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# AdRoll vs Outbrain Direct Response by Teads Comparison - What are their main differences?

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Pricing

**AdRoll**
Free Trial

**$1.00** Per Month · Basic

**Outbrain Direct Response by Teads**
No pricing available

**Pricing Insights**
from reviews

Perceived Cost

**AdRoll**
$$$$$

**Outbrain Direct Response by Teads**
$$$$$

Average Discount

**AdRoll**
9%2% more

**Outbrain Direct Response by Teads**
7%

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**AdRoll** 6 months
Based on 100 responses

**Outbrain Direct Response by Teads** 6 months
Based on 100 responses

Return on Investment

**AdRoll** 6 months
Based on 100 responses

**Outbrain Direct Response by Teads** 6 months
Based on 100 responses

**Pros & Cons**
from reviews

**AdRoll**

Ease of Use (108)

Ad Management (67)

Limited Features (25)

Campaign Management (22)

**Outbrain Direct Response by Teads**

Insufficient Training (1)

Poor Customer Support (1)

Integrations

**AdRoll**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image")

Adobe Commerce (formerly...

](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image")

Adobe Marketo Engage

](https://www.g2.com/products/adobe-marketo-engage/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f5eb73bd8dd0c09d23eb1c96f0ccd2d8/attribution.png "Product Avatar Image")

Attribution

](https://www.g2.com/products/attribution/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "Product Avatar Image")

BigCommerce

](https://www.g2.com/products/bigcommerce/reviews)[
View all
](https://www.g2.com/products/adroll/integrations)

**Outbrain Direct Response by Teads**
Not enough data

Screenshots

**AdRoll**
 ![AdRoll screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/139842/CROSS-CHANNEL.png)

**Outbrain Direct Response by Teads**
 ![Outbrain Direct Response by Teads screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1595609/Teads-x-Season-wo-Swag-_1920-x-1080-px_.gif)

**Ratings**
from reviews

Meets Requirements

**AdRoll**

**8.2** /10

Based on 658 responses

**Outbrain Direct Response by Teads**

**7.1** /10

Based on 84 responses

Ease of Use

**AdRoll**

**8.3** /10

Based on 663 responses

**Outbrain Direct Response by Teads**

**7.8** /10

Based on 84 responses

Ease of Setup

**AdRoll**

**8.3** /10

Based on 446 responses

**Outbrain Direct Response by Teads**

**7.5** /10

Based on 42 responses

Ease of Admin

**AdRoll**

**8.2** /10

Based on 363 responses

**Outbrain Direct Response by Teads**

**7.9** /10

Based on 42 responses

Quality of Support

**AdRoll**

**8.0** /10

Based on 626 responses

**Outbrain Direct Response by Teads**

**6.7** /10

Based on 75 responses

Has the product been a good partner in doing business?

**AdRoll**

**8.2** /10

Based on 362 responses

**Outbrain Direct Response by Teads**

**6.7** /10

Based on 40 responses

Product Direction (% positive)

**AdRoll**

**7.3** /10

Based on 637 responses

**Outbrain Direct Response by Teads**

**4.6** /10

Based on 80 responses

**Features**
ratings from reviews

Retargeting

**7.8** /10

Based on 246 responses

**9.6** /10

Based on 8 responses

Display Advertising

**7.7** /10

Based on 547 responses

Not enough data

Attribution

**8.0** /10

Based on 42 responses

Not enough data

Uncover more feature rated insights from real users to improve your shopping experience.

See it for free

Mobile Advertising

**7.7** /10

Based on 542 responses

Not enough data

Video Advertising

**7.5** /10

Based on 539 responses

Not enough data

Social Media Advertising

**7.7** /10

Based on 541 responses

Not enough data

Demand Side Platform (DSP)

**8.0** /10

Based on 539 responses

Not enough data

Connected TV (CTV) Advertising Platforms

**8.5** /10

Based on 14 responses

Not enough data

Native Advertising

**7.2** /10

Based on 11 responses

Not enough data

Content Distribution

Not enough data

**7.1** /10

Based on 52 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
55.9%

Mid-Market(51-1000 emp.)
36.1%

Enterprise(\> 1000 emp.)
8.0%

Small-Business(50 or fewer emp.)
55.9%

Mid-Market(51-1000 emp.)
36.1%

Enterprise(\> 1000 emp.)
8.0%

Small-Business(50 or fewer emp.)
38.9%

Mid-Market(51-1000 emp.)
54.4%

Enterprise(\> 1000 emp.)
6.7%

Small-Business(50 or fewer emp.)
38.9%

Mid-Market(51-1000 emp.)
54.4%

Enterprise(\> 1000 emp.)
6.7%

**Reviewers' Industry**

[![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")](https://www.g2.com/products/adroll/reviews)
AdRoll

Marketing and Advertising
25.0%

Computer Software
7.6%

Retail
5.7%

Apparel & Fashion
4.2%

Information Technology and Services
4.1%

Other
53.5%

[![Outbrain Direct Response by Teads](https://images.g2crowd.com/uploads/product/hd_favicon/63f1454f691d4a5a7e5fd400a10a4a1b/outbrain-direct-response-by-teads.svg "Outbrain Direct Response by Teads")](https://www.g2.com/products/outbrain-direct-response-by-teads/reviews)
Outbrain Direct Response by Teads

Marketing and Advertising
35.6%

Internet
13.3%

Computer Software
6.7%

Information Technology and Services
5.6%

Publishing
4.4%

Other
34.4%

Alternatives

**AdRoll Alternatives**

 ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth")

[
Criteo Commerce Growth
](/products/criteo-commerce-growth/reviews)

 ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business")

[
Facebook
](/products/facebook-for-business/reviews)

 ![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis")

[
Basis
](/products/basis/reviews)

 ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt")

[
StackAdapt
](/products/stackadapt/reviews)

**Outbrain Direct Response by Teads Alternatives**

 ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth")

[
Criteo Commerce Growth
](/products/criteo-commerce-growth/reviews)

 ![Realize](https://images.g2crowd.com/uploads/product/hd_favicon/2c46a4d5a2e9c098024ac826bf7369cc/taboola-realize.svg "Realize")

[
Realize
](/products/taboola-realize/reviews)

 ![ContentStudio](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_928fd90b58efe6bdf3c04f9637d2bdfa/contentstudio.png "ContentStudio")

[
ContentStudio
](/products/contentstudio/reviews)

 ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt")

[
StackAdapt
](/products/stackadapt/reviews)

## AdRoll vs Outbrain Direct Response by... FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between AdRoll vs Outbrain Direct Response by...?

AdRoll stands out from Outbrain Direct Response by Teads with higher reviewer satisfaction across ratings, support, and setup, and a stronger focus on retargeting and ease of use.

| [AdRoll](https://www.g2.com/products/adroll/reviews) | [Outbrain Direct Response by Teads](https://www.g2.com/products/outbrain-direct-response-by-teads/reviews) |
| --- | --- |
| 4.1/5 (787 reviews) | 3.4/5 (91 reviews) |
| Small-Business | Mid-Market |
| 8.3 | 7.5 |
| 8.0 | 6.7 |
| Ease of Use (108 all-time mentions) | — |

### How do the pricing models of AdRoll and Outbrain Direct Response by... compare?

AdRoll is rated as the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions.

- **AdRoll:** In recent reviews, many highlight AdRoll as budget-friendly and flexible, especially for small businesses, though some note pricing could be more flexible for smaller budgets.
- **Outbrain Direct Response by Teads:** Reviewers frequently cite concerns about high minimum spend and cost-effectiveness, with some noting poor ROI and questionable traffic quality.
- **Switching reasons:** Several reviewers report switching from Outbrain Direct Response by Teads to alternatives like Taboola and Google Ads due to dissatisfaction with support and traffic quality.

### What are the best alternatives to AdRoll and Outbrain Direct Response by...?

The top three alternatives to AdRoll and Outbrain Direct Response by Teads are Criteo Commerce Growth, Facebook, and StackAdapt.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787 reviews) | Small-Business | Budget-friendly and flexible for small businesses | Ease of Use (108 all-time mentions) |
| [Outbrain Direct Response by Teads](https://www.g2.com/products/outbrain-direct-response-by-teads/reviews) | 3.4/5 (91 reviews) | Mid-Market | Concerns about high minimum spend and ROI | Publisher Reach (recent reviews) |
| [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) | 3.8/5 (242 reviews) | Mid-Market | — | Retargeting capabilities (recent reviews) |
| [Facebook](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5 (1457 reviews) | Small-Business | — | Audience reach and targeting (recent reviews) |
| [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5 (898 reviews) | Small-Business | — | Programmatic advertising features (recent reviews) |

### Which Cross-Channel Advertising features should I prioritize when comparing AdRoll and Outbrain Direct Response by...?

Buyers comparing AdRoll and Outbrain Direct Response by Teads should prioritize retargeting, ease of use, campaign management, targeting options, and reporting capabilities.

- **Retargeting:** AdRoll is frequently cited for strong retargeting (all-time mentions: 50); Outbrain Direct Response by Teads is less frequently mentioned for this feature.
- **Ease of Use:** AdRoll: 108 all-time mentions; Outbrain Direct Response by Teads: 7.8/10 score.
- **Campaign Management:** AdRoll: 67 all-time mentions; Outbrain Direct Response by Teads: 7.9/10 score.
- **Targeting Options:** AdRoll: 29 all-time mentions; Outbrain Direct Response by Teads: recent reviews note targeting improvements but also limitations.
- **Reporting Capabilities:** AdRoll: 27 all-time mentions; Outbrain Direct Response by Teads: reviewers cite a need for more granular reporting.

### What are the pros and cons of AdRoll vs Outbrain Direct Response by...?

AdRoll's headline strength is ease of use and retargeting, while Outbrain Direct Response by Teads is noted for publisher reach but faces trade-offs in support and traffic quality.

- **AdRoll strengths:** Ease of Use (108 all-time mentions), Ad Management (67), Campaign Management (67), Easy Setup (56), Targeting (50), Audience Targeting (48), Performance Results (44), Reporting Capabilities (27).
- **AdRoll trade-offs:** Limited Features (25), Campaign Management complexity (22), reporting depth and optimization controls noted as areas for improvement.
- **Outbrain Direct Response by Teads strengths:** Publisher reach and ability to run campaigns in restricted industries, as cited in recent reviews.
- **Outbrain Direct Response by Teads trade-offs:** Poor customer support (all-time mentions: 1), insufficient training (1), concerns about traffic quality and high bounce rates, high minimum spend, and limited conversion benefits.

### Is AdRoll or Outbrain Direct Response by... better for small businesses?

AdRoll is the better fit for small businesses, with a larger small-business segment and stronger reviewer sentiment on ease of use and value.

- **AdRoll:** Largest segment is Small-Business; reviewers consistently highlight ease of setup, budget-friendliness, and suitability for small teams.
- **Outbrain Direct Response by Teads:** Largest segment is Mid-Market; reviewers note higher minimum spend and less favorable experiences for smaller advertisers.

### Which Cross-Channel Advertising platform has better integrations?

AdRoll is favored by reviewers for integrations, with more frequent and diverse integration mentions.

- **AdRoll:** Integrates with Funnel (33 all-time mentions), Google Ads (25), and Shopify (9); reviewers highlight the value of these integrations for campaign management and e-commerce.
- **Outbrain Direct Response by Teads:** No integrations are cited in recent reviews.

### How do AdRoll and Outbrain Direct Response by... compare on customer support?

AdRoll outperforms Outbrain Direct Response by Teads on Quality of Support by a material margin of 1.3 points (8.0 vs 6.7).

- **AdRoll:** Reviewers frequently praise prompt, helpful, and responsive support, with several citing strong account management and support experiences.
- **Outbrain Direct Response by Teads:** Reviewers report poor customer support, lack of responsiveness, and unresolved issues, with multiple negative experiences highlighted.

### Which is easier to implement, AdRoll or Outbrain Direct Response by...?

AdRoll leads Outbrain Direct Response by Teads on Ease of Setup by 0.8 points (8.3 vs 7.5), a material difference.

- **AdRoll:** Reviewers consistently describe setup as quick, straightforward, and accessible even for non-technical users, with many citing easy pixel installation and guided onboarding.
- **Outbrain Direct Response by Teads:** Setup experiences are mixed, with some reviewers noting ease of campaign launch but others reporting confusion, hurdles, and lack of support during onboarding.

### Which product has better Retargeting?

AdRoll is the stronger product for Retargeting, with more frequent and positive reviewer mentions.

- **AdRoll:** Retargeting is cited as a core strength in 50 all-time mentions, with reviewers highlighting its effectiveness and ease of use for bringing back website visitors.
- **Outbrain Direct Response by Teads:** Retargeting is less frequently mentioned, with reviewers focusing more on traffic generation and publisher reach than on retargeting performance.