# AdRoll ABM (Formerly RollWorks) vs GTM Workspace - Powered by ZoomInfo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ZoomInfo Sales excels in providing **accurate and real-time data** , which is crucial for sales processes. Users appreciate its ability to create precise lists of potential customers using various filters, making it a comprehensive tool for lead generation.
- **Users say** that AdRoll ABM (Formerly RollWorks) offers a **simple setup** for running campaigns, which helps reduce manual overhead. The integration of intent data for improved targeting is particularly noted, allowing users to engage effectively with high-intent audiences.
- **Reviewers mention** that ZoomInfo Sales has a significantly higher overall satisfaction score compared to AdRoll ABM, indicating a stronger user experience. The platform's extensive network and up-to-date contact information are frequently highlighted as essential for successful sales strategies.
- **According to verified reviews** , AdRoll ABM shines in its **seamless integration with Salesforce** , making it practical for users who rely on this CRM. This integration facilitates better account-based marketing efforts, allowing users to manage their campaigns more efficiently.
- **G2 reviewers note** that while ZoomInfo Sales has a robust feature set for lead analysis and validation, some users find it challenging to navigate at times. However, the platform's comprehensive data availability often outweighs these usability concerns.
- **Users highlight** that AdRoll ABM's account-based targeting and audience segmentation tools are effective for narrowing focus on specific industries. This capability helps users optimize their budget and messaging, although some feel it lacks the depth of data that ZoomInfo Sales provides.



| | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 656 | 9,108 | 
| **Largest Market Segment** | Mid-Market (57.7% of reviews) | Mid-Market (48.3% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us 1 Seat | 

---
## Top Pros & Cons

### AdRoll ABM (Formerly RollWorks)

Pros:
- Ease of Use (168 reviews)
- Audience Targeting (105 reviews)

Cons:
- Learning Curve (66 reviews)
- Missing Features (60 reviews)

### GTM Workspace - Powered by ZoomInfo

Pros:
- Contact Information (413 reviews)
- Ease of Use (403 reviews)

Cons:
- Inaccurate Data (232 reviews)
- Outdated Data (232 reviews)

---
## Ratings Comparison
| Rating | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
  | **Meets Requirements** | 8.4 (535 reviews) | 8.7 (7432 reviews) | 
  | **Ease of Use** | 8.4 (540 reviews) | 8.8 (7514 reviews) | 
  | **Ease of Setup** | 8.3 (364 reviews) | 8.9 (2259 reviews) | 
  | **Ease of Admin** | 8.5 (265 reviews) | 8.7 (1488 reviews) | 
  | **Quality of Support** | 8.9 (515 reviews) | 8.7 (6641 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (270 reviews) | 8.6 (1504 reviews) | 
  | **Product Direction (% positive)** | 8.6 (494 reviews) | 8.7 (7189 reviews) | 

---
## Pricing

### AdRoll ABM (Formerly RollWorks)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### GTM Workspace - Powered by ZoomInfo

#### Entry-Level Pricing

Plan: ZoomInfo Professional

Price: Contact Us 1 Seat

Description: Take prospecting to the next level with best in class contact & company data.

Key Features:
- Comprehensive contact & company profiles
- Quick/advanced search and exporting
- Mobile numbers & business email

[Browse all 3 editions](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.3/10 | 84 |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 4709 |

#### Data Availability

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Contact Data Availability** | 7.9 (68 reviews) | 8.3 (4361 reviews) ✓ Verified | 
| **Company Data Availability** | 8.4 (71 reviews) | 8.5 (4292 reviews) ✓ Verified | 
| **Industry Research Availability** | 7.0 (54 reviews) ✓ Verified | 8.2 (2915 reviews) ✓ Verified | 
| **Technographic Data Availability** | 6.2 (21 reviews) | 7.9 (418 reviews) | 

#### Data Accuracy

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Contact Data Accuracy** | 8.1 (62 reviews) | 7.7 (4351 reviews) ✓ Verified | 
| **Company Data Accuracy** | 8.3 (65 reviews) | 8.2 (4249 reviews) ✓ Verified | 
| **Technographic Data Accuracy** | 6.8 (19 reviews) | 7.9 (404 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (5 reviews) | 7.3 (132 reviews) | 
| **Cross-system Integration** | 6.7 (5 reviews) | 7.6 (131 reviews) | 
| **Adaptive Learning** | 6.7 (5 reviews) | 7.3 (132 reviews) | 
| **Natural Language Interaction** | 6.3 (5 reviews) | 7.3 (134 reviews) | 
| **Proactive Assistance** | 6.3 (5 reviews) | 7.3 (131 reviews) | 
| **Decision Making** | 6.7 (5 reviews) | 7.5 (132 reviews) | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Internationalization** | Feature Not Available | 7.8 (427 reviews) | 
| **User, Role, and Access Management** | 8.5 (52 reviews) ✓ Verified | 8.6 (1320 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.8 (47 reviews) | 8.6 (1628 reviews) ✓ Verified | 
| **Reporting/Dashboards** | 8.1 (53 reviews) ✓ Verified | 8.2 (1365 reviews) ✓ Verified | 
| **Mobile User Support** | 5.9 (33 reviews) ✓ Verified | 7.7 (1055 reviews) ✓ Verified | 
| **APIs** | 7.5 (38 reviews) | 8.2 (1238 reviews) ✓ Verified | 

#### Features

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Lead Builder** | 8.2 (58 reviews) | 8.4 (3443 reviews) ✓ Verified | 
| **Integration to CRM/Marketing Automation** | 8.7 (65 reviews) | 8.4 (3452 reviews) ✓ Verified | 
| **Data Cleaning/Enrichment** | 7.0 (33 reviews) | 8.0 (3176 reviews) ✓ Verified | 
| **Data Segmentation/Filtering** | 8.0 (50 reviews) | 8.3 (3477 reviews) ✓ Verified | 
| **Search** | 7.9 (59 reviews) ✓ Verified | 8.6 (4207 reviews) ✓ Verified | 
| **News/People Alerts** | 7.2 (32 reviews) | 8.1 (3345 reviews) ✓ Verified | 
| **Reporting** | 8.1 (61 reviews) ✓ Verified | 8.0 (2705 reviews) ✓ Verified | 
| **Messaging** | 7.3 (48 reviews) ✓ Verified | 7.8 (1247 reviews) ✓ Verified | 

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.9/10 | 219 |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Channel Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Display Functionality** | 8.7 (189 reviews) | Not enough data | 

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Close Ecosystem API** | 7.4 (75 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (19 reviews) | Not enough data | 
| **Multi-step Planning** | 6.8 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (19 reviews) | Not enough data | 
| **Decision Making** | 6.9 (19 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (185 reviews) | Not enough data | 
| **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | 
| **Reach** | 8.3 (173 reviews) | Not enough data | 
| **Bulk Editing** | 7.5 (140 reviews) | Not enough data | 
| **Batch Uploading** | 8.3 (152 reviews) | Not enough data | 
| **Brand Safety** | 8.5 (128 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (112 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (116 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (149 reviews) | Not enough data | 
| **Creative Optimization** | 7.7 (139 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | Not enough data | 
| **Retargeting** | 8.9 (183 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Not enough data | 
| **Custom Reports** | 7.6 (143 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | 
| **Customization** | 8.0 (138 reviews) | Not enough data | 
| **Workflow Capability** | 8.0 (127 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 7.9 (127 reviews) | Not enough data | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.7/10 | 151 |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1537 |

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Market Insights ** | 8.2 (88 reviews) ✓ Verified | 8.6 (1266 reviews) ✓ Verified | 
| **Account-level Insights ** | 8.6 (100 reviews) | 8.7 (1294 reviews) | 
| **Lead Analysis ** | 7.9 (81 reviews) | 8.6 (1276 reviews) | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Segmentation ** | 8.3 (112 reviews) | 8.6 (1252 reviews) | 
| **Predictive Scoring ** | 7.6 (82 reviews) | 8.3 (1216 reviews) | 
| **Account Identification ** | 8.4 (113 reviews) | 8.8 (1306 reviews) | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.1 (96 reviews) | 8.0 (1100 reviews) | 
| **Revenue Planning ** | 7.5 (76 reviews) | 7.8 (1092 reviews) | 
| **Media Attribution ** | 7.6 (88 reviews) | 7.8 (1047 reviews) | 
| **Opportunity Timeline ** | 7.8 (75 reviews) ✓ Verified | 8.0 (1093 reviews) | 
| **Customization ** | 7.8 (91 reviews) | 8.3 (1144 reviews) | 

#### Campaign Execution

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Website Personalization ** | 7.3 (62 reviews) | 8.0 (1063 reviews) | 
| **Prioritized Accounts ** | 8.4 (95 reviews) | 8.6 (1203 reviews) | 
| **Trending Accounts ** | 8.4 (85 reviews) | 8.5 (1187 reviews) | 
| **Email Campaigns ** | 7.4 (64 reviews) | 8.3 (1144 reviews) | 

#### Agentic AI - Account Data Management

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (30 reviews) | 7.5 (31 reviews) | 
| **Cross-system Integration** | 7.3 (38 reviews) | 7.4 (31 reviews) | 
| **Adaptive Learning** | 6.9 (29 reviews) | 7.2 (31 reviews) | 
| **Proactive Assistance** | 6.7 (29 reviews) | 7.2 (30 reviews) | 
| **Decision Making** | 7.0 (30 reviews) | 7.2 (30 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Lead Generation

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.1/10 | 586 |

#### Lead Facilitation

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 8.0 (333 reviews) | 
| **Lead Qualification** | Not enough data | 8.6 (466 reviews) ✓ Verified | 
| **Lead Follow-up** | Not enough data | 8.5 (462 reviews) | 
| **Meeting Scheduling ** | Not enough data | 8.0 (435 reviews) ✓ Verified | 

#### Organization

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 8.3 (450 reviews) | 
| **Data Entry** | Not enough data | 8.5 (471 reviews) | 
| **Integrations / APIs** | Not enough data | 8.5 (460 reviews) ✓ Verified | 

#### Performance Analysis

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Coaching ** | Not enough data | 8.3 (454 reviews) | 
| **Peformance Tracking** | Not enough data | 8.3 (449 reviews) ✓ Verified | 

#### Sales Analysis

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | 8.0 (440 reviews) | 
| **Sales Forecasting ** | Not enough data | 8.3 (450 reviews) | 

#### Generative AI

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.9 (262 reviews) | 
| **AI Text Summarization** | Not enough data | 7.9 (262 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.9 (29 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (29 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (29 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (28 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (28 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (28 reviews) | 
| **Decision Making** | Not enough data | 8.1 (28 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 1021 |

#### Integrated Workflows

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Task Management** | Not enough data | 8.1 (913 reviews) ✓ Verified | 
| **Email Tracking/Automation** | Not enough data | 8.2 (920 reviews) ✓ Verified | 
| **Calls and Voice** | Not enough data | 7.7 (885 reviews) ✓ Verified | 
| **Other Outreach Options ** | Not enough data | 8.0 (862 reviews) | 
| **CRM Integration** | Not enough data | 8.6 (931 reviews) ✓ Verified | 
| **Calendar** | Not enough data | 7.8 (860 reviews) ✓ Verified | 
| **Shared Records** | Not enough data | 8.1 (878 reviews) | 

#### Repeatability and Reportability

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Content Management** | Not enough data | 8.3 (889 reviews) ✓ Verified | 
| **Workflow Management** | Not enough data | 8.3 (889 reviews) ✓ Verified | 
| **Workflow Performance** | Not enough data | 8.3 (872 reviews) ✓ Verified | 
| **Sales Coaching and Insights** | Not enough data | 8.1 (868 reviews) | 
| **Gamification** | Not enough data | 7.4 (819 reviews) | 

#### AI and Automation

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 8.3 (867 reviews) | 
| **Lead Scoring** | Not enough data | 8.3 (877 reviews) ✓ Verified | 
| **Best Time of Day Scheduling** | Not enough data | 7.9 (826 reviews) | 
| **Buyer Intelligence** | Not enough data | 8.5 (876 reviews) | 
| **Machine Learning** | Not enough data | 7.9 (818 reviews) | 

#### Generative AI

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (661 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (59 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (59 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (58 reviews) | 
| **Adaptive Learning** | Not enough data | 7.9 (59 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (58 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (57 reviews) | 
| **Decision Making** | Not enough data | 8.0 (59 reviews) | 

### Auto Dialer

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.5/10 | 133 |

#### Dialing Options

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Preview Dialing** | Not enough data | 8.9 (118 reviews) ✓ Verified | 
| **Progressive Dialing** | Not enough data | 8.7 (118 reviews) ✓ Verified | 
| **Predictive Dialing** | Not enough data | Not enough data | 

#### Agent Tools

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Whisper Coaching ** | Not enough data | Feature Not Available | 
| **Callback Scheduling ** | Not enough data | 8.5 (113 reviews) ✓ Verified | 
| **Call Recording ** | Not enough data | 8.4 (109 reviews) ✓ Verified | 

#### Automation

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Voice Activity Detection** | Not enough data | 8.3 (100 reviews) | 
| **Interactive Voice Response (IVR)** | Not enough data | Feature Not Available | 
| **Call Scrubbing** | Not enough data | 8.5 (103 reviews) | 

#### Agentic AI - Auto Dialer

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### AI Capabilities - Auto Dialer

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Call Prioritization and List Optimization** | Not enough data | Not enough data | 
| **Compliance Monitoring** | Not enough data | Not enough data | 
| **Speech Analytics and Sentiment Analysis** | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.5/10 | 154 |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Retargeting

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **A/B Testing** | 7.4 (65 reviews) | Not enough data | 
| **Audience Segmentation** | 8.6 (142 reviews) | Not enough data | 
| **Behavioral Targeting** | 8.2 (131 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.1 (148 reviews) | Not enough data | 
| **Geo Targeting** | 8.3 (114 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 8.0 (117 reviews) | Not enough data | 
| **Personalization** | 7.8 (113 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (18 reviews) | Not enough data | 
| **Multi-step Planning** | 6.6 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (18 reviews) | Not enough data | 
| **Decision Making** | 7.2 (19 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.3/10 | 11 |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Data Sourcing

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Data Enrichment** | 9.1 (9 reviews) | Not enough data | 
| **Expandability** | 8.1 (7 reviews) | Not enough data | 
| **Content Marketing** | 8.1 (6 reviews) | Not enough data | 
| **Multiple Devices** | 7.8 (6 reviews) | Not enough data | 

#### Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Marketing Metrics** | 8.1 (8 reviews) | Not enough data | 
| **Predictive Modeling** | 8.9 (6 reviews) | Not enough data | 
| **Recommendation Engine** | 7.7 (5 reviews) | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 109 |
| **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 1165 |

#### Data Availability

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Contact Data Availability** | 7.4 (90 reviews) | 8.4 (1049 reviews) | 
| **Account Data Availability** | 8.1 (97 reviews) | 8.6 (1048 reviews) | 
| **Offline Data** | 6.9 (60 reviews) | 7.7 (706 reviews) | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Integrations** | 8.4 (96 reviews) | 8.7 (1013 reviews) | 
| **Topic Customization** | 7.9 (71 reviews) | 8.4 (756 reviews) | 
| **Natural Language Processing (NLP)** | 7.3 (51 reviews) | 8.0 (701 reviews) | 
| **Alerts** | 8.0 (76 reviews) | 8.5 (783 reviews) | 
| **Real-time Intent** | 8.2 (88 reviews) | 8.3 (793 reviews) | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.1/10 | 44 |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Centralization** | 8.7 (35 reviews) | Not enough data | 
| **Account Identification and Segmentation** | 8.2 (37 reviews) | Not enough data | 
| **Lead-to-Account Matching** | 8.0 (34 reviews) | Not enough data | 
| **Multichannel Engagement** | 9.3 (9 reviews) | Not enough data | 
| **Personalized Content and Messaging** | 8.6 (6 reviews) | Not enough data | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Measurement** | 8.5 (40 reviews) | Not enough data | 
| **Revenue Analytics** | 8.2 (33 reviews) | Not enough data | 

#### Platform Additional Functionality 

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Integrations** | 8.7 (39 reviews) | Not enough data | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (6 reviews) | Not enough data | 

#### Artificial Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI-Powered Data Analysis** | 8.6 (7 reviews) | Not enough data | 
| **AI Personalization** | 6.7 (5 reviews) | Not enough data | 

### Account-Based Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 231 |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Retargeting** | 8.6 (217 reviews) | Not enough data | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Campaign Measurement** | 8.3 (216 reviews) | Not enough data | 
| **Attribution** | 7.6 (198 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Multivariate Testing** | Feature Not Available | Not enough data | 
| **Integrations** | 8.1 (207 reviews) | Not enough data | 

#### Agentic AI - Account-Based Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (22 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (21 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.1 (22 reviews) | Not enough data | 
| **Decision Making** | 6.6 (24 reviews) | Not enough data | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.1/10 | 207 |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Video Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Video Functionality** | 9.0 (8 reviews) | Not enough data | 

#### Agentic AI - Video Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (185 reviews) | Not enough data | 
| **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | 
| **Reach** | 8.3 (173 reviews) | Not enough data | 
| **Bulk Editing** | 7.5 (140 reviews) | Not enough data | 
| **Batch Uploading** | 8.3 (152 reviews) | Not enough data | 
| **Brand Safety** | 8.5 (128 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (112 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (116 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (149 reviews) | Not enough data | 
| **Creative Optimization** | 7.7 (139 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | Not enough data | 
| **Retargeting** | 8.9 (183 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Not enough data | 
| **Custom Reports** | 7.6 (143 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | 
| **Customization** | 8.0 (138 reviews) | Not enough data | 
| **Workflow Capability** | 8.0 (127 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 7.9 (127 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 207 |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Close Ecosystem API** | 7.3 (25 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Social Functionality** | 7.3 (48 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (185 reviews) | Not enough data | 
| **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | 
| **Reach** | 8.3 (173 reviews) | Not enough data | 
| **Bulk Editing** | 7.5 (140 reviews) | Not enough data | 
| **Batch Uploading** | 8.3 (152 reviews) | Not enough data | 
| **Brand Safety** | 8.5 (128 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (112 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (116 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (149 reviews) | Not enough data | 
| **Creative Optimization** | 7.7 (139 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | Not enough data | 
| **Retargeting** | 8.9 (183 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Not enough data | 
| **Custom Reports** | 7.6 (143 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | 
| **Customization** | 8.0 (138 reviews) | Not enough data | 
| **Workflow Capability** | 8.0 (127 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 7.9 (127 reviews) | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 11 |
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1424 |

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Lead Validation** | 7.8 (10 reviews) | 8.6 (1292 reviews) | 
| **Lead Enrichment** | 7.2 (10 reviews) | 8.6 (1277 reviews) ✓ Verified | 
| **Lead Quality** | 7.0 (11 reviews) | 8.5 (1319 reviews) ✓ Verified | 
| **Lead Analysis** | 7.1 (11 reviews) | 8.5 (1243 reviews) | 
| **Browser Extension** | 7.0 (10 reviews) | 8.7 (1267 reviews) | 

#### Agentic AI - Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | 6.9 (6 reviews) | 7.7 (83 reviews) | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 1641 |

#### Lead Monitoring

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Features** | Not enough data | 8.8 (1418 reviews) ✓ Verified | 
| **Performance** | Not enough data | 8.7 (1346 reviews) ✓ Verified | 
| **Identification** | Not enough data | 8.5 (1317 reviews) ✓ Verified | 

#### Agentic AI - Lead Capture

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.8 (55 reviews) | 
| **Proactive Assistance** | Not enough data | 7.7 (55 reviews) | 

#### Data Capture

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Mobile** | Not enough data | 8.0 (902 reviews) | 
| **Websites** | Not enough data | 8.6 (1281 reviews) ✓ Verified | 
| **Social Media** | Not enough data | 8.1 (1206 reviews) ✓ Verified | 
| **Data** | Not enough data | 8.6 (1338 reviews) ✓ Verified | 

#### Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Export/Import** | Not enough data | 8.8 (1434 reviews) ✓ Verified | 
| **Reporting** | Not enough data | 8.5 (1316 reviews) ✓ Verified | 

#### Customization

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Forms** | Not enough data | 8.2 (1159 reviews) ✓ Verified | 
| **Personalization** | Not enough data | 8.2 (1209 reviews) ✓ Verified | 
| **Templates** | Not enough data | 8.1 (1179 reviews) ✓ Verified | 
| **Integration** | Not enough data | 8.7 (1361 reviews) ✓ Verified | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.3/10 | 919 |

#### Data collection

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 8.1 (642 reviews) | 
| **Data Sources** | Not enough data | 8.5 (767 reviews) ✓ Verified | 
| **Custom Research Sources** | Not enough data | 8.5 (755 reviews) ✓ Verified | 
| **Lead Enrichment** | Not enough data | 8.7 (792 reviews) ✓ Verified | 
| **Advanced Data Collection** | Not enough data | 8.7 (773 reviews) ✓ Verified | 

#### Segment Trending

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Web** | Not enough data | 8.3 (702 reviews) ✓ Verified | 
| **Social** | Not enough data | 8.1 (669 reviews) | 
| **Benchmarks** | Not enough data | 8.1 (654 reviews) ✓ Verified | 
| **Finance ** | Not enough data | 8.0 (676 reviews) | 

#### Analysis

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Custom Dashboards** | Not enough data | 8.2 (700 reviews) | 
| **Reports** | Not enough data | 8.5 (737 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.6 (759 reviews) ✓ Verified | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Search** | Not enough data | 8.8 (828 reviews) ✓ Verified | 
| **User, Role, And Access Management** | Not enough data | 8.7 (775 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.9 (670 reviews) ✓ Verified | 
| **Alerts** | Not enough data | 8.4 (748 reviews) ✓ Verified | 
| **Collaboration** | Not enough data | 8.3 (703 reviews) ✓ Verified | 
| **Compliance** | Not enough data | 8.4 (696 reviews) ✓ Verified | 

#### Agentic AI - Market Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.5 (35 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (36 reviews) | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.4/10 | 208 |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Demand Side Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (185 reviews) | Not enough data | 
| **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | 
| **Reach** | 8.3 (173 reviews) | Not enough data | 
| **Bulk Editing** | 7.5 (140 reviews) | Not enough data | 
| **Batch Uploading** | 8.3 (152 reviews) | Not enough data | 
| **Brand Safety** | 8.5 (128 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (112 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (116 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (149 reviews) | Not enough data | 
| **Creative Optimization** | 7.7 (139 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | Not enough data | 
| **Retargeting** | 8.9 (183 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | 

#### Demand Side Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Machine Learning Optimization** | 9.0 (7 reviews) | Not enough data | 
| **Estimate and Projections** | 8.3 (7 reviews) | Not enough data | 
| **Cross-Device Capabilities** | 8.3 (7 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Not enough data | 
| **Custom Reports** | 7.6 (143 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | 
| **Customization** | 8.0 (138 reviews) | Not enough data | 
| **Workflow Capability** | 8.0 (127 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 7.9 (127 reviews) | Not enough data | 

### Email Verification

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 7.7/10 | 632 |

#### Generative AI

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.7 (614 reviews) | 
| **AI Text-to-Speech** | Not enough data | 7.4 (612 reviews) | 

#### Agentic AI - Email Verification

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Decision Making** | Not enough data | 8.1 (63 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 9.1/10 | 6 |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | Not enough data | 
| **Ad Serving ** | 9.0 (5 reviews) | Not enough data | 
| **Streaming Capabilites** | Not enough data | Not enough data | 
| **Performance Analytics** | Not enough data | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Creative Assets** | 9.0 (5 reviews) | Not enough data | 
| **Campaign Dashboard** | 9.3 (5 reviews) | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Mining

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 7.1/10 | 68 |

#### Agentic AI - Lead Mining

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.1 (63 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (64 reviews) | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.0/10 | 26 |

#### Agentic AI - Visitor Identification

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.1 (24 reviews) | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 7.9/10 | 13 |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (11 reviews) | 
| **Multi-step Planning** | Not enough data | 7.4 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (11 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (11 reviews) | 
| **Decision Making** | Not enough data | 7.1 (11 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.5/10 | 567 |

#### Agentic AI - Email Tracking

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (23 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (24 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (24 reviews) | 
| **Adaptive Learning** | Not enough data | 8.2 (24 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.5 (23 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (22 reviews) | 
| **Decision Making** | Not enough data | 8.7 (22 reviews) | 

#### Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Open Rates** | Not enough data | 8.5 (508 reviews) | 
| **Link Activity** | Not enough data | 8.6 (501 reviews) | 
| **Attachment Activity** | Not enough data | 8.6 (463 reviews) | 

#### Customizations

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.8 (510 reviews) | 
| **Email Scheduling** | Not enough data | 8.9 (498 reviews) | 
| **Notifications** | Not enough data | 8.7 (515 reviews) | 
| **Email Categorization** | Not enough data | 8.6 (498 reviews) | 
| **Templates** | Not enough data | 8.6 (505 reviews) | 

#### Generative AI

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.2 (296 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | 8.4/10 | 335 |

#### Agentic AI - Outbound Call Tracking

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (14 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.9 (14 reviews) | 

#### Calling

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Record Calls** | Not enough data | 8.1 (284 reviews) ✓ Verified | 
| **Generate Location** | Not enough data | 8.6 (267 reviews) ✓ Verified | 
| **Call Types** | Not enough data | 8.5 (286 reviews) ✓ Verified | 
| **Click-to-Call** | Not enough data | 8.5 (297 reviews) ✓ Verified | 
| **Auto Dialer** | Not enough data | 8.2 (12 reviews) | 

#### Contacts

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Personalization** | Not enough data | 8.6 (256 reviews) ✓ Verified | 
| **Information Locater** | Not enough data | 8.7 (287 reviews) ✓ Verified | 
| **Record Prospect Data** | Not enough data | 8.8 (290 reviews) ✓ Verified | 

#### Insights

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Notes** | Not enough data | 8.4 (286 reviews) ✓ Verified | 
| **Daily Summary** | Not enough data | 8.6 (291 reviews) ✓ Verified | 
| **Automated Voicemails** | Not enough data | 8.2 (283 reviews) ✓ Verified | 
| **Automated Emails** | Not enough data | 8.5 (293 reviews) ✓ Verified | 
| **Sorts Prospects** | Not enough data | 8.6 (287 reviews) | 
| **Automated Note Taking** | Not enough data | 8.1 (12 reviews) | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 82 |
| **GTM Workspace - Powered by ZoomInfo** | 8.2/10 | 1214 |

#### Agentic AI - Marketing Account Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | 5.3 (5 reviews) | 8.0 (17 reviews) | 
| **Cross-system Integration** | 4.7 (5 reviews) | 8.1 (17 reviews) | 
| **Adaptive Learning** | 5.3 (5 reviews) | 7.6 (16 reviews) | 
| **Natural Language Interaction** | 5.3 (5 reviews) | 7.7 (17 reviews) | 

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Market Insights ** | 8.3 (62 reviews) | 8.4 (979 reviews) | 
| **Account-level Insights ** | 8.4 (77 reviews) | 8.5 (998 reviews) | 
| **Lead Analysis ** | 7.6 (60 reviews) | 8.4 (971 reviews) | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Segmentation ** | 8.6 (71 reviews) | 8.4 (912 reviews) | 
| **Predictive Scoring ** | 7.8 (49 reviews) | 8.2 (651 reviews) | 
| **Account Identification ** | 8.4 (57 reviews) | 8.5 (925 reviews) | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.8 (48 reviews) | 8.2 (129 reviews) | 
| **Revenue Planning ** | 7.3 (40 reviews) | Feature Not Available | 
| **Media Attribution ** | 7.8 (42 reviews) | Feature Not Available | 
| **Opportunity Timeline ** | 8.1 (42 reviews) | 8.3 (131 reviews) | 
| **Customization ** | 8.1 (47 reviews) | 8.0 (336 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Technographic Data Availability** | 7.1 (11 reviews) | 8.5 (72 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Technographic Data Accuracy** | 7.0 (11 reviews) | 8.4 (72 reviews) | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.6/10 | 147 |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (18 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (18 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Market Insights ** | 8.0 (112 reviews) | Not enough data | 
| **Account-level Insights ** | 8.4 (132 reviews) | Not enough data | 
| **Lead Analysis ** | 7.5 (110 reviews) | Not enough data | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Segmentation ** | 8.3 (125 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.8 (103 reviews) | Not enough data | 
| **Account Identification ** | 8.4 (124 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.8 (107 reviews) | Not enough data | 
| **Revenue Planning ** | 7.4 (94 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (110 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.5 (102 reviews) | Not enough data | 
| **Customization ** | 7.5 (111 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (121 reviews) | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 6.2/10 | 7 |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 6.2 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (7 reviews) | Not enough data | 
| **Decision Making** | 6.2 (7 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **GTM Workspace - Powered by ZoomInfo** | N/A | N/A |

#### Marketing Distribution

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (6):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to AdRoll ABM (Formerly RollWorks) (12):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Retargeting Software](https://www.g2.com/categories/retargeting), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)

**Unique to GTM Workspace - Powered by ZoomInfo (10):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Lead Mining Software](https://www.g2.com/categories/lead-mining), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Email Verification Software](https://www.g2.com/categories/email-verification), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Auto Dialer Software](https://www.g2.com/categories/auto-dialer), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking)


---
## Reviewer Demographics

### By Company Size

| Segment | AdRoll ABM (Formerly RollWorks) | GTM Workspace - Powered by ZoomInfo | 
|---|---|---|
| **Small-Business** | 27.5% | 25.8% | 
| **Mid-Market** | 57.7% | 48.3% | 
| **Enterprise** | 14.9% | 25.9% | 

### By Industry

#### AdRoll ABM (Formerly RollWorks)

- **Computer Software:** 27.4%
- **Information Technology and Services:** 15.6%
- **Marketing and Advertising:** 11.3%
- **Financial Services:** 4.9%
- **Hospital & Health Care:** 2.7%
- **Computer & Network Security:** 2.6%
- **Health, Wellness and Fitness:** 1.9%
- **Human Resources:** 1.9%
- **Telecommunications:** 1.8%
- **Internet:** 1.8%
- **Other:** 28.1%

#### GTM Workspace - Powered by ZoomInfo

- **Computer Software:** 24.2%
- **Information Technology and Services:** 22.1%
- **Marketing and Advertising:** 4.9%
- **Staffing and Recruiting:** 4.7%
- **Telecommunications:** 3.5%
- **Financial Services:** 2.9%
- **Computer & Network Security:** 2.6%
- **Internet:** 2.2%
- **E-Learning:** 2.0%
- **Logistics and Supply Chain:** 1.5%
- **Other:** 29.3%

---
## Alternatives

### Alternatives to AdRoll ABM (Formerly RollWorks)

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1450 reviews)
- [Metadata.io](https://www.g2.com/products/metadata-io/reviews) — 4.6/5 stars (300 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)
- [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) — 4.2/5 stars (206 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (880 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14870 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)

### Alternatives to GTM Workspace - Powered by ZoomInfo

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9692 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [Amplemarket](https://www.g2.com/products/amplemarket/reviews) — 4.6/5 stars (651 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews)
- [Instantly](https://www.g2.com/products/instantly/reviews) — 4.8/5 stars (4127 reviews)
- [Selling.com](https://www.g2.com/products/selling-com/reviews) — 4.6/5 stars (151 reviews)
- [Clodura.AI](https://www.g2.com/products/clodura-ai/reviews) — 4.6/5 stars (345 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1371 reviews)
- [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 3.9/5 stars (1039 reviews)

---
## Top Discussions

### AdRoll ABM (Formerly RollWorks)

- Title: [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kate, Thanks for your question! 

RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks..."
- Title: [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) — 1 comment, 1 upvote
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."
- Title: [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "https://help.rollworks.com/"

### GTM Workspace - Powered by ZoomInfo

- Title: [Is ZoomInfo legal?](https://www.g2.com/discussions/is-zoominfo-legal) — 6 comments, 1 upvote
  > **Top comment:** "yes, zoominfo is legal."
- Title: [What is ZoomInfo used for?](https://www.g2.com/discussions/what-is-zoominfo-used-for) — 6 comments
  > **Top comment:** "Sales"
- Title: [Who are ZoomInfo's top 3 competitors?](https://www.g2.com/discussions/who-are-zoominfo-s-top-3-competitors) — 4 comments, 2 upvotes
  > **Top comment:** "LinkedIn, Dun & Bradstreet, Clearbit"
- Title: [How does ZoomInfo SalesOS empower sales teams to achieve better results through data-driven insights?](https://www.g2.com/discussions/how-does-zoominfo-salesos-empower-sales-teams-to-achieve-better-results-through-data-driven-insights) — 3 comments, 1 upvote
  > **Top comment:** "THrough intent it gives a hint the customer might be looking at some topic which might be a conversation starter."
- Title: [What is ZoomInfo SalesOS used for?](https://www.g2.com/discussions/what-is-zoominfo-salesos-used-for) — 3 comments, 1 upvote
  > **Top comment:** "To put it in a line - It helps businesses connect with their ideal customers "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-gtm-workspace-powered-by-zoominfo)