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At a Glance
Market Segments
Small-Business (56.2% of reviews)
Small-Business (81.5% of reviews)
Entry-Level Pricing
Pay As You Go
Free Trial 2000 Website Monthly Unique Visitors Per Month
AdRoll
Star Rating
(693)4.0 out of 5
Market Segments
Small-Business (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansJustuno
Star Rating
(67)4.3 out of 5
Market Segments
Small-Business (81.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial 2000 Website Monthly Unique Visitors Per Month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Justuno. Users appreciate the platform's dynamic ad creation capabilities, highlighting how easy it is to use and understand, which contributes to a smoother retargeting experience.
- According to verified reviews, AdRoll's customer support is frequently praised, with users stating that "Adroll Customer Care tops all companies that provide support." This level of support can be crucial for businesses looking to optimize their advertising strategies.
- Users say that Justuno offers a compelling free version that is particularly beneficial for small startups. Reviewers mention that the platform's pop-ups, quizzes, and surveys provide valuable engagement tools, making it a great choice for those just starting out.
- Reviewers mention that while Justuno has a slightly higher star rating, the overall volume of reviews for AdRoll suggests a more reliable consensus on its performance. With over 670 reviews, AdRoll's feedback reflects a broader user experience compared to Justuno's 65 reviews.
- According to recent user feedback, AdRoll's retargeting capabilities are described as "top tier," with users finding the platform easy to navigate and effective in reaching their target audience. This contrasts with Justuno, where some users feel limited by the scope of its features.
- G2 reviewers report that Justuno shines in its customization options, allowing users to program when and how their pop-ups appear. However, some users feel that AdRoll's robust analytics and reporting features provide a more comprehensive view of campaign performance, which can be a deciding factor for data-driven marketers.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Justuno
Justuno Free Trial
Free Trial
2000 Website Monthly Unique Visitors Per Month
Join 20,000+ brands transforming their websites with Justuno, the #1 website marketing automation platform.
You’ll find everything you need to convert more of your website’s traffic using pop-ups, SMS capture, spin-to-wins, banners, and so much more.
Start your free 14-day trial today and see what else Justuno can do for you.
- Lead Capture and Website Messaging Pop-Ups
- Advanced Targeting Rules
- Robust Design Canvas
Free Trial
AdRoll
Free Trial is available
Justuno
Free Trial is available
Ratings
Meets Requirements
8.2
581
8.8
56
Ease of Use
8.3
586
8.0
56
Ease of Setup
8.2
370
8.2
30
Ease of Admin
8.1
336
8.5
32
Quality of Support
8.0
555
8.7
52
Has the product been a good partner in doing business?
8.1
335
8.8
30
Product Direction (% positive)
7.2
571
7.5
52
Features by Category
Channel Functionality
8.2
400
Not enough data
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
437
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
428
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.4
325
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
8.5
10
Not enough data
8.7
14
Not enough data
Feature Not Available
Templates
Not enough data
7.8
9
Not enough data
8.5
14
Not enough data
Feature Not Available
Personalization
Not enough data
8.9
11
Not enough data
8.5
11
Not enough data
8.5
10
Not enough data
Feature Not Available
Not enough data
8.5
10
Not enough data
8.8
7
Not enough data
9.4
11
Not enough data
9.3
7
Multichannel
Not enough data
9.3
10
Not enough data
Feature Not Available
Not enough data
9.2
12
Administration
Not enough data
9.0
12
Not enough data
8.5
12
Not enough data
8.1
8
Not enough data
8.7
10
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
8.2
166
9.1
9
8.3
197
8.5
8
8.1
185
8.6
6
8.1
207
7.2
9
8.2
194
6.7
6
8.3
197
8.0
5
8.2
177
7.9
7
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Design and Customization
Not enough data
7.9
22
Not enough data
8.3
31
Not enough data
8.3
28
Not enough data
8.5
29
Campaigns
Not enough data
8.5
24
Not enough data
8.6
20
Not enough data
8.5
21
Not enough data
8.1
25
Integrations
Not enough data
8.1
20
Not enough data
9.5
7
Not enough data
9.0
23
Not enough data
8.9
9
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.2
28
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
26
|
Verified
Not enough data
8.5
31
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.6
30
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
437
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
428
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Mobile
7.8
169
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.4
325
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
437
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
428
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.4
325
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform Interoperability
8.0(won by default)
35
Not enough data
Agentic AI - Social Media Advertising
6.7(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
7.9(won by default)
7
Not enough data
7.1(won by default)
7
Not enough data
6.9(won by default)
7
Not enough data
6.7(won by default)
7
Not enough data
Social Functionality
8.0(won by default)
221
Not enough data
Campaign Management
8.0(won by default)
437
Not enough data
7.6(won by default)
426
Not enough data
8.1(won by default)
429
Not enough data
7.0(won by default)
373
Not enough data
7.7(won by default)
367
Not enough data
7.8(won by default)
356
Not enough data
7.7(won by default)
313
Not enough data
7.7(won by default)
359
Not enough data
8.1(won by default)
399
Not enough data
7.5(won by default)
375
Not enough data
7.5(won by default)
331
Not enough data
7.7(won by default)
212
Not enough data
7.8(won by default)
210
Not enough data
Targeting
7.9(won by default)
406
Not enough data
8.7(won by default)
428
Not enough data
8.0(won by default)
372
Not enough data
7.7(won by default)
338
Not enough data
Platform
7.7(won by default)
284
Not enough data
7.2(won by default)
333
Not enough data
8.0(won by default)
368
Not enough data
8.1(won by default)
404
Not enough data
7.8(won by default)
314
Not enough data
7.4(won by default)
325
Not enough data
7.5(won by default)
321
Not enough data
7.8(won by default)
267
Not enough data
7.6(won by default)
333
Not enough data
Lead Monitoring
Not enough data
8.3
23
|
Verified
Not enough data
8.4
24
|
Verified
Not enough data
8.9
15
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.5
24
|
Verified
Not enough data
9.0
24
|
Verified
Not enough data
Feature Not Available
Not enough data
8.1
19
|
Verified
Analytics
Not enough data
8.5
16
Not enough data
7.6
25
|
Verified
Customization
Not enough data
8.2
22
|
Verified
Not enough data
8.4
23
|
Verified
Not enough data
8.3
21
|
Verified
Not enough data
8.4
26
|
Verified
Computing
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
8.0
10
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.5
8
Analytics
Not enough data
8.3
10
Not enough data
Feature Not Available
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
437
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
428
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
Not enough data
7.2
333
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.4
325
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Justuno are categorized as Retargeting
Unique Categories
Justuno is categorized as Pop-Up Builder, Personalization, A/B Testing, Lead Capture, and E-Commerce Personalization
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Justuno
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.6%
Computer Software
7.4%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.2%
Retail
24.6%
Apparel & Fashion
15.4%
Food & Beverages
7.7%
Consumer Goods
7.7%
Marketing and Advertising
6.2%
Other
38.5%
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
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