Compare AdRoll ABM (Formerly RollWorks) and OptiMonk 
Featured Products
At a Glance
Market Segments
Mid-Market (57.1% of reviews)
Small-Business (83.0% of reviews)
Entry-Level Pricing
No pricing available
Free Per Month
AdRoll ABM (Formerly RollWorks)
Star Rating
(626)4.3 out of 5
Market Segments
Mid-Market (57.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)OptiMonk
Star Rating
(157)4.8 out of 5
Market Segments
Small-Business (83.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that while both platforms offer user-friendly experiences, OptiMonk stands out for its intuitive campaign creation process, with users praising the templates that make launching campaigns straightforward.
- Users say that AdRoll ABM excels in providing robust support during the onboarding process, with many highlighting the assistance from account managers as a key factor in their positive experience, especially when integrating with tools like Salesforce.
- Reviewers mention that OptiMonk's customer support is exceptional, with feedback indicating that the team is helpful and professional, often providing valuable ideas to enhance campaign performance.
- According to verified reviews, AdRoll ABM is recognized for its comprehensive reporting and analytics capabilities, which users find essential for tracking performance and making data-driven adjustments to their campaigns.
- G2 reviewers highlight that while OptiMonk has a higher rating for ease of use and setup, AdRoll ABM's recent user feedback suggests that it is also easy to set up and offers a clear view of campaign effectiveness, making it accessible for users of varying skill levels.
- Users report that OptiMonk's focus on behavioral targeting and personalization features allows for highly tailored marketing efforts, which many find beneficial for engaging their specific audience segments.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableOptiMonk
Free
Free
Per Month
- Max 10,000 pageviews / month
- Max 1 domain
- All features
Free Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableOptiMonk
Free Trial is available
Ratings
Meets Requirements
8.4
513
9.2
102
Ease of Use
8.4
518
8.9
107
Ease of Setup
8.3
342
8.9
52
Ease of Admin
8.6
260
9.1
48
Quality of Support
8.9
493
9.7
104
Has the product been a good partner in doing business?
8.9
265
9.5
48
Product Direction (% positive)
8.6
477
9.4
95
Features by Category
Data Availability
8.0
67
Not enough data
8.4
71
Not enough data
7.0
54
|
Verified
Not enough data
6.2
21
Not enough data
Data Accuracy
8.1
62
Not enough data
8.3
65
Not enough data
6.8
19
Not enough data
Agentic AI - Sales Intelligence
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Platform
Feature Not Available
Not enough data
8.5
51
|
Verified
Not enough data
8.8
47
Not enough data
8.0
52
|
Verified
Not enough data
5.9
33
|
Verified
Not enough data
7.5
38
Not enough data
Features
8.2
58
Not enough data
8.7
65
Not enough data
7.0
33
Not enough data
8.0
50
Not enough data
7.9
59
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.0
60
|
Verified
Not enough data
7.3
48
|
Verified
Not enough data
Channel Functionality
8.6
186
Not enough data
Platform Interoperability
7.4
75
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
180
Not enough data
7.9
169
Not enough data
8.3
170
Not enough data
7.6
138
Not enough data
8.3
149
Not enough data
8.5
128
Not enough data
8.2
111
Not enough data
7.8
114
Not enough data
8.2
147
Not enough data
7.7
137
Not enough data
7.8
113
Not enough data
Feature Not Available
Not enough data
7.5
98
Not enough data
Targeting
8.6
185
Not enough data
8.9
182
Not enough data
8.3
150
Not enough data
8.0
129
Not enough data
Platform
8.2
144
Not enough data
7.6
142
Not enough data
8.7
164
Not enough data
8.6
167
Not enough data
8.3
136
Not enough data
8.0
138
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
127
Not enough data
Lead Intelligence
8.2
87
|
Verified
Not enough data
8.6
94
Not enough data
7.8
75
Not enough data
Lead Management
8.3
104
Not enough data
7.5
79
Not enough data
8.2
101
Not enough data
Marketing Campaigns
8.0
93
Not enough data
7.5
76
Not enough data
7.7
83
Not enough data
7.8
74
|
Verified
Not enough data
7.9
85
Not enough data
Campaign Execution
7.3
62
Not enough data
8.3
90
Not enough data
8.4
82
Not enough data
7.4
64
Not enough data
Agentic AI - Account Data Management
6.7
30
Not enough data
7.1
33
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
8.1
8
Not enough data
9.2
8
Not enough data
9.2
8
Templates
Not enough data
9.5
7
Not enough data
9.4
9
Not enough data
9.3
9
Personalization
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
9.4
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
7
Not enough data
9.4
8
Not enough data
9.5
7
Multichannel
Not enough data
9.4
9
Not enough data
Feature Not Available
Not enough data
9.0
8
Administration
Not enough data
9.4
6
Not enough data
7.9
7
Not enough data
9.4
6
Not enough data
8.1
7
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
9.2
20
8.6
142
8.9
22
8.2
131
9.6
18
8.1
148
8.8
23
8.3
114
9.1
17
8.0
117
8.4
17
7.8
113
9.0
22
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.8
19
Not enough data
6.7
18
Not enough data
7.2
19
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
90
Not enough data
8.1
97
Not enough data
6.9
60
Not enough data
Platform Additional Functionality
8.4
96
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Design and Customization
Not enough data
8.7
51
Not enough data
8.5
54
Not enough data
9.0
50
Not enough data
8.7
51
Campaigns
Not enough data
8.9
45
Not enough data
8.9
44
Not enough data
9.0
36
Not enough data
8.5
43
Integrations
Not enough data
8.6
34
Not enough data
8.6
24
Not enough data
8.8
32
Not enough data
8.9
25
Generative AI
Not enough data
Feature Not Available
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.7
35
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.3
9
Not enough data
8.6
6
Not enough data
Platform Data
8.5
40
Not enough data
8.2
33
Not enough data
Platform Additional Functionality
8.7
39
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.6
7
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
217
Not enough data
Platform Data
8.3
214
Not enough data
7.6
197
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
206
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.6
24
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.8
7
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
180
Not enough data
7.9
169
Not enough data
8.3
170
Not enough data
7.6
138
Not enough data
8.3
149
Not enough data
8.5
128
Not enough data
8.2
111
Not enough data
7.8
114
Not enough data
8.2
147
Not enough data
7.7
137
Not enough data
7.8
113
Not enough data
Feature Not Available
Not enough data
7.5
98
Not enough data
Targeting
8.6
185
Not enough data
8.9
182
Not enough data
8.3
150
Not enough data
8.0
129
Not enough data
Platform
8.2
144
Not enough data
7.6
142
Not enough data
8.7
164
Not enough data
8.6
167
Not enough data
8.3
136
Not enough data
8.0
138
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
127
Not enough data
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
48
Not enough data
Campaign Management
8.3(won by default)
180
Not enough data
7.9(won by default)
169
Not enough data
8.3(won by default)
170
Not enough data
7.6(won by default)
138
Not enough data
8.3(won by default)
149
Not enough data
8.5(won by default)
128
Not enough data
8.2(won by default)
111
Not enough data
7.8(won by default)
114
Not enough data
8.2(won by default)
147
Not enough data
7.7(won by default)
137
Not enough data
7.8(won by default)
113
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
98
Not enough data
Targeting
8.6(won by default)
185
Not enough data
8.9(won by default)
182
Not enough data
8.3(won by default)
150
Not enough data
8.0(won by default)
129
Not enough data
Platform
8.2(won by default)
144
Not enough data
7.6(won by default)
142
Not enough data
8.7(won by default)
164
Not enough data
8.6(won by default)
167
Not enough data
8.3(won by default)
136
Not enough data
8.0(won by default)
138
Not enough data
8.1(won by default)
126
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
127
Not enough data
Lead Intelligence
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Not enough data
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Lead Monitoring
Not enough data
9.0
23
|
Verified
Not enough data
9.0
25
|
Verified
Not enough data
8.9
22
|
Verified
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
9.5
23
|
Verified
Not enough data
9.6
27
|
Verified
Not enough data
8.8
18
|
Verified
Not enough data
8.9
20
|
Verified
Analytics
Not enough data
9.5
18
|
Verified
Not enough data
9.1
19
|
Verified
Customization
Not enough data
9.5
20
|
Verified
Not enough data
9.5
24
|
Verified
Not enough data
9.6
26
|
Verified
Not enough data
9.3
25
|
Verified
Computing
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
8.1
6
Experimental Design
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.7
5
Not enough data
Feature Not Available
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
180
Not enough data
7.9
169
Not enough data
8.3
170
Not enough data
7.6
138
Not enough data
8.3
149
Not enough data
8.5
128
Not enough data
8.2
111
Not enough data
7.8
114
Not enough data
8.2
147
Not enough data
7.7
137
Not enough data
7.8
113
Not enough data
Feature Not Available
Not enough data
7.5
98
Not enough data
Targeting
8.6
185
Not enough data
8.9
182
Not enough data
8.3
150
Not enough data
8.0
129
Not enough data
Demand Side Platforms
9.0
7
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.2
144
Not enough data
7.6
142
Not enough data
8.7
164
Not enough data
8.6
167
Not enough data
8.3
136
Not enough data
8.0
138
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
127
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
9.0
5
Not enough data
9.3
5
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Not enough data
Lead Management
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Not enough data
Marketing Campaigns
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Not enough data
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
111
Not enough data
8.3
129
Not enough data
7.4
109
Not enough data
Lead Management
8.3
124
Not enough data
7.8
102
Not enough data
8.4
124
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
110
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
119
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and OptiMonk are categorized as Retargeting
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Customer Data Platform (CDP), Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, Display Advertising, and Sales Intelligence
OptiMonk is categorized as Pop-Up Builder, Lead Capture, A/B Testing, Personalization Engines, and E-Commerce Personalization
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OptiMonk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.4%
Information Technology and Services
15.2%
Marketing and Advertising
11.7%
Financial Services
5.1%
Hospital & Health Care
2.8%
Other
37.7%
Marketing and Advertising
13.7%
Retail
10.5%
Health, Wellness and Fitness
7.2%
Consumer Goods
6.5%
Information Technology and Services
4.6%
Other
57.5%
Alternatives
Discussions
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
G2
How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation?
I almost believed it when I lost my...Read more
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What if I reach my monthly quota of unique visitors?
1 Comment
Official Response from OptiMonk
First of all, we’ll send you a notification via e-mail when you reach 80% of your limit, so you’ll be noticed in time (we’ll send you another one when you...Read more
How does the Free plan work?
1 Comment
Official Response from OptiMonk
With the Free plan you are going to have an OptiMonk account in which you can manage all your campaigns. Pro features and A/B testing are not available in...Read more
What’s required to use OptiMonk?
1 Comment
Official Response from OptiMonk
OptiMonk is compatible with any kind of sites, you will only need to insert a short Javascript to the source code of your site. For Shopify, Shopify Plus,...Read more
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