# AdRoll, needls. vs Facebook for Business Comparison

| | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Star Rating** | 4.1 out of 5 | 3.4 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 776 | 49 | 1,455 | 
| **Largest Market Segment** | Small-Business (56.0% of reviews) | Small-Business (93.8% of reviews) | Small-Business (66.5% of reviews) | 
| **Entry Level Price** | Pay As You Go | $100 per month | Cost per 1,000 Impressions | 

---
## Top Pros & Cons

### AdRoll

Pros:
- Ease of Use (107 reviews)
- Ad Management (68 reviews)

Cons:
- Limited Features (25 reviews)
- Campaign Management (22 reviews)

### needls.

**Not enough data**

### Facebook for Business

Pros:
- Audience Targeting (26 reviews)
- Ease of Use (26 reviews)

Cons:
- Ad Issues (16 reviews)
- Poor Customer Support (15 reviews)

---
## Ratings Comparison
| Rating | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
  | **Meets Requirements** | 8.2 (631 reviews) | 6.6 (43 reviews) | 8.6 (1217 reviews) | 
  | **Ease of Use** | 8.3 (636 reviews) | 8.1 (45 reviews) | 8.1 (1223 reviews) | 
  | **Ease of Setup** | 8.3 (419 reviews) | 7.4 (24 reviews) | 8.1 (678 reviews) | 
  | **Ease of Admin** | 8.1 (343 reviews) | 7.1 (24 reviews) | 8.3 (625 reviews) | 
  | **Quality of Support** | 8.0 (599 reviews) | 7.1 (45 reviews) | 6.5 (1109 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (342 reviews) | 6.8 (24 reviews) | 7.8 (612 reviews) | 
  | **Product Direction (% positive)** | 7.3 (618 reviews) | 6.2 (43 reviews) | 7.2 (1186 reviews) | 

---
## Pricing

### AdRoll

#### Entry-Level Pricing

Plan: Ads

Price: Pay As You Go

Description: Pay-as-you-go advertising. Managed services with qualifying spend.

Key Features:
- Full-funnel, multi-channel advertising

[Browse all 3 editions](https://www.g2.com/products/adroll/pricing)

#### Free Trial

Yes

### needls.

#### Entry-Level Pricing

Plan:  needls.Business

Price: $100 per month

Description: A low cost, automated solution for small businesses, startups and independent professionals.

Key Features:
- Automated Ad Creation
- Automatic Cross Platform Optimization
- Real Time Simple Reporting

[Browse all 2 editions](https://www.g2.com/products/needls/pricing)

#### Free Trial

No

### Facebook for Business

#### Entry-Level Pricing

Plan: CPM

Price: Cost per 1,000 Impressions


[Browse all 2 editions](https://www.g2.com/products/facebook-for-business/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 523 |
| **needls.** | N/A | N/A |
| **Facebook for Business** | 8.0/10 | 1110 |

#### Channel Functionality

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Display Functionality** | 8.3 (419 reviews) | Not enough data | 8.7 (41 reviews) | 

#### Platform Interoperability

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Close Ecosystem API** | 7.5 (82 reviews) | Not enough data | 8.2 (30 reviews) | 

#### Agentic AI - Display Advertising

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.9 (26 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 6.9 (24 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.4 (24 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.3 (24 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.5 (25 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.2 (24 reviews) | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 7.7 (35 reviews) | 8.3 (973 reviews) | 
| **Campaign Optimization** | 7.6 (433 reviews) | 7.6 (32 reviews) | 8.2 (952 reviews) | 
| **Reach** | 8.1 (440 reviews) | 7.1 (32 reviews) | 8.3 (998 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 7.2 (23 reviews) | 7.5 (805 reviews) | 
| **Batch Uploading** | 7.7 (371 reviews) | 8.0 (22 reviews) | 7.7 (762 reviews) | 
| **Brand Safety** | 7.9 (359 reviews) | 8.0 (21 reviews) | Feature Not Available | 
| **Fraud Protection** | 7.7 (315 reviews) | 6.9 (20 reviews) | 7.6 (699 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 7.4 (16 reviews) | Feature Not Available | 
| **Budget Pacing** | 8.1 (403 reviews) | 7.2 (31 reviews) | Feature Not Available | 
| **Creative Optimization** | 7.5 (381 reviews) | 8.0 (28 reviews) | 8.0 (865 reviews) | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | 7.4 (23 reviews) | 8.2 (794 reviews) | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 8.1 (404 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 8.4 (420 reviews) | 

#### Targeting

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 7.4 (31 reviews) | 8.7 (991 reviews) | 
| **Retargeting** | 8.7 (455 reviews) | 7.5 (19 reviews) | 8.6 (879 reviews) | 
| **Geo-Targeting** | 8.0 (375 reviews) | 7.8 (26 reviews) | 8.8 (909 reviews) | 
| **Contextual Targeting** | 7.7 (340 reviews) | 7.3 (25 reviews) | Feature Not Available | 

#### Platform

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.4 (19 reviews) | 8.0 (687 reviews) | 
| **Custom Reports** | 7.2 (342 reviews) | 7.8 (23 reviews) | 8.0 (846 reviews) | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | 7.8 (24 reviews) | 8.5 (943 reviews) | 
| **Performance and Reliability** | 8.1 (412 reviews) | 7.1 (30 reviews) | 8.4 (980 reviews) | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 8.1 (18 reviews) | 8.3 (753 reviews) | 
| **Customization** | 7.4 (331 reviews) | 7.6 (26 reviews) | 8.0 (904 reviews) | 
| **Workflow Capability** | 7.5 (322 reviews) | 7.3 (21 reviews) | 8.0 (805 reviews) | 
| **Internationalization** | 7.8 (269 reviews) | 7.1 (15 reviews) | 8.3 (686 reviews) | 
| **Notifications** | 7.6 (334 reviews) | 8.1 (27 reviews) | 8.4 (969 reviews) | 

### Paid Search Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **needls.** | N/A | N/A |
| **Facebook for Business** | 8.0/10 | 16 |

#### Campaign Management & Optimization

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Paid Keyword Optimization** | Not enough data | Not enough data | 7.7 (14 reviews) | 
| **Bid Rules** | Not enough data | Not enough data | 7.6 (14 reviews) | 
| **Ad Creation and Editing** | Not enough data | Not enough data | 8.1 (14 reviews) | 
| **Ad and Landing Page Scheduling** | Not enough data | Not enough data | 8.2 (13 reviews) | 
| **Scenario Planning** | Not enough data | Not enough data | 8.1 (13 reviews) | 
| **Portfolio Bid Optimization** | Not enough data | Not enough data | 7.6 (13 reviews) | 
| **Advanced Targeting Options** | Not enough data | Not enough data | 8.5 (13 reviews) | 
| **Offline Capabilities** | Not enough data | Not enough data | 6.4 (13 reviews) | 
| **Extensions** | Not enough data | Not enough data | 7.1 (12 reviews) | 
| **Product Listing Ads** | Not enough data | Not enough data | 7.6 (13 reviews) | 
| **Budget Execution & Monitoring** | Not enough data | Not enough data | 8.1 (15 reviews) | 

#### Analytics & Administration

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Ad and Conversion Tracking** | Not enough data | Not enough data | 8.5 (14 reviews) | 
| **Attribution** | Not enough data | Not enough data | 8.4 (15 reviews) | 
| **Reports** | Not enough data | Not enough data | 8.6 (14 reviews) | 

#### Platform

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **APIs** | Not enough data | Not enough data | 8.0 (14 reviews) | 
| **Notifications** | Not enough data | Not enough data | 8.5 (14 reviews) | 
| **Customization** | Not enough data | Not enough data | 7.9 (14 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.2 (15 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.1 (14 reviews) | 
| **Enterprise Scalability** | Not enough data | Not enough data | 8.1 (13 reviews) | 
| **Workflow Capability** | Not enough data | Not enough data | 8.2 (14 reviews) | 
| **Internationalization** | Not enough data | Not enough data | 8.1 (14 reviews) | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **needls.** | N/A | N/A |
| **Facebook for Business** | 8.4/10 | 24 |

#### Authoring Tools

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Ad Templates** | Not enough data | Not enough data | 8.0 (24 reviews) | 
| **HTML5 Authoring** | Not enough data | Not enough data | 8.1 (19 reviews) | 
| **Automated Ad Creation** | Not enough data | Not enough data | 8.1 (21 reviews) | 
| **Lanugage Translation** | Not enough data | Not enough data | 8.5 (21 reviews) | 

#### Agentic AI - Creative Management Platforms

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Testing Tools

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Dynamic Versioning** | Not enough data | Not enough data | 8.7 (19 reviews) | 
| **A/B Testing ** | Not enough data | Not enough data | 8.7 (19 reviews) | 

#### Publishing Tools

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | Not enough data | 8.4 (20 reviews) | 
| **Demand Side Platform Integration** | Not enough data | Not enough data | 8.2 (19 reviews) | 
| **Campaign Scheduling** | Not enough data | Not enough data | 9.3 (21 reviews) | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.8/10 | 246 |
| **needls.** | N/A | N/A |
| **Facebook for Business** | N/A | N/A |

#### Retargeting

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **A/B Testing** | 8.2 (167 reviews) | Not enough data | Not enough data | 
| **Audience Segmentation** | 8.3 (201 reviews) | Not enough data | Not enough data | 
| **Behavioral Targeting** | 8.0 (188 reviews) | Not enough data | Not enough data | 
| **Reporting & Analytics** | 8.2 (215 reviews) | Not enough data | Not enough data | 
| **Geo Targeting** | 8.2 (195 reviews) | Not enough data | Not enough data | 
| **Cross-channel Retargeting** | 8.3 (202 reviews) | Not enough data | Not enough data | 
| **Personalization** | 8.2 (178 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Retargeting

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.6 (26 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 7.1 (26 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.6 (25 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.2 (26 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.4 (26 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.6 (26 reviews) | Not enough data | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.0/10 | 42 |
| **needls.** | N/A | N/A |
| **Facebook for Business** | N/A | N/A |

#### Attribution Modeling

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Single-Touch Attribution** | 8.3 (32 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Multi-Touch Attribution** | 8.4 (34 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Algorithmic Attribution** | 8.3 (34 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Cross-Device Attribution** | 8.5 (34 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Offline Attribution** | 7.1 (28 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Custom Attribution** | 8.3 (29 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Agentic AI - Attribution

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.9 (8 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 6.9 (8 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.3 (8 reviews) | Not enough data | Not enough data | 

#### Marketing

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **B2B Attribution** | 8.8 (27 reviews) ✓ Verified | Not enough data | Not enough data | 
| **B2C Attribution** | 8.5 (32 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Marketing Channels** | 8.2 (35 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Integrations** | 7.7 (31 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Reporting

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Dashboards** | 8.3 (37 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Visualizations** | 8.4 (37 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Custom Reporting** | 8.0 (33 reviews) ✓ Verified | Not enough data | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 518 |
| **needls.** | N/A | N/A |
| **Facebook for Business** | 7.6/10 | 1109 |

#### Platform Interoperability

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Close Ecosystem API** | 7.5 (34 reviews) | Not enough data | 7.2 (18 reviews) | 

#### Mobile Functionality

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Mobile Functionality** | 8.0 (204 reviews) | Not enough data | 8.1 (26 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.2 (10 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 7.2 (10 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.2 (10 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.2 (10 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.3 (10 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.2 (10 reviews) | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 7.7 (35 reviews) | 8.3 (973 reviews) | 
| **Campaign Optimization** | 7.6 (433 reviews) | 7.6 (32 reviews) | 8.2 (952 reviews) | 
| **Reach** | 8.1 (440 reviews) | 7.1 (32 reviews) | 8.3 (998 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 7.2 (23 reviews) | 7.5 (805 reviews) | 
| **Batch Uploading** | 7.7 (371 reviews) | 8.0 (22 reviews) | 7.7 (762 reviews) | 
| **Brand Safety** | 7.9 (359 reviews) | 8.0 (21 reviews) | Feature Not Available | 
| **Fraud Protection** | 7.7 (315 reviews) | 6.9 (20 reviews) | 7.6 (699 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 7.4 (16 reviews) | Feature Not Available | 
| **Budget Pacing** | 8.1 (403 reviews) | 7.2 (31 reviews) | Feature Not Available | 
| **Creative Optimization** | 7.5 (381 reviews) | 8.0 (28 reviews) | 8.0 (865 reviews) | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | 7.4 (23 reviews) | 8.2 (794 reviews) | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 8.1 (404 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 8.4 (420 reviews) | 

#### Targeting

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 7.4 (31 reviews) | 8.7 (991 reviews) | 
| **Retargeting** | 8.7 (455 reviews) | 7.5 (19 reviews) | 8.6 (879 reviews) | 
| **Geo-Targeting** | 8.0 (375 reviews) | 7.8 (26 reviews) | 8.8 (909 reviews) | 
| **Contextual Targeting** | 7.7 (340 reviews) | 7.3 (25 reviews) | Feature Not Available | 

#### Mobile

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Mobile Tracking** | 7.8 (169 reviews) | Not enough data | 7.9 (23 reviews) | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 8.1 (404 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 8.4 (420 reviews) | 

#### Platform

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.4 (19 reviews) | 8.0 (687 reviews) | 
| **Custom Reports** | 7.2 (342 reviews) | 7.8 (23 reviews) | 8.0 (846 reviews) | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | 7.8 (24 reviews) | 8.5 (943 reviews) | 
| **Performance and Reliability** | 8.1 (412 reviews) | 7.1 (30 reviews) | 8.4 (980 reviews) | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 8.1 (18 reviews) | 8.3 (753 reviews) | 
| **Customization** | 7.4 (331 reviews) | 7.6 (26 reviews) | 8.0 (904 reviews) | 
| **Workflow Capability** | 7.5 (322 reviews) | 7.3 (21 reviews) | 8.0 (805 reviews) | 
| **Internationalization** | 7.8 (269 reviews) | 7.1 (15 reviews) | 8.3 (686 reviews) | 
| **Notifications** | 7.6 (334 reviews) | 8.1 (27 reviews) | 8.4 (969 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.5/10 | 515 |
| **needls.** | N/A | N/A |
| **Facebook for Business** | 8.0/10 | 1109 |

#### Platform Interoperability

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Close Ecosystem API** | 6.4 (13 reviews) | Not enough data | 8.2 (18 reviews) | 

#### Video Functionality

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Video Functionality** | 8.1 (16 reviews) | Not enough data | 8.1 (25 reviews) | 

#### Agentic AI - Video Advertising

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Autonomous Task Execution** | 5.6 (6 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 5.6 (6 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 5.8 (6 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 5.8 (6 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 5.8 (6 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 5.6 (6 reviews) | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 7.7 (35 reviews) | 8.3 (973 reviews) | 
| **Campaign Optimization** | 7.6 (433 reviews) | 7.6 (32 reviews) | 8.2 (952 reviews) | 
| **Reach** | 8.1 (440 reviews) | 7.1 (32 reviews) | 8.3 (998 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 7.2 (23 reviews) | 7.5 (805 reviews) | 
| **Batch Uploading** | 7.7 (371 reviews) | 8.0 (22 reviews) | 7.7 (762 reviews) | 
| **Brand Safety** | 7.9 (359 reviews) | 8.0 (21 reviews) | Feature Not Available | 
| **Fraud Protection** | 7.7 (315 reviews) | 6.9 (20 reviews) | 7.6 (699 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 7.4 (16 reviews) | Feature Not Available | 
| **Budget Pacing** | 8.1 (403 reviews) | 7.2 (31 reviews) | Feature Not Available | 
| **Creative Optimization** | 7.5 (381 reviews) | 8.0 (28 reviews) | 8.0 (865 reviews) | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | 7.4 (23 reviews) | 8.2 (794 reviews) | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 8.1 (404 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 8.4 (420 reviews) | 

#### Targeting

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 7.4 (31 reviews) | 8.7 (991 reviews) | 
| **Retargeting** | 8.7 (455 reviews) | 7.5 (19 reviews) | 8.6 (879 reviews) | 
| **Geo-Targeting** | 8.0 (375 reviews) | 7.8 (26 reviews) | 8.8 (909 reviews) | 
| **Contextual Targeting** | 7.7 (340 reviews) | 7.3 (25 reviews) | Feature Not Available | 

#### Platform

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.4 (19 reviews) | 8.0 (687 reviews) | 
| **Custom Reports** | 7.2 (342 reviews) | 7.8 (23 reviews) | 8.0 (846 reviews) | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | 7.8 (24 reviews) | 8.5 (943 reviews) | 
| **Performance and Reliability** | 8.1 (412 reviews) | 7.1 (30 reviews) | 8.4 (980 reviews) | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 8.1 (18 reviews) | 8.3 (753 reviews) | 
| **Customization** | 7.4 (331 reviews) | 7.6 (26 reviews) | 8.0 (904 reviews) | 
| **Workflow Capability** | 7.5 (322 reviews) | 7.3 (21 reviews) | 8.0 (805 reviews) | 
| **Internationalization** | 7.8 (269 reviews) | 7.1 (15 reviews) | 8.3 (686 reviews) | 
| **Notifications** | 7.6 (334 reviews) | 8.1 (27 reviews) | 8.4 (969 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 517 |
| **needls.** | 7.5/10 | 37 |
| **Facebook for Business** | 8.0/10 | 1118 |

#### Platform Interoperability

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Close Ecosystem API** | 7.9 (34 reviews) | Not enough data | 8.3 (170 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.4 (6 reviews) | Not enough data | 6.9 (12 reviews) | 
| **Multi-step Planning** | 6.1 (6 reviews) | Not enough data | 7.2 (12 reviews) | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 7.3 (13 reviews) | 
| **Adaptive Learning** | 6.7 (6 reviews) | Not enough data | 7.6 (14 reviews) | 
| **Proactive Assistance** | 6.4 (6 reviews) | Not enough data | 6.8 (14 reviews) | 
| **Decision Making** | 6.1 (6 reviews) | Not enough data | 7.4 (13 reviews) | 

#### Social Functionality

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Social Functionality** | 8.1 (222 reviews) | 7.3 (32 reviews) | Feature Not Available | 

#### Campaign Management

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 7.7 (35 reviews) | 8.3 (973 reviews) | 
| **Campaign Optimization** | 7.6 (433 reviews) | 7.6 (32 reviews) | 8.2 (952 reviews) | 
| **Reach** | 8.1 (440 reviews) | 7.1 (32 reviews) | 8.3 (998 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 7.2 (23 reviews) | 7.5 (805 reviews) | 
| **Batch Uploading** | 7.7 (371 reviews) | 8.0 (22 reviews) | 7.7 (762 reviews) | 
| **Brand Safety** | 7.9 (359 reviews) | 8.0 (21 reviews) | Feature Not Available | 
| **Fraud Protection** | 7.7 (315 reviews) | 6.9 (20 reviews) | 7.6 (699 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 7.4 (16 reviews) | Feature Not Available | 
| **Budget Pacing** | 8.1 (403 reviews) | 7.2 (31 reviews) | Feature Not Available | 
| **Creative Optimization** | 7.5 (381 reviews) | 8.0 (28 reviews) | 8.0 (865 reviews) | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | 7.4 (23 reviews) | 8.2 (794 reviews) | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 8.1 (404 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 8.4 (420 reviews) | 

#### Targeting

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 7.4 (31 reviews) | 8.7 (991 reviews) | 
| **Retargeting** | 8.7 (455 reviews) | 7.5 (19 reviews) | 8.6 (879 reviews) | 
| **Geo-Targeting** | 8.0 (375 reviews) | 7.8 (26 reviews) | 8.8 (909 reviews) | 
| **Contextual Targeting** | 7.7 (340 reviews) | 7.3 (25 reviews) | Feature Not Available | 

#### Platform

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.4 (19 reviews) | 8.0 (687 reviews) | 
| **Custom Reports** | 7.2 (342 reviews) | 7.8 (23 reviews) | 8.0 (846 reviews) | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | 7.8 (24 reviews) | 8.5 (943 reviews) | 
| **Performance and Reliability** | 8.1 (412 reviews) | 7.1 (30 reviews) | 8.4 (980 reviews) | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 8.1 (18 reviews) | 8.3 (753 reviews) | 
| **Customization** | 7.4 (331 reviews) | 7.6 (26 reviews) | 8.0 (904 reviews) | 
| **Workflow Capability** | 7.5 (322 reviews) | 7.3 (21 reviews) | 8.0 (805 reviews) | 
| **Internationalization** | 7.8 (269 reviews) | 7.1 (15 reviews) | 8.3 (686 reviews) | 
| **Notifications** | 7.6 (334 reviews) | 8.1 (27 reviews) | 8.4 (969 reviews) | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **needls.** | N/A | N/A |
| **Facebook for Business** | N/A | N/A |

#### Platform Basics

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Cross-Device Advertising** | Not enough data | Not enough data | Not enough data | 
| **Audio Ad Formats** | Not enough data | Not enough data | Not enough data | 
| **Programmatic Audio** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 

#### Platform Reporting

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Performance Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Reporting Dashboards** | Not enough data | Not enough data | Not enough data | 
| **Dashboard Exports** | Not enough data | Not enough data | Not enough data | 
| **Music Genre Reporting** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Digital Audio Advertising

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.0/10 | 515 |
| **needls.** | N/A | N/A |
| **Facebook for Business** | 8.8/10 | 1109 |

#### Demand Side Platforms

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Cross Channel Capabilities ** | 7.7 (5 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.0 (5 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.3 (5 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.7 (5 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | 7.7 (5 reviews) | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | 7.7 (35 reviews) | 8.3 (973 reviews) | 
| **Campaign Optimization** | 7.6 (433 reviews) | 7.6 (32 reviews) | 8.2 (952 reviews) | 
| **Reach** | 8.1 (440 reviews) | 7.1 (32 reviews) | 8.3 (998 reviews) | 
| **Bulk Editing** | 7.0 (375 reviews) | 7.2 (23 reviews) | 7.5 (805 reviews) | 
| **Batch Uploading** | 7.7 (371 reviews) | 8.0 (22 reviews) | 7.7 (762 reviews) | 
| **Brand Safety** | 7.9 (359 reviews) | 8.0 (21 reviews) | Feature Not Available | 
| **Fraud Protection** | 7.7 (315 reviews) | 6.9 (20 reviews) | 7.6 (699 reviews) | 
| **Frequency Capping** | 7.6 (364 reviews) | 7.4 (16 reviews) | Feature Not Available | 
| **Budget Pacing** | 8.1 (403 reviews) | 7.2 (31 reviews) | Feature Not Available | 
| **Creative Optimization** | 7.5 (381 reviews) | 8.0 (28 reviews) | 8.0 (865 reviews) | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | 7.4 (23 reviews) | 8.2 (794 reviews) | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 8.1 (404 reviews) | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 8.4 (420 reviews) | 

#### Targeting

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Targeting** | 7.9 (419 reviews) | 7.4 (31 reviews) | 8.7 (991 reviews) | 
| **Retargeting** | 8.7 (455 reviews) | 7.5 (19 reviews) | 8.6 (879 reviews) | 
| **Geo-Targeting** | 8.0 (375 reviews) | 7.8 (26 reviews) | 8.8 (909 reviews) | 
| **Contextual Targeting** | 7.7 (340 reviews) | 7.3 (25 reviews) | Feature Not Available | 

#### Demand Side Platforms

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Machine Learning Optimization** | 8.3 (5 reviews) | Not enough data | Not enough data | 
| **Estimate and Projections** | 8.3 (5 reviews) | Not enough data | Not enough data | 
| **Cross-Device Capabilities** | 8.3 (5 reviews) | Not enough data | Not enough data | 

#### Platform

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | 7.4 (19 reviews) | 8.0 (687 reviews) | 
| **Custom Reports** | 7.2 (342 reviews) | 7.8 (23 reviews) | 8.0 (846 reviews) | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | 7.8 (24 reviews) | 8.5 (943 reviews) | 
| **Performance and Reliability** | 8.1 (412 reviews) | 7.1 (30 reviews) | 8.4 (980 reviews) | 
| **Enterprise Scalability** | 7.8 (315 reviews) | 8.1 (18 reviews) | 8.3 (753 reviews) | 
| **Customization** | 7.4 (331 reviews) | 7.6 (26 reviews) | 8.0 (904 reviews) | 
| **Workflow Capability** | 7.5 (322 reviews) | 7.3 (21 reviews) | 8.0 (805 reviews) | 
| **Internationalization** | 7.8 (269 reviews) | 7.1 (15 reviews) | 8.3 (686 reviews) | 
| **Notifications** | 7.6 (334 reviews) | 8.1 (27 reviews) | 8.4 (969 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.6/10 | 9 |
| **needls.** | N/A | N/A |
| **Facebook for Business** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Personalized Segmentation** | 8.7 (9 reviews) | Not enough data | Not enough data | 
| **Ad Serving ** | 9.1 (9 reviews) | Not enough data | Not enough data | 
| **Streaming Capabilites** | 8.7 (9 reviews) | Not enough data | Not enough data | 
| **Performance Analytics** | 8.9 (9 reviews) | Not enough data | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Creative Assets** | 8.5 (9 reviews) | Not enough data | Not enough data | 
| **Campaign Dashboard** | 8.3 (9 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.6 (7 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.8 (7 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 8.8 (7 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.8 (7 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.1 (7 reviews) | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **needls.** | N/A | N/A |
| **Facebook for Business** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.2/10 | 11 |
| **needls.** | N/A | N/A |
| **Facebook for Business** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.7 (11 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 7.3 (10 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.8 (10 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.5 (10 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 7.2 (10 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.3 (10 reviews) | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **needls.** | N/A | N/A |
| **Facebook for Business** | N/A | N/A |

#### Marketing Distribution

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | Not enough data | 

#### Integrations

| Feature | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)

**Unique to AdRoll (9):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Retargeting Software](https://www.g2.com/categories/retargeting), [Attribution Software](https://www.g2.com/categories/attribution), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)


**Unique to Facebook for Business (9):** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | AdRoll | needls. | Facebook for Business | 
|---|---|---|---|
| **Small-Business** | 56.0% | 93.8% | 66.5% | 
| **Mid-Market** | 35.8% | 4.2% | 25.6% | 
| **Enterprise** | 8.2% | 2.1% | 7.9% | 

### By Industry

#### AdRoll

- **Marketing and Advertising:** 25.4%
- **Computer Software:** 7.4%
- **Retail:** 5.8%
- **Apparel & Fashion:** 4.3%
- **Information Technology and Services:** 4.1%
- **Internet:** 3.6%
- **Financial Services:** 3.5%
- **Health, Wellness and Fitness:** 3.2%
- **Real Estate:** 2.4%
- **Consumer Goods:** 2.0%
- **Other:** 38.3%

#### needls.

- **Marketing and Advertising:** 29.2%
- **Health, Wellness and Fitness:** 8.3%
- **Apparel & Fashion:** 6.3%
- **Design:** 4.2%
- **Management Consulting:** 4.2%
- **Legal Services:** 4.2%
- **Entertainment:** 4.2%
- **Financial Services:** 4.2%
- **Food & Beverages:** 4.2%
- **Computer Software:** 2.1%
- **Other:** 29.2%

#### Facebook for Business

- **Marketing and Advertising:** 19.5%
- **Retail:** 4.8%
- **Real Estate:** 3.7%
- **Information Technology and Services:** 3.4%
- **Internet:** 3.1%
- **Health, Wellness and Fitness:** 2.8%
- **Financial Services:** 2.5%
- **Computer Software:** 2.4%
- **Education Management:** 2.3%
- **Apparel & Fashion:** 2.2%
- **Other:** 53.4%

---
## Alternatives

### Alternatives to AdRoll

- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (179 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)
- [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews)

### Alternatives to needls.

- [Smartly](https://www.g2.com/products/smartly/reviews) — 4.4/5 stars (468 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14753 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4040 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14687 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7392 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7182 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5421 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3383 reviews)

### Alternatives to Facebook for Business

- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Skai](https://www.g2.com/products/skai/reviews) — 4.0/5 stars (297 reviews)
- [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)
- [Smartly](https://www.g2.com/products/smartly/reviews) — 4.4/5 stars (468 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Google Ads](https://www.g2.com/products/google-ads/reviews) — 4.3/5 stars (2035 reviews)

---
## Top Discussions

### AdRoll

- Title: [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) — 1 comment
  > **Top comment:** "For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet."
- Title: [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) — 1 comment
  > **Top comment:** "retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll."
- Title: [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) — 1 comment
  > **Top comment:** "Too much for their bad service."
- Title: [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) — 1 comment
  > **Top comment:** "Paid premium subscriptions and fees from media placements. "
- Title: [How would an expert measure success of our campaigns?](https://www.g2.com/discussions/how-would-an-expert-measure-success-of-our-campaigns) — 1 comment
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."

### needls.

No discussions available for this product.

### Facebook for Business

- Title: [I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?](https://www.g2.com/discussions/i-m-unsure-how-to-optimize-ad-targeting-on-facebook-for-business-could-someone-provide-some-best-practices) — 2 comments
  > **Top comment:** "Try and utilize the Advantage+ Shopping campaigns feature it is AI-integrated and it works wonders."
- Title: [What is Facebook for Business used for?](https://www.g2.com/discussions/what-is-facebook-for-business-used-for) — 2 comments
  > **Top comment:** "It allows me to explore tools that are useful for improving the way of advertising within the platform. Additionally, the statistics it provides are useful..."
- Title: [How to promote myself as a professional content writer?](https://www.g2.com/discussions/how-to-promote-myself-as-a-professional-content-writer) — 2 comments, 2 upvotes
  > **Top comment:** "First, You create a" Facebook Page"  by brand name. Then you run ads  with targeting."
- Title: [On Facebook, more than 2 million companies interact with customers. Learn how to contact new people on Facebook... Meta for Business (previously Facebook for Business).](https://www.g2.com/discussions/on-facebook-more-than-2-million-companies-interact-with-customers-learn-how-to-contact-new-people-on-facebook-meta-for-business-previously-facebook-for-business) — 1 comment, 1 upvote
  > **Top comment:** "thanks dor question "
- Title: [How do I change the ads of a campaign without hampering the learning curve of campaign ?](https://www.g2.com/discussions/how-do-i-change-the-ads-of-a-campaign-without-hampering-the-learning-curve-of-campaign) — 1 comment, 1 upvote
  > **Top comment:** "For a manual app ads campaign just add create a new adset and add the ads to this, but with Automated app ads campaign there is no way you could change the..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-vs-needls-vs-facebook-for-business)