Compare AdRoll and Adzooma 
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Small-Business (94.1% of reviews)
Entry-Level Pricing
Pay As You Go
Free
AdRoll
Star Rating
(729)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansAdzooma
Star Rating
(18)4.3 out of 5
Market Segments
Small-Business (94.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in retargeting capabilities, allowing businesses to effectively re-engage with previous prospects. Users appreciate the ease of launching remarketing display ads and the ability to track performance across multiple channels, such as Facebook and Google.
- Users say Adzooma stands out for its intuitive interface, making it easy to navigate and manage various online marketing tasks. The automation features are particularly praised, as they help save time on ad scheduling and bid management, allowing users to focus on other important aspects of their campaigns.
- Reviewers mention that while AdRoll has a solid dashboard for tracking ad performance, some users find it less user-friendly compared to Adzooma's interface. AdRoll's dashboard is noted for being easy to understand, but the overall navigation experience may not be as seamless as what Adzooma offers.
- According to verified reviews, Adzooma's automation tools significantly enhance productivity, with users highlighting the ability to manage SEO, Facebook, and Google Ads efficiently. This all-in-one PPC management software is seen as a time-saver, which is a crucial factor for small businesses.
- G2 reviewers report that AdRoll has a higher overall satisfaction score, but Adzooma's users rate its quality of support and product direction more favorably. Adzooma users appreciate the responsive support team and the positive outlook on the product's future development.
- Users say that both platforms have their strengths, but Adzooma's ease of use and customization options are frequently highlighted as superior. Reviewers note that Adzooma allows for better campaign optimization and management, making it a preferred choice for those looking for a more streamlined experience.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Adzooma
Free
Free
The Free plan provides essential account insights for individual users or small businesses getting started with paid media. It includes monthly PPC performance reports, opportunity analysis, and one SEO and web metrics profile. Users can connect unlimited ad accounts, track budgets, and access basic education resources. This plan is limited to one user seat and a restricted set of opportunities, making it best suited for light usage or testing the platform before upgrading.
- -
Free Trial
AdRoll
Free Trial is available
Adzooma
Free Trial is available
Ratings
Meets Requirements
8.2
607
8.3
13
Ease of Use
8.3
612
9.0
13
Ease of Setup
8.2
396
8.7
9
Ease of Admin
8.1
343
8.7
9
Quality of Support
8.0
577
9.2
11
Has the product been a good partner in doing business?
8.1
342
9.2
8
Product Direction (% positive)
7.2
597
9.1
13
Features by Category
Channel Functionality
8.3
407
Not enough data
Platform Interoperability
7.6
81
Not enough data
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
441
8.6
6
|
Verified
7.6
429
9.0
5
|
Verified
8.1
435
8.3
6
|
Verified
7.0
374
8.7
5
|
Verified
7.7
368
8.7
5
|
Verified
7.9
358
8.7
5
|
Verified
7.7
314
Feature Not Available
7.7
360
Feature Not Available
8.1
401
8.7
5
|
Verified
7.5
379
Feature Not Available
7.5
333
Feature Not Available
7.7
212
Feature Not Available
7.8
210
Feature Not Available
Targeting
7.9
411
8.9
6
|
Verified
8.7
439
8.3
6
|
Verified
8.0
372
8.6
6
|
Verified
7.7
339
8.1
6
|
Verified
Platform
7.7
286
Not enough data
7.2
335
8.3
6
|
Verified
8.1
368
8.3
5
|
Verified
8.1
404
8.9
6
|
Verified
7.8
314
9.3
5
|
Verified
7.5
326
8.7
5
|
Verified
7.5
321
8.7
5
|
Verified
7.8
267
Not enough data
7.6
333
9.3
5
|
Verified
Campaign Management & Optimization
Not enough data
9.3
7
Not enough data
8.3
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
7
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
9.3
7
Analytics & Administration
Not enough data
9.3
7
Not enough data
Feature Not Available
Not enough data
8.9
6
Platform
Not enough data
Not enough data
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
9.4
6
Not enough data
9.4
8
Not enough data
8.8
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Retargeting
8.2
165
Not enough data
8.3
200
Not enough data
8.1
187
Not enough data
8.2
213
Not enough data
8.3
193
Not enough data
8.3
201
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.7
25
Not enough data
7.2
25
Not enough data
7.7
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
Not enough data
Mobile Functionality
8.0
204
Not enough data
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
441
8.6
6
|
Verified
7.6
429
9.0
5
|
Verified
8.1
435
8.3
6
|
Verified
7.0
374
8.7
5
|
Verified
7.7
368
8.7
5
|
Verified
7.9
358
8.7
5
|
Verified
7.7
314
Feature Not Available
7.7
360
Feature Not Available
8.1
401
8.7
5
|
Verified
7.5
379
Feature Not Available
7.5
333
Feature Not Available
7.7
212
Feature Not Available
7.8
210
Feature Not Available
Targeting
7.9
411
8.9
6
|
Verified
8.7
439
8.3
6
|
Verified
8.0
372
8.6
6
|
Verified
7.7
339
8.1
6
|
Verified
Mobile
7.8
169
Not enough data
7.7
212
Feature Not Available
7.8
210
Feature Not Available
Platform
7.7
286
Not enough data
7.2
335
8.3
6
|
Verified
8.1
368
8.3
5
|
Verified
8.1
404
8.9
6
|
Verified
7.8
314
9.3
5
|
Verified
7.5
326
8.7
5
|
Verified
7.5
321
8.7
5
|
Verified
7.8
267
Not enough data
7.6
333
9.3
5
|
Verified
Platform Interoperability
6.7
12
Not enough data
Video Functionality
8.0
15
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
441
8.6
6
|
Verified
7.6
429
9.0
5
|
Verified
8.1
435
8.3
6
|
Verified
7.0
374
8.7
5
|
Verified
7.7
368
8.7
5
|
Verified
7.9
358
8.7
5
|
Verified
7.7
314
Feature Not Available
7.7
360
Feature Not Available
8.1
401
8.7
5
|
Verified
7.5
379
Feature Not Available
7.5
333
Feature Not Available
7.7
212
Feature Not Available
7.8
210
Feature Not Available
Targeting
7.9
411
8.9
6
|
Verified
8.7
439
8.3
6
|
Verified
8.0
372
8.6
6
|
Verified
7.7
339
8.1
6
|
Verified
Platform
7.7
286
Not enough data
7.2
335
8.3
6
|
Verified
8.1
368
8.3
5
|
Verified
8.1
404
8.9
6
|
Verified
7.8
314
9.3
5
|
Verified
7.5
326
8.7
5
|
Verified
7.5
321
8.7
5
|
Verified
7.8
267
Not enough data
7.6
333
9.3
5
|
Verified
Platform Interoperability
7.9(won by default)
34
Feature Not Available
Agentic AI - Social Media Advertising
6.4(won by default)
6
Feature Not Available
6.1(won by default)
6
Not enough data
7.5(won by default)
6
Not enough data
6.7(won by default)
6
Feature Not Available
6.4(won by default)
6
Feature Not Available
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Feature Not Available
Campaign Management
8.0
441
8.6(won by 0.6)
6
|
Verified
7.6
429
9.0(won by 1.4)
5
|
Verified
8.1
435
8.3(won by 0.2)
6
|
Verified
7.0
374
8.7(won by 1.7)
5
|
Verified
7.7
368
8.7(won by 1.0)
5
|
Verified
7.9
358
8.7(won by 0.8)
5
|
Verified
7.7(won by default)
314
Feature Not Available
7.7(won by default)
360
Feature Not Available
8.1
401
8.7(won by 0.6)
5
|
Verified
7.5(won by default)
379
Feature Not Available
7.5(won by default)
333
Feature Not Available
7.7(won by default)
212
Feature Not Available
7.8(won by default)
210
Feature Not Available
Targeting
7.9
411
8.9(won by 1.0)
6
|
Verified
8.7(won by 0.4)
439
8.3
6
|
Verified
8.0
372
8.6(won by 0.6)
6
|
Verified
7.7
339
8.1(won by 0.4)
6
|
Verified
Platform
7.7(won by default)
286
Not enough data
7.2
335
8.3(won by 1.1)
6
|
Verified
8.1
368
8.3(won by 0.2)
5
|
Verified
8.1
404
8.9(won by 0.8)
6
|
Verified
7.8
314
9.3(won by 1.5)
5
|
Verified
7.5
326
8.7(won by 1.2)
5
|
Verified
7.5
321
8.7(won by 1.2)
5
|
Verified
7.8(won by default)
267
Not enough data
7.6
333
9.3(won by 1.7)
5
|
Verified
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
441
8.6
6
|
Verified
7.6
429
9.0
5
|
Verified
8.1
435
8.3
6
|
Verified
7.0
374
8.7
5
|
Verified
7.7
368
8.7
5
|
Verified
7.9
358
8.7
5
|
Verified
7.7
314
Feature Not Available
7.7
360
Feature Not Available
8.1
401
8.7
5
|
Verified
7.5
379
Feature Not Available
7.5
333
Feature Not Available
7.7
212
Feature Not Available
7.8
210
Feature Not Available
Targeting
7.9
411
8.9
6
|
Verified
8.7
439
8.3
6
|
Verified
8.0
372
8.6
6
|
Verified
7.7
339
8.1
6
|
Verified
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
286
Not enough data
7.2
335
8.3
6
|
Verified
8.1
368
8.3
5
|
Verified
8.1
404
8.9
6
|
Verified
7.8
314
9.3
5
|
Verified
7.5
326
8.7
5
|
Verified
7.5
321
8.7
5
|
Verified
7.8
267
Not enough data
7.6
333
9.3
5
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Adzooma are categorized as Social Media Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adzooma
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.2%
Other
52.8%
Marketing and Advertising
35.3%
Internet
11.8%
Retail
5.9%
Non-Profit Organization Management
5.9%
Information Technology and Services
5.9%
Other
35.3%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
Adzooma has no discussions with answers
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