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# AdRoll vs Criteo Commerce Growth Comparison - What are their main differences?

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AdRollCriteo Commerce Growth[+ Add Product](#)

Pricing

**AdRoll**
Free Trial

**Pay As You Go** · Ads

**Pay As You Go** · Ads

**Pay As You Go** · Advanced Package

**Criteo Commerce Growth**
No pricing available

**Pricing Insights**
from reviews

Perceived Cost

**AdRoll**
$$$$$

**Criteo Commerce Growth**
$$$$$

Average Discount

**AdRoll**
9%3% more

**Criteo Commerce Growth**
6%

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**AdRoll** 6 months
Based on 100 responses

**Criteo Commerce Growth** 6 months
Based on 100 responses

Return on Investment

**AdRoll** 6 months
Based on 100 responses

**Criteo Commerce Growth** 6 months
Based on 100 responses

 ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")

 ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth")

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**Pros & Cons**
from reviews

**AdRoll**
[
Ease of Use (108)
](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1692376&qs=pros-and-cons#reviews)[
Ad Management (67)
](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693768&qs=pros-and-cons#reviews)[
Limited Features (25)
](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1693531&qs=pros-and-cons#reviews)[
Campaign Management (22)
](https://www.g2.com/products/adroll/reviews?filters%5Bsentiment_snippet%5D=1690887&qs=pros-and-cons#reviews)

**Criteo Commerce Growth**
Not enough data

Integrations

**AdRoll**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image")

Adobe Commerce (formerly...

](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image")

Adobe Marketo Engage

](https://www.g2.com/products/adobe-marketo-engage/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f5eb73bd8dd0c09d23eb1c96f0ccd2d8/attribution.png "Product Avatar Image")

Attribution

](https://www.g2.com/products/attribution/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "Product Avatar Image")

BigCommerce

](https://www.g2.com/products/bigcommerce/reviews)[
View all
](https://www.g2.com/products/adroll/integrations)

**Criteo Commerce Growth**
Not enough data

Screenshots

**AdRoll**
 ![AdRoll screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/139842/CROSS-CHANNEL.png)

**Criteo Commerce Growth**
 ![Criteo Commerce Growth screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/90613/Criteo-powered-audiences-1.png)

**Ratings**
from reviews

Meets Requirements

**AdRoll**

**8.2** /10

Based on 658 responses

**Criteo Commerce Growth**

**8.1** /10

Based on 195 responses

Ease of Use

**AdRoll**

**8.3** /10

Based on 663 responses

**Criteo Commerce Growth**

**8.1** /10

Based on 194 responses

Ease of Setup

**AdRoll**

**8.3** /10

Based on 446 responses

**Criteo Commerce Growth**

**7.7** /10

Based on 108 responses

Ease of Admin

**AdRoll**

**8.2** /10

Based on 363 responses

**Criteo Commerce Growth**

**7.8** /10

Based on 110 responses

Quality of Support

**AdRoll**

**8.0** /10

Based on 626 responses

**Criteo Commerce Growth**

**7.7** /10

Based on 195 responses

Has the product been a good partner in doing business?

**AdRoll**

**8.2** /10

Based on 362 responses

**Criteo Commerce Growth**

**8.1** /10

Based on 112 responses

Product Direction (% positive)

**AdRoll**

**7.3** /10

Based on 637 responses

**Criteo Commerce Growth**

**6.2** /10

Based on 184 responses

**Features**
ratings from reviews

Display Advertising

**7.7** /10

Based on 547 responses

**7.3** /10

Based on 152 responses

Retargeting

**7.8** /10

Based on 246 responses

**7.0** /10

Based on 48 responses

Mobile Advertising

**7.7** /10

Based on 542 responses

**7.5** /10

Based on 152 responses

Uncover more feature rated insights from real users to improve your shopping experience.

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Video Advertising

**7.5** /10

Based on 539 responses

**7.9** /10

Based on 152 responses

Social Media Advertising

**7.6** /10

Based on 541 responses

**7.4** /10

Based on 152 responses

Demand Side Platform (DSP)

**7.9** /10

Based on 539 responses

**7.4** /10

Based on 152 responses

Attribution

**8.0** /10

Based on 42 responses

Not enough data

Connected TV (CTV) Advertising Platforms

**8.5** /10

Based on 14 responses

Not enough data

Native Advertising

**7.2** /10

Based on 11 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
55.9%

Mid-Market(51-1000 emp.)
36.1%

Enterprise(\> 1000 emp.)
8.0%

Small-Business(50 or fewer emp.)
55.9%

Mid-Market(51-1000 emp.)
36.1%

Enterprise(\> 1000 emp.)
8.0%

Small-Business(50 or fewer emp.)
40.1%

Mid-Market(51-1000 emp.)
47.9%

Enterprise(\> 1000 emp.)
12.0%

Small-Business(50 or fewer emp.)
40.1%

Mid-Market(51-1000 emp.)
47.9%

Enterprise(\> 1000 emp.)
12.0%

**Reviewers' Industry**

[![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")](https://www.g2.com/products/adroll/reviews)
AdRoll

Marketing and Advertising
25.0%

Computer Software
7.6%

Retail
5.7%

Apparel & Fashion
4.2%

Information Technology and Services
4.1%

Other
53.5%

[![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth")](https://www.g2.com/products/criteo-commerce-growth/reviews)
Criteo Commerce Growth

Retail
24.2%

Marketing and Advertising
19.1%

Apparel & Fashion
7.9%

Consumer Goods
7.0%

Health, Wellness and Fitness
2.8%

Other
39.1%

Alternatives

**AdRoll Alternatives**

 ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business")

[
Facebook
](/products/facebook-for-business/reviews)

 ![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis")

[
Basis
](/products/basis/reviews)

 ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt")

[
StackAdapt
](/products/stackadapt/reviews)

 ![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk")

[
The Trade Desk
](/products/the-trade-desk/reviews)

**Criteo Commerce Growth Alternatives**

 ![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis")

[
Basis
](/products/basis/reviews)

 ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt")

[
StackAdapt
](/products/stackadapt/reviews)

 ![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk")

[
The Trade Desk
](/products/the-trade-desk/reviews)

 ![Quantcast Platform](https://images.g2crowd.com/uploads/product/hd_favicon/96c091e56a0ec00966fa9edd09a4f7d2/quantcast-platform.svg "Quantcast Platform")

[
Quantcast Platform
](/products/quantcast-platform/reviews)

## AdRoll vs Criteo Commerce Growth FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between AdRoll vs Criteo Commerce Growth?

AdRoll stands out for its higher G2 rating, stronger Ease of Setup and Quality of Support scores, and a reviewer-cited strength in ease of use, while Criteo Commerce Growth is favored for its vast retail audience and AI-driven targeting.

| [AdRoll](https://www.g2.com/products/adroll/reviews) | [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) |
| --- | --- |
| 4.1/5 (787 reviews) | 3.8/5 (242 reviews) |
| Small-Business | Mid-Market |
| 8.3 | 7.7 |
| 8.0 | 7.7 |
| Ease of Use (108 all-time mentions) | Vast retail audience and AI-driven targeting (recent reviews) |

### How do the pricing models of AdRoll and Criteo Commerce Growth compare?

AdRoll is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Criteo Commerce Growth.

- **AdRoll:** In recent reviews, many cite AdRoll as budget-friendly and flexible, with several noting its low cost for strong visibility and performance.
- **Criteo Commerce Growth:** Reviewers mention fair pricing for the features offered, but some express concerns about higher costs for customer acquisition and management fees.
- **Switching reasons:** Recent reviewers have switched to AdRoll for its lower cost and easier campaign management compared to Criteo Commerce Growth.

### What are the best alternatives to AdRoll and Criteo Commerce Growth?

The top three alternatives to AdRoll and Criteo Commerce Growth are Facebook, StackAdapt, and —.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787 reviews) | Small-Business | Budget-friendly and flexible pricing (recent reviews) | Ease of Use (108 all-time mentions) |
| [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) | 3.8/5 (242 reviews) | Mid-Market | Fair pricing, but higher cost per acquisition (recent reviews) | Vast retail audience and AI-driven targeting (recent reviews) |
| [Facebook](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5 (1457 reviews) | Small-Business | — | — |
| [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5 (898 reviews) | Small-Business | — | — |

### Which Cross-Channel Advertising features should I prioritize when comparing AdRoll and Criteo Commerce Growth?

Buyers comparing AdRoll and Criteo Commerce Growth should prioritize ease of setup, retargeting capabilities, audience targeting, reporting, and integration options.

- **Ease of Setup:** AdRoll scores 8.3, Criteo Commerce Growth 7.7.
- **Retargeting:** AdRoll is cited in 50 all-time reviews for targeting and 48 for audience targeting; Criteo Commerce Growth is frequently praised for dynamic retargeting and vast retail audience in recent reviews.
- **Audience Targeting:** AdRoll has 50 all-time mentions for targeting and 29 for targeting options; Criteo Commerce Growth is highlighted for AI-driven audience refinement in recent reviews.
- **Reporting:** AdRoll has 27 all-time mentions for reporting capabilities; Criteo Commerce Growth receives mixed feedback on reporting depth and transparency.
- **Integrations:** AdRoll is mentioned for integrations with Funnel (33 all-time), Google Ads (25), and Shopify (9); Criteo Commerce Growth has fewer recent integration mentions.

### What are the pros and cons of AdRoll vs Criteo Commerce Growth?

AdRoll's headline strength is ease of use and setup, while Criteo Commerce Growth is recognized for its vast retail audience and AI-driven targeting.

- **AdRoll strengths:** Ease of use (108 all-time mentions), easy setup (56), strong retargeting and audience targeting (50), centralized campaign management (67), and robust integrations with tools like Funnel and Google Ads.
- **AdRoll trade-offs:** Limited advanced features (25 all-time mentions), less optimization control, and reporting depth compared to some competitors.
- **Criteo Commerce Growth strengths:** Vast retail audience, AI-driven targeting, dynamic catalog for product ads, and strong performance in dynamic retargeting (recent reviews).
- **Criteo Commerce Growth trade-offs:** Higher cost per acquisition, less intuitive UI, limited product feed segmentation, and mixed feedback on support and reporting transparency.

### Is AdRoll or Criteo Commerce Growth better for small businesses?

AdRoll is the better fit for small businesses, with a larger share of small-business reviewers and stronger sentiment on ease of use and setup.

- **AdRoll:** Largest segment is Small-Business; reviewers consistently highlight easy setup, user-friendly interface, and budget-friendly pricing for small teams.
- **Criteo Commerce Growth:** Largest segment is Mid-Market; reviewers note its scalability and retail audience, but mention higher costs and a steeper learning curve for smaller organizations.

### Which Cross-Channel Advertising platform has better integrations?

AdRoll is favored for integrations, with more reviewer-cited third-party connections and higher all-time mention counts.

- **AdRoll:** Integrations with Funnel (33 all-time mentions), Google Ads (25), and Shopify (9) are frequently cited by reviewers.
- **Criteo Commerce Growth:** Reviewers do not cite specific third-party integrations in recent reviews.

### How do AdRoll and Criteo Commerce Growth compare on customer support?

AdRoll and Criteo Commerce Growth are rated within 0.3 points on Quality of Support, with AdRoll holding a slight edge at 8.0 versus 7.7.

- **AdRoll:** Reviewers highlight prompt, helpful support and strong account management, with several citing positive experiences with support teams and account managers.
- **Criteo Commerce Growth:** Support experiences are mixed, with some reviewers praising helpful account reps and others noting slow response times and limited direct support.

### Which is easier to implement, AdRoll or Criteo Commerce Growth?

AdRoll is rated higher for Ease of Setup, scoring 8.3 versus Criteo Commerce Growth's 7.7, indicating a smoother implementation experience.

- **AdRoll:** Reviewers consistently describe quick, straightforward setup, often completed in minutes without technical expertise, and praise the guided onboarding process.
- **Criteo Commerce Growth:** Reviewers note that setup is generally easy, especially for campaign launches, but mention occasional challenges with product feed integration and UI navigation.

### Which product has better Retargeting?

AdRoll is more frequently cited for Retargeting, with higher all-time mention counts and strong reviewer sentiment on retargeting effectiveness.

- **AdRoll:** Retargeting is cited in 50 all-time reviews for targeting and 48 for audience targeting, with reviewers consistently praising its ability to bring back website visitors and drive conversions.
- **Criteo Commerce Growth:** Reviewers highlight dynamic retargeting and strong performance in retail and product feed-based campaigns, but with fewer all-time mentions and less recent emphasis compared to AdRoll.