Compare AdRoll and FCC Ads Manager 
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Small-Business (45.1% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(729)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansFCC Ads Manager
Star Rating
(72)4.3 out of 5
Market Segments
Small-Business (45.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about FCC Ads ManagerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in retargeting capabilities, allowing businesses to effectively re-engage with previous prospects. Users appreciate the ease of launching remarketing display ads with custom audiences, which significantly enhances conversion rates.
- Users say that FCC Ads Manager offers a superior user interface, making it particularly friendly for newcomers. Reviewers highlight its intuitive design, which simplifies the process of creating, managing, and optimizing ads, making it a great choice for those new to digital advertising.
- According to verified reviews, AdRoll's cross-channel marketing features are a standout, enabling users to launch and track ads across multiple platforms like Facebook and Google seamlessly. This versatility is praised for improving campaign performance and decision-making.
- Reviewers mention that while FCC Ads Manager has strong targeting options, including completion and keyword targeting, it may not match the breadth of AdRoll's capabilities in cross-channel integration, which some users find limiting for broader marketing strategies.
- Users highlight that AdRoll's dashboard is user-friendly, with clear reporting that helps in tracking ad performance. This feature is particularly beneficial for businesses looking to make data-driven decisions quickly and efficiently.
- G2 reviewers note that while both platforms have solid support, FCC Ads Manager slightly edges out with a higher quality of support rating. Users appreciate the assistance provided, which enhances their overall experience, especially when navigating the complexities of ad management.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
FCC Ads Manager
No pricing availableFree Trial
AdRoll
Free Trial is available
FCC Ads Manager
No trial information availableRatings
Meets Requirements
8.2
607
8.9
43
Ease of Use
8.3
612
9.1
44
Ease of Setup
8.2
396
8.4
24
Ease of Admin
8.1
343
8.3
20
Quality of Support
8.0
577
8.2
42
Has the product been a good partner in doing business?
8.1
342
8.3
19
Product Direction (% positive)
7.2
597
9.0
35
Features by Category
Channel Functionality
8.3
407
8.6
17
Platform Interoperability
7.6
81
7.6
14
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
441
8.6
17
7.6
429
8.3
17
8.1
435
8.1
17
7.0
374
7.9
17
7.7
368
8.1
17
7.9
358
8.8
18
7.7
314
8.7
18
7.7
360
8.5
17
8.1
401
7.8
18
7.5
379
8.2
17
7.5
333
8.2
16
7.7
212
8.2
17
7.8
210
8.1
18
Targeting
7.9
411
8.5
17
8.7
439
8.2
17
8.0
372
8.1
17
7.7
339
8.4
17
Platform
7.7
286
7.8
16
7.2
335
7.9
17
8.1
368
8.3
17
8.1
404
8.2
18
7.8
314
8.2
17
7.5
326
8.1
18
7.5
321
7.9
17
7.8
267
7.8
17
7.6
333
8.5
17
Retargeting
8.2
165
Not enough data
8.3
200
Not enough data
8.1
187
Not enough data
8.2
213
Not enough data
8.3
193
Not enough data
8.3
201
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.7
25
Not enough data
7.2
25
Not enough data
7.7
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
Platform Additional Functionality
Not enough data
8.1
8
Not enough data
8.1
7
Not enough data
7.9
8
Platform Data
Not enough data
8.1
8
Not enough data
8.1
8
Not enough data
8.1
8
Not enough data
8.3
8
Platform Basics
Not enough data
7.3
8
Not enough data
7.9
8
Not enough data
7.7
8
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
441
8.6
17
7.6
429
8.3
17
8.1
435
8.1
17
7.0
374
7.9
17
7.7
368
8.1
17
7.9
358
8.8
18
7.7
314
8.7
18
7.7
360
8.5
17
8.1
401
7.8
18
7.5
379
8.2
17
7.5
333
8.2
16
7.7
212
8.2
17
7.8
210
8.1
18
Targeting
7.9
411
8.5
17
8.7
439
8.2
17
8.0
372
8.1
17
7.7
339
8.4
17
Mobile
7.8
169
Not enough data
7.7
212
8.2
17
7.8
210
8.1
18
Platform
7.7
286
7.8
16
7.2
335
7.9
17
8.1
368
8.3
17
8.1
404
8.2
18
7.8
314
8.2
17
7.5
326
8.1
18
7.5
321
7.9
17
7.8
267
7.8
17
7.6
333
8.5
17
Platform Interoperability
6.7
12
Not enough data
Video Functionality
8.0
15
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
441
8.6
17
7.6
429
8.3
17
8.1
435
8.1
17
7.0
374
7.9
17
7.7
368
8.1
17
7.9
358
8.8
18
7.7
314
8.7
18
7.7
360
8.5
17
8.1
401
7.8
18
7.5
379
8.2
17
7.5
333
8.2
16
7.7
212
8.2
17
7.8
210
8.1
18
Targeting
7.9
411
8.5
17
8.7
439
8.2
17
8.0
372
8.1
17
7.7
339
8.4
17
Platform
7.7
286
7.8
16
7.2
335
7.9
17
8.1
368
8.3
17
8.1
404
8.2
18
7.8
314
8.2
17
7.5
326
8.1
18
7.5
321
7.9
17
7.8
267
7.8
17
7.6
333
8.5
17
Platform Interoperability
7.9(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.5(won by default)
6
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Not enough data
Campaign Management
8.0
441
8.6(won by 0.6)
17
7.6
429
8.3(won by 0.7)
17
8.1(tied score)
435
8.1(tied score)
17
7.0
374
7.9(won by 0.9)
17
7.7
368
8.1(won by 0.4)
17
7.9
358
8.8(won by 0.9)
18
7.7
314
8.7(won by 1.0)
18
7.7
360
8.5(won by 0.8)
17
8.1(won by 0.3)
401
7.8
18
7.5
379
8.2(won by 0.7)
17
7.5
333
8.2(won by 0.7)
16
7.7
212
8.2(won by 0.5)
17
7.8
210
8.1(won by 0.3)
18
Targeting
7.9
411
8.5(won by 0.6)
17
8.7(won by 0.5)
439
8.2
17
8.0
372
8.1(won by 0.1)
17
7.7
339
8.4(won by 0.7)
17
Platform
7.7
286
7.8(won by 0.1)
16
7.2
335
7.9(won by 0.7)
17
8.1
368
8.3(won by 0.2)
17
8.1
404
8.2(won by 0.1)
18
7.8
314
8.2(won by 0.4)
17
7.5
326
8.1(won by 0.6)
18
7.5
321
7.9(won by 0.4)
17
7.8(tied score)
267
7.8(tied score)
17
7.6
333
8.5(won by 0.9)
17
Platform Basics
Not enough data
8.9
11
Not enough data
9.1
11
Not enough data
9.2
11
Not enough data
8.9
11
Platform Data
Not enough data
9.0
10
Not enough data
8.6
11
Not enough data
9.1
11
Platform Additional Functionality
Not enough data
8.3
10
Not enough data
8.6
11
Not enough data
8.5
11
Not enough data
8.8
11
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
441
8.6
17
7.6
429
8.3
17
8.1
435
8.1
17
7.0
374
7.9
17
7.7
368
8.1
17
7.9
358
8.8
18
7.7
314
8.7
18
7.7
360
8.5
17
8.1
401
7.8
18
7.5
379
8.2
17
7.5
333
8.2
16
7.7
212
8.2
17
7.8
210
8.1
18
Targeting
7.9
411
8.5
17
8.7
439
8.2
17
8.0
372
8.1
17
7.7
339
8.4
17
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
286
7.8
16
7.2
335
7.9
17
8.1
368
8.3
17
8.1
404
8.2
18
7.8
314
8.2
17
7.5
326
8.1
18
7.5
321
7.9
17
7.8
267
7.8
17
7.6
333
8.5
17
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and FCC Ads Manager are categorized as Cross-Channel Advertising and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, and Mobile Advertising
FCC Ads Manager is categorized as Retail Media Advertising Platforms and Retail Pricing
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
FCC Ads Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.2%
Other
52.8%
Marketing and Advertising
14.1%
Apparel & Fashion
11.3%
Consumer Electronics
8.5%
Arts and Crafts
5.6%
Information Technology and Services
4.2%
Other
56.3%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
FCC Ads Manager has no discussions with answers
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