won by default) 7 Not enough data Proactive Assistance 9.0(won by default) 8 Not enough data Decision Making 7.1(won by default) 7 Not enough data Native Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) 7.2 11 Not enough data Agentic AI - Native Advertising Autonomous Task Execution 7.7(won by default) 11 Not enough data Multi-step Planning 7.3(won by default) 10 Not enough data Cross-system Integration 7.8(won by default) 10 Not enough data Adaptive Learning 7.5(won by default) 10 Not enough data Proactive Assistance 7.2(won by default) 10 Not enough data Decision Making 7.3(won by default) 10 Not enough data Show 2 feature categories with incomplete data Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Cross-Channel Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Account-Based Execution[Hide 14 FeaturesShow 14 Features](javascript:void(0);) Not enough data Not enough data Marketing Distribution Segmentation Not enough data Not enough data Personalized Messaging Not enough data Not enough data Website Personalization Not enough data Not enough data Email Campaigns Not enough data Not enough data Digital Advertising Not enough data Not enough data Direct Mail Not enough data Not enough data Campaign Planning Strategy Mapping Not enough data Not enough data Prioritized Accounts Not enough data Not enough data Trending Accounts Not enough data Not enough data Sales Activation Not enough data Not enough data Integrations Ad Network Integrations Not enough data Not enough data Buyer Intent Data Integration Not enough data Not enough data Marketing Automation Integration Not enough data Not enough data CRM Integration Not enough data Not enough data User Insights Reviewers' Company Size [![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")](https://www.g2.com/products/adroll/reviews) AdRoll Small-Business(50 or fewer emp.) 55.8% Mid-Market(51-1000 emp.) 36.1% Enterprise(\> 1000 emp.) 8.1% [![Bïrch (ex. Revealbot)](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ab3de9f6d563817affe6d4922a543bc1/birch-ex-revealbot.png "Bïrch (ex. Revealbot)")](https://www.g2.com/products/birch-ex-revealbot/reviews) Bïrch (ex. Revealbot) Small-Business(50 or fewer emp.) 78.9% Mid-Market(51-1000 emp.) 21.1% Enterprise(\> 1000 emp.) 0% Small-Business (50 or fewer emp.) 55.8% 78.9% Mid-Market (51-1000 emp.) 36.1% 21.1% Enterprise (\> 1000 emp.) 8.1% 0% Reviewers' Industry [![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")](https://www.g2.com/products/adroll/reviews) AdRoll Marketing and Advertising 25.2% Computer Software 7.6% Retail 5.7% Apparel & Fashion 4.2% Information Technology and Services 4.1% Other 53.1% [![Bïrch (ex. Revealbot)](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ab3de9f6d563817affe6d4922a543bc1/birch-ex-revealbot.png "Bïrch (ex. Revealbot)")](https://www.g2.com/products/birch-ex-revealbot/reviews) Bïrch (ex. Revealbot) Marketing and Advertising 52.6% Information Technology and Services 26.3% Retail 5.3% Computer Networking 5.3% Business Supplies and Equipment 5.3% Other 5.3% Alternatives **AdRoll Alternatives** ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") [ Criteo Commerce Growth ](/products/criteo-commerce-growth/reviews) ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business") [ Facebook ](/products/facebook-for-business/reviews) ![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis") [ Basis ](/products/basis/reviews) ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") [ StackAdapt ](/products/stackadapt/reviews) **Bïrch (ex. Revealbot) Alternatives** ![Madgicx](https://images.g2crowd.com/uploads/product/hd_favicon/5acc560c7e0099e36a2b5bebcf1b53e9/madgicx.svg "Madgicx") [ Madgicx ](/products/madgicx/reviews) ![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly") [ Smartly ](/products/smartly/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![Intuit Mailchimp All-in-One Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-all-in-one-marketing-platform.svg "Intuit Mailchimp All-in-One Marketing Platform") [ Intuit Mailchimp All-in-One... ](/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)