Compare AdRoll and Amazon Display Ads 
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Small-Business (54.8% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(729)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansAmazon Display Ads
Star Rating
(32)4.4 out of 5
Market Segments
Small-Business (54.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Amazon Display AdsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in retargeting capabilities, allowing businesses to effectively re-engage with previous prospects. Users appreciate how easy it is to launch remarketing display ads with custom audiences, which significantly boosts conversion rates.
- Users say that Amazon Display Ads offers strong targeting options, particularly with high purchase intent targeting and closed-loop attribution. This feature helps advertisers reach relevant audiences both on and off Amazon, enhancing the effectiveness of their campaigns.
- Reviewers mention that AdRoll's dashboard is user-friendly, making it simple to create audiences and track ad performance. Many users find the reporting features clear and helpful for making informed decisions about their marketing strategies.
- According to verified reviews, Amazon Display Ads shines in speed and efficiency, with users noting fast results and the ability to display relevant products based on user interests. This quick turnaround can be a significant advantage for businesses looking to capitalize on immediate opportunities.
- G2 reviewers highlight that while AdRoll has a solid overall performance, it faces challenges in campaign optimization compared to Amazon Display Ads. Users have noted that Amazon's platform provides better tools for optimizing campaigns effectively.
- Users report that Amazon Display Ads has a slight edge in ease of setup and administration, with many finding the onboarding process straightforward. In contrast, some AdRoll users have experienced configuration challenges that can slow down their initial setup.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Amazon Display Ads
No pricing availableFree Trial
AdRoll
Free Trial is available
Amazon Display Ads
No trial information availableRatings
Meets Requirements
8.2
607
8.6
28
Ease of Use
8.3
612
9.2
28
Ease of Setup
8.2
396
9.1
13
Ease of Admin
8.1
343
9.1
11
Quality of Support
8.0
577
8.6
28
Has the product been a good partner in doing business?
8.1
342
8.5
11
Product Direction (% positive)
7.2
597
8.3
28
Features by Category
Channel Functionality
8.3
407
8.9
6
Platform Interoperability
7.6
81
Not enough data
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
441
8.6
7
7.6
429
8.1
6
8.1
435
8.6
7
7.0
374
8.3
5
7.7
368
7.7
5
7.9
358
8.7
5
7.7
314
8.3
5
7.7
360
8.0
5
8.1
401
8.3
5
7.5
379
6.9
7
7.5
333
8.3
5
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
411
8.8
7
8.7
439
8.8
7
8.0
372
9.3
5
7.7
339
9.2
6
Platform
7.7
286
8.6
6
7.2
335
7.8
6
8.1
368
9.2
6
8.1
404
8.3
6
7.8
314
8.9
6
7.5
326
8.1
6
7.5
321
9.2
6
7.8
267
8.6
6
7.6
333
8.9
6
Retargeting
8.2
165
Not enough data
8.3
200
Not enough data
8.1
187
Not enough data
8.2
213
Not enough data
8.3
193
Not enough data
8.3
201
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.7
25
Not enough data
7.2
25
Not enough data
7.7
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
441
8.6
7
7.6
429
8.1
6
8.1
435
8.6
7
7.0
374
8.3
5
7.7
368
7.7
5
7.9
358
8.7
5
7.7
314
8.3
5
7.7
360
8.0
5
8.1
401
8.3
5
7.5
379
6.9
7
7.5
333
8.3
5
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
411
8.8
7
8.7
439
8.8
7
8.0
372
9.3
5
7.7
339
9.2
6
Mobile
7.8
169
Not enough data
7.7
212
Not enough data
7.8
210
Not enough data
Platform
7.7
286
8.6
6
7.2
335
7.8
6
8.1
368
9.2
6
8.1
404
8.3
6
7.8
314
8.9
6
7.5
326
8.1
6
7.5
321
9.2
6
7.8
267
8.6
6
7.6
333
8.9
6
Platform Interoperability
6.7
12
Not enough data
Video Functionality
8.0
15
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
441
8.6
7
7.6
429
8.1
6
8.1
435
8.6
7
7.0
374
8.3
5
7.7
368
7.7
5
7.9
358
8.7
5
7.7
314
8.3
5
7.7
360
8.0
5
8.1
401
8.3
5
7.5
379
6.9
7
7.5
333
8.3
5
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
411
8.8
7
8.7
439
8.8
7
8.0
372
9.3
5
7.7
339
9.2
6
Platform
7.7
286
8.6
6
7.2
335
7.8
6
8.1
368
9.2
6
8.1
404
8.3
6
7.8
314
8.9
6
7.5
326
8.1
6
7.5
321
9.2
6
7.8
267
8.6
6
7.6
333
8.9
6
Platform Interoperability
7.9(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.5(won by default)
6
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Not enough data
Campaign Management
8.0
441
8.6(won by 0.6)
7
7.6
429
8.1(won by 0.5)
6
8.1
435
8.6(won by 0.5)
7
7.0
374
8.3(won by 1.3)
5
7.7(tied score)
368
7.7(tied score)
5
7.9
358
8.7(won by 0.8)
5
7.7
314
8.3(won by 0.6)
5
7.7
360
8.0(won by 0.3)
5
8.1
401
8.3(won by 0.2)
5
7.5(won by 0.6)
379
6.9
7
7.5
333
8.3(won by 0.8)
5
7.7(won by default)
212
Not enough data
7.8(won by default)
210
Not enough data
Targeting
7.9
411
8.8(won by 0.9)
7
8.7
439
8.8(won by 0.1)
7
8.0
372
9.3(won by 1.3)
5
7.7
339
9.2(won by 1.5)
6
Platform
7.7
286
8.6(won by 0.9)
6
7.2
335
7.8(won by 0.6)
6
8.1
368
9.2(won by 1.1)
6
8.1
404
8.3(won by 0.2)
6
7.8
314
8.9(won by 1.1)
6
7.5
326
8.1(won by 0.6)
6
7.5
321
9.2(won by 1.7)
6
7.8
267
8.6(won by 0.8)
6
7.6
333
8.9(won by 1.3)
6
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
441
8.6
7
7.6
429
8.1
6
8.1
435
8.6
7
7.0
374
8.3
5
7.7
368
7.7
5
7.9
358
8.7
5
7.7
314
8.3
5
7.7
360
8.0
5
8.1
401
8.3
5
7.5
379
6.9
7
7.5
333
8.3
5
7.7
212
Not enough data
7.8
210
Not enough data
Targeting
7.9
411
8.8
7
8.7
439
8.8
7
8.0
372
9.3
5
7.7
339
9.2
6
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
286
8.6
6
7.2
335
7.8
6
8.1
368
9.2
6
8.1
404
8.3
6
7.8
314
8.9
6
7.5
326
8.1
6
7.5
321
9.2
6
7.8
267
8.6
6
7.6
333
8.9
6
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Amazon Display Ads are categorized as Display Advertising
Unique Categories
Amazon Display Ads has no unique categories
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Amazon Display Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.2%
Other
52.8%
Marketing and Advertising
19.4%
Information Technology and Services
12.9%
Automotive
6.5%
Consumer Goods
6.5%
Accounting
3.2%
Other
51.6%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
Amazon Display Ads has no discussions with answers
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