# AdRoll vs Agentforce Marketing (formerly Salesforce Marketing Cloud) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Agentforce Marketing excels in its ability to automate tasks and personalize content, with users highlighting its seamless integration with Salesforce as a major advantage for centralizing customer engagement efforts across multiple channels.
- **Users say** AdRoll stands out for its comprehensive digital marketing capabilities, particularly its focus on retargeting and cross-channel marketing tailored for e-commerce businesses, making it a go-to choice for those looking to enhance their online advertising strategies.
- **Reviewers mention** that while Agentforce Marketing has a robust feature set, some users find it challenging to navigate, particularly during the setup process, which can be less intuitive compared to AdRoll's user-friendly interface that many find easy to use and flexible.
- **According to verified reviews** , AdRoll is praised for its budget-friendly pricing model, allowing users to pay as they go, which is particularly appealing for small businesses looking to manage costs effectively, unlike Agentforce Marketing's higher starting price point.
- **Users appreciate** that Agentforce Marketing offers strong attribution capabilities, especially in single-touch and multi-touch scenarios, which are crucial for businesses focused on detailed marketing analytics, while AdRoll also provides solid attribution features but is noted for its strengths in cross-device tracking.
- **Reviewers highlight** that both platforms provide good support, but AdRoll edges out slightly with higher ratings for quality of support, indicating that users may find more responsive assistance when issues arise, which can be a significant factor for day-to-day usability.



| | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 776 | 4,629 | 
| **Largest Market Segment** | Small-Business (55.9% of reviews) | Mid-Market (47.8% of reviews) | 
| **Entry Level Price** | Pay As You Go | Starting at $1,250.00 Per Month | 

---
## Top Pros & Cons

### AdRoll

Pros:
- Ease of Use (107 reviews)
- Ad Management (68 reviews)

Cons:
- Limited Features (25 reviews)
- Campaign Management (22 reviews)

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

Pros:
- Ease of Use (341 reviews)
- Automation (197 reviews)

Cons:
- Learning Curve (218 reviews)
- Steep Learning Curve (154 reviews)

---
## Ratings Comparison
| Rating | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
  | **Meets Requirements** | 8.2 (631 reviews) | 8.2 (3299 reviews) | 
  | **Ease of Use** | 8.3 (636 reviews) | 7.6 (3596 reviews) | 
  | **Ease of Setup** | 8.3 (419 reviews) | 7.3 (2071 reviews) | 
  | **Ease of Admin** | 8.1 (343 reviews) | 7.8 (1716 reviews) | 
  | **Quality of Support** | 8.0 (599 reviews) | 7.7 (3114 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.1 (342 reviews) | 8.0 (1683 reviews) | 
  | **Product Direction (% positive)** | 7.3 (618 reviews) | 7.5 (3185 reviews) | 

---
## Pricing

### AdRoll

#### Entry-Level Pricing

Plan: Ads

Price: Pay As You Go

Description: Pay-as-you-go advertising. Managed services with qualifying spend.

Key Features:
- Full-funnel, multi-channel advertising

[Browse all 3 editions](https://www.g2.com/products/adroll/pricing)

#### Free Trial

Yes

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

#### Entry-Level Pricing

Plan: Pro

Price: Starting at $1,250.00 Per Month

Description: Personalized marketing automation with email solutions

Key Features:
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud

[Browse all 3 editions](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.4/10 | 1331 |

#### Email Marketing

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 7.9 (1186 reviews) | 
| **Sending Outbound Emails** | Not enough data | 8.4 (1177 reviews) | 
| **Manage Email Deliverability** | Not enough data | 8.1 (1153 reviews) | 
| **Automated Email Responses** | Not enough data | 8.2 (1077 reviews) | 

#### Online Marketing

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 7.4 (1068 reviews) | 
| **Dynamic Content** | Not enough data | 7.4 (897 reviews) | 
| **A/B Testing** | Not enough data | 7.5 (846 reviews) | 
| **Mobile Optimized** | Not enough data | 7.2 (918 reviews) | 
| **Search Tracking and Optimization** | Not enough data | 7.3 (855 reviews) | 

#### Lead Management

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 8.0 (1036 reviews) | 
| **Data Quality Management** | Not enough data | 7.6 (996 reviews) | 
| **Segmentation** | Not enough data | 8.0 (1056 reviews) | 
| **Lead Scoring and Grading** | Not enough data | 7.9 (1025 reviews) | 
| **Lead Nurturing** | Not enough data | 8.1 (1028 reviews) | 
| **Online Behavior Tracking** | Not enough data | 7.8 (967 reviews) | 
| **Automated Alerts and Tasks** | Not enough data | 7.9 (924 reviews) | 
| **CRM Lead Integration** | Not enough data | 8.3 (1042 reviews) | 

#### Campaign Management

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Program Management** | Not enough data | 7.6 (881 reviews) | 
| **Event / Webinar Marketing** | Not enough data | 7.6 (771 reviews) | 
| **Calendaring** | Not enough data | 7.1 (670 reviews) | 
| **Budgeting** | Not enough data | 6.7 (201 reviews) | 

#### Social

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Social Listening** | Not enough data | 6.3 (377 reviews) | 
| **Social Sharing** | Not enough data | 6.6 (567 reviews) | 
| **Social Campaigns** | Not enough data | 6.9 (217 reviews) | 
| **Social Media Engagement** | Not enough data | 7.0 (204 reviews) | 
| **Social Media Advertising** | Not enough data | 6.9 (178 reviews) | 

#### Reporting & Analytics

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Basic Reporting** | Not enough data | 7.4 (1076 reviews) | 
| **Web Analytics** | Not enough data | 6.9 (892 reviews) | 
| **ROI Analytics** | Not enough data | 6.6 (772 reviews) | 
| **Revenue Analytics** | Not enough data | 6.5 (718 reviews) | 
| **SEO / Keyword Analytics** | Not enough data | 6.5 (703 reviews) | 

#### Platform

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Customization ** | Not enough data | 7.0 (646 reviews) | 
| **Workflow Capability** | Not enough data | 7.9 (217 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.0 (681 reviews) | 
| **Internationalization** | Not enough data | 7.4 (170 reviews) | 
| **Sandbox / Test Environments** | Not enough data | 7.4 (131 reviews) | 
| **Performance and Reliability** | Not enough data | 8.0 (673 reviews) | 
| **Output Document Generation** | Not enough data | 7.8 (141 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (14 reviews) | 
| **Multi-step Planning** | Not enough data | 6.8 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (12 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (8 reviews) | 
| **Decision Making** | Not enough data | 7.4 (9 reviews) | 

#### Integration

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.0 (670 reviews) | 
| **Integration APIs** | Not enough data | 7.7 (544 reviews) | 
| **Breadth of Partner Applications** | Not enough data | 7.4 (500 reviews) | 

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 524 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Channel Functionality

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Display Functionality** | 8.3 (419 reviews) | Not enough data | 

#### Platform Interoperability

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Close Ecosystem API** | 7.5 (82 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (24 reviews) | Not enough data | 
| **Cross-system Integration** | 7.4 (24 reviews) | Not enough data | 
| **Adaptive Learning** | 7.3 (24 reviews) | Not enough data | 
| **Proactive Assistance** | 7.5 (25 reviews) | Not enough data | 
| **Decision Making** | 7.2 (24 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | Not enough data | 
| **Campaign Optimization** | 7.6 (433 reviews) | Not enough data | 
| **Reach** | 8.1 (440 reviews) | Not enough data | 
| **Bulk Editing** | 7.0 (375 reviews) | Not enough data | 
| **Batch Uploading** | 7.7 (371 reviews) | Not enough data | 
| **Brand Safety** | 7.9 (359 reviews) | Not enough data | 
| **Fraud Protection** | 7.7 (315 reviews) | Not enough data | 
| **Frequency Capping** | 7.6 (364 reviews) | Not enough data | 
| **Budget Pacing** | 8.1 (403 reviews) | Not enough data | 
| **Creative Optimization** | 7.5 (381 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | Not enough data | 
| **Retargeting** | 8.7 (455 reviews) | Not enough data | 
| **Geo-Targeting** | 8.0 (375 reviews) | Not enough data | 
| **Contextual Targeting** | 7.7 (340 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | Not enough data | 
| **Custom Reports** | 7.2 (342 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | Not enough data | 
| **Performance and Reliability** | 8.1 (412 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.8 (315 reviews) | Not enough data | 
| **Customization** | 7.4 (331 reviews) | Not enough data | 
| **Workflow Capability** | 7.5 (322 reviews) | Not enough data | 
| **Internationalization** | 7.8 (269 reviews) | Not enough data | 
| **Notifications** | 7.6 (334 reviews) | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Messenger

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | 

#### Channels

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Social Media** | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | 

#### Customers

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Lead Generation

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.2/10 | 32 |

#### Campaigns

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Customize** | Not enough data | 9.3 (29 reviews) | 
| **Scheduling** | Not enough data | 9.2 (28 reviews) | 
| **Retarget** | Not enough data | 9.1 (29 reviews) | 
| **Segmentation** | Not enough data | 9.2 (28 reviews) | 
| **Triggered Notifications** | Not enough data | 9.2 (30 reviews) | 

#### Analytics

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 9.2 (28 reviews) | 
| **Audience Insights** | Not enough data | 9.3 (27 reviews) | 

#### Optimization

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.0 (27 reviews) | 
| **Personalization** | Not enough data | 9.5 (28 reviews) | 
| **Rich Notifications** | Not enough data | 9.4 (27 reviews) | 
| **Integrations** | Not enough data | 8.9 (29 reviews) | 

#### Agentic AI - Push Notification

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 9.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 9.0 (5 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.8/10 | 48 |

#### Segmentation

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.0 (39 reviews) | 
| **Customer Profiles** | Not enough data | 8.5 (41 reviews) | 

#### Targeting

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 9.2 (41 reviews) | 
| **Contextual Targeting** | Not enough data | 9.0 (40 reviews) | 

#### Triggered Content

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Geofencing** | Not enough data | 8.5 (26 reviews) | 
| **Triggered Emails** | Not enough data | 8.2 (21 reviews) | 
| **Triggered Messages** | Not enough data | 8.9 (32 reviews) | 

#### Personalized Content

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 8.7 (31 reviews) | 
| **Personalized Discounts** | Not enough data | 8.9 (24 reviews) | 
| **Website Personalization** | Not enough data | 8.9 (39 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.8/10 | 246 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Retargeting

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **A/B Testing** | 8.2 (167 reviews) | Not enough data | 
| **Audience Segmentation** | 8.3 (201 reviews) | Not enough data | 
| **Behavioral Targeting** | 8.0 (188 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.2 (215 reviews) | Not enough data | 
| **Geo Targeting** | 8.2 (195 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 8.3 (202 reviews) | Not enough data | 
| **Personalization** | 8.2 (178 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (26 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (26 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (25 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (26 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (26 reviews) | Not enough data | 
| **Decision Making** | 7.6 (26 reviews) | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.9/10 | 38 |

#### Text Messaging

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Bulk SMS** | Not enough data | 9.1 (31 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.8 (30 reviews) | 
| **Text Scheduler** | Not enough data | 8.8 (27 reviews) | 
| **Automatic Replies** | Not enough data | 8.6 (28 reviews) | 
| **Automatic URL Shortening** | Not enough data | 8.9 (28 reviews) | 
| **MMS Marketing** | Not enough data | 8.6 (29 reviews) | 
| **Personalization** | Not enough data | 9.1 (30 reviews) | 
| **Transactional SMS** | Not enough data | 8.9 (30 reviews) | 

#### SMS Platform

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Reporting** | Not enough data | 9.0 (27 reviews) | 
| **Automation** | Not enough data | 9.3 (31 reviews) | 
| **White Label** | Not enough data | 8.4 (29 reviews) | 
| **Text-to-Landline** | Not enough data | 7.8 (29 reviews) | 
| **Short Codes** | Not enough data | 8.4 (26 reviews) | 
| **API Integration** | Not enough data | 8.7 (30 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 118 |

#### Platform Basics

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Templates** | Not enough data | 8.3 (106 reviews) | 
| **Exporting** | Not enough data | 8.3 (106 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 8.4 (103 reviews) | 
| **Multiple Personas** | Not enough data | 8.4 (86 reviews) | 
| **Data Analytics ** | Not enough data | 8.5 (88 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (14 reviews) | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.0/10 | 42 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.5/10 | 50 |

#### Attribution Modeling

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Single-Touch Attribution** | 8.3 (32 reviews) ✓ Verified | 8.4 (31 reviews) | 
| **Multi-Touch Attribution** | 8.4 (34 reviews) ✓ Verified | 8.9 (29 reviews) | 
| **Algorithmic Attribution** | 8.3 (34 reviews) ✓ Verified | 8.7 (23 reviews) | 
| **Cross-Device Attribution** | 8.5 (34 reviews) ✓ Verified | 8.3 (26 reviews) | 
| **Offline Attribution** | 7.1 (28 reviews) ✓ Verified | 8.7 (27 reviews) | 
| **Custom Attribution** | 8.3 (29 reviews) ✓ Verified | 8.4 (30 reviews) | 

#### Agentic AI - Attribution

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.9 (8 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (8 reviews) | Not enough data | 

#### Marketing

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **B2B Attribution** | 8.8 (27 reviews) ✓ Verified | 8.5 (39 reviews) | 
| **B2C Attribution** | 8.5 (32 reviews) ✓ Verified | 8.3 (27 reviews) | 
| **Marketing Channels** | 8.2 (35 reviews) ✓ Verified | 8.6 (34 reviews) | 
| **Integrations** | 7.7 (31 reviews) ✓ Verified | 8.2 (37 reviews) | 

#### Reporting

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Dashboards** | 8.3 (37 reviews) ✓ Verified | 7.8 (41 reviews) | 
| **Data Visualizations** | 8.4 (37 reviews) ✓ Verified | 7.6 (39 reviews) | 
| **Custom Reporting** | 8.0 (33 reviews) ✓ Verified | 7.6 (42 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.0/10 | 55 |

#### Platform Basics

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 7.9 (42 reviews) | 
| **Journey Optimization** | Not enough data | 8.0 (44 reviews) | 

#### Platform Data

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Journey Reporting** | Not enough data | 7.7 (49 reviews) | 
| **Trends Reporting** | Not enough data | 7.4 (45 reviews) | 
| **Dashboards** | Not enough data | 7.8 (49 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.9 (44 reviews) | 

#### Platform Additional Functionality

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.7 (47 reviews) | 
| **Integrations** | Not enough data | 8.0 (43 reviews) | 
| **Automated Alerts** | Not enough data | 8.5 (43 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 519 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Close Ecosystem API** | 7.5 (34 reviews) | Not enough data | 

#### Mobile Functionality

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Mobile Functionality** | 8.0 (204 reviews) | Not enough data | 

#### Agentic AI - Mobile Advertising

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (10 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.3 (10 reviews) | Not enough data | 
| **Decision Making** | 7.2 (10 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | Not enough data | 
| **Campaign Optimization** | 7.6 (433 reviews) | Not enough data | 
| **Reach** | 8.1 (440 reviews) | Not enough data | 
| **Bulk Editing** | 7.0 (375 reviews) | Not enough data | 
| **Batch Uploading** | 7.7 (371 reviews) | Not enough data | 
| **Brand Safety** | 7.9 (359 reviews) | Not enough data | 
| **Fraud Protection** | 7.7 (315 reviews) | Not enough data | 
| **Frequency Capping** | 7.6 (364 reviews) | Not enough data | 
| **Budget Pacing** | 8.1 (403 reviews) | Not enough data | 
| **Creative Optimization** | 7.5 (381 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | Not enough data | 
| **Retargeting** | 8.7 (455 reviews) | Not enough data | 
| **Geo-Targeting** | 8.0 (375 reviews) | Not enough data | 
| **Contextual Targeting** | 7.7 (340 reviews) | Not enough data | 

#### Mobile

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Mobile Tracking** | 7.8 (169 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | Not enough data | 
| **Custom Reports** | 7.2 (342 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | Not enough data | 
| **Performance and Reliability** | 8.1 (412 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.8 (315 reviews) | Not enough data | 
| **Customization** | 7.4 (331 reviews) | Not enough data | 
| **Workflow Capability** | 7.5 (322 reviews) | Not enough data | 
| **Internationalization** | 7.8 (269 reviews) | Not enough data | 
| **Notifications** | 7.6 (334 reviews) | Not enough data | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.5/10 | 516 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Close Ecosystem API** | 6.4 (13 reviews) | Not enough data | 

#### Video Functionality

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Video Functionality** | 8.1 (16 reviews) | Not enough data | 

#### Agentic AI - Video Advertising

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 5.6 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 5.6 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 5.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (6 reviews) | Not enough data | 
| **Decision Making** | 5.6 (6 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | Not enough data | 
| **Campaign Optimization** | 7.6 (433 reviews) | Not enough data | 
| **Reach** | 8.1 (440 reviews) | Not enough data | 
| **Bulk Editing** | 7.0 (375 reviews) | Not enough data | 
| **Batch Uploading** | 7.7 (371 reviews) | Not enough data | 
| **Brand Safety** | 7.9 (359 reviews) | Not enough data | 
| **Fraud Protection** | 7.7 (315 reviews) | Not enough data | 
| **Frequency Capping** | 7.6 (364 reviews) | Not enough data | 
| **Budget Pacing** | 8.1 (403 reviews) | Not enough data | 
| **Creative Optimization** | 7.5 (381 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | Not enough data | 
| **Retargeting** | 8.7 (455 reviews) | Not enough data | 
| **Geo-Targeting** | 8.0 (375 reviews) | Not enough data | 
| **Contextual Targeting** | 7.7 (340 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | Not enough data | 
| **Custom Reports** | 7.2 (342 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | Not enough data | 
| **Performance and Reliability** | 8.1 (412 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.8 (315 reviews) | Not enough data | 
| **Customization** | 7.4 (331 reviews) | Not enough data | 
| **Workflow Capability** | 7.5 (322 reviews) | Not enough data | 
| **Internationalization** | 7.8 (269 reviews) | Not enough data | 
| **Notifications** | 7.6 (334 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.7/10 | 518 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Close Ecosystem API** | 7.9 (34 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 6.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (6 reviews) | Not enough data | 
| **Decision Making** | 6.1 (6 reviews) | Not enough data | 

#### Social Functionality

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Social Functionality** | 8.1 (222 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | Not enough data | 
| **Campaign Optimization** | 7.6 (433 reviews) | Not enough data | 
| **Reach** | 8.1 (440 reviews) | Not enough data | 
| **Bulk Editing** | 7.0 (375 reviews) | Not enough data | 
| **Batch Uploading** | 7.7 (371 reviews) | Not enough data | 
| **Brand Safety** | 7.9 (359 reviews) | Not enough data | 
| **Fraud Protection** | 7.7 (315 reviews) | Not enough data | 
| **Frequency Capping** | 7.6 (364 reviews) | Not enough data | 
| **Budget Pacing** | 8.1 (403 reviews) | Not enough data | 
| **Creative Optimization** | 7.5 (381 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | Not enough data | 
| **Retargeting** | 8.7 (455 reviews) | Not enough data | 
| **Geo-Targeting** | 8.0 (375 reviews) | Not enough data | 
| **Contextual Targeting** | 7.7 (340 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | Not enough data | 
| **Custom Reports** | 7.2 (342 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | Not enough data | 
| **Performance and Reliability** | 8.1 (412 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.8 (315 reviews) | Not enough data | 
| **Customization** | 7.4 (331 reviews) | Not enough data | 
| **Workflow Capability** | 7.5 (322 reviews) | Not enough data | 
| **Internationalization** | 7.8 (269 reviews) | Not enough data | 
| **Notifications** | 7.6 (334 reviews) | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 53 |

#### Page Customization

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Drag and Drop** | Not enough data | 7.6 (47 reviews) | 
| **Templates** | Not enough data | 7.8 (48 reviews) | 
| **Advanced Customization** | Not enough data | 7.8 (47 reviews) | 
| **Content Library** | Not enough data | 8.0 (43 reviews) | 

#### Page Optimization

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.0 (42 reviews) | 
| **Mobile Responsive** | Not enough data | 7.5 (39 reviews) | 
| **Web Analytics** | Not enough data | 7.9 (45 reviews) | 
| **SEO** | Not enough data | 7.4 (36 reviews) | 

#### Integrations

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 7.9 (35 reviews) | 
| **Email Marketing Integration** | Not enough data | 7.9 (46 reviews) | 
| **Domain Integration** | Not enough data | 8.0 (40 reviews) | 

#### Generative AI

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.9 (11 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 54 |

#### Lead Monitoring

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Features** | Not enough data | 8.2 (47 reviews) | 
| **Performance** | Not enough data | 8.0 (46 reviews) | 
| **Identification** | Not enough data | 7.8 (45 reviews) | 

#### Agentic AI - Lead Capture

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Mobile** | Not enough data | 7.5 (44 reviews) | 
| **Websites** | Not enough data | 7.9 (48 reviews) | 
| **Social Media** | Not enough data | 7.1 (43 reviews) | 
| **Data** | Not enough data | 7.5 (46 reviews) | 

#### Analytics

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Export/Import** | Not enough data | 7.7 (45 reviews) | 
| **Reporting** | Not enough data | 7.6 (49 reviews) | 

#### Customization

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Forms** | Not enough data | 7.7 (48 reviews) | 
| **Personalization** | Not enough data | 8.1 (48 reviews) | 
| **Templates** | Not enough data | 7.7 (45 reviews) | 
| **Integration** | Not enough data | 8.2 (46 reviews) | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 15 |

#### Loyalty Experience

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Loyalty Engine** | Not enough data | 9.2 (13 reviews) | 
| **Rewards** | Not enough data | 9.4 (12 reviews) | 
| **Membership** | Not enough data | 9.2 (12 reviews) | 
| **Personalization** | Not enough data | 9.7 (13 reviews) | 
| **Gamification** | Not enough data | 8.5 (12 reviews) | 
| **Loyalty Cards** | Not enough data | 9.2 (12 reviews) | 

#### Loyalty Platform

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Communication Tools** | Not enough data | 9.2 (14 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | 9.6 (14 reviews) | 
| **Loyalty Analytics** | Not enough data | 9.5 (13 reviews) | 
| **Localization** | Not enough data | 8.8 (13 reviews) | 
| **Integrations** | Not enough data | 9.2 (12 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.4 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 10.0 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 15 |

#### Computing

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **WYSIWYG** | Not enough data | 8.9 (6 reviews) | 
| **AI/Machine Learning** | Not enough data | 8.6 (6 reviews) | 
| **Little to No Coding** | Not enough data | 8.0 (10 reviews) | 

#### Experimental Design

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Multivariate testing capacities** | Not enough data | 8.3 (5 reviews) | 
| **Concurrent Testing** | Not enough data | 8.7 (5 reviews) | 
| **Mobile Testing** | Not enough data | 7.7 (5 reviews) | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 

#### Analytics

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.1 (6 reviews) | 
| **Heatmaps** | Not enough data | 8.7 (5 reviews) | 

#### Agentic AI - A/B Testing

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.0/10 | 516 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Demand Side Platforms

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Cross Channel Capabilities ** | 7.7 (5 reviews) | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 7.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | 7.7 (5 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Campaign Dashboard** | 8.0 (448 reviews) | Not enough data | 
| **Campaign Optimization** | 7.6 (433 reviews) | Not enough data | 
| **Reach** | 8.1 (440 reviews) | Not enough data | 
| **Bulk Editing** | 7.0 (375 reviews) | Not enough data | 
| **Batch Uploading** | 7.7 (371 reviews) | Not enough data | 
| **Brand Safety** | 7.9 (359 reviews) | Not enough data | 
| **Fraud Protection** | 7.7 (315 reviews) | Not enough data | 
| **Frequency Capping** | 7.6 (364 reviews) | Not enough data | 
| **Budget Pacing** | 8.1 (403 reviews) | Not enough data | 
| **Creative Optimization** | 7.5 (381 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.5 (334 reviews) | Not enough data | 
| **In-App Ads** | 7.7 (213 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.8 (211 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Targeting** | 7.9 (419 reviews) | Not enough data | 
| **Retargeting** | 8.7 (455 reviews) | Not enough data | 
| **Geo-Targeting** | 8.0 (375 reviews) | Not enough data | 
| **Contextual Targeting** | 7.7 (340 reviews) | Not enough data | 

#### Demand Side Platforms

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Machine Learning Optimization** | 8.3 (5 reviews) | Not enough data | 
| **Estimate and Projections** | 8.3 (5 reviews) | Not enough data | 
| **Cross-Device Capabilities** | 8.3 (5 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **API / Integrations** | 7.7 (295 reviews) | Not enough data | 
| **Custom Reports** | 7.2 (342 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.1 (372 reviews) | Not enough data | 
| **Performance and Reliability** | 8.1 (412 reviews) | Not enough data | 
| **Enterprise Scalability** | 7.8 (315 reviews) | Not enough data | 
| **Customization** | 7.4 (331 reviews) | Not enough data | 
| **Workflow Capability** | 7.5 (322 reviews) | Not enough data | 
| **Internationalization** | 7.8 (269 reviews) | Not enough data | 
| **Notifications** | 7.6 (334 reviews) | Not enough data | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 8.6/10 | 9 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Personalized Segmentation** | 8.7 (9 reviews) | Not enough data | 
| **Ad Serving ** | 9.1 (9 reviews) | Not enough data | 
| **Streaming Capabilites** | 8.7 (9 reviews) | Not enough data | 
| **Performance Analytics** | 8.9 (9 reviews) | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Creative Assets** | 8.5 (9 reviews) | Not enough data | 
| **Campaign Dashboard** | 8.3 (9 reviews) | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 8.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 8.8 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 8.8 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (7 reviews) | Not enough data | 
| **Decision Making** | 7.1 (7 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | 7.2/10 | 11 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (11 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (10 reviews) | Not enough data | 
| **Decision Making** | 7.3 (10 reviews) | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 65 |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | 9.2 (12 reviews) | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | 9.8 (20 reviews) | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | 9.2 (6 reviews) | 
| **Personalized Content Creation** | Not enough data | 9.5 (11 reviews) | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | 10.0 (5 reviews) | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | 8.3 (9 reviews) | 
| **CRM & CDP Integration** | Not enough data | 9.1 (23 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Marketing Distribution

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.7/10 | 52 |

#### Analysis

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.7 (46 reviews) | 
| **Campaign Analysis** | Not enough data | 9.1 (46 reviews) | 
| **Uninstall Tracking** | Not enough data | 8.3 (39 reviews) | 
| **Custom Dashboards** | Not enough data | 8.9 (38 reviews) | 

#### Campaigns

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 8.7 (44 reviews) | 
| **Push Notifications** | Not enough data | 9.0 (43 reviews) | 
| **Bulk SMS** | Not enough data | 8.8 (44 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.8 (42 reviews) | 
| **Email Campaigns** | Not enough data | 9.4 (37 reviews) | 
| **Audience Segmentation** | Not enough data | 9.1 (37 reviews) | 

#### Engagement

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.4 (42 reviews) | 

#### Platform

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Optimization** | Not enough data | 8.9 (42 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 8.8 (43 reviews) | 
| **Internationalization** | Not enough data | 8.6 (43 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.8 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (6 reviews) | 
| **Decision Making** | Not enough data | 8.3 (6 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.2/10 | 140 |

#### Marketing Operations

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.0 (92 reviews) | 
| **Data Collection** | Not enough data | 8.5 (111 reviews) | 
| **Customer Insights** | Not enough data | 8.1 (103 reviews) | 
| **Multi-User Access** | Not enough data | 8.7 (106 reviews) | 
| **Spend Management** | Not enough data | 7.5 (76 reviews) | 
| **White Label** | Not enough data | 7.9 (69 reviews) | 

#### Campaign Activity

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (100 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.5 (121 reviews) | 
| **Campaign Stickiness** | Not enough data | 8.3 (89 reviews) | 
| **Multichannel Tracking** | Not enough data | 8.5 (103 reviews) | 
| **Brand Optimization** | Not enough data | 8.1 (92 reviews) | 
| **Predictive Analytics** | Not enough data | 7.9 (74 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (5 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **AdRoll** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Attribution Software](https://www.g2.com/categories/attribution)

**Unique to AdRoll (9):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Retargeting Software](https://www.g2.com/categories/retargeting), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to Agentforce Marketing (formerly Salesforce Marketing Cloud) (15):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines)


---
## Reviewer Demographics

### By Company Size

| Segment | AdRoll | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Small-Business** | 55.9% | 28.0% | 
| **Mid-Market** | 35.9% | 47.8% | 
| **Enterprise** | 8.2% | 24.2% | 

### By Industry

#### AdRoll

- **Marketing and Advertising:** 25.4%
- **Computer Software:** 7.4%
- **Retail:** 5.8%
- **Apparel & Fashion:** 4.3%
- **Information Technology and Services:** 4.1%
- **Internet:** 3.6%
- **Financial Services:** 3.5%
- **Health, Wellness and Fitness:** 3.2%
- **Real Estate:** 2.4%
- **Consumer Goods:** 2.0%
- **Other:** 38.3%

#### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- **Computer Software:** 13.2%
- **Marketing and Advertising:** 12.4%
- **Information Technology and Services:** 10.2%
- **Financial Services:** 5.0%
- **Internet:** 3.4%
- **Non-Profit Organization Management:** 2.9%
- **Retail:** 2.8%
- **Hospital & Health Care:** 2.7%
- **Education Management:** 2.3%
- **Insurance:** 1.9%
- **Other:** 43.3%

---
## Alternatives

### Alternatives to AdRoll

- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (871 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (188 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)
- [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews)

### Alternatives to Agentforce Marketing (formerly Salesforce Marketing Cloud)

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1220 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (636 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14853 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1356 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14708 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1409 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1138 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)

---
## Top Discussions

### AdRoll

- Title: [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) — 1 comment
  > **Top comment:** "For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet."
- Title: [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) — 1 comment
  > **Top comment:** "retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll."
- Title: [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) — 1 comment
  > **Top comment:** "Too much for their bad service."
- Title: [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) — 1 comment
  > **Top comment:** "Paid premium subscriptions and fees from media placements. "
- Title: [How would an expert measure success of our campaigns?](https://www.g2.com/discussions/how-would-an-expert-measure-success-of-our-campaigns) — 1 comment
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- Title: [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) — 3 comments
  > **Top comment:** "Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to..."
- Title: [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) — 3 comments
  > **Top comment:** "yes"
- Title: [What does Salesforce software do?](https://www.g2.com/discussions/salesforce-email-studio-what-does-salesforce-software-do) — 3 comments
  > **Top comment:** "This is tool for Email Marketing "
- Title: [How do we capture web leads to Pardot in Wordpress. All attempts have failed.](https://www.g2.com/discussions/12271-how-do-we-capture-web-leads-to-pardot-in-wordpress-all-attempts-have-failed) — 3 comments, 1 upvote
  > **Top comment:** "Create a Pardot form (Marketing > Forms > Forms > Add Form)

Once complete, on the top right select the dropdown arrow next to "View Report". Click "View..."
- Title: [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) — 2 comments
  > **Top comment:** "What I like most is its ability to integrate multiple data sources smoothly, which facilitates the management of distributed clusters without affecting speed."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-vs-agentforce-marketing-formerly-salesforce-marketing-cloud)