# AdRoll ABM (Formerly RollWorks) vs HubSpot Sales Hub Comparison
---
## AI Generated Summary
- **G2 reviewers report** that HubSpot Sales Hub excels in user-friendliness, with many users appreciating its ability to manage all sales activities in one place. Reviewers highlight features like simple report access and clear tracking for activities and deals, which help in actively monitoring performance.
- **Users say** that AdRoll ABM (Formerly RollWorks) provides valuable audience targeting capabilities and effective ABM functionality. Reviewers mention that it helps map the prospect journey, enabling teams to scale their go-to-market efforts efficiently, which is particularly beneficial for smaller teams.
- **According to verified reviews** , HubSpot Sales Hub has a significantly higher overall satisfaction score, indicating that users feel more positively about their experience. Many users express that the platform keeps the entire sales process organized, making it easier to stay on top of opportunities.
- **Reviewers mention** that while AdRoll ABM is quick to implement and integrates well with HubSpot, it may not offer the same depth of features as HubSpot Sales Hub. Users appreciate the clean integration but note that they sometimes miss the comprehensive sales management tools available in HubSpot.
- **Users highlight** that HubSpot Sales Hub's reporting features are particularly strong, providing reliable, up-to-date data that helps teams monitor performance effectively. This level of insight is often cited as a key advantage over AdRoll ABM, which, while useful for campaign engagement, may not provide the same depth of sales analytics.
- **G2 reviewers indicate** that while both platforms have similar ease of setup scores, HubSpot Sales Hub's overall user experience is enhanced by its intuitive design and comprehensive support resources. Users frequently mention the platform's ability to keep everything organized, which is a significant advantage for daily operations.



| | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 656 | 13,893 | 
| **Largest Market Segment** | Mid-Market (57.7% of reviews) | Small-Business (60.8% of reviews) | 
| **Entry Level Price** | No pricing available | $0.00 | 

---
## Top Pros & Cons

### AdRoll ABM (Formerly RollWorks)

Pros:
- Ease of Use (168 reviews)
- Audience Targeting (105 reviews)

Cons:
- Learning Curve (66 reviews)
- Missing Features (60 reviews)

### HubSpot Sales Hub

Pros:
- Ease of Use (1216 reviews)
- Features (702 reviews)

Cons:
- Missing Features (435 reviews)
- Limited Features (409 reviews)

---
## Ratings Comparison
| Rating | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
  | **Meets Requirements** | 8.4 (537 reviews) | 8.6 (10089 reviews) | 
  | **Ease of Use** | 8.5 (542 reviews) | 8.7 (10982 reviews) | 
  | **Ease of Setup** | 8.3 (366 reviews) | 8.3 (4943 reviews) | 
  | **Ease of Admin** | 8.5 (266 reviews) | 8.6 (3174 reviews) | 
  | **Quality of Support** | 8.9 (516 reviews) | 8.6 (9088 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (271 reviews) | 8.7 (3126 reviews) | 
  | **Product Direction (% positive)** | 8.6 (495 reviews) | 8.7 (9632 reviews) | 

---
## Pricing

### AdRoll ABM (Formerly RollWorks)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### HubSpot Sales Hub

#### Entry-Level Pricing

Plan: Free HubSpot CRM

Price: $0.00

Description: A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.

Key Features:
- Contact management
- Contact website activity
- Companies

[Browse all 4 editions](https://www.g2.com/products/hubspot-sales-hub/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Sales Hub** | 8.0/10 | 7660 |

#### Sales Force Automation

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Contact & Account Management** | Not enough data | 8.7 (6182 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Not enough data | Feature Not Available | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | 8.6 (6061 reviews) ✓ Verified | 
| **Task / Activity Management** | Not enough data | 8.6 (6212 reviews) ✓ Verified | 
| **Territory & Quota Management** | Not enough data | 7.8 (4202 reviews) ✓ Verified | 
| **Desktop Integration** | Not enough data | 8.5 (5097 reviews) ✓ Verified | 
| **Product & Price List Management** | Not enough data | 7.8 (3264 reviews) ✓ Verified | 
| **Quote & Order Management** | Not enough data | 7.8 (3173 reviews) ✓ Verified | 
| **Customer Contract Management** | Not enough data | 8.2 (2468 reviews) | 

#### Marketing Automation

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Email Marketing** | Not enough data | 8.7 (5431 reviews) ✓ Verified | 
| **Campaign Management** | Not enough data | 8.5 (5066 reviews) ✓ Verified | 
| **Lead Management** | Not enough data | 8.7 (5273 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | Not enough data | 8.1 (4453 reviews) ✓ Verified | 

#### Customer Support

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Case Management** | Not enough data | 8.3 (3637 reviews) ✓ Verified | 
| **Customer Support Portal** | Not enough data | 8.1 (2466 reviews) | 
| **Knowledge Base** | Not enough data | 8.4 (3306 reviews) ✓ Verified | 
| **Call Center Features** | Not enough data | 8.0 (3283 reviews) ✓ Verified | 
| **Support Analytics** | Not enough data | 8.3 (3511 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Reporting** | Not enough data | 8.2 (5861 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.4 (6169 reviews) ✓ Verified | 
| **Forecasting** | Not enough data | 8.0 (4302 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | 8.0 (3812 reviews) ✓ Verified | 
| **Social Network Integration** | Not enough data | 8.1 (2462 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.7 (4134 reviews) ✓ Verified | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Customization** | Not enough data | 8.0 (2964 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | 8.3 (2613 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | 8.5 (2989 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.1 (2281 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 7.5 (1976 reviews) | 
| **Document & Content Mgmt.** | Not enough data | 8.0 (2585 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | 8.6 (3035 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 8.0 (1668 reviews) | 

#### Integration

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.4 (2271 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.2 (2401 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.2 (2253 reviews) ✓ Verified | 

#### Generative AI

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (694 reviews) | 

#### Agentic AI - CRM

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (221 reviews) | 
| **Multi-step Planning** | Not enough data | 7.2 (215 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (225 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (216 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.0 (222 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (218 reviews) | 
| **Decision Making** | Not enough data | 7.2 (216 reviews) | 

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.3/10 | 84 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Data Availability

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Contact Data Availability** | 7.9 (68 reviews) | Not enough data | 
| **Company Data Availability** | 8.4 (71 reviews) | Not enough data | 
| **Industry Research Availability** | 7.0 (54 reviews) ✓ Verified | Not enough data | 
| **Technographic Data Availability** | 6.2 (21 reviews) | Not enough data | 

#### Data Accuracy

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Contact Data Accuracy** | 8.1 (62 reviews) | Not enough data | 
| **Company Data Accuracy** | 8.3 (65 reviews) | Not enough data | 
| **Technographic Data Accuracy** | 6.8 (19 reviews) | Not enough data | 

#### Agentic AI - Sales Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (5 reviews) | Not enough data | 
| **Decision Making** | 6.7 (5 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Internationalization** | Feature Not Available | Not enough data | 
| **User, Role, and Access Management** | 8.5 (52 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.8 (47 reviews) | Not enough data | 
| **Reporting/Dashboards** | 8.1 (53 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 5.9 (33 reviews) ✓ Verified | Not enough data | 
| **APIs** | 7.5 (38 reviews) | Not enough data | 

#### Features

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Lead Builder** | 8.2 (58 reviews) | Not enough data | 
| **Integration to CRM/Marketing Automation** | 8.7 (65 reviews) | Not enough data | 
| **Data Cleaning/Enrichment** | 7.0 (33 reviews) | Not enough data | 
| **Data Segmentation/Filtering** | 8.0 (50 reviews) | Not enough data | 
| **Search** | 7.9 (59 reviews) ✓ Verified | Not enough data | 
| **News/People Alerts** | 7.2 (32 reviews) | Not enough data | 
| **Connections** | Feature Not Available | Not enough data | 
| **Reporting** | 8.1 (61 reviews) ✓ Verified | Not enough data | 
| **Messaging** | 7.3 (48 reviews) ✓ Verified | Not enough data | 

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.9/10 | 219 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Channel Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Display Functionality** | 8.7 (189 reviews) | Not enough data | 

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Close Ecosystem API** | 7.4 (75 reviews) | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.6 (19 reviews) | Not enough data | 
| **Multi-step Planning** | 6.8 (19 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 7.0 (19 reviews) | Not enough data | 
| **Decision Making** | 6.9 (19 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (185 reviews) | Not enough data | 
| **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | 
| **Reach** | 8.3 (173 reviews) | Not enough data | 
| **Bulk Editing** | 7.5 (140 reviews) | Not enough data | 
| **Batch Uploading** | 8.3 (152 reviews) | Not enough data | 
| **Brand Safety** | 8.5 (128 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (112 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (116 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (149 reviews) | Not enough data | 
| **Creative Optimization** | 7.7 (139 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | Not enough data | 
| **Retargeting** | 8.9 (183 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Not enough data | 
| **Custom Reports** | 7.6 (143 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | 
| **Customization** | 8.0 (138 reviews) | Not enough data | 
| **Workflow Capability** | 8.0 (127 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 7.9 (127 reviews) | Not enough data | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.7/10 | 152 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Market Insights ** | 8.2 (88 reviews) ✓ Verified | Not enough data | 
| **Account-level Insights ** | 8.6 (100 reviews) | Not enough data | 
| **Lead Analysis ** | 7.9 (81 reviews) | Not enough data | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Segmentation ** | 8.3 (112 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.6 (82 reviews) | Not enough data | 
| **Account Identification ** | 8.4 (113 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Omni-Channel Tracking ** | 8.1 (96 reviews) | Not enough data | 
| **Revenue Planning ** | 7.5 (76 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (88 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.8 (76 reviews) ✓ Verified | Not enough data | 
| **Customization ** | 7.8 (91 reviews) | Not enough data | 

#### Campaign Execution

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Website Personalization ** | 7.3 (62 reviews) | Not enough data | 
| **Prioritized Accounts ** | 8.4 (95 reviews) | Not enough data | 
| **Trending Accounts ** | 8.4 (85 reviews) | Not enough data | 
| **Email Campaigns ** | 7.4 (64 reviews) | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (30 reviews) | Not enough data | 
| **Cross-system Integration** | 7.3 (38 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (29 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (29 reviews) | Not enough data | 
| **Decision Making** | 7.0 (30 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Lead Generation

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Sales Hub** | 8.4/10 | 840 |

#### Lead Facilitation

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 8.4 (526 reviews) | 
| **Lead Qualification** | Not enough data | 8.6 (623 reviews) | 
| **Lead Follow-up** | Not enough data | 8.9 (651 reviews) | 
| **Meeting Scheduling ** | Not enough data | 8.9 (657 reviews) | 

#### Organization

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 8.9 (678 reviews) | 
| **Data Entry** | Not enough data | 8.8 (667 reviews) | 
| **Integrations / APIs** | Not enough data | 8.6 (603 reviews) | 

#### Performance Analysis

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Coaching ** | Not enough data | 8.3 (555 reviews) | 
| **Peformance Tracking** | Not enough data | 8.8 (668 reviews) | 

#### Sales Analysis

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **ROI Forecasting ** | Not enough data | Feature Not Available | 
| **Sales Forecasting ** | Not enough data | 8.7 (620 reviews) | 

#### Generative AI

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (156 reviews) | 
| **AI Text Summarization** | Not enough data | 8.3 (155 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (20 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (20 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (20 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (20 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.1 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (20 reviews) | 
| **Decision Making** | Not enough data | 8.3 (20 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Sales Hub** | 8.0/10 | 1888 |

#### Integrated Workflows

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Task Management** | Not enough data | 8.8 (1640 reviews) | 
| **Email Tracking/Automation** | Not enough data | 9.0 (1691 reviews) | 
| **Calls and Voice** | Not enough data | 8.3 (1440 reviews) | 
| **Other Outreach Options ** | Not enough data | 8.2 (1336 reviews) | 
| **CRM Integration** | Not enough data | 8.8 (1528 reviews) | 
| **Calendar** | Not enough data | 8.7 (1390 reviews) | 
| **Shared Records** | Not enough data | 8.5 (1302 reviews) | 

#### Repeatability and Reportability

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Content Management** | Not enough data | 8.6 (1478 reviews) | 
| **Workflow Management** | Not enough data | 8.7 (1551 reviews) | 
| **Workflow Performance** | Not enough data | 8.6 (1522 reviews) | 
| **Sales Coaching and Insights** | Not enough data | 8.1 (1393 reviews) | 
| **Gamification** | Not enough data | Feature Not Available | 

#### AI and Automation

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 8.2 (1246 reviews) | 
| **Lead Scoring** | Not enough data | 8.1 (1211 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 8.1 (1203 reviews) | 
| **Buyer Intelligence** | Not enough data | 7.8 (1083 reviews) | 
| **Machine Learning** | Not enough data | 7.7 (1030 reviews) | 

#### Generative AI

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.3 (495 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (181 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (181 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (182 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (181 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (182 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (182 reviews) | 
| **Decision Making** | Not enough data | 7.2 (184 reviews) | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Sales Hub** | 7.7/10 | 386 |

#### Call Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Call Recording** | Not enough data | 8.2 (303 reviews) | 
| **Machine Learning** | Not enough data | 7.9 (269 reviews) | 
| **Call Analysis** | Not enough data | 8.0 (278 reviews) | 
| **Lead Qualification** | Not enough data | Feature Not Available | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Customer Scoring** | Not enough data | Feature Not Available | 
| **Speech-to-Text** | Not enough data | 7.5 (243 reviews) | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Generative AI

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.6 (111 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (25 reviews) | 
| **Multi-step Planning** | Not enough data | 7.5 (26 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (26 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (25 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.7 (24 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (24 reviews) | 
| **Decision Making** | Not enough data | 7.5 (25 reviews) | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.5/10 | 154 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Retargeting

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **A/B Testing** | 7.4 (65 reviews) | Not enough data | 
| **Audience Segmentation** | 8.6 (142 reviews) | Not enough data | 
| **Behavioral Targeting** | 8.2 (131 reviews) | Not enough data | 
| **Reporting & Analytics** | 8.1 (148 reviews) | Not enough data | 
| **Geo Targeting** | 8.3 (114 reviews) | Not enough data | 
| **Cross-channel Retargeting** | 8.0 (117 reviews) | Not enough data | 
| **Personalization** | 7.8 (113 reviews) | Not enough data | 

#### Agentic AI - Retargeting

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (18 reviews) | Not enough data | 
| **Multi-step Planning** | 6.6 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | 
| **Proactive Assistance** | 6.7 (18 reviews) | Not enough data | 
| **Decision Making** | 7.2 (19 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.3/10 | 11 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Data Sourcing

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Data Enrichment** | 9.1 (9 reviews) | Not enough data | 
| **Expandability** | 8.1 (7 reviews) | Not enough data | 
| **Content Marketing** | 8.1 (6 reviews) | Not enough data | 
| **Multiple Devices** | 7.8 (6 reviews) | Not enough data | 

#### Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Marketing Metrics** | 8.1 (8 reviews) | Not enough data | 
| **Predictive Modeling** | 8.9 (6 reviews) | Not enough data | 
| **Recommendation Engine** | 7.7 (5 reviews) | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 109 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Data Availability

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Contact Data Availability** | 7.4 (90 reviews) | Not enough data | 
| **Account Data Availability** | 8.1 (97 reviews) | Not enough data | 
| **Offline Data** | 6.9 (60 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Integrations** | 8.4 (96 reviews) | Not enough data | 
| **Topic Customization** | 7.9 (71 reviews) | Not enough data | 
| **Natural Language Processing (NLP)** | 7.3 (51 reviews) | Not enough data | 
| **Alerts** | 8.0 (76 reviews) | Not enough data | 
| **Real-time Intent** | 8.2 (88 reviews) | Not enough data | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.1/10 | 45 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Centralization** | 8.7 (35 reviews) | Not enough data | 
| **Account Identification and Segmentation** | 8.2 (38 reviews) | Not enough data | 
| **Lead-to-Account Matching** | 8.0 (34 reviews) | Not enough data | 
| **Multichannel Engagement** | 9.3 (9 reviews) | Not enough data | 
| **Personalized Content and Messaging** | 8.6 (6 reviews) | Not enough data | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Measurement** | 8.5 (41 reviews) | Not enough data | 
| **Revenue Analytics** | 8.2 (33 reviews) | Not enough data | 

#### Platform Additional Functionality 

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Integrations** | 8.7 (39 reviews) | Not enough data | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 7.8 (6 reviews) | Not enough data | 

#### Artificial Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **AI-Powered Data Analysis** | 8.6 (7 reviews) | Not enough data | 
| **AI Personalization** | 6.7 (5 reviews) | Not enough data | 

### Account-Based Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 231 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Platform Basics

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Retargeting** | 8.6 (217 reviews) | Not enough data | 

#### Platform Data

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Campaign Measurement** | 8.3 (216 reviews) | Not enough data | 
| **Attribution** | 7.6 (198 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Multivariate Testing** | Feature Not Available | Not enough data | 
| **Integrations** | 8.1 (207 reviews) | Not enough data | 

#### Agentic AI - Account-Based Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (22 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | 
| **Adaptive Learning** | 6.9 (21 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.1 (22 reviews) | Not enough data | 
| **Decision Making** | 6.6 (24 reviews) | Not enough data | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.1/10 | 207 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Video Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Video Functionality** | 9.0 (8 reviews) | Not enough data | 

#### Agentic AI - Video Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (185 reviews) | Not enough data | 
| **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | 
| **Reach** | 8.3 (173 reviews) | Not enough data | 
| **Bulk Editing** | 7.5 (140 reviews) | Not enough data | 
| **Batch Uploading** | 8.3 (152 reviews) | Not enough data | 
| **Brand Safety** | 8.5 (128 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (112 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (116 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (149 reviews) | Not enough data | 
| **Creative Optimization** | 7.7 (139 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | Not enough data | 
| **Retargeting** | 8.9 (183 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Not enough data | 
| **Custom Reports** | 7.6 (143 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | 
| **Customization** | 8.0 (138 reviews) | Not enough data | 
| **Workflow Capability** | 8.0 (127 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 7.9 (127 reviews) | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 207 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Platform Interoperability

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Close Ecosystem API** | 7.3 (25 reviews) | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Social Functionality** | 7.3 (48 reviews) | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (185 reviews) | Not enough data | 
| **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | 
| **Reach** | 8.3 (173 reviews) | Not enough data | 
| **Bulk Editing** | 7.5 (140 reviews) | Not enough data | 
| **Batch Uploading** | 8.3 (152 reviews) | Not enough data | 
| **Brand Safety** | 8.5 (128 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (112 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (116 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (149 reviews) | Not enough data | 
| **Creative Optimization** | 7.7 (139 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | Not enough data | 
| **Retargeting** | 8.9 (183 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Not enough data | 
| **Custom Reports** | 7.6 (143 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | 
| **Customization** | 8.0 (138 reviews) | Not enough data | 
| **Workflow Capability** | 8.0 (127 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 7.9 (127 reviews) | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Sales Hub** | 8.5/10 | 12 |

#### Responses

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Personalization** | Not enough data | 8.5 (11 reviews) | 
| **Route To Human** | Not enough data | 8.6 (11 reviews) | 
| **Natural Language Understanding (NLU)** | Not enough data | 7.7 (11 reviews) | 

#### Automation - AI Agents

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | 8.8 (10 reviews) | 
| **Customer Interaction Automation** | Not enough data | 9.2 (10 reviews) | 
| **Lead Generation** | Not enough data | 8.8 (10 reviews) | 
| **Document Processing** | Not enough data | 8.5 (10 reviews) | 
| **Feedback Collection** | Not enough data | 8.9 (9 reviews) | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Conversation Editor** | Not enough data | 8.3 (11 reviews) | 
| **Integration** | Not enough data | 8.3 (11 reviews) | 
| **Human-In-The-Loop** | Not enough data | 9.0 (10 reviews) | 

#### Autonomy -  AI Agents

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Independent Decision Making** | Not enough data | 7.8 (10 reviews) | 
| **Adaptive Responses** | Not enough data | 8.0 (10 reviews) | 
| **Task Execution** | Not enough data | 8.0 (10 reviews) | 
| **Problem Solving** | Not enough data | 7.8 (10 reviews) | 

#### Generative AI

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 9.2 (10 reviews) | 
| **AI Text Summarization** | Not enough data | 8.9 (11 reviews) | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 11 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Lead Validation** | 7.8 (10 reviews) | Not enough data | 
| **Lead Enrichment** | 7.2 (10 reviews) | Not enough data | 
| **Lead Quality** | 7.0 (11 reviews) | Not enough data | 
| **Lead Analysis** | 7.1 (11 reviews) | Not enough data | 
| **Browser Extension** | 7.0 (10 reviews) | Not enough data | 

#### Agentic AI - Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 8.4/10 | 208 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Demand Side Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Campaign Dashboard** | 8.3 (185 reviews) | Not enough data | 
| **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | 
| **Reach** | 8.3 (173 reviews) | Not enough data | 
| **Bulk Editing** | 7.5 (140 reviews) | Not enough data | 
| **Batch Uploading** | 8.3 (152 reviews) | Not enough data | 
| **Brand Safety** | 8.5 (128 reviews) | Not enough data | 
| **Fraud Protection** | 8.2 (112 reviews) | Not enough data | 
| **Frequency Capping** | 7.8 (116 reviews) | Not enough data | 
| **Budget Pacing** | 8.2 (149 reviews) | Not enough data | 
| **Creative Optimization** | 7.7 (139 reviews) | Not enough data | 
| **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | 
| **In-App Ads** | Feature Not Available | Not enough data | 
| **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | 

#### Targeting

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Targeting** | 8.6 (188 reviews) | Not enough data | 
| **Retargeting** | 8.9 (183 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | 
| **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | 

#### Demand Side Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Machine Learning Optimization** | 9.0 (7 reviews) | Not enough data | 
| **Estimate and Projections** | 8.3 (7 reviews) | Not enough data | 
| **Cross-Device Capabilities** | 8.3 (7 reviews) | Not enough data | 

#### Platform

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **API / Integrations** | 8.2 (146 reviews) | Not enough data | 
| **Custom Reports** | 7.6 (143 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | 
| **Customization** | 8.0 (138 reviews) | Not enough data | 
| **Workflow Capability** | 8.0 (127 reviews) | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Notifications** | 7.9 (127 reviews) | Not enough data | 

### Business Scheduling

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Sales Hub** | 8.4/10 | 771 |

#### Integrations

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **MS Teams Integration** | Not enough data | 8.3 (523 reviews) | 
| **Email Integration** | Not enough data | 9.0 (720 reviews) | 
| **Zoom Integration** | Not enough data | 8.3 (588 reviews) | 
| **Google Meet Integration** | Not enough data | 8.4 (577 reviews) | 
| **Salesforce Integration** | Not enough data | 7.7 (487 reviews) | 

#### Branding & Customizatio

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Custom Booking Page** | Not enough data | 8.6 (627 reviews) | 
| **Personalized Links** | Not enough data | 8.7 (647 reviews) | 
| **Personalized Web Embed** | Not enough data | 8.4 (568 reviews) | 

#### Automatic Rules & Configurations

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Set Working Hours** | Not enough data | 8.7 (621 reviews) | 
| **Automatic Updates** | Not enough data | 8.9 (630 reviews) | 
| **Buffer Times** | Not enough data | 8.5 (588 reviews) | 

#### Agentic AI - Business Scheduling

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (48 reviews) | 
| **Multi-step Planning** | Not enough data | 7.6 (47 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 9.1/10 | 6 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | Not enough data | 
| **Ad Serving ** | 9.0 (5 reviews) | Not enough data | 
| **Streaming Capabilites** | Not enough data | Not enough data | 
| **Performance Analytics** | Not enough data | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Creative Assets** | 9.0 (5 reviews) | Not enough data | 
| **Campaign Dashboard** | 9.3 (5 reviews) | Not enough data | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Sales Hub** | 6.1/10 | 17 |

#### Agentic AI - Visitor Identification

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 6.0 (17 reviews) | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Sales Hub** | 8.0/10 | 1389 |

#### Agentic AI - Sales Performance Management

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (82 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.8 (82 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (82 reviews) | 

#### Incentives

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Badges** | Not enough data | 7.9 (770 reviews) | 
| **Triggers** | Not enough data | 8.1 (848 reviews) ✓ Verified | 
| **Commission Calculator** | Not enough data | 7.5 (719 reviews) ✓ Verified | 
| **Leaderboards** | Not enough data | 8.3 (944 reviews) | 

#### Personalization

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Profiles** | Not enough data | 8.4 (967 reviews) | 
| **Custom Reports** | Not enough data | 8.5 (1101 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.8 (1199 reviews) ✓ Verified | 
| **Goal Setting** | Not enough data | 8.5 (991 reviews) ✓ Verified | 

#### Administrative

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Integration** | Not enough data | 8.6 (1022 reviews) ✓ Verified | 
| **Employee Structure** | Not enough data | 8.4 (903 reviews) ✓ Verified | 
| **Behavior Monitoring** | Not enough data | 8.3 (857 reviews) | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Sales Hub** | 7.8/10 | 2526 |

#### Agentic AI - Email Tracking

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (119 reviews) | 
| **Multi-step Planning** | Not enough data | 6.9 (119 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (119 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (119 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (118 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (119 reviews) | 
| **Decision Making** | Not enough data | 7.0 (120 reviews) | 

#### Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Open Rates** | Not enough data | 8.7 (2097 reviews) | 
| **Link Activity** | Not enough data | 8.8 (2082 reviews) | 
| **Attachment Activity** | Not enough data | Feature Not Available | 

#### Customizations

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Email Platform Integration** | Not enough data | 8.8 (2135 reviews) | 
| **Email Scheduling** | Not enough data | 8.9 (2135 reviews) | 
| **Notifications** | Not enough data | 8.8 (2231 reviews) | 
| **Email Categorization** | Not enough data | Feature Not Available | 
| **Templates** | Not enough data | 8.9 (2211 reviews) | 

#### Generative AI

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (485 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Sales Hub** | 8.0/10 | 1861 |

#### Agentic AI - Sales Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (107 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (105 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (103 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (105 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (104 reviews) | 

#### Data Sourcing

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.3 (1357 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.4 (1426 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.2 (1290 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.6 (1546 reviews) | 
| **Data Segmentation** | Not enough data | 8.4 (1388 reviews) | 

#### Predictive Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.1 (1346 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.2 (1302 reviews) | 
| **Risk Analysis** | Not enough data | 7.8 (1131 reviews) | 
| **Live Forecasting** | Not enough data | 7.9 (1263 reviews) | 

#### Sales Management

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.8 (1553 reviews) | 
| **Sales Gamification** | Not enough data | 7.9 (1245 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.4 (1408 reviews) | 
| **Activity Tracking** | Not enough data | 8.9 (1622 reviews) | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Sales Hub** | 8.3/10 | 1507 |

#### Agentic AI - Outbound Call Tracking

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (63 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.1 (61 reviews) | 

#### Calling

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Record Calls** | Not enough data | 8.6 (1190 reviews) | 
| **Generate Location** | Not enough data | 8.1 (981 reviews) | 
| **Call Types** | Not enough data | 8.6 (1149 reviews) | 
| **Click-to-Call** | Not enough data | 8.7 (1180 reviews) | 
| **Auto Dialer** | Not enough data | 7.9 (71 reviews) | 

#### Contacts

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Personalization** | Not enough data | 8.7 (1255 reviews) | 
| **Information Locater** | Not enough data | 8.4 (1099 reviews) | 
| **Record Prospect Data** | Not enough data | 8.6 (1158 reviews) | 

#### Insights

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Notes** | Not enough data | 9.0 (1345 reviews) | 
| **Daily Summary** | Not enough data | 8.7 (1186 reviews) | 
| **Automated Voicemails** | Not enough data | Feature Not Available | 
| **Automated Emails** | Not enough data | Feature Not Available | 
| **Sorts Prospects** | Not enough data | 8.4 (1090 reviews) | 
| **Automated Note Taking** | Not enough data | 7.6 (68 reviews) | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Sales Hub** | 7.7/10 | 1027 |

#### Agentic AI - Sales Enablement

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (61 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (60 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (59 reviews) | 

#### Content Management

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Content Import** | Not enough data | 8.4 (804 reviews) | 
| **Content Creation** | Not enough data | Feature Not Available | 
| **Templates** | Not enough data | Feature Not Available | 
| **Advanced Search** | Not enough data | 8.2 (813 reviews) | 
| **Content Storage** | Not enough data | 8.3 (799 reviews) | 

#### Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Reporting** | Not enough data | 8.4 (884 reviews) | 
| **Alerts** | Not enough data | 8.4 (883 reviews) | 
| **Account-Based Engagement** | Not enough data | 8.4 (826 reviews) | 
| **Content Utilization** | Not enough data | 8.3 (800 reviews) | 

#### Learning Management - Sales Enablement

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Sales Training ** | Not enough data | 7.5 (38 reviews) | 
| **Sales Coaching** | Not enough data | 7.4 (38 reviews) | 
| **Sales Onboarding** | Not enough data | 7.7 (39 reviews) | 

#### Revenue Enablement - Sales Enablement

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Cross-Functional Alignment** | Not enough data | 7.3 (38 reviews) | 
| **AI and Automation** | Not enough data | 7.1 (39 reviews) | 
| **End-to-End Customer Journey Insights** | Not enough data | 7.4 (38 reviews) | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 82 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 5.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 4.7 (5 reviews) | Not enough data | 
| **Adaptive Learning** | 5.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.3 (5 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Market Insights ** | 8.3 (62 reviews) | Not enough data | 
| **Account-level Insights ** | 8.4 (77 reviews) | Not enough data | 
| **Lead Analysis ** | 7.6 (60 reviews) | Not enough data | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Segmentation ** | 8.6 (71 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.8 (49 reviews) | Not enough data | 
| **Account Identification ** | 8.4 (57 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.8 (48 reviews) | Not enough data | 
| **Revenue Planning ** | 7.3 (40 reviews) | Not enough data | 
| **Media Attribution ** | 7.8 (42 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.1 (42 reviews) | Not enough data | 
| **Customization ** | 8.1 (47 reviews) | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Technographic Data Availability** | 7.1 (11 reviews) | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Technographic Data Accuracy** | 7.0 (11 reviews) | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 7.6/10 | 148 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.9 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (18 reviews) | Not enough data | 
| **Adaptive Learning** | 6.8 (18 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (17 reviews) | Not enough data | 
| **Proactive Assistance** | 6.6 (18 reviews) | Not enough data | 

#### Lead Intelligence

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Market Insights ** | 8.0 (112 reviews) | Not enough data | 
| **Account-level Insights ** | 8.4 (132 reviews) | Not enough data | 
| **Lead Analysis ** | 7.5 (110 reviews) | Not enough data | 

#### Lead Management

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Segmentation ** | 8.3 (126 reviews) | Not enough data | 
| **Predictive Scoring ** | 7.8 (103 reviews) | Not enough data | 
| **Account Identification ** | 8.4 (124 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Omni-Channel Tracking ** | 7.8 (107 reviews) | Not enough data | 
| **Revenue Planning ** | 7.4 (94 reviews) | Not enough data | 
| **Media Attribution ** | 7.6 (110 reviews) | Not enough data | 
| **Opportunity Timeline ** | 7.5 (102 reviews) | Not enough data | 
| **Customization ** | 7.5 (112 reviews) | Not enough data | 
| **Journey Analytics** | 8.3 (121 reviews) | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | 6.2/10 | 7 |
| **HubSpot Sales Hub** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (7 reviews) | Not enough data | 
| **Multi-step Planning** | 6.2 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 6.4 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (7 reviews) | Not enough data | 
| **Decision Making** | 6.2 (7 reviews) | Not enough data | 

### Insurance CRM

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Relationship Management - Insurance CRM

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Renewal Management** | Not enough data | Not enough data | 
| **Client Communication Tools** | Not enough data | Not enough data | 
| **Lead Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Winbacks** | Not enough data | Not enough data | 
| **Communication History** | Not enough data | Not enough data | 
| **Activity Management** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 

#### Follow up Automation - Insurance CRM

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Automated Follow-Ups** | Not enough data | Not enough data | 
| **Marketing Campaigns** | Not enough data | Not enough data | 

#### Document Management - Insurance CRM

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Documentation handling** | Not enough data | Not enough data | 

#### Integrations & Reports - Insurance CRM

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Reporting & Analytics** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Marketing Distribution

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |
| **HubSpot Sales Hub** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Visitor Identification Software](https://www.g2.com/categories/visitor-identification)

**Unique to AdRoll ABM (Formerly RollWorks) (17):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Retargeting Software](https://www.g2.com/categories/retargeting), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to HubSpot Sales Hub (12):** [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Business Scheduling Software](https://www.g2.com/categories/business-scheduling), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [CRM Software](https://www.g2.com/categories/crm), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Insurance CRM Software](https://www.g2.com/categories/insurance-crm)


---
## Reviewer Demographics

### By Company Size

| Segment | AdRoll ABM (Formerly RollWorks) | HubSpot Sales Hub | 
|---|---|---|
| **Small-Business** | 27.4% | 60.8% | 
| **Mid-Market** | 57.7% | 35.2% | 
| **Enterprise** | 14.9% | 4.0% | 

### By Industry

#### AdRoll ABM (Formerly RollWorks)

- **Computer Software:** 27.3%
- **Information Technology and Services:** 15.6%
- **Marketing and Advertising:** 11.4%
- **Financial Services:** 5.1%
- **Hospital & Health Care:** 2.7%
- **Computer & Network Security:** 2.5%
- **Health, Wellness and Fitness:** 1.9%
- **Human Resources:** 1.9%
- **Telecommunications:** 1.7%
- **Internet:** 1.7%
- **Other:** 28.0%

#### HubSpot Sales Hub

- **Computer Software:** 15.9%
- **Information Technology and Services:** 12.2%
- **Marketing and Advertising:** 9.9%
- **Financial Services:** 4.3%
- **Education Management:** 3.2%
- **Real Estate:** 2.7%
- **Internet:** 2.2%
- **Hospital & Health Care:** 1.8%
- **Health, Wellness and Fitness:** 1.6%
- **Staffing and Recruiting:** 1.6%
- **Other:** 44.5%

---
## Alternatives

### Alternatives to AdRoll ABM (Formerly RollWorks)

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.2/5 stars (1477 reviews)
- [Metadata.io](https://www.g2.com/products/metadata-io/reviews) — 4.6/5 stars (300 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9111 reviews)
- [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) — 4.2/5 stars (206 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (894 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14890 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9697 reviews)

### Alternatives to HubSpot Sales Hub

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25864 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9697 reviews)
- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2945 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1235 reviews)
- [Salesmate](https://www.g2.com/products/salesmate/reviews) — 4.7/5 stars (118 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3574 reviews)
- [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews) — 4.6/5 stars (862 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (299 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9111 reviews)

---
## Top Discussions

### AdRoll ABM (Formerly RollWorks)

- Title: [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kate, Thanks for your question! 

RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks..."
- Title: [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) — 1 comment, 1 upvote
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."
- Title: [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "https://help.rollworks.com/"

### HubSpot Sales Hub

- Title: [Can I automate multiple scheduled sales email sends based on the suggested optimized send times?](https://www.g2.com/discussions/can-i-automate-multiple-scheduled-sales-email-sends-based-on-the-suggested-optimized-send-times) — 6 comments, 1 upvote
  > **Top comment:** "Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences."
- Title: [What is HubSpot Sales Hub used for?](https://www.g2.com/discussions/what-is-hubspot-sales-hub-used-for) — 5 comments
  > **Top comment:** "Hubspot Sales is a client management or engagement tool. Hubspot is split into two main categories Sales and Marketing. As the question is around sales -..."
- Title: [Will Hubspot connect well with variety of accounting softwares?](https://www.g2.com/discussions/will-hubspot-connect-well-with-variety-of-accounting-softwares) — 5 comments, 2 upvotes
  > **Top comment:** "There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant..."
- Title: [How has HubSpot Sales Hub impacted the sales pipeline management in small to mid-sized businesses?](https://www.g2.com/discussions/how-has-hubspot-sales-hub-impacted-the-sales-pipeline-management-in-small-to-mid-sized-businesses) — 4 comments
  > **Top comment:** "HubSpot Sales Hub helps small and mid-sized businesses manage their sales pipeline better by:

Giving a clear view of all leads and deals.
Automating..."
- Title: [Sequences](https://www.g2.com/discussions/24872-sequences) — 4 comments, 1 upvote
  > **Top comment:** "Yes, you can do either... You can export a list of people who belong to a specific segment (list) or you can add a new "sequence" and enroll those already in..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-hubspot-sales-hub)