Compare AdRoll and GroundTruth Ads Manager 
Featured Products
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Mid-Market (60.0% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(729)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansGroundTruth Ads Manager
Star Rating
(11)3.9 out of 5
Market Segments
Mid-Market (60.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about GroundTruth Ads ManagerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in cross-channel marketing, allowing users to effectively launch and track ads across various platforms like Facebook and Google. This capability is particularly praised for its role in enhancing retargeting efforts, making it easier for businesses to re-engage with previous prospects.
- Users say that GroundTruth Ads Manager shines in its mobile-friendly interface, which allows users to access and manage campaigns on-the-go without needing a laptop. This flexibility is highlighted as a significant advantage for those looking to target niche audiences quickly.
- Reviewers mention that AdRoll's dashboard is user-friendly, with many finding it easy to create audiences and generate reports that clearly show ad performance. This intuitive design helps users make informed decisions to improve their campaigns.
- According to verified reviews, GroundTruth provides a unique solution for launching various types of digital advertising campaigns, including local and geofencing options. Users appreciate the self-serve platform, which simplifies the campaign launch process.
- Users highlight that while AdRoll has a solid support system, GroundTruth's support team is noted for being particularly responsive and helpful in resolving issues, which can be crucial for users needing immediate assistance.
- G2 reviewers indicate that AdRoll's performance in retargeting is superior, with users easily launching remarketing display ads tailored to custom audiences. In contrast, GroundTruth's targeting capabilities, while effective, are seen as less robust in comparison.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
GroundTruth Ads Manager
No pricing availableFree Trial
AdRoll
Free Trial is available
GroundTruth Ads Manager
No trial information availableRatings
Meets Requirements
8.2
607
8.1
9
Ease of Use
8.3
612
8.5
9
Ease of Setup
8.2
396
Not enough data
Ease of Admin
8.1
343
Not enough data
Quality of Support
8.0
577
8.1
9
Has the product been a good partner in doing business?
8.1
342
Not enough data
Product Direction (% positive)
7.2
597
8.3
7
Features by Category
Channel Functionality
8.3
407
Not enough data
Platform Interoperability
7.6
81
Not enough data
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
441
8.0
5
7.6
429
8.7
5
8.1
435
8.7
5
7.0
374
7.3
5
7.7
368
6.3
5
7.9
358
8.0
5
7.7
314
8.0
5
7.7
360
8.3
5
8.1
401
9.0
5
7.5
379
8.0
5
7.5
333
7.7
5
7.7
212
8.0
5
7.8
210
7.7
5
Targeting
7.9
411
8.1
6
8.7
439
7.3
5
8.0
372
9.0
5
7.7
339
7.5
6
Platform
7.7
286
5.7
5
7.2
335
Not enough data
8.1
368
8.1
6
8.1
404
8.1
6
7.8
314
6.0
5
7.5
326
5.7
5
7.5
321
6.3
5
7.8
267
8.0
5
7.6
333
5.7
5
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
8.2
165
Not enough data
8.3
200
Not enough data
8.1
187
Not enough data
8.2
213
Not enough data
8.3
193
Not enough data
8.3
201
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.7
25
Not enough data
7.2
25
Not enough data
7.7
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
441
8.0
5
7.6
429
8.7
5
8.1
435
8.7
5
7.0
374
7.3
5
7.7
368
6.3
5
7.9
358
8.0
5
7.7
314
8.0
5
7.7
360
8.3
5
8.1
401
9.0
5
7.5
379
8.0
5
7.5
333
7.7
5
7.7
212
8.0
5
7.8
210
7.7
5
Targeting
7.9
411
8.1
6
8.7
439
7.3
5
8.0
372
9.0
5
7.7
339
7.5
6
Mobile
7.8
169
7.7
5
7.7
212
8.0
5
7.8
210
7.7
5
Platform
7.7
286
5.7
5
7.2
335
Not enough data
8.1
368
8.1
6
8.1
404
8.1
6
7.8
314
6.0
5
7.5
326
5.7
5
7.5
321
6.3
5
7.8
267
8.0
5
7.6
333
5.7
5
Platform Interoperability
6.7
12
Not enough data
Video Functionality
8.0
15
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
441
8.0
5
7.6
429
8.7
5
8.1
435
8.7
5
7.0
374
7.3
5
7.7
368
6.3
5
7.9
358
8.0
5
7.7
314
8.0
5
7.7
360
8.3
5
8.1
401
9.0
5
7.5
379
8.0
5
7.5
333
7.7
5
7.7
212
8.0
5
7.8
210
7.7
5
Targeting
7.9
411
8.1
6
8.7
439
7.3
5
8.0
372
9.0
5
7.7
339
7.5
6
Platform
7.7
286
5.7
5
7.2
335
Not enough data
8.1
368
8.1
6
8.1
404
8.1
6
7.8
314
6.0
5
7.5
326
5.7
5
7.5
321
6.3
5
7.8
267
8.0
5
7.6
333
5.7
5
Platform Interoperability
7.9(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.5(won by default)
6
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Not enough data
Campaign Management
8.0(tied score)
441
8.0(tied score)
5
7.6
429
8.7(won by 1.1)
5
8.1
435
8.7(won by 0.6)
5
7.0
374
7.3(won by 0.3)
5
7.7(won by 1.4)
368
6.3
5
7.9
358
8.0(won by 0.1)
5
7.7
314
8.0(won by 0.3)
5
7.7
360
8.3(won by 0.6)
5
8.1
401
9.0(won by 0.9)
5
7.5
379
8.0(won by 0.5)
5
7.5
333
7.7(won by 0.2)
5
7.7
212
8.0(won by 0.3)
5
7.8(won by 0.1)
210
7.7
5
Targeting
7.9
411
8.1(won by 0.2)
6
8.7(won by 1.4)
439
7.3
5
8.0
372
9.0(won by 1.0)
5
7.7(won by 0.2)
339
7.5
6
Platform
7.7(won by 2.0)
286
5.7
5
7.2(won by default)
335
Not enough data
8.1(tied score)
368
8.1(tied score)
6
8.1(tied score)
404
8.1(tied score)
6
7.8(won by 1.8)
314
6.0
5
7.5(won by 1.8)
326
5.7
5
7.5(won by 1.2)
321
6.3
5
7.8
267
8.0(won by 0.2)
5
7.6(won by 1.9)
333
5.7
5
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
441
8.0
5
7.6
429
8.7
5
8.1
435
8.7
5
7.0
374
7.3
5
7.7
368
6.3
5
7.9
358
8.0
5
7.7
314
8.0
5
7.7
360
8.3
5
8.1
401
9.0
5
7.5
379
8.0
5
7.5
333
7.7
5
7.7
212
8.0
5
7.8
210
7.7
5
Targeting
7.9
411
8.1
6
8.7
439
7.3
5
8.0
372
9.0
5
7.7
339
7.5
6
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
286
5.7
5
7.2
335
Not enough data
8.1
368
8.1
6
8.1
404
8.1
6
7.8
314
6.0
5
7.5
326
5.7
5
7.5
321
6.3
5
7.8
267
8.0
5
7.6
333
5.7
5
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and GroundTruth Ads Manager are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, and Social Media Advertising
GroundTruth Ads Manager is categorized as Location-Based Marketing
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
GroundTruth Ads Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.2%
Other
52.8%
Marketing and Advertising
40.0%
Management Consulting
10.0%
Insurance
10.0%
Information Technology and Services
10.0%
Consumer Services
10.0%
Other
20.0%
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
GroundTruth Ads Manager has no discussions with answers
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