Compare AdRoll and Bannerflow 
At a Glance
Market Segments
Small-Business (56.2% of reviews)
Mid-Market (44.6% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(774)4.1 out of 5
Market Segments
Small-Business (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansBannerflow
Star Rating
(159)4.6 out of 5
Market Segments
Mid-Market (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BannerflowSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in retargeting capabilities, allowing businesses to effectively re-engage with previous prospects. Users appreciate the ease of launching remarketing display ads and the ability to track performance across multiple channels, including Facebook and Google.
- Users say that Bannerflow shines in collaboration and workflow efficiency, thanks to its cloud-based platform. This feature promotes streamlined processes, enabling teams to work together seamlessly and enhancing productivity in digital advertising efforts.
- According to verified reviews, AdRoll's user-friendly dashboard is a standout feature, making it easy for users to create audiences and analyze ad performance. Reviewers highlight how the intuitive interface helps them make informed decisions to improve their campaigns.
- Reviewers mention that Bannerflow offers excellent customer support, with users praising the team's commitment to helping them optimize their advertising strategies. The built-in A/B testing feature allows for real-time optimization, which users find invaluable for enhancing ad performance.
- G2 reviewers indicate that while AdRoll has a higher overall satisfaction score, Bannerflow's users rate its ease of use and setup slightly higher. This suggests that Bannerflow may be more accessible for teams looking to get started quickly with minimal friction.
- Users report that AdRoll's cross-channel marketing features are particularly beneficial for small businesses, allowing them to launch and track ads effectively. In contrast, Bannerflow's focus on mid-market solutions may cater better to larger teams needing advanced collaboration tools.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Bannerflow
No pricing availableFree Trial
AdRoll
Free Trial is available
Bannerflow
No trial information availableRatings
Meets Requirements
8.2
630
8.6
127
Ease of Use
8.3
635
8.9
130
Ease of Setup
8.3
418
8.7
62
Ease of Admin
8.1
343
9.0
48
Quality of Support
8.0
598
9.3
129
Has the product been a good partner in doing business?
8.1
342
9.3
50
Product Direction (% positive)
7.3
617
9.5
125
Features by Category
Channel Functionality
8.3
418
8.8
69
Platform Interoperability
7.5
82
7.3
39
Agentic AI - Display Advertising
6.9
26
Not enough data
6.9
24
Not enough data
7.4
24
Not enough data
7.3
24
Not enough data
7.5
25
Not enough data
7.2
24
Not enough data
Campaign Management
8.0
448
8.1
60
7.6
432
7.8
54
8.1
440
7.8
47
7.0
375
8.5
66
7.7
370
8.3
59
7.9
359
Feature Not Available
7.7
315
7.5
44
7.6
364
Feature Not Available
8.1
403
Feature Not Available
7.5
381
8.2
60
7.5
334
8.1
61
7.7
213
7.5
42
7.8
211
7.5
48
Targeting
7.9
418
7.3
44
8.7
454
7.2
43
8.0
374
7.3
40
7.7
340
7.3
40
Platform
7.7
295
8.2
52
7.2
341
7.0
47
8.1
371
8.2
64
8.1
412
8.4
66
7.8
315
8.6
61
7.4
331
8.4
64
7.5
322
Feature Not Available
7.8
269
8.6
61
7.6
334
Feature Not Available
Template Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design & Editing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
Not enough data
8.0
56
Not enough data
8.3
58
Not enough data
8.3
57
Not enough data
8.1
53
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
8.5
55
Not enough data
8.0
48
Publishing Tools
Not enough data
Feature Not Available
Not enough data
8.1
52
Not enough data
8.1
50
Retargeting
8.2
167
Not enough data
8.3
201
Not enough data
8.0
188
Not enough data
8.2
215
Not enough data
8.2
195
Not enough data
8.3
202
Not enough data
8.2
178
Not enough data
Agentic AI - Retargeting
7.6
26
Not enough data
7.1
26
Not enough data
7.6
25
Not enough data
7.2
26
Not enough data
7.4
26
Not enough data
7.6
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
7.4
29
Mobile Functionality
8.0
204
8.3
48
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
448
8.1
60
7.6
432
7.8
54
8.1
440
7.8
47
7.0
375
8.5
66
7.7
370
8.3
59
7.9
359
Feature Not Available
7.7
315
7.5
44
7.6
364
Feature Not Available
8.1
403
Feature Not Available
7.5
381
8.2
60
7.5
334
8.1
61
7.7
213
7.5
42
7.8
211
7.5
48
Targeting
7.9
418
7.3
44
8.7
454
7.2
43
8.0
374
7.3
40
7.7
340
7.3
40
Mobile
7.8
169
Feature Not Available
7.7
213
7.5
42
7.8
211
7.5
48
Platform
7.7
295
8.2
52
7.2
341
7.0
47
8.1
371
8.2
64
8.1
412
8.4
66
7.8
315
8.6
61
7.4
331
8.4
64
7.5
322
Feature Not Available
7.8
269
8.6
61
7.6
334
Feature Not Available
Platform Interoperability
6.4
13
Not enough data
Video Functionality
8.1
16
Not enough data
Agentic AI - Video Advertising
5.6
6
Not enough data
5.6
6
Not enough data
5.8
6
Not enough data
5.8
6
Not enough data
5.8
6
Not enough data
5.6
6
Not enough data
Campaign Management
8.0
448
8.1
60
7.6
432
7.8
54
8.1
440
7.8
47
7.0
375
8.5
66
7.7
370
8.3
59
7.9
359
Feature Not Available
7.7
315
7.5
44
7.6
364
Feature Not Available
8.1
403
Feature Not Available
7.5
381
8.2
60
7.5
334
8.1
61
7.7
213
7.5
42
7.8
211
7.5
48
Targeting
7.9
418
7.3
44
8.7
454
7.2
43
8.0
374
7.3
40
7.7
340
7.3
40
Platform
7.7
295
8.2
52
7.2
341
7.0
47
8.1
371
8.2
64
8.1
412
8.4
66
7.8
315
8.6
61
7.4
331
8.4
64
7.5
322
Feature Not Available
7.8
269
8.6
61
7.6
334
Feature Not Available
Platform Interoperability
7.9(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.9(won by default)
7
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Not enough data
Campaign Management
8.0
448
8.1(won by 0.1)
60
7.6
432
7.8(won by 0.2)
54
8.1(won by 0.3)
440
7.8
47
7.0
375
8.5(won by 1.5)
66
7.7
370
8.3(won by 0.6)
59
7.9(won by default)
359
Feature Not Available
7.7(won by 0.2)
315
7.5
44
7.6(won by default)
364
Feature Not Available
8.1(won by default)
403
Feature Not Available
7.5
381
8.2(won by 0.7)
60
7.5
334
8.1(won by 0.6)
61
7.7(won by 0.2)
213
7.5
42
7.8(won by 0.3)
211
7.5
48
Targeting
7.9(won by 0.6)
418
7.3
44
8.7(won by 1.5)
454
7.2
43
8.0(won by 0.7)
374
7.3
40
7.7(won by 0.4)
340
7.3
40
Platform
7.7
295
8.2(won by 0.5)
52
7.2(won by 0.2)
341
7.0
47
8.1
371
8.2(won by 0.1)
64
8.1
412
8.4(won by 0.3)
66
7.8
315
8.6(won by 0.8)
61
7.4
331
8.4(won by 1.0)
64
7.5(won by default)
322
Feature Not Available
7.8
269
8.6(won by 0.8)
61
7.6(won by default)
334
Feature Not Available
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
448
8.1
60
7.6
432
7.8
54
8.1
440
7.8
47
7.0
375
8.5
66
7.7
370
8.3
59
7.9
359
Feature Not Available
7.7
315
7.5
44
7.6
364
Feature Not Available
8.1
403
Feature Not Available
7.5
381
8.2
60
7.5
334
8.1
61
7.7
213
7.5
42
7.8
211
7.5
48
Targeting
7.9
418
7.3
44
8.7
454
7.2
43
8.0
374
7.3
40
7.7
340
7.3
40
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
295
8.2
52
7.2
341
7.0
47
8.1
371
8.2
64
8.1
412
8.4
66
7.8
315
8.6
61
7.4
331
8.4
64
7.5
322
Feature Not Available
7.8
269
8.6
61
7.6
334
Feature Not Available
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Bannerflow are categorized as Mobile Advertising and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, and Social Media Advertising
Bannerflow is categorized as Creative Management Platforms and Display Ad Design
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Bannerflow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.4%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.1%
Other
53.1%
Gambling & Casinos
29.3%
Marketing and Advertising
10.2%
Retail
5.1%
Leisure, Travel & Tourism
5.1%
Telecommunications
4.5%
Other
45.9%
Alternatives
Discussions
What is AdRoll used for?
1 Comment
FB
For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet.Read more
What is AdRoll used for?
1 Comment
KB
retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll.Read more
What is a creative management platform?
1 Comment
OM
In its simplest form, a creative management platform, or CMP, is cloud-based software that allows marketing teams to design, automate, distribute, manage and...Read more
How much does Bannerflow cost?
1 Comment
Official Response from Bannerflow
Bannerflow doesn't have fixed prices as it depends on customer needs.
You can request a quote if you want to learn more about pricing for your business by...Read more
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