Compare AdRoll and Basis 
Featured Products
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Small-Business (63.1% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(729)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansBasis
Star Rating
(287)4.5 out of 5
Market Segments
Small-Business (63.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BasisSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in retargeting capabilities, with users highlighting its effectiveness in re-engaging previous prospects. The platform's cross-channel marketing features allow for seamless ad tracking across various platforms, making it a strong choice for businesses focused on conversion.
- Users say that Basis stands out for its user-friendly interface and excellent customer support. Reviewers appreciate the ease of navigation and the helpfulness of account representatives, which enhances the overall user experience and makes onboarding smoother.
- According to verified reviews, AdRoll's dashboard is praised for its simplicity, allowing users to create audiences quickly and access clear performance reports. This feature helps businesses make informed decisions to optimize their campaigns effectively.
- Reviewers mention that Basis offers robust reporting metrics and dimensions, which are essential for users looking to analyze their advertising performance in detail. This capability is particularly beneficial for businesses that rely on data-driven insights.
- G2 reviewers highlight that both platforms have similar scores for ease of use, but Basis edges out slightly with a more intuitive experience. Users appreciate the native integrations with other solutions, making it easier to connect with various platforms.
- Users report that while AdRoll has a larger volume of recent reviews, indicating a more active user base, Basis maintains a higher overall satisfaction score. This suggests that despite fewer reviews, Basis users are generally more content with their experience.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Basis
No pricing availableFree Trial
AdRoll
Free Trial is available
Basis
No trial information availableRatings
Meets Requirements
8.2
607
8.7
239
Ease of Use
8.3
612
8.3
242
Ease of Setup
8.2
396
8.1
157
Ease of Admin
8.1
343
8.2
148
Quality of Support
8.0
577
9.5
238
Has the product been a good partner in doing business?
8.1
342
9.4
151
Product Direction (% positive)
7.2
597
9.2
240
Features by Category
Channel Functionality
8.3
407
9.0
80
Platform Interoperability
7.6
81
Feature Not Available
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
441
8.1
192
|
Verified
7.6
429
8.3
190
|
Verified
8.1
435
8.6
187
|
Verified
7.0
374
7.6
177
|
Verified
7.7
368
7.8
166
|
Verified
7.9
358
8.5
183
|
Verified
7.7
314
8.4
170
|
Verified
7.7
360
8.8
184
|
Verified
8.1
401
8.3
190
|
Verified
7.5
379
8.0
166
|
Verified
7.5
333
8.3
137
|
Verified
7.7
212
8.8
82
|
Verified
7.8
210
8.3
68
|
Verified
Targeting
7.9
411
8.9
193
|
Verified
8.7
439
8.9
182
|
Verified
8.0
372
8.7
187
|
Verified
7.7
339
8.4
181
|
Verified
Platform
7.7
286
7.2
122
|
Verified
7.2
335
7.0
171
|
Verified
8.1
368
8.6
112
|
Verified
8.1
404
8.6
188
|
Verified
7.8
314
8.5
142
|
Verified
7.5
326
8.2
38
7.5
321
8.2
140
|
Verified
7.8
267
8.5
105
|
Verified
7.6
333
7.4
154
|
Verified
Retargeting
8.2
165
Not enough data
8.3
200
Not enough data
8.1
187
Not enough data
8.2
213
Not enough data
8.3
193
Not enough data
8.3
201
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.7
25
Not enough data
7.2
25
Not enough data
7.7
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Feature Not Available
Mobile Functionality
8.0
204
9.0
66
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
441
8.1
192
|
Verified
7.6
429
8.3
190
|
Verified
8.1
435
8.6
187
|
Verified
7.0
374
7.6
177
|
Verified
7.7
368
7.8
166
|
Verified
7.9
358
8.5
183
|
Verified
7.7
314
8.4
170
|
Verified
7.7
360
8.8
184
|
Verified
8.1
401
8.3
190
|
Verified
7.5
379
8.0
166
|
Verified
7.5
333
8.3
137
|
Verified
7.7
212
8.8
82
|
Verified
7.8
210
8.3
68
|
Verified
Targeting
7.9
411
8.9
193
|
Verified
8.7
439
8.9
182
|
Verified
8.0
372
8.7
187
|
Verified
7.7
339
8.4
181
|
Verified
Mobile
7.8
169
8.9
62
7.7
212
8.8
82
|
Verified
7.8
210
8.3
68
|
Verified
Platform
7.7
286
7.2
122
|
Verified
7.2
335
7.0
171
|
Verified
8.1
368
8.6
112
|
Verified
8.1
404
8.6
188
|
Verified
7.8
314
8.5
142
|
Verified
7.5
326
8.2
38
7.5
321
8.2
140
|
Verified
7.8
267
8.5
105
|
Verified
7.6
333
7.4
154
|
Verified
Platform Interoperability
6.7
12
Feature Not Available
Video Functionality
8.0
15
8.7
65
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
441
8.1
192
|
Verified
7.6
429
8.3
190
|
Verified
8.1
435
8.6
187
|
Verified
7.0
374
7.6
177
|
Verified
7.7
368
7.8
166
|
Verified
7.9
358
8.5
183
|
Verified
7.7
314
8.4
170
|
Verified
7.7
360
8.8
184
|
Verified
8.1
401
8.3
190
|
Verified
7.5
379
8.0
166
|
Verified
7.5
333
8.3
137
|
Verified
7.7
212
8.8
82
|
Verified
7.8
210
8.3
68
|
Verified
Targeting
7.9
411
8.9
193
|
Verified
8.7
439
8.9
182
|
Verified
8.0
372
8.7
187
|
Verified
7.7
339
8.4
181
|
Verified
Platform
7.7
286
7.2
122
|
Verified
7.2
335
7.0
171
|
Verified
8.1
368
8.6
112
|
Verified
8.1
404
8.6
188
|
Verified
7.8
314
8.5
142
|
Verified
7.5
326
8.2
38
7.5
321
8.2
140
|
Verified
7.8
267
8.5
105
|
Verified
7.6
333
7.4
154
|
Verified
Platform Interoperability
7.9(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.5(won by default)
6
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Not enough data
Campaign Management
8.0
441
8.1(won by 0.1)
192
|
Verified
7.6
429
8.3(won by 0.7)
190
|
Verified
8.1
435
8.6(won by 0.5)
187
|
Verified
7.0
374
7.6(won by 0.6)
177
|
Verified
7.7
368
7.8(won by 0.1)
166
|
Verified
7.9
358
8.5(won by 0.6)
183
|
Verified
7.7
314
8.4(won by 0.7)
170
|
Verified
7.7
360
8.8(won by 1.1)
184
|
Verified
8.1
401
8.3(won by 0.2)
190
|
Verified
7.5
379
8.0(won by 0.5)
166
|
Verified
7.5
333
8.3(won by 0.8)
137
|
Verified
7.7
212
8.8(won by 1.1)
82
|
Verified
7.8
210
8.3(won by 0.5)
68
|
Verified
Targeting
7.9
411
8.9(won by 1.0)
193
|
Verified
8.7
439
8.9(won by 0.2)
182
|
Verified
8.0
372
8.7(won by 0.7)
187
|
Verified
7.7
339
8.4(won by 0.7)
181
|
Verified
Platform
7.7(won by 0.5)
286
7.2
122
|
Verified
7.2(won by 0.2)
335
7.0
171
|
Verified
8.1
368
8.6(won by 0.5)
112
|
Verified
8.1
404
8.6(won by 0.5)
188
|
Verified
7.8
314
8.5(won by 0.7)
142
|
Verified
7.5
326
8.2(won by 0.7)
38
7.5
321
8.2(won by 0.7)
140
|
Verified
7.8
267
8.5(won by 0.7)
105
|
Verified
7.6(won by 0.2)
333
7.4
154
|
Verified
Platform Basics
Not enough data
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Platform Reporting
Not enough data
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
7.7
5
8.6
29
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
441
8.1
192
|
Verified
7.6
429
8.3
190
|
Verified
8.1
435
8.6
187
|
Verified
7.0
374
7.6
177
|
Verified
7.7
368
7.8
166
|
Verified
7.9
358
8.5
183
|
Verified
7.7
314
8.4
170
|
Verified
7.7
360
8.8
184
|
Verified
8.1
401
8.3
190
|
Verified
7.5
379
8.0
166
|
Verified
7.5
333
8.3
137
|
Verified
7.7
212
8.8
82
|
Verified
7.8
210
8.3
68
|
Verified
Targeting
7.9
411
8.9
193
|
Verified
8.7
439
8.9
182
|
Verified
8.0
372
8.7
187
|
Verified
7.7
339
8.4
181
|
Verified
Demand Side Platforms
8.3
5
7.8
135
|
Verified
8.3
5
7.0
156
|
Verified
8.3
5
8.6
159
|
Verified
Platform
7.7
286
7.2
122
|
Verified
7.2
335
7.0
171
|
Verified
8.1
368
8.6
112
|
Verified
8.1
404
8.6
188
|
Verified
7.8
314
8.5
142
|
Verified
7.5
326
8.2
38
7.5
321
8.2
140
|
Verified
7.8
267
8.5
105
|
Verified
7.6
333
7.4
154
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Basis are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, and Social Media Advertising
Basis is categorized as Digital Audio Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.2%
Other
52.8%
Marketing and Advertising
60.8%
Newspapers
4.2%
Political Organization
3.4%
Information Technology and Services
2.3%
Online Media
2.3%
Other
27.0%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
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