Compare AdRoll and Outbrain Direct Response by Teads 
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Mid-Market (54.4% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(729)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansOutbrain Direct Response by Teads
Star Rating
(91)3.4 out of 5
Market Segments
Mid-Market (54.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Outbrain Direct Response by TeadsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in user satisfaction, boasting a significantly higher overall score compared to Outbrain Direct Response by Teads. Users appreciate the platform's cross-channel marketing features, which allow for effective ad tracking across various platforms like Facebook and Google.
- Users say that AdRoll's dashboard is intuitive and user-friendly, making it easy to create audiences and analyze ad performance. In contrast, while Outbrain Direct Response by Teads is noted for its user-friendly analytics, it lacks the same level of comprehensive reporting that AdRoll offers.
- Reviewers mention that AdRoll's implementation process is quick and straightforward, with many users highlighting the ease of launching remarketing display ads. On the other hand, Outbrain Direct Response by Teads, while also praised for its ease of setup, does not match the speed and efficiency reported by AdRoll users.
- According to verified reviews, AdRoll shines in its support quality, receiving higher ratings for customer service. Users have expressed satisfaction with the assistance they receive, whereas Outbrain Direct Response by Teads has been criticized for its lower support ratings, indicating potential challenges in resolving issues.
- G2 reviewers highlight that AdRoll's audience segmentation and behavioral targeting capabilities are superior, allowing businesses to effectively re-engage previous prospects. In contrast, while Outbrain Direct Response by Teads offers good audience targeting options, it does not provide the same depth of segmentation that AdRoll users find beneficial.
- Users note that AdRoll's ability to meet business requirements is highly rated, with many finding it a reliable partner for their marketing needs. Conversely, Outbrain Direct Response by Teads, while popular among mid-market users, has received mixed feedback regarding its overall effectiveness in meeting specific user needs.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Outbrain Direct Response by Teads
No pricing availableFree Trial
AdRoll
Free Trial is available
Outbrain Direct Response by Teads
No trial information availableRatings
Meets Requirements
8.2
607
7.1
84
Ease of Use
8.3
612
7.8
84
Ease of Setup
8.2
396
7.5
42
Ease of Admin
8.1
343
7.9
42
Quality of Support
8.0
577
6.7
75
Has the product been a good partner in doing business?
8.1
342
6.7
40
Product Direction (% positive)
7.2
597
4.6
80
Features by Category
Channel Functionality
8.3
407
Not enough data
Platform Interoperability
7.6
81
Not enough data
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
441
Not enough data
7.6
429
Not enough data
8.1
435
Not enough data
7.0
374
Not enough data
7.7
368
Not enough data
7.9
358
Not enough data
7.7
314
Not enough data
7.7
360
Not enough data
8.1
401
Not enough data
7.5
379
Not enough data
7.5
333
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
411
Not enough data
8.7
439
Not enough data
8.0
372
Not enough data
7.7
339
Not enough data
Platform
7.7
286
Not enough data
7.2
335
Not enough data
8.1
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.5
326
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
8.2
165
9.5
7
8.3
200
9.8
7
8.1
187
10.0
7
8.2
213
9.0
7
8.3
193
10.0
7
8.3
201
9.3
7
8.2
177
9.3
7
Agentic AI - Retargeting
7.7
25
Not enough data
7.2
25
Not enough data
7.7
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
441
Not enough data
7.6
429
Not enough data
8.1
435
Not enough data
7.0
374
Not enough data
7.7
368
Not enough data
7.9
358
Not enough data
7.7
314
Not enough data
7.7
360
Not enough data
8.1
401
Not enough data
7.5
379
Not enough data
7.5
333
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
411
Not enough data
8.7
439
Not enough data
8.0
372
Not enough data
7.7
339
Not enough data
Mobile
7.8
169
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Platform
7.7
286
Not enough data
7.2
335
Not enough data
8.1
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.5
326
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform Interoperability
6.7
12
Not enough data
Video Functionality
8.0
15
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
441
Not enough data
7.6
429
Not enough data
8.1
435
Not enough data
7.0
374
Not enough data
7.7
368
Not enough data
7.9
358
Not enough data
7.7
314
Not enough data
7.7
360
Not enough data
8.1
401
Not enough data
7.5
379
Not enough data
7.5
333
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
411
Not enough data
8.7
439
Not enough data
8.0
372
Not enough data
7.7
339
Not enough data
Platform
7.7
286
Not enough data
7.2
335
Not enough data
8.1
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.5
326
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform Interoperability
7.9(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.5(won by default)
6
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Not enough data
Campaign Management
8.0(won by default)
441
Not enough data
7.6(won by default)
429
Not enough data
8.1(won by default)
435
Not enough data
7.0(won by default)
374
Not enough data
7.7(won by default)
368
Not enough data
7.9(won by default)
358
Not enough data
7.7(won by default)
314
Not enough data
7.7(won by default)
360
Not enough data
8.1(won by default)
401
Not enough data
7.5(won by default)
379
Not enough data
7.5(won by default)
333
Not enough data
7.7(won by default)
212
Not enough data
7.8(won by default)
210
Not enough data
Targeting
7.9(won by default)
411
Not enough data
8.7(won by default)
439
Not enough data
8.0(won by default)
372
Not enough data
7.7(won by default)
339
Not enough data
Platform
7.7(won by default)
286
Not enough data
7.2(won by default)
335
Not enough data
8.1(won by default)
368
Not enough data
8.1(won by default)
404
Not enough data
7.8(won by default)
314
Not enough data
7.5(won by default)
326
Not enough data
7.5(won by default)
321
Not enough data
7.8(won by default)
267
Not enough data
7.6(won by default)
333
Not enough data
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
441
Not enough data
7.6
429
Not enough data
8.1
435
Not enough data
7.0
374
Not enough data
7.7
368
Not enough data
7.9
358
Not enough data
7.7
314
Not enough data
7.7
360
Not enough data
8.1
401
Not enough data
7.5
379
Not enough data
7.5
333
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
411
Not enough data
8.7
439
Not enough data
8.0
372
Not enough data
7.7
339
Not enough data
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
286
Not enough data
7.2
335
Not enough data
8.1
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.5
326
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
7.1
30
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Outbrain Direct Response by Teads are categorized as Retargeting and Native Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Outbrain Direct Response by Teads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.2%
Other
52.8%
Marketing and Advertising
35.6%
Internet
13.3%
Computer Software
6.7%
Information Technology and Services
5.6%
Publishing
4.4%
Other
34.4%
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