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At a Glance
Market Segments
Small-Business (56.3% of reviews)
Mid-Market (53.3% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(692)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansMoloco
Star Rating
(16)4.3 out of 5
Market Segments
Mid-Market (53.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MolocoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll excels in "Manage Email Deliverability" with a score of 8.5, indicating that it effectively helps users ensure their emails reach the intended inboxes. In contrast, Moloco does not have a comparable feature, which may impact users relying heavily on email marketing.
- Reviewers mention that AdRoll's "A/B Testing" feature is highly rated at 8.5, allowing users to optimize their campaigns effectively. Meanwhile, Moloco's A/B Testing score of 8.3, while still strong, suggests that AdRoll may offer a slight edge in this area.
- G2 users highlight that AdRoll's "Quality of Support" is rated at 7.9, which some users find lacking compared to Moloco's higher score of 8.3. This difference indicates that users may experience better support and assistance with Moloco when issues arise.
- Users on G2 report that AdRoll's "Ease of Use" is rated at 8.2, making it user-friendly for small businesses. In contrast, Moloco's score of 7.8 suggests that it may have a steeper learning curve, which could be a consideration for less tech-savvy users.
- Reviewers mention that AdRoll's "Cross-Device Attribution" feature shines with a score of 8.6, allowing for comprehensive tracking across devices. Moloco, while competitive, has a lower score of 8.4, indicating that AdRoll may provide a more robust solution for users focused on multi-device marketing.
- Users say that AdRoll's "Custom Attribution" feature is rated at 8.5, which allows for tailored tracking solutions. Moloco's score of 8.4 is commendable but suggests that AdRoll may offer slightly more flexibility in attribution modeling, which is crucial for data-driven marketing strategies.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Moloco
No pricing availableFree Trial
AdRoll
Free Trial is available
Moloco
No trial information availableRatings
Meets Requirements
8.2
580
8.6
7
Ease of Use
8.3
585
8.1
7
Ease of Setup
8.2
369
Not enough data
Ease of Admin
8.1
336
Not enough data
Quality of Support
8.0
554
8.6
7
Has the product been a good partner in doing business?
8.1
335
Not enough data
Product Direction (% positive)
7.2
570
7.1
8
Features by Category
Channel Functionality
8.2
400
Not enough data
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
436
8.3
6
7.6
426
7.7
5
8.1
429
8.1
6
7.0
373
8.0
5
7.7
367
8.0
5
7.8
356
7.7
5
7.7
313
8.3
5
7.7
359
8.3
5
8.1
399
8.3
5
7.5
375
8.0
5
7.5
331
8.0
5
7.7
212
8.7
5
7.8
210
7.7
5
Targeting
7.9
406
8.0
5
8.7
427
8.7
5
8.0
372
8.0
5
7.7
338
8.0
5
Platform
7.7
284
7.8
6
7.2
332
7.7
5
8.0
368
7.8
6
8.1
404
7.5
6
7.8
313
7.8
6
7.4
324
7.2
6
7.5
321
Feature Not Available
7.8
267
7.2
6
7.6
333
7.2
6
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
206
Not enough data
8.2
194
Not enough data
8.2
196
Feature Not Available
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Trading
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Threat Detection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Blocking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Data Science and Machine Learning PlatformsHide 25 FeaturesShow 25 Features
Not enough data
Not enough data
System
Not enough data
Feature Not Available
Model Development
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Model Development
Not enough data
Not enough data
Machine/Deep Learning Services
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Machine/Deep Learning Services
Not enough data
Not enough data
Not enough data
Not enough data
Deployment
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Data Science and Machine Learning Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.5
34
Feature Not Available
Mobile Functionality
8.0
203
8.0
5
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
436
8.3
6
7.6
426
7.7
5
8.1
429
8.1
6
7.0
373
8.0
5
7.7
367
8.0
5
7.8
356
7.7
5
7.7
313
8.3
5
7.7
359
8.3
5
8.1
399
8.3
5
7.5
375
8.0
5
7.5
331
8.0
5
7.7
212
8.7
5
7.8
210
7.7
5
Targeting
7.9
406
8.0
5
8.7
427
8.7
5
8.0
372
8.0
5
7.7
338
8.0
5
Mobile
7.8
169
8.3
5
7.7
212
8.7
5
7.8
210
7.7
5
Platform
7.7
284
7.8
6
7.2
332
7.7
5
8.0
368
7.8
6
8.1
404
7.5
6
7.8
313
7.8
6
7.4
324
7.2
6
7.5
321
Feature Not Available
7.8
267
7.2
6
7.6
333
7.2
6
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
436
8.3
6
7.6
426
7.7
5
8.1
429
8.1
6
7.0
373
8.0
5
7.7
367
8.0
5
7.8
356
7.7
5
7.7
313
8.3
5
7.7
359
8.3
5
8.1
399
8.3
5
7.5
375
8.0
5
7.5
331
8.0
5
7.7
212
8.7
5
7.8
210
7.7
5
Targeting
7.9
406
8.0
5
8.7
427
8.7
5
8.0
372
8.0
5
7.7
338
8.0
5
Platform
7.7
284
7.8
6
7.2
332
7.7
5
8.0
368
7.8
6
8.1
404
7.5
6
7.8
313
7.8
6
7.4
324
7.2
6
7.5
321
Feature Not Available
7.8
267
7.2
6
7.6
333
7.2
6
Platform Interoperability
8.0(won by default)
35
Not enough data
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by default)
221
Not enough data
Campaign Management
8.0
436
8.3(won by 0.3)
6
7.6
426
7.7(won by 0.1)
5
8.1(tied score)
429
8.1(tied score)
6
7.0
373
8.0(won by 1.0)
5
7.7
367
8.0(won by 0.3)
5
7.8(won by 0.1)
356
7.7
5
7.7
313
8.3(won by 0.6)
5
7.7
359
8.3(won by 0.6)
5
8.1
399
8.3(won by 0.2)
5
7.5
375
8.0(won by 0.5)
5
7.5
331
8.0(won by 0.5)
5
7.7
212
8.7(won by 1.0)
5
7.8(won by 0.1)
210
7.7
5
Targeting
7.9
406
8.0(won by 0.1)
5
8.7(tied score)
427
8.7(tied score)
5
8.0(tied score)
372
8.0(tied score)
5
7.7
338
8.0(won by 0.3)
5
Platform
7.7
284
7.8(won by 0.1)
6
7.2
332
7.7(won by 0.5)
5
8.0(won by 0.2)
368
7.8
6
8.1(won by 0.6)
404
7.5
6
7.8(tied score)
313
7.8(tied score)
6
7.4(won by 0.2)
324
7.2
6
7.5(won by default)
321
Feature Not Available
7.8(won by 0.6)
267
7.2
6
7.6(won by 0.4)
333
7.2
6
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
436
8.3
6
7.6
426
7.7
5
8.1
429
8.1
6
7.0
373
8.0
5
7.7
367
8.0
5
7.8
356
7.7
5
7.7
313
8.3
5
7.7
359
8.3
5
8.1
399
8.3
5
7.5
375
8.0
5
7.5
331
8.0
5
7.7
212
8.7
5
7.8
210
7.7
5
Targeting
7.9
406
8.0
5
8.7
427
8.7
5
8.0
372
8.0
5
7.7
338
8.0
5
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
7.8
6
7.2
332
7.7
5
8.0
368
7.8
6
8.1
404
7.5
6
7.8
313
7.8
6
7.4
324
7.2
6
7.5
321
Feature Not Available
7.8
267
7.2
6
7.6
333
7.2
6
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Moloco are categorized as Retargeting, Demand Side Platform (DSP), and Mobile Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Attribution, Native Advertising, Cross-Channel Advertising, Video Advertising, Social Media Advertising, and Display Advertising
Moloco is categorized as Click Fraud, Data Science and Machine Learning Platforms, and Mobile Marketing
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moloco
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.7%
Computer Software
7.3%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
Marketing and Advertising
13.3%
Food & Beverages
13.3%
Financial Services
13.3%
Entertainment
13.3%
Computer Games
13.3%
Other
33.3%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
Moloco has no discussions with answers
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