Compare AdRoll ABM (Formerly RollWorks) and Twilio Segment 
Featured Products
At a Glance
Market Segments
Mid-Market (56.4% of reviews)
Mid-Market (47.7% of reviews)
Entry-Level Pricing
No pricing available
$120 Per month
AdRoll ABM (Formerly RollWorks)
Star Rating
(610)4.3 out of 5
Market Segments
Mid-Market (56.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Twilio Segment
Star Rating
(563)4.5 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Twilio Segment excels in data integration, with users highlighting its ability to connect to numerous platforms effortlessly. One user mentioned, "Segment connects to all the various platforms that we're using which makes it very easy to send data around. No engineering needed."
- Users say that AdRoll ABM (Formerly RollWorks) provides exceptional support during the onboarding process. Reviewers appreciated the assistance with dashboarding in Salesforce, stating it "really helped us see immediate ROI," showcasing the platform's commitment to customer success.
- Reviewers mention that Twilio Segment has a straightforward setup process, with many users finding the initial configuration easy. One user noted, "Setting it up was straightforward, and it's an effective tool for tagging website activity," which contributes to a smoother user experience.
- According to verified reviews, AdRoll ABM shines in its user-friendly interface, with many users praising its intuitive setup for playbooks and campaigns. A reviewer remarked, "It’s an easy-to-use platform with great visibility into what’s working and what isn’t," making it easier to adjust strategies over time.
- G2 reviewers highlight that while Twilio Segment has a slightly higher overall satisfaction score, AdRoll ABM's quality of support is notably strong, with users rating it highly for assistance and guidance throughout their journey, particularly during integration sessions.
- Users report that Twilio Segment's data enrichment capabilities are robust, although AdRoll ABM outperforms in predictive modeling, with reviewers noting its effectiveness in helping them understand future trends and optimize their marketing efforts.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableTwilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableTwilio Segment
Free Trial is available
Ratings
Meets Requirements
8.4
508
8.9
427
Ease of Use
8.4
513
8.7
429
Ease of Setup
8.3
338
8.5
245
Ease of Admin
8.6
260
8.9
237
Quality of Support
8.9
488
8.6
367
Has the product been a good partner in doing business?
8.9
265
8.8
225
Product Direction (% positive)
8.6
473
8.3
387
Features by Category
Data Availability
8.0
67
Not enough data
8.4
71
Not enough data
7.0
54
|
Verified
Not enough data
6.2
21
Not enough data
Data Accuracy
8.1
62
Not enough data
8.3
65
Not enough data
6.8
19
Not enough data
Agentic AI - Sales Intelligence
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Platform
Feature Not Available
Not enough data
8.5
51
|
Verified
Not enough data
8.8
47
Not enough data
8.0
52
|
Verified
Not enough data
5.9
33
|
Verified
Not enough data
7.5
38
Not enough data
Features
8.2
58
Not enough data
8.7
65
Not enough data
7.0
33
Not enough data
8.0
50
Not enough data
7.9
59
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.0
60
|
Verified
Not enough data
7.3
48
|
Verified
Not enough data
Channel Functionality
8.6
186
Not enough data
Platform Interoperability
7.4
75
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
179
Not enough data
7.9
168
Not enough data
8.3
169
Not enough data
7.6
138
Not enough data
8.3
149
Not enough data
8.5
128
Not enough data
8.2
111
Not enough data
7.8
114
Not enough data
8.2
147
Not enough data
7.7
137
Not enough data
7.8
113
Not enough data
Feature Not Available
Not enough data
7.5
98
Not enough data
Targeting
8.6
184
Not enough data
8.9
181
Not enough data
8.3
149
Not enough data
8.0
129
Not enough data
Platform
8.2
143
Not enough data
7.6
142
Not enough data
8.7
164
Not enough data
8.6
167
Not enough data
8.3
135
Not enough data
8.0
138
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
127
Not enough data
Lead Intelligence
8.2
87
|
Verified
Not enough data
8.6
93
Not enough data
7.8
75
Not enough data
Lead Management
8.3
102
Not enough data
7.5
79
Not enough data
8.2
99
Not enough data
Marketing Campaigns
8.0
91
Not enough data
7.5
76
Not enough data
7.7
82
Not enough data
7.8
74
|
Verified
Not enough data
7.9
85
Not enough data
Campaign Execution
7.3
62
Not enough data
8.3
89
Not enough data
8.4
82
Not enough data
7.4
64
Not enough data
Agentic AI - Account Data Management
6.7
30
Not enough data
7.1
32
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Management
Not enough data
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Compliance
Not enough data
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Security
Not enough data
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Data Quality
Not enough data
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Maintainence
Not enough data
9.0
53
Not enough data
8.7
46
Generative AI
Not enough data
7.1
7
Not enough data
7.4
7
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
148
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.8
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.8
19
Not enough data
6.7
18
Not enough data
7.2
19
Not enough data
Data Sourcing
9.1
9
8.5
142
|
Verified
8.1
7
8.7
147
|
Verified
8.1
6
Feature Not Available
7.8
6
8.6
138
|
Verified
Intelligence
8.1
8
8.0
123
|
Verified
8.9
6
6.9
85
|
Verified
7.7
5
Feature Not Available
Data Availability
7.4
90
Not enough data
8.1
97
Not enough data
6.9
60
Not enough data
Platform Additional Functionality
8.4
96
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Platform Basics
8.7
35
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.3
9
Not enough data
8.6
6
Not enough data
Platform Data
8.5
40
Not enough data
8.2
33
Not enough data
Platform Additional Functionality
8.7
39
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.6
7
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
217
Not enough data
Platform Data
8.3
214
Not enough data
7.6
197
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
206
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.6
24
Not enough data
Functionality
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.8
7
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
179
Not enough data
7.9
168
Not enough data
8.3
169
Not enough data
7.6
138
Not enough data
8.3
149
Not enough data
8.5
128
Not enough data
8.2
111
Not enough data
7.8
114
Not enough data
8.2
147
Not enough data
7.7
137
Not enough data
7.8
113
Not enough data
Feature Not Available
Not enough data
7.5
98
Not enough data
Targeting
8.6
184
Not enough data
8.9
181
Not enough data
8.3
149
Not enough data
8.0
129
Not enough data
Platform
8.2
143
Not enough data
7.6
142
Not enough data
8.7
164
Not enough data
8.6
167
Not enough data
8.3
135
Not enough data
8.0
138
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
127
Not enough data
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
48
Not enough data
Campaign Management
8.3(won by default)
179
Not enough data
7.9(won by default)
168
Not enough data
8.3(won by default)
169
Not enough data
7.6(won by default)
138
Not enough data
8.3(won by default)
149
Not enough data
8.5(won by default)
128
Not enough data
8.2(won by default)
111
Not enough data
7.8(won by default)
114
Not enough data
8.2(won by default)
147
Not enough data
7.7(won by default)
137
Not enough data
7.8(won by default)
113
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
98
Not enough data
Targeting
8.6(won by default)
184
Not enough data
8.9(won by default)
181
Not enough data
8.3(won by default)
149
Not enough data
8.0(won by default)
129
Not enough data
Platform
8.2(won by default)
143
Not enough data
7.6(won by default)
142
Not enough data
8.7(won by default)
164
Not enough data
8.6(won by default)
167
Not enough data
8.3(won by default)
135
Not enough data
8.0(won by default)
138
Not enough data
8.1(won by default)
126
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
127
Not enough data
Lead Intelligence
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Not enough data
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
179
Not enough data
7.9
168
Not enough data
8.3
169
Not enough data
7.6
138
Not enough data
8.3
149
Not enough data
8.5
128
Not enough data
8.2
111
Not enough data
7.8
114
Not enough data
8.2
147
Not enough data
7.7
137
Not enough data
7.8
113
Not enough data
Feature Not Available
Not enough data
7.5
98
Not enough data
Targeting
8.6
184
Not enough data
8.9
181
Not enough data
8.3
149
Not enough data
8.0
129
Not enough data
Demand Side Platforms
9.0
7
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.2
143
Not enough data
7.6
142
Not enough data
8.7
164
Not enough data
8.6
167
Not enough data
8.3
135
Not enough data
8.0
138
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
127
Not enough data
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
9.0
5
Not enough data
9.3
5
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Not enough data
Lead Management
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Not enough data
Marketing Campaigns
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Not enough data
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
111
Not enough data
8.3
129
Not enough data
7.4
109
Not enough data
Lead Management
8.3
124
Not enough data
7.8
102
Not enough data
8.4
124
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
110
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
119
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Twilio Segment are categorized as Customer Data Platform (CDP)
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, Display Advertising, and Sales Intelligence
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.2%
Information Technology and Services
15.0%
Marketing and Advertising
11.8%
Financial Services
5.2%
Hospital & Health Care
2.8%
Other
38.0%
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.9%
Alternatives
Discussions
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
G2
How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation?
I almost believed it when I lost my...Read more
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
Is segment an ETL tool?
1 Comment
CW
Segment has a reverse ETL functionality, but is not an ETL tool.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
or continue with
or continue with
By proceeding, you agree to our Terms of Use and Privacy Policy
