Compare AdRoll and Adform Integrated Advertising Platform 
Featured Products
At a Glance
Market Segments
Small-Business (56.1% of reviews)
Small-Business (60.0% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(729)4.0 out of 5
Market Segments
Small-Business (56.1% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansAdform Integrated Advertising Platform
Star Rating
(11)4.3 out of 5
Market Segments
Small-Business (60.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Adform Integrated Advertising PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll excels in cross-channel marketing, allowing users to effectively launch and track ads across platforms like Facebook and Google. Users appreciate the ease of creating audiences and the clarity of performance reports, which help in making informed decisions for campaign improvements.
- According to verified reviews, Adform Integrated Advertising Platform stands out for its robust analytics tools and seamless integration capabilities. Users highlight the platform's ability to provide invaluable insights, which are crucial for optimizing advertising strategies and understanding campaign performance.
- Reviewers mention that while AdRoll has a user-friendly dashboard, some users find the platform's overall implementation process to be less intuitive compared to Adform. Adform users note that, despite an initial learning curve, the tools become incredibly helpful once familiarized.
- Users say that Adform's quality of support is generally excellent, with many praising the responsiveness and helpfulness of the support team. In contrast, while AdRoll's support is rated positively, it does not receive the same level of acclaim, indicating a potential area for improvement.
- G2 reviewers highlight that AdRoll's retargeting capabilities are particularly effective, making it easier for businesses to re-engage with previous prospects. This feature is a significant advantage for small businesses looking to boost conversions through targeted advertising.
- According to recent user feedback, Adform's platform is described as super flexible and user-friendly, making it a great option for managing and optimizing campaigns across various inventories. This flexibility is a key differentiator, especially for users who require a comprehensive view of their advertising efforts.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Adform Integrated Advertising Platform
No pricing availableFree Trial
AdRoll
Free Trial is available
Adform Integrated Advertising Platform
No trial information availableRatings
Meets Requirements
8.2
607
9.3
10
Ease of Use
8.3
612
8.3
10
Ease of Setup
8.2
396
Not enough data
Ease of Admin
8.1
343
Not enough data
Quality of Support
8.0
577
8.7
10
Has the product been a good partner in doing business?
8.1
342
Not enough data
Product Direction (% positive)
7.2
597
8.8
10
Features by Category
Channel Functionality
8.3
407
9.0
8
Platform Interoperability
7.6
81
8.9
6
Agentic AI - Display Advertising
6.8
23
Not enough data
7.1
23
Not enough data
7.4
22
Not enough data
7.5
23
Not enough data
7.6
24
Not enough data
7.2
23
Not enough data
Campaign Management
8.0
441
9.4
8
7.6
429
8.1
8
8.1
435
9.2
8
7.0
374
9.0
8
7.7
368
8.8
7
7.9
358
9.0
8
7.7
314
9.4
8
7.7
360
9.0
8
8.1
401
9.8
7
7.5
379
8.3
7
7.5
333
8.8
8
7.7
212
8.8
7
7.8
210
9.0
8
Targeting
7.9
411
8.8
8
8.7
439
8.8
8
8.0
372
9.2
8
7.7
339
9.0
8
Platform
7.7
286
9.8
7
7.2
335
10.0
8
8.1
368
9.6
8
8.1
404
9.0
8
7.8
314
9.0
8
7.5
326
8.5
8
7.5
321
8.3
7
7.8
267
8.8
7
7.6
333
8.6
7
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
8.2
165
Not enough data
8.3
200
Not enough data
8.1
187
Not enough data
8.2
213
Not enough data
8.3
193
Not enough data
8.3
201
Not enough data
8.2
177
Not enough data
Agentic AI - Retargeting
7.7
25
Not enough data
7.2
25
Not enough data
7.7
24
Not enough data
7.3
25
Not enough data
7.5
25
Not enough data
7.8
26
Not enough data
Attribution Modeling
8.3
32
|
Verified
Not enough data
8.4
34
|
Verified
Not enough data
8.3
34
|
Verified
Not enough data
8.5
34
|
Verified
Not enough data
7.1
28
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
Agentic AI - Attribution
7.9
8
Not enough data
7.1
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
Marketing
8.8
27
|
Verified
Not enough data
8.5
32
|
Verified
Not enough data
8.2
35
|
Verified
Not enough data
7.7
31
|
Verified
Not enough data
Reporting
8.3
37
|
Verified
Not enough data
8.4
37
|
Verified
Not enough data
8.0
33
|
Verified
Not enough data
Platform Interoperability
7.5
34
9.0
5
Mobile Functionality
8.0
204
8.8
7
Agentic AI - Mobile Advertising
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
7.2
10
Not enough data
Campaign Management
8.0
441
9.4
8
7.6
429
8.1
8
8.1
435
9.2
8
7.0
374
9.0
8
7.7
368
8.8
7
7.9
358
9.0
8
7.7
314
9.4
8
7.7
360
9.0
8
8.1
401
9.8
7
7.5
379
8.3
7
7.5
333
8.8
8
7.7
212
8.8
7
7.8
210
9.0
8
Targeting
7.9
411
8.8
8
8.7
439
8.8
8
8.0
372
9.2
8
7.7
339
9.0
8
Mobile
7.8
169
10.0
7
7.7
212
8.8
7
7.8
210
9.0
8
Platform
7.7
286
9.8
7
7.2
335
10.0
8
8.1
368
9.6
8
8.1
404
9.0
8
7.8
314
9.0
8
7.5
326
8.5
8
7.5
321
8.3
7
7.8
267
8.8
7
7.6
333
8.6
7
Platform Interoperability
6.7
12
Not enough data
Video Functionality
8.0
15
Not enough data
Agentic AI - Video Advertising
5.7
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
6.0
5
Not enough data
Campaign Management
8.0
441
9.4
8
7.6
429
8.1
8
8.1
435
9.2
8
7.0
374
9.0
8
7.7
368
8.8
7
7.9
358
9.0
8
7.7
314
9.4
8
7.7
360
9.0
8
8.1
401
9.8
7
7.5
379
8.3
7
7.5
333
8.8
8
7.7
212
8.8
7
7.8
210
9.0
8
Targeting
7.9
411
8.8
8
8.7
439
8.8
8
8.0
372
9.2
8
7.7
339
9.0
8
Platform
7.7
286
9.8
7
7.2
335
10.0
8
8.1
368
9.6
8
8.1
404
9.0
8
7.8
314
9.0
8
7.5
326
8.5
8
7.5
321
8.3
7
7.8
267
8.8
7
7.6
333
8.6
7
Platform Interoperability
7.9(won by default)
34
Not enough data
Agentic AI - Social Media Advertising
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
7.5(won by default)
6
Not enough data
6.7(won by default)
6
Not enough data
6.4(won by default)
6
Not enough data
6.1(won by default)
6
Not enough data
Social Functionality
8.1(won by default)
222
Not enough data
Campaign Management
8.0
441
9.4(won by 1.4)
8
7.6
429
8.1(won by 0.5)
8
8.1
435
9.2(won by 1.1)
8
7.0
374
9.0(won by 2.0)
8
7.7
368
8.8(won by 1.1)
7
7.9
358
9.0(won by 1.1)
8
7.7
314
9.4(won by 1.7)
8
7.7
360
9.0(won by 1.3)
8
8.1
401
9.8(won by 1.7)
7
7.5
379
8.3(won by 0.8)
7
7.5
333
8.8(won by 1.3)
8
7.7
212
8.8(won by 1.1)
7
7.8
210
9.0(won by 1.2)
8
Targeting
7.9
411
8.8(won by 0.9)
8
8.7
439
8.8(won by 0.1)
8
8.0
372
9.2(won by 1.2)
8
7.7
339
9.0(won by 1.3)
8
Platform
7.7
286
9.8(won by 2.1)
7
7.2
335
10.0(won by 2.8)
8
8.1
368
9.6(won by 1.5)
8
8.1
404
9.0(won by 0.9)
8
7.8
314
9.0(won by 1.2)
8
7.5
326
8.5(won by 1.0)
8
7.5
321
8.3(won by 0.8)
7
7.8
267
8.8(won by 1.0)
7
7.6
333
8.6(won by 1.0)
7
Demand Side Platforms
7.7
5
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Campaign Management
8.0
441
9.4
8
7.6
429
8.1
8
8.1
435
9.2
8
7.0
374
9.0
8
7.7
368
8.8
7
7.9
358
9.0
8
7.7
314
9.4
8
7.7
360
9.0
8
8.1
401
9.8
7
7.5
379
8.3
7
7.5
333
8.8
8
7.7
212
8.8
7
7.8
210
9.0
8
Targeting
7.9
411
8.8
8
8.7
439
8.8
8
8.0
372
9.2
8
7.7
339
9.0
8
Demand Side Platforms
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
Platform
7.7
286
9.8
7
7.2
335
10.0
8
8.1
368
9.6
8
8.1
404
9.0
8
7.8
314
9.0
8
7.5
326
8.5
8
7.5
321
8.3
7
7.8
267
8.8
7
7.6
333
8.6
7
Platform - Connected TV (CTV) Advertising Platforms
8.7
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.5
9
Not enough data
8.3
9
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
8.3
7
Not enough data
8.6
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
8.8
7
Not enough data
7.1
7
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
Not enough data
SSP
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
7.7
11
Not enough data
7.3
10
Not enough data
7.8
10
Not enough data
7.5
10
Not enough data
7.2
10
Not enough data
7.3
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Adform Integrated Advertising Platform are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Native Advertising, and Social Media Advertising
Adform Integrated Advertising Platform is categorized as Supply Side Platform (SSP), Data Management Platform (DMP), and Publisher Ad Server
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adform Integrated Advertising Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.3%
Computer Software
7.5%
Retail
5.8%
Apparel & Fashion
4.4%
Information Technology and Services
4.2%
Other
52.8%
Marketing and Advertising
70.0%
Market Research
10.0%
Investment Banking
10.0%
Information Technology and Services
10.0%
‐
Other
0.0%
Alternatives
Discussions
If you account got suspended will your campaign keep running?
1 Comment
DB
Hello Shiva! Most likely not. They will stop your ads from running if your account gets suspended...Read more
Non retarketing ads
1 Comment
SH
If you wish to promote your electronic billboards with effective tactics and proven solutions, they can be found at https://wowmedianetwork.com/. Be sure to...Read more
How do I make the most out of Adroll for media?
1 Comment
ES
Hello Ryan!
This is Ewa from AdRoll's Marketing Team.
Great question! We have an amazing Customer Support team, feel free to reach out to us at...Read more
Adform Integrated Advertising Platform has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
