Compare AdRoll ABM (Formerly RollWorks) and Mailshake 
Featured Products
At a Glance
Market Segments
Mid-Market (56.2% of reviews)
Small-Business (90.7% of reviews)
Entry-Level Pricing
No pricing available
$99.00 10 Mail Accounts Per Month
AdRoll ABM (Formerly RollWorks)
Star Rating
(601)4.3 out of 5
Market Segments
Mid-Market (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Mailshake
Star Rating
(365)4.7 out of 5
Market Segments
Small-Business (90.7% of reviews)
Pros & Cons
Entry-Level Pricing
$99.00 10 Mail Accounts Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Mailshake excels in user-friendliness, with many users highlighting its intuitive interface and quick setup process. One user mentioned they were able to start using the platform effectively in under 20 minutes, which speaks to its accessibility for new users.
- Users say that AdRoll ABM (Formerly RollWorks) provides excellent support during the onboarding process, with account managers offering valuable assistance. Reviewers appreciated the informative integration sessions, which helped them see immediate ROI from their advertising efforts.
- Reviewers mention that Mailshake stands out for its affordability and flexibility, making it a popular choice among small businesses. Users have praised its seamless integration with personal email accounts, allowing for effective cold-email outreach without complications.
- According to verified reviews, AdRoll ABM (Formerly RollWorks) is recognized for its robust capabilities in display advertising and campaign management. Users noted the platform's intuitive setup for playbooks, which simplifies the process of adjusting and improving campaigns over time.
- G2 reviewers highlight that Mailshake's quality of support is notably high, with users rating it highly for responsiveness and helpfulness. This level of support contributes to a positive user experience, especially for those new to sales intelligence tools.
- Users report that while AdRoll ABM (Formerly RollWorks) offers strong data availability and accuracy, some have found challenges with integration to CRM systems compared to Mailshake, which may limit its effectiveness for users heavily reliant on CRM functionalities.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableMailshake
Sales Engagement
$99.00
10 Mail Accounts Per Month
- 10 Email Addresses
- 5 Phone Numbers
- Power Phone Dialer
Free Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableMailshake
No trial information availableRatings
Meets Requirements
8.4
505
9.2
259
Ease of Use
8.4
510
9.1
268
Ease of Setup
8.3
335
9.1
165
Ease of Admin
8.6
259
9.3
101
Quality of Support
8.9
485
9.4
239
Has the product been a good partner in doing business?
8.9
264
9.5
94
Product Direction (% positive)
8.6
470
9.1
253
Features by Category
Data Availability
8.0
67
7.7
10
8.3
70
7.8
10
7.0
53
|
Verified
6.5
9
6.2
21
6.7
8
Data Accuracy
8.0
61
7.4
9
8.3
64
7.0
10
6.8
19
7.1
7
Agentic AI - Sales Intelligence
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Platform
Feature Not Available
8.6
14
8.4
50
|
Verified
9.0
14
8.8
47
9.0
16
8.0
52
|
Verified
8.7
15
5.9
33
|
Verified
8.1
14
7.5
37
7.8
13
Features
8.1
57
7.7
10
8.6
64
6.3
9
7.0
33
8.2
10
8.0
49
6.7
10
7.9
59
|
Verified
7.2
10
7.2
32
6.3
10
Feature Not Available
6.1
9
8.0
59
|
Verified
7.8
9
7.3
48
|
Verified
8.5
8
Channel Functionality
8.6
185
Not enough data
Platform Interoperability
7.4
75
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
178
Not enough data
7.9
168
Not enough data
8.3
167
Not enough data
7.6
138
Not enough data
8.3
148
Not enough data
8.5
127
Not enough data
8.2
111
Not enough data
7.8
113
Not enough data
8.2
146
Not enough data
7.7
137
Not enough data
7.8
112
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
183
Not enough data
8.9
179
Not enough data
8.2
148
Not enough data
8.0
129
Not enough data
Platform
8.3
142
Not enough data
7.6
142
Not enough data
8.7
163
Not enough data
8.6
167
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Lead Intelligence
8.2
87
|
Verified
Not enough data
8.6
93
Not enough data
7.8
75
Not enough data
Lead Management
8.3
101
Not enough data
7.5
79
Not enough data
8.2
99
Not enough data
Marketing Campaigns
8.0
90
Not enough data
7.5
76
Not enough data
7.7
82
Not enough data
7.8
74
|
Verified
Not enough data
7.9
85
Not enough data
Campaign Execution
7.3
62
Not enough data
8.3
89
Not enough data
8.4
82
Not enough data
7.4
64
Not enough data
Agentic AI - Account Data Management
6.7
30
Not enough data
7.1
32
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
8.3
134
|
Verified
Not enough data
9.2
178
|
Verified
Not enough data
7.4
92
Not enough data
7.9
122
Not enough data
8.1
124
|
Verified
Not enough data
8.0
112
Not enough data
8.0
109
Repeatability and Reportability
Not enough data
8.3
123
Not enough data
8.6
138
|
Verified
Not enough data
8.7
110
Not enough data
Feature Not Available
Not enough data
7.2
101
AI and Automation
Not enough data
8.1
125
Not enough data
8.1
118
Not enough data
8.5
132
Not enough data
7.7
106
Not enough data
7.5
107
Generative AI
Not enough data
7.2
54
Agentic AI - Sales Engagement
Not enough data
6.8
21
Not enough data
7.1
21
Not enough data
7.1
21
Not enough data
6.7
21
Not enough data
6.7
21
Not enough data
6.6
20
Not enough data
6.4
21
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
148
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
90
Not enough data
8.1
97
Not enough data
6.9
60
Not enough data
Platform Additional Functionality
8.4
96
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Platform Basics
8.7
35
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.3
9
Not enough data
8.6
6
Not enough data
Platform Data
8.5
40
Not enough data
8.2
33
Not enough data
Platform Additional Functionality
8.7
39
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.6
7
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
217
Not enough data
Platform Data
8.3
214
Not enough data
7.6
197
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
206
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.6
24
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.8
7
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
Not enough data
7.9
168
Not enough data
8.3
167
Not enough data
7.6
138
Not enough data
8.3
148
Not enough data
8.5
127
Not enough data
8.2
111
Not enough data
7.8
113
Not enough data
8.2
146
Not enough data
7.7
137
Not enough data
7.8
112
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
183
Not enough data
8.9
179
Not enough data
8.2
148
Not enough data
8.0
129
Not enough data
Platform
8.3
142
Not enough data
7.6
142
Not enough data
8.7
163
Not enough data
8.6
167
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
48
Not enough data
Campaign Management
8.3(won by default)
178
Not enough data
7.9(won by default)
168
Not enough data
8.3(won by default)
167
Not enough data
7.6(won by default)
138
Not enough data
8.3(won by default)
148
Not enough data
8.5(won by default)
127
Not enough data
8.2(won by default)
111
Not enough data
7.8(won by default)
113
Not enough data
8.2(won by default)
146
Not enough data
7.7(won by default)
137
Not enough data
7.8(won by default)
112
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
97
Not enough data
Targeting
8.6(won by default)
183
Not enough data
8.9(won by default)
179
Not enough data
8.2(won by default)
148
Not enough data
8.0(won by default)
129
Not enough data
Platform
8.3(won by default)
142
Not enough data
7.6(won by default)
142
Not enough data
8.7(won by default)
163
Not enough data
8.6(won by default)
167
Not enough data
8.3(won by default)
135
Not enough data
7.9(won by default)
137
Not enough data
8.1(won by default)
126
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
126
Not enough data
Lead Intelligence
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Not enough data
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
Not enough data
7.9
168
Not enough data
8.3
167
Not enough data
7.6
138
Not enough data
8.3
148
Not enough data
8.5
127
Not enough data
8.2
111
Not enough data
7.8
113
Not enough data
8.2
146
Not enough data
7.7
137
Not enough data
7.8
112
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
183
Not enough data
8.9
179
Not enough data
8.2
148
Not enough data
8.0
129
Not enough data
Demand Side Platforms
9.0
7
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.3
142
Not enough data
7.6
142
Not enough data
8.7
163
Not enough data
8.6
167
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
9.0
5
Not enough data
9.3
5
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
Not enough data
8.4
77
Not enough data
7.6
59
Not enough data
Lead Management
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Not enough data
Marketing Campaigns
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Not enough data
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
111
Not enough data
8.3
129
Not enough data
7.4
109
Not enough data
Lead Management
8.3
123
Not enough data
7.8
102
Not enough data
8.4
124
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
110
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
119
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Mailshake are categorized as Sales Intelligence
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, and Display Advertising
Mailshake is categorized as Sales Engagement
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mailshake
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.1%
Information Technology and Services
15.1%
Marketing and Advertising
11.9%
Financial Services
5.2%
Hospital & Health Care
2.8%
Other
37.9%
Marketing and Advertising
28.2%
Computer Software
10.5%
Information Technology and Services
9.7%
Financial Services
3.4%
Consulting
2.3%
Other
45.9%
Alternatives
Discussions
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
G2
How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation?
I almost believed it when I lost my...Read more
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
How much does Mailshake cost?
3 Comments
JW
You'll have to visit their website milkshake.com for their current pricingRead more
What is Lemlist?
2 Comments
Official Response from Mailshake
While Mailshake and Lemlist have some similar functionality, we can only speak for our successful customers here at Mailshake who love our simple-to-use...Read more
How do you use Mailshake?
2 Comments
Official Response from Mailshake
Mailshake is designed to be easy to use and setup. We've actually outlined everything you need to get setup and start sending your first campaign. Check out...Read more
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