Compare AdRoll and Innovid 
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Enterprise (43.0% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(729)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansInnovid
Star Rating
(376)4.1 out of 5
Market Segments
Enterprise (43.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about InnovidSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in cross-channel marketing, allowing users to effectively launch and track ads across various platforms like Facebook and Google. This capability is particularly praised for helping businesses re-engage with previous prospects, making conversions easier.
- Users say that Innovid stands out for its video advertising capabilities, with many highlighting its ability to handle creative campaigns seamlessly. Reviewers appreciate the personalized video promotions that enhance audience engagement across multiple digital outlets.
- According to verified reviews, AdRoll's user-friendly dashboard is a significant advantage, making it easy for users to create audiences and analyze ad performance. This intuitive design helps users make informed decisions to improve their campaigns.
- Reviewers mention that Innovid provides excellent measurement and reporting features, ensuring no duplicated audience reports. This functionality is crucial for users looking to optimize their video ad campaigns effectively.
- G2 reviewers highlight that while AdRoll has a strong focus on retargeting, it may not be as robust in video-specific features compared to Innovid. Users looking for comprehensive video ad solutions might find Innovid more aligned with their needs.
- Users report that AdRoll's ease of setup is a strong point, with many finding the onboarding process straightforward. In contrast, Innovid, while powerful, may require a steeper learning curve for users unfamiliar with video advertising tools.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Innovid
No pricing availableFree Trial
AdRoll
Free Trial is available
Innovid
No trial information availableRatings
Meets Requirements
8.2
607
8.3
315
Ease of Use
8.3
612
7.9
343
Ease of Setup
8.2
396
8.0
220
Ease of Admin
8.1
343
7.8
176
Quality of Support
8.0
577
9.0
308
Has the product been a good partner in doing business?
8.1
342
8.9
182
Product Direction (% positive)
7.2
597
8.9
312
Features by Category
Channel Functionality
8.3
407
8.9
90
Platform Interoperability
7.6
81
8.1
33
Agentic AI - Display Advertising
6.8
23
6.0
5
7.1
23
6.3
5
7.4
22
6.0
5
7.5
23
5.3
5
7.6
24
5.3
5
7.2
23
6.0
5
Campaign Management
8.0
441
7.8
238
7.6
429
7.7
212
8.1
435
8.2
198
7.0
374
8.0
219
7.7
368
7.9
197
7.9
358
8.3
171
7.7
314
8.3
146
7.7
360
8.3
131
8.1
401
8.1
190
7.5
379
8.1
185
7.5
333
8.0
149
7.7
212
7.6
76
7.8
210
7.9
80
Targeting
7.9
411
8.5
224
8.7
439
8.2
191
8.0
372
8.3
206
7.7
339
8.2
142
Platform
7.7
286
8.1
189
7.2
335
8.0
221
8.1
368
8.3
214
8.1
404
7.8
243
7.8
314
8.2
186
7.5
326
8.0
206
7.5
321
7.9
212
7.8
267
Feature Not Available
7.6
333
7.9
187
Authoring Tools
Not enough data
8.1
41
Not enough data
8.2
30
Not enough data
8.2
33
Not enough data
7.5
25
Agentic AI - Creative Management Platforms
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
8.1
9
Not enough data
7.3
8
Not enough data
7.5
8
Not enough data
7.7
8
Testing Tools
Not enough data
8.3
40
Not enough data
7.8
35
Publishing Tools
Not enough data
Feature Not Available
Not enough data
8.5
38
Not enough data
9.2
41
Retargeting
8.2
165
Not enough data
8.3
200
Not enough data
8.1
187
Not enough data
8.2
213
Not enough data
8.3
193
Not enough data
8.3
201
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.7
25
Not enough data
7.2
25
Not enough data
7.7
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
8.1
15
Mobile Functionality
8.0
204
8.3
47
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
441
7.8
238
7.6
429
7.7
212
8.1
435
8.2
198
7.0
374
8.0
219
7.7
368
7.9
197
7.9
358
8.3
171
7.7
314
8.3
146
7.7
360
8.3
131
8.1
401
8.1
190
7.5
379
8.1
185
7.5
333
8.0
149
7.7
212
7.6
76
7.8
210
7.9
80
Targeting
7.9
411
8.5
224
8.7
439
8.2
191
8.0
372
8.3
206
7.7
339
8.2
142
Mobile
7.8
169
8.2
36
7.7
212
7.6
76
7.8
210
7.9
80
Platform
7.7
286
8.1
189
7.2
335
8.0
221
8.1
368
8.3
214
8.1
404
7.8
243
7.8
314
8.2
186
7.5
326
8.0
206
7.5
321
7.9
212
7.8
267
Feature Not Available
7.6
333
7.9
187
Platform Interoperability
6.7
12
8.8
28
Video Functionality
8.0
15
8.6
64
Agentic AI - Video Advertising
5.7
5
6.7
8
6.0
5
7.3
8
6.0
5
7.1
8
6.0
5
7.5
8
6.0
5
6.3
8
6.0
5
6.9
8
Campaign Management
8.0
441
7.8
238
7.6
429
7.7
212
8.1
435
8.2
198
7.0
374
8.0
219
7.7
368
7.9
197
7.9
358
8.3
171
7.7
314
8.3
146
7.7
360
8.3
131
8.1
401
8.1
190
7.5
379
8.1
185
7.5
333
8.0
149
7.7
212
7.6
76
7.8
210
7.9
80
Targeting
7.9
411
8.5
224
8.7
439
8.2
191
8.0
372
8.3
206
7.7
339
8.2
142
Platform
7.7
286
8.1
189
7.2
335
8.0
221
8.1
368
8.3
214
8.1
404
7.8
243
7.8
314
8.2
186
7.5
326
8.0
206
7.5
321
7.9
212
7.8
267
Feature Not Available
7.6
333
7.9
187
Platform Interoperability
7.9
34
8.4(won by 0.5)
23
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.5(won by default)
6
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1
222
8.3(won by 0.2)
159
Campaign Management
8.0(won by 0.2)
441
7.8
238
7.6
429
7.7(won by 0.1)
212
8.1
435
8.2(won by 0.1)
198
7.0
374
8.0(won by 1.0)
219
7.7
368
7.9(won by 0.2)
197
7.9
358
8.3(won by 0.4)
171
7.7
314
8.3(won by 0.6)
146
7.7
360
8.3(won by 0.6)
131
8.1(tied score)
401
8.1(tied score)
190
7.5
379
8.1(won by 0.6)
185
7.5
333
8.0(won by 0.5)
149
7.7(won by 0.1)
212
7.6
76
7.8
210
7.9(won by 0.1)
80
Targeting
7.9
411
8.5(won by 0.6)
224
8.7(won by 0.5)
439
8.2
191
8.0
372
8.3(won by 0.3)
206
7.7
339
8.2(won by 0.5)
142
Platform
7.7
286
8.1(won by 0.4)
189
7.2
335
8.0(won by 0.8)
221
8.1
368
8.3(won by 0.2)
214
8.1(won by 0.3)
404
7.8
243
7.8
314
8.2(won by 0.4)
186
7.5
326
8.0(won by 0.5)
206
7.5
321
7.9(won by 0.4)
212
7.8(won by default)
267
Feature Not Available
7.6
333
7.9(won by 0.3)
187
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
441
7.8
238
7.6
429
7.7
212
8.1
435
8.2
198
7.0
374
8.0
219
7.7
368
7.9
197
7.9
358
8.3
171
7.7
314
8.3
146
7.7
360
8.3
131
8.1
401
8.1
190
7.5
379
8.1
185
7.5
333
8.0
149
7.7
212
7.6
76
7.8
210
7.9
80
Targeting
7.9
411
8.5
224
8.7
439
8.2
191
8.0
372
8.3
206
7.7
339
8.2
142
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
286
8.1
189
7.2
335
8.0
221
8.1
368
8.3
214
8.1
404
7.8
243
7.8
314
8.2
186
7.5
326
8.0
206
7.5
321
7.9
212
7.8
267
Feature Not Available
7.6
333
7.9
187
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Campaign Management - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Innovid are categorized as Cross-Channel Advertising, Video Advertising, Social Media Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, and Demand Side Platform (DSP)
Innovid is categorized as Creative Management Platforms and Ad Networks
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Innovid
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.2%
Other
52.8%
Marketing and Advertising
70.5%
Retail
3.5%
Online Media
3.5%
Internet
1.9%
Consumer Goods
1.6%
Other
19.0%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
What is the best way to deal with multiple credits we receive from partners. How can we reconcile them together and not one by one?
1 Comment
RT
If you under delivered that month, and the campaign is still ongoing, you can adjust the future months to up the impressions. Systematically, there is a way...Read more
Innovid has no more discussions with answers
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