Link copied to clipboard # AdRoll vs Basis Comparison - What are their main differences? Share [ Export ](/compare/adroll/basis/export.csv) AdRollBasis[+ Add Product](#) Pricing **AdRoll** Free Trial **$1.00** Per Month · Basic **Basis** **Contact Us** Per Month · Enterprise / Custom **Pricing Insights** from reviews Perceived Cost **AdRoll** $$$$$ **Basis** $$$$$ Average Discount **AdRoll** 9% **Basis** 9% Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **AdRoll** 6 months Based on 100 responses **Basis** 6 months Based on 100 responses Return on Investment **AdRoll** 6 months Based on 100 responses **Basis** 6 months Based on 100 responses **Pros & Cons** from reviews **AdRoll** Ease of Use (108) Ad Management (67) Limited Features (25) Campaign Management (22) **Basis** Account Management (3) Ease of Use (3) Poor Usability (3) Complex User Interface (2) Integrations **AdRoll** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-commerce-formerly-magento-commerce.png "Product Avatar Image") Adobe Commerce (formerly... ](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f5eb73bd8dd0c09d23eb1c96f0ccd2d8/attribution.png "Product Avatar Image") Attribution ](https://www.g2.com/products/attribution/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "Product Avatar Image") BigCommerce ](https://www.g2.com/products/bigcommerce/reviews)[ View all ](https://www.g2.com/products/adroll/integrations) **Basis** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-analytics.png "Product Avatar Image") Adobe Analytics ](https://www.g2.com/products/adobe-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4837b1e09b3263191caf2edce4a14cb1/comet.png "Product Avatar Image") COMET ](https://www.g2.com/products/comet/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fb77f5ca32ce98c65484ea7b51d546f4/comscore.png "Product Avatar Image") Comscore ](https://www.g2.com/products/comscore/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ View all ](https://www.g2.com/products/basis/integrations) Screenshots **AdRoll** ![AdRoll screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/139842/CROSS-CHANNEL.png) **Basis** ![Basis screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1883523/Basis_-_Dashboard_2_1_.png) **Ratings** from reviews Meets Requirements **AdRoll** **8.2** /10 Based on 658 responses **Basis** **8.7** /10 Based on 245 responses Ease of Use **AdRoll** **8.3** /10 Based on 663 responses **Basis** **8.3** /10 Based on 248 responses Ease of Setup **AdRoll** **8.3** /10 Based on 446 responses **Basis** **8.1** /10 Based on 163 responses Ease of Admin **AdRoll** **8.2** /10 Based on 363 responses **Basis** **8.3** /10 Based on 153 responses Quality of Support **AdRoll** **8.0** /10 Based on 626 responses **Basis** **9.5** /10 Based on 244 responses Has the product been a good partner in doing business? **AdRoll** **8.2** /10 Based on 362 responses **Basis** **9.4** /10 Based on 156 responses Product Direction (% positive) **AdRoll** **7.3** /10 Based on 637 responses **Basis** **9.2** /10 Based on 246 responses **Features** ratings from reviews Display Advertising **7.7** /10 Based on 547 responses **8.4** /10 Based on 238 responses Mobile Advertising **7.7** /10 Based on 542 responses **8.6** /10 Based on 237 responses Video Advertising **7.5** /10 Based on 539 responses **8.6** /10 Based on 238 responses Uncover more feature rated insights from real users to improve your shopping experience. See it for free Demand Side Platform (DSP) **8.0** /10 Based on 539 responses **8.2** /10 Based on 239 responses Retargeting **7.8** /10 Based on 246 responses Not enough data Attribution **8.0** /10 Based on 42 responses Not enough data Social Media Advertising **7.7** /10 Based on 541 responses Not enough data Digital Audio Advertising Not enough data **8.8** /10 Based on 21 responses Connected TV (CTV) Advertising Platforms **8.5** /10 Based on 14 responses Not enough data Native Advertising **7.2** /10 Based on 11 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 55.9% Mid-Market(51-1000 emp.) 36.1% Enterprise(\> 1000 emp.) 8.0% Small-Business(50 or fewer emp.) 55.9% Mid-Market(51-1000 emp.) 36.1% Enterprise(\> 1000 emp.) 8.0% Small-Business(50 or fewer emp.) 63.2% Mid-Market(51-1000 emp.) 29.0% Enterprise(\> 1000 emp.) 7.8% Small-Business(50 or fewer emp.) 63.2% Mid-Market(51-1000 emp.) 29.0% Enterprise(\> 1000 emp.) 7.8% **Reviewers' Industry** [![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")](https://www.g2.com/products/adroll/reviews) AdRoll Marketing and Advertising 25.0% Computer Software 7.6% Retail 5.7% Apparel & Fashion 4.2% Information Technology and Services 4.1% Other 53.5% [![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis")](https://www.g2.com/products/basis/reviews) Basis Marketing and Advertising 60.6% Newspapers 4.1% Political Organization 3.3% Information Technology and Services 2.2% Online Media 2.2% Other 27.5% Alternatives **AdRoll Alternatives** ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") [ Criteo Commerce Growth ](/products/criteo-commerce-growth/reviews) ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business") [ Facebook ](/products/facebook-for-business/reviews) ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") [ StackAdapt ](/products/stackadapt/reviews) ![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk") [ The Trade Desk ](/products/the-trade-desk/reviews) **Basis Alternatives** ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") [ StackAdapt ](/products/stackadapt/reviews) ![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk") [ The Trade Desk ](/products/the-trade-desk/reviews) ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") [ Criteo Commerce Growth ](/products/criteo-commerce-growth/reviews) ![Simpli.fi](https://images.g2crowd.com/uploads/product/hd_favicon/c00383bfd1129146460427a36cb96210/simpli-fi.svg "Simpli.fi") [ Simpli.fi ](/products/simpli-fi/reviews) ## AdRoll vs Basis FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between AdRoll vs Basis? Basis stands out for its higher reviewer satisfaction, especially in support and meeting requirements, while AdRoll is favored for ease of use and setup. | [AdRoll](https://www.g2.com/products/adroll/reviews) | [Basis](https://www.g2.com/products/basis/reviews) | | --- | --- | | 4.1/5 (787 reviews) | 4.5/5 (287 reviews) | | Small-Business | Small-Business | | 8.3 | 8.1 | | 8.0 | 9.5 | | Ease of Use (108 all-time mentions) | Customer Support | ### How do the pricing models of AdRoll and Basis compare? Basis is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost structure. - **AdRoll:** Reviewers frequently describe AdRoll as budget-friendly and easy to use, but note that pricing can be high for smaller businesses and that pricing tiers could use more flexibility. - **Basis:** Reviewers highlight Basis for offering advanced DSP technology with affordable campaign minimums, supporting businesses of all sizes, and providing strong value for the features offered. - **Switching reasons:** Recent reviews mention switching to Basis for its breadth of product offerings and proactive customer support, especially after changes in the programmatic landscape. ### What are the best alternatives to AdRoll and Basis? The top three alternatives to AdRoll and Basis are The Trade Desk, Criteo Commerce Growth, and Facebook. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [AdRoll](https://www.g2.com/products/adroll/reviews) | 4.1/5 (787 reviews) | Small-Business | Budget-friendly, but pricing can be high for smaller businesses | Ease of Use (108 all-time mentions) | | [Basis](https://www.g2.com/products/basis/reviews) | 4.5/5 (287 reviews) | Small-Business | Affordable campaign minimums, strong value for features | Customer Support | | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5 (184 reviews) | Mid-Market | — | Programmatic Reach | | [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) | 3.8/5 (242 reviews) | Mid-Market | — | Commerce-Focused Features | | [Facebook](https://www.g2.com/products/facebook-for-business/reviews) | 4.2/5 (1457 reviews) | Small-Business | — | Audience Scale | ### Which Cross-Channel Advertising features should I prioritize when comparing AdRoll and Basis? Buyers comparing AdRoll and Basis should prioritize Targeting, Ease of Use, Reporting Capabilities, Integrations, and Customer Support. - **Targeting:** AdRoll (50 all-time mentions), Basis (advanced targeting cited in recent reviews) - **Ease of Use:** AdRoll (108 all-time mentions), Basis (2 all-time mentions) - **Reporting Capabilities:** AdRoll (27 all-time mentions), Basis (robust reporting cited in recent reviews) - **Integrations:** AdRoll (Funnel: 33 all-time mentions, Google Ads: 25, Shopify: 9), Basis (native integrations cited in recent reviews) - **Customer Support:** AdRoll (strong support cited in recent reviews), Basis (9.5 Quality of Support score, Customer Support cited in recent reviews) ### What are the pros and cons of AdRoll vs Basis? AdRoll's headline strength is ease of use and setup, while Basis is most praised for its customer support and breadth of features. - **AdRoll strengths:** Ease of Use (108 all-time mentions), Easy Setup (56), Targeting (50), Campaign Management (67), Integrations with tools like Funnel and Google Ads. - **AdRoll trade-offs:** Limited Features (25 all-time mentions), less flexibility in pricing tiers, reporting and optimization controls can feel limited, and some reviewers cite slow platform performance. - **Basis strengths:** Customer Support (9.5 Quality of Support score), advanced targeting, breadth of product offerings, robust reporting, and affordable campaign minimums. - **Basis trade-offs:** Complex User Interface (2 all-time mentions), reporting and navigation can be difficult, and some reviewers note a learning curve for new users. ### Is AdRoll or Basis better for small businesses? Basis is the better fit for small businesses, with strong reviewer sentiment and a high Quality of Support score. - **AdRoll:** Largest segment is Small-Business; reviewers appreciate its easy setup and user-friendly interface, but note that pricing can be high for smaller businesses and that features are more e-commerce focused. - **Basis:** Largest segment is Small-Business; reviewers highlight affordable campaign minimums, no minimum spend, and strong support for small business clients, making it accessible and effective for this segment. ### Which Cross-Channel Advertising platform has better integrations? AdRoll is favored for integrations, with more reviewer-cited third-party connections and higher mention counts. - **AdRoll:** Funnel (33 all-time mentions), Google Ads (25), Shopify (9); reviewers highlight the value of these integrations for campaign automation and e-commerce connectivity. - **Basis:** Reviewers mention native integrations and API connectivity, but without specific third-party tool counts above the publish floor. ### How do AdRoll and Basis compare on customer support? Basis leads on Quality of Support with a 1.5-point advantage over AdRoll (9.5 vs 8.0). - **AdRoll:** Reviewers describe support as responsive and helpful, with strong account management and available assistance, though some note slow query resolution and limited support for complex issues. - **Basis:** Reviewers consistently praise Basis for outstanding customer support, proactive communication, dedicated account reps, and a high level of assistance throughout onboarding and campaign management. ### Which is easier to implement, AdRoll or Basis? AdRoll and Basis score within 0.2 points on Ease of Setup, indicating parity in implementation experience. - **AdRoll:** Reviewers frequently cite easy and quick setup, user-friendly onboarding, and minimal technical barriers, especially for retargeting and e-commerce use cases. - **Basis:** Reviewers describe Basis as easy to implement, with strong onboarding support and helpful training resources, though some mention a learning curve for advanced features and reporting. ### Which product has better Targeting? AdRoll is more frequently cited for Targeting, with higher all-time mention counts and strong reviewer sentiment for audience targeting and retargeting capabilities. - **AdRoll:** Targeting (50 all-time mentions), Audience Targeting (48), Targeting Options (29), Targeting Efficiency (27); reviewers highlight robust retargeting and custom audience creation. - **Basis:** Advanced targeting capabilities cited in recent reviews, with reviewers noting precise audience segmentation and a wide range of targeting options.