Compare AdRoll ABM (Formerly RollWorks) and Feathr 
Featured Products
At a Glance
Market Segments
Mid-Market (58.0% of reviews)
Small-Business (58.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdRoll ABM (Formerly RollWorks)
Star Rating
(648)4.3 out of 5
Market Segments
Mid-Market (58.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Feathr
Star Rating
(31)4.3 out of 5
Market Segments
Small-Business (58.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about FeathrSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll ABM (Formerly RollWorks) excels in ease of setup, with many users highlighting the intuitive onboarding process and the helpful support from account managers during integration. This has led to a smoother experience for teams looking to get started quickly.
- Users say that Feathr offers a user-friendly platform for creating hyper-targeted advertising and email campaigns. Reviewers appreciate the ease of use and the ability to implement strategies effectively, making it a strong choice for organizations focused on event registration conversions.
- According to verified reviews, AdRoll ABM provides great visibility into campaign performance, allowing users to easily identify what works and what doesn’t. This feature is particularly praised for helping teams adjust their strategies in real-time to maximize ROI.
- Reviewers mention that while Feathr is a significant financial investment, it offers a comprehensive set of tools that encourage strategic thinking and planning. Users feel empowered to develop tailored advertising strategies that align with their goals.
- G2 reviewers highlight that AdRoll ABM's quality of support is a standout feature, with many users noting the exceptional assistance provided during the onboarding process. This support has been crucial for teams looking to leverage the platform effectively from the start.
- Users report that Feathr shines in audience segmentation, with a high score reflecting its capabilities in targeting specific demographics. This feature is particularly beneficial for organizations aiming to reach niche audiences with tailored messaging.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableFeathr
No pricing availableFree Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableFeathr
No trial information availableRatings
Meets Requirements
8.4
528
8.0
23
Ease of Use
8.4
533
7.6
24
Ease of Setup
8.3
357
7.9
12
Ease of Admin
8.6
261
7.6
11
Quality of Support
8.9
508
8.4
22
Has the product been a good partner in doing business?
8.9
266
8.0
11
Product Direction (% positive)
8.6
488
7.0
23
Features by Category
Data Availability
7.9
68
Not enough data
8.4
71
Not enough data
7.0
54
|
Verified
Not enough data
6.2
21
Not enough data
Data Accuracy
8.1
62
Not enough data
8.3
65
Not enough data
6.8
19
Not enough data
Agentic AI - Sales Intelligence
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Platform
Feature Not Available
Not enough data
8.5
52
|
Verified
Not enough data
8.8
47
Not enough data
8.1
53
|
Verified
Not enough data
5.9
33
|
Verified
Not enough data
7.5
38
Not enough data
Features
8.2
58
Not enough data
8.7
65
Not enough data
7.0
33
Not enough data
8.0
50
Not enough data
7.9
59
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.1
61
|
Verified
Not enough data
7.3
48
|
Verified
Not enough data
Channel Functionality
8.7
189
Not enough data
Platform Interoperability
7.4
75
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
184
Not enough data
8.0
172
Not enough data
8.3
173
Not enough data
7.5
140
Not enough data
8.3
152
Not enough data
8.5
128
Not enough data
8.2
112
Not enough data
7.8
116
Not enough data
8.2
149
Not enough data
7.7
138
Not enough data
7.8
113
Not enough data
Feature Not Available
Not enough data
7.5
98
Not enough data
Targeting
8.6
188
Not enough data
8.9
183
Not enough data
8.3
151
Not enough data
8.0
129
Not enough data
Platform
8.2
146
Not enough data
7.6
143
Not enough data
8.7
165
Not enough data
8.6
168
Not enough data
8.3
136
Not enough data
8.0
138
Not enough data
8.0
127
Not enough data
Feature Not Available
Not enough data
7.9
127
Not enough data
Lead Intelligence
8.2
88
|
Verified
Not enough data
8.6
97
Not enough data
7.9
79
Not enough data
Lead Management
8.3
109
Not enough data
7.6
81
Not enough data
8.3
110
Not enough data
Marketing Campaigns
8.1
95
Not enough data
7.5
76
Not enough data
7.6
87
Not enough data
7.8
74
|
Verified
Not enough data
7.8
89
Not enough data
Campaign Execution
7.3
62
Not enough data
8.3
92
Not enough data
8.4
84
Not enough data
7.4
64
Not enough data
Agentic AI - Account Data Management
6.7
30
Not enough data
7.3
36
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
7.5
10
8.6
142
8.8
17
8.2
131
8.1
14
8.1
148
7.9
18
8.3
114
8.4
18
8.0
117
8.7
13
7.8
113
8.5
12
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.8
19
Not enough data
6.7
18
Not enough data
7.2
19
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
90
Not enough data
8.1
97
Not enough data
6.9
60
Not enough data
Platform Additional Functionality
8.4
96
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Platform Basics
8.7
35
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.3
9
Not enough data
8.6
6
Not enough data
Platform Data
8.5
40
Not enough data
8.2
33
Not enough data
Platform Additional Functionality
8.7
39
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.6
7
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
217
Not enough data
Platform Data
8.3
215
Not enough data
7.6
198
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
207
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.6
24
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
9.0
8
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
184
Not enough data
8.0
172
Not enough data
8.3
173
Not enough data
7.5
140
Not enough data
8.3
152
Not enough data
8.5
128
Not enough data
8.2
112
Not enough data
7.8
116
Not enough data
8.2
149
Not enough data
7.7
138
Not enough data
7.8
113
Not enough data
Feature Not Available
Not enough data
7.5
98
Not enough data
Targeting
8.6
188
Not enough data
8.9
183
Not enough data
8.3
151
Not enough data
8.0
129
Not enough data
Platform
8.2
146
Not enough data
7.6
143
Not enough data
8.7
165
Not enough data
8.6
168
Not enough data
8.3
136
Not enough data
8.0
138
Not enough data
8.0
127
Not enough data
Feature Not Available
Not enough data
7.9
127
Not enough data
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
48
Not enough data
Campaign Management
8.3(won by default)
184
Not enough data
8.0(won by default)
172
Not enough data
8.3(won by default)
173
Not enough data
7.5(won by default)
140
Not enough data
8.3(won by default)
152
Not enough data
8.5(won by default)
128
Not enough data
8.2(won by default)
112
Not enough data
7.8(won by default)
116
Not enough data
8.2(won by default)
149
Not enough data
7.7(won by default)
138
Not enough data
7.8(won by default)
113
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
98
Not enough data
Targeting
8.6(won by default)
188
Not enough data
8.9(won by default)
183
Not enough data
8.3(won by default)
151
Not enough data
8.0(won by default)
129
Not enough data
Platform
8.2(won by default)
146
Not enough data
7.6(won by default)
143
Not enough data
8.7(won by default)
165
Not enough data
8.6(won by default)
168
Not enough data
8.3(won by default)
136
Not enough data
8.0(won by default)
138
Not enough data
8.0(won by default)
127
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
127
Not enough data
Lead Intelligence
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Not enough data
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
184
Not enough data
8.0
172
Not enough data
8.3
173
Not enough data
7.5
140
Not enough data
8.3
152
Not enough data
8.5
128
Not enough data
8.2
112
Not enough data
7.8
116
Not enough data
8.2
149
Not enough data
7.7
138
Not enough data
7.8
113
Not enough data
Feature Not Available
Not enough data
7.5
98
Not enough data
Targeting
8.6
188
Not enough data
8.9
183
Not enough data
8.3
151
Not enough data
8.0
129
Not enough data
Demand Side Platforms
9.0
7
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
Platform
8.2
146
Not enough data
7.6
143
Not enough data
8.7
165
Not enough data
8.6
168
Not enough data
8.3
136
Not enough data
8.0
138
Not enough data
8.0
127
Not enough data
Feature Not Available
Not enough data
7.9
127
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
9.0
5
Not enough data
9.3
5
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
Not enough data
8.4
77
Not enough data
7.6
60
Not enough data
Lead Management
8.6
71
Not enough data
7.8
49
Not enough data
8.4
57
Not enough data
Marketing Campaigns
7.8
48
Not enough data
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
Not enough data
8.1
47
Not enough data
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
112
Not enough data
8.4
132
Not enough data
7.5
110
Not enough data
Lead Management
8.3
125
Not enough data
7.8
103
Not enough data
8.4
124
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
110
Not enough data
7.5
102
Not enough data
7.5
111
Not enough data
8.3
119
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Feathr are categorized as Retargeting
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Customer Data Platform (CDP), Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Lead Intelligence, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, Display Advertising, and Sales Intelligence
Feathr is categorized as Other Event Management and Other Nonprofit
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Feathr
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.4%
Information Technology and Services
15.6%
Marketing and Advertising
11.5%
Financial Services
5.0%
Hospital & Health Care
2.7%
Other
37.7%
Non-Profit Organization Management
36.7%
Events Services
13.3%
Hospital & Health Care
10.0%
Textiles
6.7%
Marketing and Advertising
6.7%
Other
26.7%
Alternatives
Discussions
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
G2
How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation?
I almost believed it when I lost my...Read more
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
Feathr has no discussions with answers
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