# AdRoll ABM (Formerly RollWorks) vs Salesforce Data 360 (formerly Data Cloud) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AdRoll ABM excels in **ease of setup** , with users appreciating the simplicity of launching campaigns and the ability to reduce manual overheads. This user-friendly approach allows teams to focus more on strategy rather than technical hurdles.
- **Users say** Salesforce Data 360 stands out for its **data unification capabilities** , enabling businesses to create reliable customer profiles from multiple sources. This feature significantly enhances audience segmentation, making it easier to target specific groups without dealing with fragmented data.
- **Reviewers mention** that AdRoll ABM offers a seamless integration with Salesforce, which is particularly beneficial for teams already using Salesforce for CRM. This integration allows for effective account-based targeting and audience segmentation, streamlining the marketing process.
- **According to verified reviews** , Salesforce Data 360 provides advanced features like **no-code segment builders** and **Einstein-powered capabilities** , which empower business users to work with data efficiently. This reduces reliance on technical teams and enhances overall productivity.
- **G2 reviewers highlight** that while AdRoll ABM has a strong focus on **account-based marketing** , it may not offer the same depth of data analytics as Salesforce Data 360. Users appreciate the targeted advertising features but sometimes seek more comprehensive data insights.
- **Users report** that Salesforce Data 360, despite its robust features, can be less intuitive for new users compared to AdRoll ABM. Some reviewers noted that the initial setup, while straightforward, could still pose challenges for those unfamiliar with data management systems.



| | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 650 | 250 | 
| **Largest Market Segment** | Mid-Market (58.0% of reviews) | Mid-Market (42.6% of reviews) | 
| **Entry Level Price** | No pricing available | $500.00 100000 Credits | 

---
## Top Pros & Cons

### AdRoll ABM (Formerly RollWorks)

Pros:
- Ease of Use (167 reviews)
- Audience Targeting (104 reviews)

Cons:
- Learning Curve (65 reviews)
- Missing Features (60 reviews)

### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

---
## Ratings Comparison
| Rating | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
  | **Meets Requirements** | 8.4 (530 reviews) | 9.0 (96 reviews) | 
  | **Ease of Use** | 8.4 (535 reviews) | 7.9 (193 reviews) | 
  | **Ease of Setup** | 8.3 (359 reviews) | 7.3 (166 reviews) | 
  | **Ease of Admin** | 8.6 (262 reviews) | 8.5 (46 reviews) | 
  | **Quality of Support** | 8.9 (510 reviews) | 8.6 (91 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (267 reviews) | 9.3 (45 reviews) | 
  | **Product Direction (% positive)** | 8.6 (490 reviews) | 9.0 (93 reviews) | 

---
## Pricing

### AdRoll ABM (Formerly RollWorks)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.3/10 | 84 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Data Availability

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Contact Data Availability** | 7.9 (68 reviews) | Not enough data | 
| **Company Data Availability** | 8.4 (71 reviews) | Not enough data | 
| **Industry Research Availability** | 7.0 (54 reviews) ✓ Verified | Not enough data | 
| **Technographic Data Availability** | 6.2 (21 reviews) | Not enough data | 

#### Data Accuracy

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Contact Data Accuracy** | 8.1 (62 reviews) | Not enough data | 
| **Company Data Accuracy** | 8.3 (65 reviews) | Not enough data | 
| **Technographic Data Accuracy** | 6.8 (19 reviews) | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (5 reviews) | Not enough data | 
| **Decision Making** | 6.7 (5 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Internationalization** | Feature Not Available | Not enough data | 
| **User, Role, and Access Management** | 8.5 (52 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.8 (47 reviews) | Not enough data | 
| **Reporting/Dashboards** | 8.1 (53 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 5.9 (33 reviews) ✓ Verified | Not enough data | 
| **APIs** | 7.5 (38 reviews) | Not enough data | 

#### Features

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Lead Builder** | 8.2 (58 reviews) | Not enough data | 
| **Integration to CRM/Marketing Automation** | 8.7 (65 reviews) | Not enough data | 
| **Data Cleaning/Enrichment** | 7.0 (33 reviews) | Not enough data | 
| **Data Segmentation/Filtering** | 8.0 (50 reviews) | Not enough data | 
| **Search** | 7.9 (59 reviews) ✓ Verified | Not enough data | 
| **News/People Alerts** | 7.2 (32 reviews) | Not enough data | 
| **Connections** | Feature Not Available | Not enough data | 
| **Reporting** | 8.1 (61 reviews) ✓ Verified | Not enough data | 
| **Messaging** | 7.3 (48 reviews) ✓ Verified | Not enough data | 

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.9/10 | 218 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Channel Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Display Functionality** | 8.7 (189 reviews) | Not enough data | 

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Close Ecosystem API** | 7.4 (75 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (19 reviews) | Not enough data | 
| **Multi-step Planning** | 6.8 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (19 reviews) | Not enough data | 
| **Decision Making** | 6.9 (19 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | Not enough data | 
| **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | 
| **Reach** | 8.3 (173 reviews) | Not enough data | 
| **Bulk Editing** | 7.5 (140 reviews) | Not enough data | 
| **Batch Uploading** | 8.3 (152 reviews) | Not enough data | 
| **Brand Safety** | 8.5 (128 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (112 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (116 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (149 reviews) | Not enough data | 
| **Creative Optimization** | 7.7 (138 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | Not enough data | 
| **Retargeting** | 8.9 (183 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Not enough data | 
| **Custom Reports** | 7.6 (143 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | 
| **Customization** | 8.0 (138 reviews) | Not enough data | 
| **Workflow Capability** | 8.0 (127 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 7.9 (127 reviews) | Not enough data | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 |

#### Data Integration

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **1st-Party Data Integration** | Not enough data | 10.0 (5 reviews) | 
| **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | 
| **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | 
| **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | 
| **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | 
| **Data Export Tools** | Not enough data | 10.0 (5 reviews) | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | 
| **Decision Making** | Not enough data | 8.6 (6 reviews) | 

#### Data Analysis & Optimization

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Segmentation** | Not enough data | 10.0 (5 reviews) | 
| **Recommendations** | Not enough data | 9.2 (6 reviews) | 
| **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | 
| **Custom Reports** | Not enough data | 9.4 (6 reviews) | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Permissions** | Not enough data | 8.9 (6 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.7 (6 reviews) | 
| **Performance and Reliability** | Not enough data | 10.0 (6 reviews) | 
| **Enterprise Scalability** | Not enough data | 9.4 (6 reviews) | 
| **Internationalization** | Not enough data | 10.0 (5 reviews) | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.7/10 | 147 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Market Insights ** | 8.2 (88 reviews) ✓ Verified | Not enough data | 
| **Account-level Insights ** | 8.6 (98 reviews) | Not enough data | 
| **Lead Analysis ** | 7.9 (80 reviews) | Not enough data | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Segmentation ** | 8.3 (110 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.6 (81 reviews) | Not enough data | 
| **Account Identification ** | 8.3 (111 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.1 (95 reviews) | Not enough data | 
| **Revenue Planning ** | 7.5 (76 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (88 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.8 (75 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 7.8 (89 reviews) | Not enough data | 

#### Campaign Execution

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Website Personalization ** | 7.3 (62 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.4 (93 reviews) | Not enough data | 
| **Trending Accounts ** | 8.4 (84 reviews) | Not enough data | 
| **Email Campaigns ** | 7.4 (64 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (30 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (37 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (29 reviews) | Not enough data | 
| **Decision Making** | 7.0 (30 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Lead Generation

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 9 |

#### Administration

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Modelling** | Not enough data | 9.0 (7 reviews) | 
| **Recommendations** | Not enough data | 8.8 (7 reviews) | 
| **Workflow Management** | Not enough data | 8.6 (6 reviews) | 
| **Dashboards and Visualizations** | Not enough data | 8.3 (7 reviews) | 

#### Management

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Business Glossary** | Not enough data | 8.3 (7 reviews) | 
| **Data Discovery** | Not enough data | 9.0 (7 reviews) | 
| **Data Profililng** | Not enough data | 8.8 (8 reviews) | 
| **Reporting and Visualization** | Not enough data | 8.3 (7 reviews) | 
| **Data Lineage** | Not enough data | 8.3 (6 reviews) | 

#### Compliance

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Sensitive Data Compliance** | Not enough data | 9.4 (8 reviews) | 
| **Training and Guidelines** | Not enough data | 9.0 (7 reviews) | 
| **Policy Enforcement** | Not enough data | 9.3 (7 reviews) | 
| **Compliance Monitoring** | Not enough data | 10.0 (6 reviews) | 

#### Security

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Access Control** | Not enough data | 9.3 (7 reviews) | 
| **Roles Management** | Not enough data | 8.8 (7 reviews) | 
| **Compliance Management** | Not enough data | 9.3 (7 reviews) | 

#### Data Quality

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Preparation** | Not enough data | 9.4 (8 reviews) | 
| **Data Distribution** | Not enough data | 8.8 (7 reviews) | 
| **Data Unification** | Not enough data | 9.6 (9 reviews) | 

#### Maintainence

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Quality Management** | Not enough data | 9.0 (7 reviews) | 
| **Policy Management** | Not enough data | 9.0 (7 reviews) | 

#### Generative AI

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (7 reviews) | 
| **AI Text Summarization** | Not enough data | 8.3 (7 reviews) | 

#### Agentic AI - Data Governance

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 9.0 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.6 (7 reviews) | 
| **Decision Making** | Not enough data | 9.4 (6 reviews) | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.5/10 | 154 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Retargeting

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **A/B Testing** | 7.4 (65 reviews) | Not enough data | 
| **Audience Segmentation** | 8.6 (142 reviews) | Not enough data | 
| **Behavioral Targeting** | 8.2 (131 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.1 (148 reviews) | Not enough data | 
| **Geo Targeting** | 8.3 (114 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 8.0 (117 reviews) | Not enough data | 
| **Personalization** | 7.8 (113 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (18 reviews) | Not enough data | 
| **Multi-step Planning** | 6.6 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (18 reviews) | Not enough data | 
| **Decision Making** | 7.2 (19 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.3/10 | 11 |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 61 |

#### Data Sourcing

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Enrichment** | 9.1 (9 reviews) | 8.9 (34 reviews) | 
| **Expandability** | 8.1 (7 reviews) | 9.2 (54 reviews) | 
| **Content Marketing** | 8.1 (6 reviews) | 8.5 (28 reviews) | 
| **Multiple Devices** | 7.8 (6 reviews) | 9.1 (29 reviews) | 

#### Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Metrics** | 8.1 (8 reviews) | 8.6 (29 reviews) | 
| **Predictive Modeling** | 8.9 (6 reviews) | 8.6 (28 reviews) | 
| **Recommendation Engine** | 7.7 (5 reviews) | 8.7 (30 reviews) | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 109 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Data Availability

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Contact Data Availability** | 7.4 (90 reviews) | Not enough data | 
| **Account Data Availability** | 8.1 (97 reviews) | Not enough data | 
| **Offline Data** | 6.9 (60 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Integrations** | 8.4 (96 reviews) | Not enough data | 
| **Topic Customization** | 7.9 (71 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 7.3 (51 reviews) | Not enough data | 
| **Alerts** | 8.0 (76 reviews) | Not enough data | 
| **Real-time Intent** | 8.2 (88 reviews) | Not enough data | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.1/10 | 44 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Centralization** | 8.7 (35 reviews) | Not enough data | 
| **Account Identification and Segmentation** | 8.2 (37 reviews) | Not enough data | 
| **Lead-to-Account Matching** | 8.0 (34 reviews) | Not enough data | 
| **Multichannel Engagement** | 9.3 (9 reviews) | Not enough data | 
| **Personalized Content and Messaging** | 8.6 (6 reviews) | Not enough data | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Measurement** | 8.5 (40 reviews) | Not enough data | 
| **Revenue Analytics** | 8.2 (33 reviews) | Not enough data | 

#### Platform Additional Functionality 

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Integrations** | 8.7 (39 reviews) | Not enough data | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (6 reviews) | Not enough data | 

#### Artificial Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI-Powered Data Analysis** | 8.6 (7 reviews) | Not enough data | 
| **AI Personalization** | 6.7 (5 reviews) | Not enough data | 

### Account-Based Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 230 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Retargeting** | 8.6 (217 reviews) | Not enough data | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Campaign Measurement** | 8.3 (215 reviews) | Not enough data | 
| **Attribution** | 7.6 (198 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Multivariate Testing** | Feature Not Available | Not enough data | 
| **Integrations** | 8.1 (207 reviews) | Not enough data | 

#### Agentic AI - Account-Based Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (22 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (21 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.1 (22 reviews) | Not enough data | 
| **Decision Making** | 6.6 (24 reviews) | Not enough data | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.1/10 | 206 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Video Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Video Functionality** | 9.0 (8 reviews) | Not enough data | 

#### Agentic AI - Video Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | Not enough data | 
| **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | 
| **Reach** | 8.3 (173 reviews) | Not enough data | 
| **Bulk Editing** | 7.5 (140 reviews) | Not enough data | 
| **Batch Uploading** | 8.3 (152 reviews) | Not enough data | 
| **Brand Safety** | 8.5 (128 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (112 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (116 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (149 reviews) | Not enough data | 
| **Creative Optimization** | 7.7 (138 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | Not enough data | 
| **Retargeting** | 8.9 (183 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Not enough data | 
| **Custom Reports** | 7.6 (143 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | 
| **Customization** | 8.0 (138 reviews) | Not enough data | 
| **Workflow Capability** | 8.0 (127 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 7.9 (127 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 206 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Close Ecosystem API** | 7.3 (25 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Social Functionality** | 7.3 (48 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | Not enough data | 
| **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | 
| **Reach** | 8.3 (173 reviews) | Not enough data | 
| **Bulk Editing** | 7.5 (140 reviews) | Not enough data | 
| **Batch Uploading** | 8.3 (152 reviews) | Not enough data | 
| **Brand Safety** | 8.5 (128 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (112 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (116 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (149 reviews) | Not enough data | 
| **Creative Optimization** | 7.7 (138 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | Not enough data | 
| **Retargeting** | 8.9 (183 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Not enough data | 
| **Custom Reports** | 7.6 (143 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | 
| **Customization** | 8.0 (138 reviews) | Not enough data | 
| **Workflow Capability** | 8.0 (127 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 7.9 (127 reviews) | Not enough data | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 |

#### Audiences

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Insights** | Not enough data | 10.0 (6 reviews) | 
| **Influencer Identification** | Not enough data | 9.2 (6 reviews) | 
| **Buyer Personas** | Not enough data | 9.7 (6 reviews) | 
| **Segmentation** | Not enough data | 10.0 (7 reviews) | 

#### Data Analysis

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Network Analysis** | Not enough data | 9.2 (6 reviews) | 
| **Dashboards** | Not enough data | 9.4 (6 reviews) | 
| **Visualizations** | Not enough data | 9.7 (6 reviews) | 
| **Advanced Filtering** | Not enough data | 10.0 (6 reviews) | 

#### Administration

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Integrations** | Not enough data | 9.8 (7 reviews) | 
| **Ad Integrations** | Not enough data | 9.4 (6 reviews) | 
| **Data Exporting** | Not enough data | 9.2 (6 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.3 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.9 (6 reviews) | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 11 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Lead Validation** | 7.8 (10 reviews) | Not enough data | 
| **Lead Enrichment** | 7.2 (10 reviews) | Not enough data | 
| **Lead Quality** | 7.0 (11 reviews) | Not enough data | 
| **Lead Analysis** | 7.1 (11 reviews) | Not enough data | 
| **Browser Extension** | 7.0 (10 reviews) | Not enough data | 

#### Agentic AI - Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 |

#### Management

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Functionality 

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | 

#### Security

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Governance** | Not enough data | 10.0 (5 reviews) | 
| **Data Masking** | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.4/10 | 207 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Demand Side Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (184 reviews) | Not enough data | 
| **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | 
| **Reach** | 8.3 (173 reviews) | Not enough data | 
| **Bulk Editing** | 7.5 (140 reviews) | Not enough data | 
| **Batch Uploading** | 8.3 (152 reviews) | Not enough data | 
| **Brand Safety** | 8.5 (128 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (112 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (116 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (149 reviews) | Not enough data | 
| **Creative Optimization** | 7.7 (138 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | Not enough data | 
| **Retargeting** | 8.9 (183 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | 

#### Demand Side Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Machine Learning Optimization** | 9.0 (7 reviews) | Not enough data | 
| **Estimate and Projections** | 8.3 (7 reviews) | Not enough data | 
| **Cross-Device Capabilities** | 8.3 (7 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Not enough data | 
| **Custom Reports** | 7.6 (143 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | 
| **Customization** | 8.0 (138 reviews) | Not enough data | 
| **Workflow Capability** | 8.0 (127 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 7.9 (127 reviews) | Not enough data | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 9.1/10 | 6 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | Not enough data | 
| **Ad Serving ** | 9.0 (5 reviews) | Not enough data | 
| **Streaming Capabilites** | Not enough data | Not enough data | 
| **Performance Analytics** | Not enough data | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Creative Assets** | 9.0 (5 reviews) | Not enough data | 
| **Campaign Dashboard** | 9.3 (5 reviews) | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |

#### Agentic AI - Firewall Software

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (16 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (16 reviews) | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 82 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 5.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 4.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 5.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.3 (5 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Market Insights ** | 8.3 (62 reviews) | Not enough data | 
| **Account-level Insights ** | 8.4 (77 reviews) | Not enough data | 
| **Lead Analysis ** | 7.6 (60 reviews) | Not enough data | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Segmentation ** | 8.6 (71 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.8 (49 reviews) | Not enough data | 
| **Account Identification ** | 8.4 (57 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.8 (48 reviews) | Not enough data | 
| **Revenue Planning ** | 7.3 (40 reviews) | Not enough data | 
| **Media Attribution ** | 7.8 (42 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (42 reviews) | Not enough data | 
| **Customization ** | 8.1 (47 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Technographic Data Availability** | 7.1 (11 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Technographic Data Accuracy** | 7.0 (11 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.6/10 | 145 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (18 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (18 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Market Insights ** | 8.0 (112 reviews) | Not enough data | 
| **Account-level Insights ** | 8.4 (132 reviews) | Not enough data | 
| **Lead Analysis ** | 7.5 (110 reviews) | Not enough data | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Segmentation ** | 8.3 (125 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.8 (103 reviews) | Not enough data | 
| **Account Identification ** | 8.4 (124 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.8 (107 reviews) | Not enough data | 
| **Revenue Planning ** | 7.4 (94 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (110 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.5 (102 reviews) | Not enough data | 
| **Customization ** | 7.5 (111 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (119 reviews) | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 6.4/10 | 7 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 6.2 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (7 reviews) | Not enough data | 
| **Decision Making** | 6.2 (7 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Marketing Distribution

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to AdRoll ABM (Formerly RollWorks) (17):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Retargeting Software](https://www.g2.com/categories/retargeting), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to Salesforce Data 360 (formerly Data Cloud) (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software)


---
## Reviewer Demographics

### By Company Size

| Segment | AdRoll ABM (Formerly RollWorks) | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Small-Business** | 27.2% | 20.4% | 
| **Mid-Market** | 58.0% | 42.6% | 
| **Enterprise** | 14.8% | 37.0% | 

### By Industry

#### AdRoll ABM (Formerly RollWorks)

- **Computer Software:** 27.5%
- **Information Technology and Services:** 15.6%
- **Marketing and Advertising:** 11.4%
- **Financial Services:** 5.0%
- **Hospital & Health Care:** 2.7%
- **Computer & Network Security:** 2.6%
- **Health, Wellness and Fitness:** 1.9%
- **Human Resources:** 1.9%
- **Internet:** 1.8%
- **Logistics and Supply Chain:** 1.8%
- **Other:** 27.8%

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 17.1%
- **Computer Software:** 8.8%
- **Financial Services:** 7.4%
- **Consulting:** 6.0%
- **Computer & Network Security:** 3.7%
- **Marketing and Advertising:** 3.7%
- **Manufacturing:** 3.2%
- **Education Management:** 2.8%
- **Retail:** 2.8%
- **Automotive:** 2.3%
- **Other:** 42.4%

---
## Alternatives

### Alternatives to AdRoll ABM (Formerly RollWorks)

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1946 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1428 reviews)
- [Metadata.io](https://www.g2.com/products/metadata-io/reviews) — 4.6/5 stars (299 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9092 reviews)
- [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) — 4.2/5 stars (205 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (868 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14749 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3135 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9648 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)

### Alternatives to Salesforce Data 360 (formerly Data Cloud)

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1202 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (773 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews)

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## Top Discussions

### AdRoll ABM (Formerly RollWorks)

- Title: [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kate, Thanks for your question! 

RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks..."
- Title: [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) — 1 comment, 1 upvote
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."
- Title: [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "https://help.rollworks.com/"

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-salesforce-data-360-formerly-data-cloud)