Compare AdRoll and Google AdMob 
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Small-Business (78.5% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(729)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansGoogle AdMob
Star Rating
(69)4.3 out of 5
Market Segments
Small-Business (78.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AdMobSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in its retargeting capabilities, allowing businesses to effectively re-engage with previous prospects. Users appreciate the cross-channel marketing features that enable them to launch and track ads across platforms like Facebook and Google seamlessly.
- Users say that Google AdMob stands out for its smooth integration with other Google services, making it a preferred choice for those already using the Google ecosystem. The platform's comprehensive analytics and reporting tools are highlighted as essential for thorough performance tracking.
- Reviewers mention that AdRoll's dashboard is user-friendly, making it easy to create audiences and understand ad performance. This intuitive design helps users make better decisions and improve their campaigns, which is a significant advantage for small businesses.
- According to verified reviews, Google AdMob is praised for its ease of implementation, with users noting that the documentation simplifies the setup process. This is particularly beneficial for developers looking to monetize their apps quickly and efficiently.
- G2 reviewers highlight that while AdRoll has a solid support quality, Google AdMob's support is perceived as less effective, with users rating it lower. This difference can impact user experience, especially for those who may need assistance during setup or troubleshooting.
- Users report that both platforms cater well to small businesses, but AdRoll has a broader appeal due to its higher overall satisfaction ratings. With a larger number of reviews, AdRoll's feedback reflects a more consistent user experience, making it a reliable choice for businesses looking to enhance their advertising efforts.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Google AdMob
No pricing availableFree Trial
AdRoll
Free Trial is available
Google AdMob
No trial information availableRatings
Meets Requirements
8.2
607
8.5
46
Ease of Use
8.3
612
8.8
48
Ease of Setup
8.2
396
9.0
21
Ease of Admin
8.1
343
8.4
20
Quality of Support
8.0
577
7.2
43
Has the product been a good partner in doing business?
8.1
342
8.3
18
Product Direction (% positive)
7.2
597
7.2
46
Features by Category
Channel Functionality
8.3
407
Not enough data
Platform Interoperability
7.6
81
Not enough data
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
441
Not enough data
7.6
429
Not enough data
8.1
435
Not enough data
7.0
374
Not enough data
7.7
368
Not enough data
7.9
358
Not enough data
7.7
314
Not enough data
7.7
360
Not enough data
8.1
401
Not enough data
7.5
379
Not enough data
7.5
333
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
411
Not enough data
8.7
439
Not enough data
8.0
372
Not enough data
7.7
339
Not enough data
Platform
7.7
286
Not enough data
7.2
335
Not enough data
8.1
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.5
326
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Retargeting
8.2
165
Not enough data
8.3
200
Not enough data
8.1
187
Not enough data
8.2
213
Not enough data
8.3
193
Not enough data
8.3
201
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.7
25
Not enough data
7.2
25
Not enough data
7.7
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
441
Not enough data
7.6
429
Not enough data
8.1
435
Not enough data
7.0
374
Not enough data
7.7
368
Not enough data
7.9
358
Not enough data
7.7
314
Not enough data
7.7
360
Not enough data
8.1
401
Not enough data
7.5
379
Not enough data
7.5
333
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
411
Not enough data
8.7
439
Not enough data
8.0
372
Not enough data
7.7
339
Not enough data
Mobile
7.8
169
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Platform
7.7
286
Not enough data
7.2
335
Not enough data
8.1
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.5
326
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform Interoperability
6.7
12
Not enough data
Video Functionality
8.0
15
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
441
Not enough data
7.6
429
Not enough data
8.1
435
Not enough data
7.0
374
Not enough data
7.7
368
Not enough data
7.9
358
Not enough data
7.7
314
Not enough data
7.7
360
Not enough data
8.1
401
Not enough data
7.5
379
Not enough data
7.5
333
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
411
Not enough data
8.7
439
Not enough data
8.0
372
Not enough data
7.7
339
Not enough data
Platform
7.7
286
Not enough data
7.2
335
Not enough data
8.1
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.5
326
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform Interoperability
7.9(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.5(won by default)
6
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Not enough data
Campaign Management
8.0(won by default)
441
Not enough data
7.6(won by default)
429
Not enough data
8.1(won by default)
435
Not enough data
7.0(won by default)
374
Not enough data
7.7(won by default)
368
Not enough data
7.9(won by default)
358
Not enough data
7.7(won by default)
314
Not enough data
7.7(won by default)
360
Not enough data
8.1(won by default)
401
Not enough data
7.5(won by default)
379
Not enough data
7.5(won by default)
333
Not enough data
7.7(won by default)
212
Not enough data
7.8(won by default)
210
Not enough data
Targeting
7.9(won by default)
411
Not enough data
8.7(won by default)
439
Not enough data
8.0(won by default)
372
Not enough data
7.7(won by default)
339
Not enough data
Platform
7.7(won by default)
286
Not enough data
7.2(won by default)
335
Not enough data
8.1(won by default)
368
Not enough data
8.1(won by default)
404
Not enough data
7.8(won by default)
314
Not enough data
7.5(won by default)
326
Not enough data
7.5(won by default)
321
Not enough data
7.8(won by default)
267
Not enough data
7.6(won by default)
333
Not enough data
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
441
Not enough data
7.6
429
Not enough data
8.1
435
Not enough data
7.0
374
Not enough data
7.7
368
Not enough data
7.9
358
Not enough data
7.7
314
Not enough data
7.7
360
Not enough data
8.1
401
Not enough data
7.5
379
Not enough data
7.5
333
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
411
Not enough data
8.7
439
Not enough data
8.0
372
Not enough data
7.7
339
Not enough data
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
286
Not enough data
7.2
335
Not enough data
8.1
368
Not enough data
8.1
404
Not enough data
7.8
314
Not enough data
7.5
326
Not enough data
7.5
321
Not enough data
7.8
267
Not enough data
7.6
333
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Google AdMob are categorized as Mobile Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google AdMob
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.2%
Other
52.8%
Computer Games
20.0%
Computer Software
20.0%
Information Technology and Services
15.4%
Marketing and Advertising
4.6%
Internet
4.6%
Other
35.4%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
What is Google AdMob used for?
1 Comment
AR
Google Admob is used to monetize your android apps easily.Read more
Google AdMob has no more discussions with answers
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