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At a Glance
AdRoll
AdRoll
Star Rating
(692)4.0 out of 5
Market Segments
Small-Business (56.3% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plans
impact.com
impact.com
Star Rating
(1,785)4.5 out of 5
Market Segments
Small-Business (74.7% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about impact.com

AdRoll vs impact.com

When assessing the two solutions, reviewers found AdRoll easier to use and set up. However, impact.com is easier to administer. Reviewers also preferred doing business with impact.com overall.

  • Reviewers felt that impact.com meets the needs of their business better than AdRoll.
  • When comparing quality of ongoing product support, reviewers felt that impact.com is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of impact.com over AdRoll.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Browse all 3 pricing plans
impact.com
No pricing available
Free Trial
AdRoll
Free Trial is available
impact.com
No trial information available
Ratings
Meets Requirements
8.2
580
8.6
983
Ease of Use
8.3
585
8.2
1,151
Ease of Setup
8.2
369
8.1
887
Ease of Admin
8.1
336
8.3
452
Quality of Support
8.0
554
8.4
914
Has the product been a good partner in doing business?
8.1
335
8.7
448
Product Direction (% positive)
7.2
570
8.6
951
Features by Category
7.7
478
Not enough data
Channel Functionality
8.2
400
Not enough data
Platform Interoperability
7.5
80
Not enough data
Agentic AI - Display Advertising
6.7
22
Not enough data
7.0
22
Not enough data
7.4
21
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.1
22
Not enough data
Campaign Management
8.0
436
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
427
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
332
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
313
Not enough data
7.4
324
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Social Media AnalyticsHide 16 FeaturesShow 16 Features
Not enough data
8.7
20
Social Analytics
Not enough data
Feature Not Available
Not enough data
8.3
19
Not enough data
8.8
19
Not enough data
8.7
19
Not enough data
8.9
19
Not enough data
Feature Not Available
Not enough data
8.3
20
Reports & Dashboards
Not enough data
8.7
20
Not enough data
8.8
20
Not enough data
9.0
20
Not enough data
8.3
20
Agentic AI - Social Media Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.0
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
7.8
232
Not enough data
Retargeting
8.2
166
Not enough data
8.3
197
Not enough data
8.1
185
Not enough data
8.1
206
Not enough data
8.2
194
Not enough data
8.2
196
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.2
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Not enough data
7.9
809
Link Options
Not enough data
8.7
759
Not enough data
8.7
732
Not enough data
8.1
630
Agentic AI - Affiliate Marketing
Not enough data
6.8
261
Not enough data
7.0
256
Not enough data
7.1
255
Not enough data
7.0
254
Not enough data
7.1
256
Not enough data
Feature Not Available
Tracking Options
Not enough data
7.9
705
Not enough data
8.7
757
Not enough data
8.1
680
Affiliate Management
Not enough data
8.6
623
Not enough data
8.6
637
Not enough data
8.1
617
Partner Relationship Management (PRM)Hide 20 FeaturesShow 20 Features
Not enough data
7.7
110
Control
Not enough data
8.8
96
|
Verified
Not enough data
7.9
93
|
Verified
Not enough data
7.8
87
|
Verified
Platform - Partner Relationship Management (PRM)
Not enough data
8.2
94
|
Verified
Not enough data
7.8
91
|
Verified
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
6.8
15
Not enough data
8.4
15
Not enough data
7.9
14
Not enough data
8.1
14
Not enough data
7.4
13
Not enough data
8.0
15
Not enough data
7.7
15
Not enough data
7.7
14
Agentic AI - Partner Relationship Management (PRM)
Not enough data
6.9
15
Not enough data
Feature Not Available
Not enough data
7.1
15
Not enough data
6.7
15
Attribution Modeling
8.3
32
|
Verified
8.5
68
|
Verified
8.4
34
|
Verified
7.9
67
|
Verified
8.3
34
|
Verified
6.7
59
|
Verified
8.5
34
|
Verified
7.5
67
|
Verified
7.1
28
|
Verified
7.0
64
8.2
28
|
Verified
7.5
66
Agentic AI - Attribution
7.9
8
7.2
23
7.1
8
7.6
24
6.9
8
Feature Not Available
7.3
8
7.2
23
Marketing
8.8
26
|
Verified
7.3
57
|
Verified
8.5
31
|
Verified
8.2
62
|
Verified
8.2
35
|
Verified
7.7
63
|
Verified
7.6
30
|
Verified
8.0
61
|
Verified
Reporting
8.3
37
|
Verified
8.8
72
|
Verified
8.4
37
|
Verified
8.5
70
|
Verified
8.0
33
|
Verified
8.7
71
|
Verified
Customer Journey AnalyticsHide 13 FeaturesShow 13 Features
Not enough data
7.5
45
Platform Basics
Not enough data
7.4
41
|
Verified
Not enough data
7.4
41
|
Verified
Platform Data
Not enough data
7.7
43
|
Verified
Not enough data
7.7
42
|
Verified
Not enough data
8.1
44
|
Verified
Not enough data
8.0
44
|
Verified
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
7.5
40
|
Verified
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
Feature Not Available
Not enough data
7.2
19
Not enough data
7.1
19
Not enough data
7.0
18
7.7
473
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
203
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
436
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
427
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Mobile
7.8
169
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Platform
7.7
284
Not enough data
7.2
332
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
313
Not enough data
7.4
324
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
7.6
470
Not enough data
Platform Interoperability
6.7
12
Not enough data
Video Functionality
7.9
14
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
436
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
427
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
332
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
313
Not enough data
7.4
324
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Social Media AdvertisingHide 34 FeaturesShow 34 Features
7.7
471
Not enough data
Platform Interoperability
8.0
35
Not enough data
Agentic AI - Social Media Advertising
6.7
7
Not enough data
6.7
7
Not enough data
7.9
7
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.7
7
Not enough data
Social Functionality
8.0
221
Not enough data
Campaign Management
8.0
436
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
427
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Platform
7.7
284
Not enough data
7.2
332
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
313
Not enough data
7.4
324
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Social Media Listening ToolsHide 15 FeaturesShow 15 Features
Not enough data
8.5
12
Monitoring & Listening
Not enough data
8.9
12
Not enough data
7.5
12
Not enough data
7.8
12
Not enough data
7.9
12
Not enough data
7.9
12
Not enough data
7.8
12
Agentic AI - Social Media Listening Tools
Not enough data
7.7
8
Not enough data
8.5
8
Not enough data
8.1
8
Not enough data
9.3
7
Not enough data
8.6
7
Data Management & Analysis
Not enough data
9.0
12
Not enough data
9.2
12
Not enough data
9.3
12
Not enough data
9.5
11
Not enough data
8.3
36
Loyalty Experience
Not enough data
8.6
34
Not enough data
8.9
35
Not enough data
8.2
29
Not enough data
8.4
32
Not enough data
7.6
29
Not enough data
Feature Not Available
Loyalty Platform
Not enough data
8.2
29
Not enough data
8.1
31
Not enough data
8.5
31
Not enough data
8.5
28
Not enough data
8.1
30
Agentic AI - Loyalty Management
Not enough data
Feature Not Available
Not enough data
7.9
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Partner Ecosystem PlatformsHide 15 FeaturesShow 15 Features
Not enough data
7.8
25
Account Mapping
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Partner Discovery
Not enough data
7.2
23
Not enough data
7.2
24
Not enough data
7.0
23
Partner Collaboration
Not enough data
8.5
25
Not enough data
8.4
22
Not enough data
8.3
23
Analytics
Not enough data
8.2
23
Not enough data
8.0
23
Not enough data
8.1
24
Integrations
Not enough data
Feature Not Available
Not enough data
6.9
22
Not enough data
Feature Not Available
Demand Side Platform (DSP)Hide 36 FeaturesShow 36 Features
8.0
470
Not enough data
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
436
Not enough data
7.6
426
Not enough data
8.1
429
Not enough data
7.0
373
Not enough data
7.7
367
Not enough data
7.8
356
Not enough data
7.7
313
Not enough data
7.7
359
Not enough data
8.1
399
Not enough data
7.5
375
Not enough data
7.5
331
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
406
Not enough data
8.7
427
Not enough data
8.0
372
Not enough data
7.7
338
Not enough data
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
284
Not enough data
7.2
332
Not enough data
8.0
368
Not enough data
8.1
404
Not enough data
7.8
313
Not enough data
7.4
324
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Influencer Marketing PlatformsHide 20 FeaturesShow 20 Features
Not enough data
7.7
214
Influencer Marketing
Not enough data
7.6
178
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
174
|
Verified
Not enough data
7.5
169
|
Verified
Not enough data
7.7
176
|
Verified
Not enough data
7.5
164
|
Verified
Not enough data
7.7
173
|
Verified
Not enough data
8.0
165
|
Verified
Not enough data
8.3
182
|
Verified
Not enough data
8.0
174
|
Verified
Not enough data
Feature Not Available
Not enough data
7.9
139
|
Verified
Not enough data
Feature Not Available
Not enough data
7.9
35
Agentic AI - Influencer Marketing Platforms
Not enough data
7.0
48
Not enough data
Feature Not Available
Not enough data
7.3
49
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
8.5
9
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Not enough data
8.0
6
Agentic AI - Customer Advocacy
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
Feature Not Available
Cross-Channel AdvertisingHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.5
11
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Account-Based ExecutionHide 14 FeaturesShow 14 Features
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media and Influencer TargetingHide 16 FeaturesShow 16 Features
Not enough data
7.5
35
Database
Not enough data
7.9
35
Not enough data
8.0
35
Not enough data
Feature Not Available
Outreach
Not enough data
7.6
33
Not enough data
Feature Not Available
Not enough data
7.4
33
Reporting
Not enough data
8.2
32
Not enough data
7.2
32
Not enough data
7.6
32
Agentic AI - Media and Influencer Targeting
Not enough data
Feature Not Available
Not enough data
7.4
20
Not enough data
7.3
20
Not enough data
7.3
20
Not enough data
7.3
20
User Rights/Roles
Not enough data
7.4
31
Not enough data
7.5
30
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.8
139
Marketing Operations
Not enough data
8.2
117
|
Verified
Not enough data
8.6
127
|
Verified
Not enough data
7.6
118
|
Verified
Not enough data
8.4
122
|
Verified
Not enough data
7.9
93
|
Verified
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
126
|
Verified
Not enough data
8.7
130
|
Verified
Not enough data
7.7
109
|
Verified
Not enough data
7.9
115
|
Verified
Not enough data
7.9
113
|
Verified
Not enough data
6.1
16
Agentic AI - Marketing Analytics
Not enough data
7.0
28
Not enough data
7.1
28
Not enough data
Feature Not Available
Reviews
Reviewers' Company Size
AdRoll
AdRoll
Small-Business(50 or fewer emp.)
56.3%
Mid-Market(51-1000 emp.)
35.2%
Enterprise(> 1000 emp.)
8.5%
impact.com
impact.com
Small-Business(50 or fewer emp.)
74.7%
Mid-Market(51-1000 emp.)
19.8%
Enterprise(> 1000 emp.)
5.5%
Reviewers' Industry
AdRoll
AdRoll
Marketing and Advertising
25.7%
Computer Software
7.3%
Retail
5.9%
Apparel & Fashion
4.5%
Information Technology and Services
4.4%
Other
52.3%
impact.com
impact.com
Marketing and Advertising
21.9%
Computer Software
6.5%
Retail
5.0%
Information Technology and Services
4.9%
Financial Services
4.7%
Other
57.0%
Alternatives
AdRoll
AdRoll Alternatives
Criteo Commerce Growth
Criteo Commerce Growth
Add Criteo Commerce Growth
Facebook for Business
Facebook
Add Facebook for Business
StackAdapt
StackAdapt
Add StackAdapt
The Trade Desk
The Trade Desk
Add The Trade Desk
impact.com
impact.com Alternatives
PartnerStack
PartnerStack
Add PartnerStack
ZINFI Unified Partner Management (UPM)
ZINFI Unified Partner Management (UPM)
Add ZINFI Unified Partner Management (UPM)
Awin
Awin
Add Awin
Impartner PRM
Impartner PRM
Add Impartner PRM
Discussions
AdRoll
AdRoll Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
sandra H.
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
Ewa S.
ES
Hello Ryan! This is Ewa from AdRoll's Marketing Team. Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
impact.com
impact.com Discussions
Does SaaSquatch integrate with 3rd-party tools?
2 Comments
SaaSquatch T.
ST
SaaSquatch natively integrates with many of the tools you already use so that you can get the most out of your referral and loyalty programs. Whether it’s...Read more
What is impact.com used for?
2 Comments
איש .
א
impact.com is intended to be used as a partnership management platformRead more
How many dashboars out there for Impact.com?
2 Comments
Sunday O.
SO
You can not use more than one account on impact,it's only one account you need to have to avoid being ban.Read more
AdRoll
AdRoll
Optimized for quick response
impact.com
impact.com
Optimized for quick response