Compare AdRoll and Optmyzr 
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Small-Business (77.8% of reviews)
Entry-Level Pricing
Pay As You Go
Starting at $209.00 Per Month
AdRoll
Star Rating
(729)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansOptmyzr
Star Rating
(124)4.6 out of 5
Market Segments
Small-Business (77.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $209.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in retargeting capabilities, allowing businesses to effectively re-engage with previous prospects. Users appreciate the ease of launching remarketing display ads and the ability to create custom audiences, which significantly enhances conversion rates.
- Users say that Optmyzr stands out for its seamless integration throughout the campaign lifecycle. Reviewers highlight how the platform simplifies everything from initial audits to ongoing optimization, making it easier to manage and track performance across multiple accounts.
- According to verified reviews, AdRoll's user-friendly dashboard is a major plus, with many users finding it easy to understand and navigate. This simplicity helps users quickly create audiences and analyze ad performance, leading to better decision-making for their campaigns.
- Reviewers mention that Optmyzr's automation features have made a significant impact on productivity, with one user noting a time savings of about 35 hours per month. This efficiency allows teams to focus on strategy rather than manual tasks, enhancing overall campaign effectiveness.
- G2 reviewers highlight that while AdRoll has a solid performance score, it faces challenges in areas like custom reporting and advanced analytics, where users feel Optmyzr provides more robust options for detailed insights and complex reporting needs.
- Users report that Optmyzr's quality of support is exceptional, with many praising the responsiveness and helpfulness of the support team. In contrast, AdRoll's support has received mixed feedback, indicating that there is room for improvement in this area.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Optmyzr
Essential
Starting at $209.00
Per Month
Essentials is perfect for small teams or in-house marketers who want powerful PPC tools without the agency-level complexity. Get all the core features you need to audit, optimize, and report with ease.
- Keyword, Search Query, Ad Optimizations
- PMax Optimizations and Insights
- Account Audits and Performance Reports
Free Trial
AdRoll
Free Trial is available
Optmyzr
Free Trial is available
Ratings
Meets Requirements
8.2
607
9.0
96
Ease of Use
8.3
612
8.6
96
Ease of Setup
8.2
396
8.8
68
Ease of Admin
8.1
343
9.0
68
Quality of Support
8.0
577
9.6
96
Has the product been a good partner in doing business?
8.1
342
9.6
68
Product Direction (% positive)
7.2
597
9.5
96
Features by Category
Channel Functionality
8.3
407
Not enough data
Platform Interoperability
7.6
81
Not enough data
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
441
9.2
46
7.6
429
9.4
43
8.1
435
8.4
28
7.0
374
9.0
35
7.7
368
8.7
23
7.9
358
9.4
17
7.7
314
8.3
13
7.7
360
8.4
16
8.1
401
9.2
35
7.5
379
8.7
37
7.5
333
7.8
12
7.7
212
8.0
9
7.8
210
8.7
10
Targeting
7.9
411
8.8
37
8.7
439
8.5
25
8.0
372
9.2
36
7.7
339
8.6
23
Platform
7.7
286
8.3
20
7.2
335
8.7
42
8.1
368
9.2
41
8.1
404
9.4
44
7.8
314
9.3
34
7.5
326
9.2
37
7.5
321
9.4
37
7.8
267
9.1
24
7.6
333
9.2
36
Campaign Management & Optimization
Not enough data
8.9
68
Not enough data
8.8
63
Not enough data
8.5
66
Not enough data
7.4
36
Not enough data
8.0
52
Not enough data
8.3
51
Not enough data
8.9
68
Not enough data
6.0
33
Not enough data
7.5
46
Not enough data
8.7
41
Not enough data
9.1
65
Analytics & Administration
Not enough data
8.9
58
Not enough data
7.7
43
Not enough data
8.7
66
Platform
Not enough data
8.3
32
Not enough data
8.9
66
Not enough data
8.6
63
Not enough data
8.9
61
Not enough data
9.2
71
Not enough data
8.9
58
Not enough data
9.1
64
Not enough data
8.5
32
Retargeting
8.2
165
Not enough data
8.3
200
Not enough data
8.1
187
Not enough data
8.2
213
Not enough data
8.3
193
Not enough data
8.3
201
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.7
25
Not enough data
7.2
25
Not enough data
7.7
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
8.0
9
Mobile Functionality
8.0
204
8.8
29
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
441
9.2
46
7.6
429
9.4
43
8.1
435
8.4
28
7.0
374
9.0
35
7.7
368
8.7
23
7.9
358
9.4
17
7.7
314
8.3
13
7.7
360
8.4
16
8.1
401
9.2
35
7.5
379
8.7
37
7.5
333
7.8
12
7.7
212
8.0
9
7.8
210
8.7
10
Targeting
7.9
411
8.8
37
8.7
439
8.5
25
8.0
372
9.2
36
7.7
339
8.6
23
Mobile
7.8
169
8.6
16
7.7
212
8.0
9
7.8
210
8.7
10
Platform
7.7
286
8.3
20
7.2
335
8.7
42
8.1
368
9.2
41
8.1
404
9.4
44
7.8
314
9.3
34
7.5
326
9.2
37
7.5
321
9.4
37
7.8
267
9.1
24
7.6
333
9.2
36
Platform Interoperability
6.7
12
Not enough data
Video Functionality
8.0
15
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
441
9.2
46
7.6
429
9.4
43
8.1
435
8.4
28
7.0
374
9.0
35
7.7
368
8.7
23
7.9
358
9.4
17
7.7
314
8.3
13
7.7
360
8.4
16
8.1
401
9.2
35
7.5
379
8.7
37
7.5
333
7.8
12
7.7
212
8.0
9
7.8
210
8.7
10
Targeting
7.9
411
8.8
37
8.7
439
8.5
25
8.0
372
9.2
36
7.7
339
8.6
23
Platform
7.7
286
8.3
20
7.2
335
8.7
42
8.1
368
9.2
41
8.1
404
9.4
44
7.8
314
9.3
34
7.5
326
9.2
37
7.5
321
9.4
37
7.8
267
9.1
24
7.6
333
9.2
36
Platform Interoperability
7.9(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.5(won by default)
6
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Not enough data
Campaign Management
8.0
441
9.2(won by 1.2)
46
7.6
429
9.4(won by 1.8)
43
8.1
435
8.4(won by 0.3)
28
7.0
374
9.0(won by 2.0)
35
7.7
368
8.7(won by 1.0)
23
7.9
358
9.4(won by 1.5)
17
7.7
314
8.3(won by 0.6)
13
7.7
360
8.4(won by 0.7)
16
8.1
401
9.2(won by 1.1)
35
7.5
379
8.7(won by 1.2)
37
7.5
333
7.8(won by 0.3)
12
7.7
212
8.0(won by 0.3)
9
7.8
210
8.7(won by 0.9)
10
Targeting
7.9
411
8.8(won by 0.9)
37
8.7(won by 0.2)
439
8.5
25
8.0
372
9.2(won by 1.2)
36
7.7
339
8.6(won by 0.9)
23
Platform
7.7
286
8.3(won by 0.6)
20
7.2
335
8.7(won by 1.5)
42
8.1
368
9.2(won by 1.1)
41
8.1
404
9.4(won by 1.3)
44
7.8
314
9.3(won by 1.5)
34
7.5
326
9.2(won by 1.7)
37
7.5
321
9.4(won by 1.9)
37
7.8
267
9.1(won by 1.3)
24
7.6
333
9.2(won by 1.6)
36
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
441
9.2
46
7.6
429
9.4
43
8.1
435
8.4
28
7.0
374
9.0
35
7.7
368
8.7
23
7.9
358
9.4
17
7.7
314
8.3
13
7.7
360
8.4
16
8.1
401
9.2
35
7.5
379
8.7
37
7.5
333
7.8
12
7.7
212
8.0
9
7.8
210
8.7
10
Targeting
7.9
411
8.8
37
8.7
439
8.5
25
8.0
372
9.2
36
7.7
339
8.6
23
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
286
8.3
20
7.2
335
8.7
42
8.1
368
9.2
41
8.1
404
9.4
44
7.8
314
9.3
34
7.5
326
9.2
37
7.5
321
9.4
37
7.8
267
9.1
24
7.6
333
9.2
36
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Optmyzr are categorized as Mobile Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optmyzr
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.2%
Other
52.8%
Marketing and Advertising
65.8%
Automotive
6.0%
Retail
2.6%
Computer Software
2.6%
Apparel & Fashion
1.7%
Other
21.4%
Alternatives
Discussions
What is AdRoll used for?
1 Comment
FB
For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet.Read more
What is AdRoll used for?
1 Comment
KB
retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll.Read more
How can I better learn to use the Rule Enginge?
2 Comments
GT
Hi Eric! We'll reach out and set up a training session to walk you through the Rule Engine. You can also look at some of the resources we have here:...Read more
How come I often get no results in the rule enige?
1 Comment
MG
Hey Martijn, this could be because the filters on metrics performance might be on the higher side. Try running on a longer date range or lowering the...Read more
Optmyzr has no more discussions with answers
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