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Compare AdRoll and Bïrch (ex. Revealbot) 
Featured Products
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Small-Business (78.9% of reviews)
Entry-Level Pricing
Pay As You Go
Starting at $49.00 Per Month
AdRoll
Star Rating
(729)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansBïrch (ex. Revealbot)
Star Rating
(19)4.6 out of 5
Market Segments
Small-Business (78.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $49.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in retargeting capabilities, with users highlighting its effectiveness in re-engaging previous prospects. The platform's cross-channel marketing features allow for seamless ad launches across various platforms, making it a strong choice for businesses focused on remarketing.
- Users say that Bïrch (ex. Revealbot) stands out for its automation features, which significantly reduce the time spent on manual adjustments. Reviewers appreciate how the automation rules help manage budgets effectively, allowing for better results without constant oversight.
- According to verified reviews, AdRoll's user-friendly dashboard is frequently praised for its intuitive design, making it easy for users to create audiences and track ad performance. This simplicity helps businesses make informed decisions and optimize their campaigns efficiently.
- Reviewers mention that Bïrch (ex. Revealbot) offers a centralized management system for creatives, which is particularly beneficial for users who need to upload and manage multiple ads across platforms. This feature, combined with robust reporting tools, enhances overall campaign management.
- G2 reviewers highlight that while AdRoll has a solid reputation for ease of use, it faces challenges in areas like setup and configuration compared to Bïrch (ex. Revealbot), which boasts a more streamlined onboarding process that users find less cumbersome.
- Users report that Bïrch (ex. Revealbot) provides excellent support, with many praising the responsiveness and helpfulness of the customer service team. This level of support can be a deciding factor for businesses that prioritize assistance during their advertising campaigns.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Bïrch (ex. Revealbot)
Essential
Starting at $49.00
Per Month
All the core features in one plan: ideal for small businesses and creative teams. Advertising is easier and more cost-effective than ever.
- Workspaces with Overview
- Smart rules
- Post boosting
Free Trial
AdRoll
Free Trial is available
Bïrch (ex. Revealbot)
Free Trial is available
Ratings
Meets Requirements
8.2
607
8.7
19
Ease of Use
8.3
612
8.9
19
Ease of Setup
8.2
396
9.5
11
Ease of Admin
8.1
343
10.0
6
Quality of Support
8.0
577
9.4
18
Has the product been a good partner in doing business?
8.1
342
9.8
7
Product Direction (% positive)
7.2
597
9.3
16
Features by Category
Channel Functionality
8.3
407
Not enough data
Platform Interoperability
7.6
81
Not enough data
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
441
7.9
8
7.6
429
8.5
9
8.1
435
8.3
7
7.0
374
7.7
8
7.7
368
7.8
9
7.9
358
7.9
7
7.7
314
7.5
6
7.7
360
8.1
7
8.1
401
7.9
8
7.5
379
7.7
8
7.5
333
8.1
7
7.7
212
8.3
6
7.8
210
8.3
7
Targeting
7.9
411
7.4
7
8.7
439
7.2
6
8.0
372
7.2
6
7.7
339
7.2
6
Platform
7.7
286
7.4
7
7.2
335
6.7
6
8.1
368
7.8
6
8.1
404
8.1
7
7.8
314
7.5
6
7.5
326
8.3
6
7.5
321
8.3
6
7.8
267
8.0
5
7.6
333
8.3
6
Retargeting
8.2
165
Not enough data
8.3
200
Not enough data
8.1
187
Not enough data
8.2
213
Not enough data
8.3
193
Not enough data
8.3
201
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.7
25
Not enough data
7.2
25
Not enough data
7.7
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
441
7.9
8
7.6
429
8.5
9
8.1
435
8.3
7
7.0
374
7.7
8
7.7
368
7.8
9
7.9
358
7.9
7
7.7
314
7.5
6
7.7
360
8.1
7
8.1
401
7.9
8
7.5
379
7.7
8
7.5
333
8.1
7
7.7
212
8.3
6
7.8
210
8.3
7
Targeting
7.9
411
7.4
7
8.7
439
7.2
6
8.0
372
7.2
6
7.7
339
7.2
6
Mobile
7.8
169
Not enough data
7.7
212
8.3
6
7.8
210
8.3
7
Platform
7.7
286
7.4
7
7.2
335
6.7
6
8.1
368
7.8
6
8.1
404
8.1
7
7.8
314
7.5
6
7.5
326
8.3
6
7.5
321
8.3
6
7.8
267
8.0
5
7.6
333
8.3
6
Platform Interoperability
6.7
12
Not enough data
Video Functionality
8.0
15
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
441
7.9
8
7.6
429
8.5
9
8.1
435
8.3
7
7.0
374
7.7
8
7.7
368
7.8
9
7.9
358
7.9
7
7.7
314
7.5
6
7.7
360
8.1
7
8.1
401
7.9
8
7.5
379
7.7
8
7.5
333
8.1
7
7.7
212
8.3
6
7.8
210
8.3
7
Targeting
7.9
411
7.4
7
8.7
439
7.2
6
8.0
372
7.2
6
7.7
339
7.2
6
Platform
7.7
286
7.4
7
7.2
335
6.7
6
8.1
368
7.8
6
8.1
404
8.1
7
7.8
314
7.5
6
7.5
326
8.3
6
7.5
321
8.3
6
7.8
267
8.0
5
7.6
333
8.3
6
Platform Interoperability
7.9(won by 0.1)
34
7.8
6
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.5(won by default)
6
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by 0.2)
222
7.9
7
Campaign Management
8.0(won by 0.1)
441
7.9
8
7.6
429
8.5(won by 0.9)
9
8.1
435
8.3(won by 0.2)
7
7.0
374
7.7(won by 0.7)
8
7.7
368
7.8(won by 0.1)
9
7.9(tied score)
358
7.9(tied score)
7
7.7(won by 0.2)
314
7.5
6
7.7
360
8.1(won by 0.4)
7
8.1(won by 0.2)
401
7.9
8
7.5
379
7.7(won by 0.2)
8
7.5
333
8.1(won by 0.6)
7
7.7
212
8.3(won by 0.6)
6
7.8
210
8.3(won by 0.5)
7
Targeting
7.9(won by 0.5)
411
7.4
7
8.7(won by 1.5)
439
7.2
6
8.0(won by 0.8)
372
7.2
6
7.7(won by 0.5)
339
7.2
6
Platform
7.7(won by 0.3)
286
7.4
7
7.2(won by 0.5)
335
6.7
6
8.1(won by 0.3)
368
7.8
6
8.1(tied score)
404
8.1(tied score)
7
7.8(won by 0.3)
314
7.5
6
7.5
326
8.3(won by 0.8)
6
7.5
321
8.3(won by 0.8)
6
7.8
267
8.0(won by 0.2)
5
7.6
333
8.3(won by 0.7)
6
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
441
7.9
8
7.6
429
8.5
9
8.1
435
8.3
7
7.0
374
7.7
8
7.7
368
7.8
9
7.9
358
7.9
7
7.7
314
7.5
6
7.7
360
8.1
7
8.1
401
7.9
8
7.5
379
7.7
8
7.5
333
8.1
7
7.7
212
8.3
6
7.8
210
8.3
7
Targeting
7.9
411
7.4
7
8.7
439
7.2
6
8.0
372
7.2
6
7.7
339
7.2
6
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
286
7.4
7
7.2
335
6.7
6
8.1
368
7.8
6
8.1
404
8.1
7
7.8
314
7.5
6
7.5
326
8.3
6
7.5
321
8.3
6
7.8
267
8.0
5
7.6
333
8.3
6
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Bïrch (ex. Revealbot) are categorized as Social Media Advertising
Unique Categories
Bïrch (ex. Revealbot) has no unique categories
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Bïrch (ex. Revealbot)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.2%
Other
52.8%
Marketing and Advertising
52.6%
Information Technology and Services
26.3%
Retail
5.3%
Computer Networking
5.3%
Business Supplies and Equipment
5.3%
Other
5.3%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
What is Revealbot used for?
1 Comment
Official Response from Bïrch (ex. Revealbot)
Revealbot is a tool that would help you:
1- automate ad management on Facebook, Google, Snapchat, and Tiktok - start/pause, change bid/budget, extend the...Read more
Bïrch (ex. Revealbot) has no more discussions with answers
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