Compare AdRoll and needls. 
Featured Products
At a Glance
Market Segments
Small-Business (56.2% of reviews)
Small-Business (93.8% of reviews)
Entry-Level Pricing
Pay As You Go
$100 per month
AdRoll
Star Rating
(774)4.1 out of 5
Market Segments
Small-Business (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansneedls.
Star Rating
(49)3.4 out of 5
Market Segments
Small-Business (93.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$100 per month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in retargeting capabilities, allowing businesses to effectively re-engage with previous prospects. Users appreciate the ease of launching remarketing display ads with custom audiences, which significantly enhances conversion rates.
- Users say that AdRoll's dashboard is intuitive and user-friendly, making it easy to create audiences and track ad performance. This feature helps users make informed decisions to improve their campaigns, a point highlighted by recent positive feedback.
- Reviewers mention that needls. offers a hands-on approach to ad creation, requiring minimal input from users. This is particularly beneficial for busy individuals, as the platform generates a large selection of ads that align with their website's branding.
- According to verified reviews, AdRoll has a significantly higher overall satisfaction score compared to needls., indicating that users generally find it to be a more reliable and effective tool for social media advertising.
- Users highlight that while needls. provides a supportive environment with responsive customer service, AdRoll's quality of support is rated higher, suggesting that users may find more comprehensive assistance when facing challenges.
- G2 reviewers note that AdRoll's ease of setup is a strong point, with many users praising the quick implementation process. In contrast, needls. has received feedback indicating that it may take longer to get fully operational, which could be a consideration for those looking for immediate results.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
needls.
needls.Business
$100
per month
A low cost, automated solution for small businesses, startups and independent professionals.
- Automated Ad Creation
- Automatic Cross Platform Optimization
- Real Time Simple Reporting
Free Trial
AdRoll
Free Trial is available
needls.
No trial information availableRatings
Meets Requirements
8.2
630
6.6
43
Ease of Use
8.3
635
8.1
45
Ease of Setup
8.3
418
7.4
24
Ease of Admin
8.1
343
7.1
24
Quality of Support
8.0
598
7.1
45
Has the product been a good partner in doing business?
8.1
342
6.8
24
Product Direction (% positive)
7.3
617
6.2
43
Features by Category
Channel Functionality
8.3
418
Not enough data
Platform Interoperability
7.5
82
Not enough data
Agentic AI - Display Advertising
6.9
26
Not enough data
6.9
24
Not enough data
7.4
24
Not enough data
7.3
24
Not enough data
7.5
25
Not enough data
7.2
24
Not enough data
Campaign Management
8.0
448
7.7
35
7.6
432
7.6
32
8.1
440
7.1
32
7.0
375
7.2
23
7.7
370
8.0
22
7.9
359
8.0
21
7.7
315
6.9
20
7.6
364
7.4
16
8.1
403
7.2
31
7.5
381
8.0
28
7.5
334
7.4
23
7.7
213
Not enough data
7.8
211
Not enough data
Targeting
7.9
418
7.4
31
8.7
454
7.5
19
8.0
374
7.8
26
7.7
340
7.3
25
Platform
7.7
295
7.4
19
7.2
341
7.8
23
8.1
371
7.8
24
8.1
412
7.1
30
7.8
315
8.1
18
7.4
331
7.6
26
7.5
322
7.3
21
7.8
269
7.1
15
7.6
334
8.1
27
Retargeting
8.2
167
Not enough data
8.3
201
Not enough data
8.0
188
Not enough data
8.2
215
Not enough data
8.2
195
Not enough data
8.3
202
Not enough data
8.2
178
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.1
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
448
7.7
35
7.6
432
7.6
32
8.1
440
7.1
32
7.0
375
7.2
23
7.7
370
8.0
22
7.9
359
8.0
21
7.7
315
6.9
20
7.6
364
7.4
16
8.1
403
7.2
31
7.5
381
8.0
28
7.5
334
7.4
23
7.7
213
Not enough data
7.8
211
Not enough data
Targeting
7.9
418
7.4
31
8.7
454
7.5
19
8.0
374
7.8
26
7.7
340
7.3
25
Mobile
7.8
169
Not enough data
7.7
213
Not enough data
7.8
211
Not enough data
Platform
7.7
295
7.4
19
7.2
341
7.8
23
8.1
371
7.8
24
8.1
412
7.1
30
7.8
315
8.1
18
7.4
331
7.6
26
7.5
322
7.3
21
7.8
269
7.1
15
7.6
334
8.1
27
Platform Interoperability
6.4
13
Not enough data
Video Functionality
8.1
16
Not enough data
Agentic AI - Video Advertising
5.6
6
Not enough data
5.6
6
Not enough data
5.8
6
Not enough data
5.8
6
Not enough data
5.8
6
Not enough data
5.6
6
Not enough data
Campaign Management
8.0
448
7.7
35
7.6
432
7.6
32
8.1
440
7.1
32
7.0
375
7.2
23
7.7
370
8.0
22
7.9
359
8.0
21
7.7
315
6.9
20
7.6
364
7.4
16
8.1
403
7.2
31
7.5
381
8.0
28
7.5
334
7.4
23
7.7
213
Not enough data
7.8
211
Not enough data
Targeting
7.9
418
7.4
31
8.7
454
7.5
19
8.0
374
7.8
26
7.7
340
7.3
25
Platform
7.7
295
7.4
19
7.2
341
7.8
23
8.1
371
7.8
24
8.1
412
7.1
30
7.8
315
8.1
18
7.4
331
7.6
26
7.5
322
7.3
21
7.8
269
7.1
15
7.6
334
8.1
27
Platform Interoperability
7.9(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.9(won by default)
7
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by 0.8)
222
7.3
32
Campaign Management
8.0(won by 0.3)
448
7.7
35
7.6(tied score)
432
7.6(tied score)
32
8.1(won by 1.0)
440
7.1
32
7.0
375
7.2(won by 0.2)
23
7.7
370
8.0(won by 0.3)
22
7.9
359
8.0(won by 0.1)
21
7.7(won by 0.8)
315
6.9
20
7.6(won by 0.2)
364
7.4
16
8.1(won by 0.9)
403
7.2
31
7.5
381
8.0(won by 0.5)
28
7.5(won by 0.1)
334
7.4
23
7.7(won by default)
213
Not enough data
7.8(won by default)
211
Not enough data
Targeting
7.9(won by 0.5)
418
7.4
31
8.7(won by 1.2)
454
7.5
19
8.0(won by 0.2)
374
7.8
26
7.7(won by 0.4)
340
7.3
25
Platform
7.7(won by 0.3)
295
7.4
19
7.2
341
7.8(won by 0.6)
23
8.1(won by 0.3)
371
7.8
24
8.1(won by 1.0)
412
7.1
30
7.8
315
8.1(won by 0.3)
18
7.4
331
7.6(won by 0.2)
26
7.5(won by 0.2)
322
7.3
21
7.8(won by 0.7)
269
7.1
15
7.6
334
8.1(won by 0.5)
27
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
448
7.7
35
7.6
432
7.6
32
8.1
440
7.1
32
7.0
375
7.2
23
7.7
370
8.0
22
7.9
359
8.0
21
7.7
315
6.9
20
7.6
364
7.4
16
8.1
403
7.2
31
7.5
381
8.0
28
7.5
334
7.4
23
7.7
213
Not enough data
7.8
211
Not enough data
Targeting
7.9
418
7.4
31
8.7
454
7.5
19
8.0
374
7.8
26
7.7
340
7.3
25
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
295
7.4
19
7.2
341
7.8
23
8.1
371
7.8
24
8.1
412
7.1
30
7.8
315
8.1
18
7.4
331
7.6
26
7.5
322
7.3
21
7.8
269
7.1
15
7.6
334
8.1
27
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and needls. are categorized as Social Media Advertising
Unique Categories
needls. has no unique categories
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
needls.
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.4%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.1%
Other
53.1%
Marketing and Advertising
29.2%
Health, Wellness and Fitness
8.3%
Apparel & Fashion
6.3%
Design
4.2%
Management Consulting
4.2%
Other
47.9%
Alternatives
Discussions
What is AdRoll used for?
1 Comment
FB
For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet.Read more
What is AdRoll used for?
1 Comment
KB
retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll.Read more
needls. has no discussions with answers
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