Compare AdRoll ABM (Formerly RollWorks) and Clearbit 
Featured Products
At a Glance
Market Segments
Mid-Market (56.2% of reviews)
Small-Business (49.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AdRoll ABM (Formerly RollWorks)
Star Rating
(601)4.3 out of 5
Market Segments
Mid-Market (56.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)Clearbit
Star Rating
(629)4.4 out of 5
Market Segments
Small-Business (49.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ClearbitSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Clearbit excels in providing highly accurate, real-time B2B data enrichment, which significantly enhances lead qualification and marketing personalization. Users appreciate its seamless integration with CRMs like Salesforce and HubSpot, making it easier to focus on outreach.
- Users say that AdRoll ABM (Formerly RollWorks) offers an intuitive setup for playbooks and campaigns, making it easy to use. Reviewers highlight the platform's ability to provide great visibility into campaign performance, allowing for quick adjustments and improvements over time.
- According to verified reviews, Clearbit stands out for its ease of use and setup, with users noting that the platform is straightforward and user-friendly. This has led to a smoother onboarding experience, allowing teams to quickly leverage its features for lead enrichment.
- Reviewers mention that while AdRoll ABM provides solid support during the onboarding process, including helpful integration sessions, some users feel that the platform could benefit from more advanced features for data analysis compared to Clearbit's robust offerings.
- G2 reviewers highlight that Clearbit's real-time enrichment capabilities help sales teams better understand and segment prospects, which is crucial for targeted outreach. This feature is often praised for reducing manual data entry and improving overall data quality.
- Users report that AdRoll ABM's assistance with dashboarding in Salesforce has been particularly beneficial, helping teams see immediate ROI. However, some users feel that Clearbit's depth of data and insights gives it an edge in lead quality and analysis.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableClearbit
No pricing availableFree Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableClearbit
No trial information availableRatings
Meets Requirements
8.4
505
8.6
550
Ease of Use
8.4
510
9.1
554
Ease of Setup
8.3
335
9.0
194
Ease of Admin
8.6
259
8.9
186
Quality of Support
8.9
485
8.5
391
Has the product been a good partner in doing business?
8.9
264
8.9
170
Product Direction (% positive)
8.6
470
7.7
542
Features by Category
Data Availability
8.0
67
8.0
336
8.3
70
8.3
325
7.0
53
|
Verified
8.0
266
|
Verified
6.2
21
Not enough data
Data Accuracy
8.0
61
8.2
332
8.3
64
8.3
324
6.8
19
Not enough data
Agentic AI - Sales Intelligence
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Platform
Feature Not Available
8.4
73
8.4
50
|
Verified
8.3
32
8.8
47
9.0
115
8.0
52
|
Verified
Feature Not Available
5.9
33
|
Verified
Feature Not Available
7.5
37
8.8
84
Features
8.1
57
8.3
214
8.6
64
8.6
207
7.0
33
8.3
219
|
Verified
8.0
49
Feature Not Available
7.9
59
|
Verified
8.6
283
|
Verified
7.2
32
7.9
164
|
Verified
Feature Not Available
Feature Not Available
8.0
59
|
Verified
8.0
157
|
Verified
7.3
48
|
Verified
7.8
28
Channel Functionality
8.6
185
Not enough data
Platform Interoperability
7.4
75
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
178
Not enough data
7.9
168
Not enough data
8.3
167
Not enough data
7.6
138
Not enough data
8.3
148
Not enough data
8.5
127
Not enough data
8.2
111
Not enough data
7.8
113
Not enough data
8.2
146
Not enough data
7.7
137
Not enough data
7.8
112
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
183
Not enough data
8.9
179
Not enough data
8.2
148
Not enough data
8.0
129
Not enough data
Platform
8.3
142
Not enough data
7.6
142
Not enough data
8.7
163
Not enough data
8.6
167
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Lead Intelligence
8.2
87
|
Verified
Not enough data
8.6
93
Not enough data
7.8
75
Not enough data
Lead Management
8.3
101
Not enough data
7.5
79
Not enough data
8.2
99
Not enough data
Marketing Campaigns
8.0
90
Not enough data
7.5
76
Not enough data
7.7
82
Not enough data
7.8
74
|
Verified
Not enough data
7.9
85
Not enough data
Campaign Execution
7.3
62
Not enough data
8.3
89
Not enough data
8.4
82
Not enough data
7.4
64
Not enough data
Agentic AI - Account Data Management
6.7
30
Not enough data
7.1
32
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
148
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
90
7.9
14
8.1
97
8.8
14
6.9
60
8.1
6
Platform Additional Functionality
8.4
96
8.6
12
7.9
71
8.6
6
7.3
51
8.9
6
8.0
76
7.6
13
8.2
88
8.6
12
Platform Basics
8.7
35
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.3
9
Not enough data
8.6
6
Not enough data
Platform Data
8.5
40
Not enough data
8.2
33
Not enough data
Platform Additional Functionality
8.7
39
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.6
7
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
217
Not enough data
Platform Data
8.3
214
Not enough data
7.6
197
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
206
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.6
24
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.8
7
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
Not enough data
7.9
168
Not enough data
8.3
167
Not enough data
7.6
138
Not enough data
8.3
148
Not enough data
8.5
127
Not enough data
8.2
111
Not enough data
7.8
113
Not enough data
8.2
146
Not enough data
7.7
137
Not enough data
7.8
112
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
183
Not enough data
8.9
179
Not enough data
8.2
148
Not enough data
8.0
129
Not enough data
Platform
8.3
142
Not enough data
7.6
142
Not enough data
8.7
163
Not enough data
8.6
167
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
48
Not enough data
Campaign Management
8.3(won by default)
178
Not enough data
7.9(won by default)
168
Not enough data
8.3(won by default)
167
Not enough data
7.6(won by default)
138
Not enough data
8.3(won by default)
148
Not enough data
8.5(won by default)
127
Not enough data
8.2(won by default)
111
Not enough data
7.8(won by default)
113
Not enough data
8.2(won by default)
146
Not enough data
7.7(won by default)
137
Not enough data
7.8(won by default)
112
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
97
Not enough data
Targeting
8.6(won by default)
183
Not enough data
8.9(won by default)
179
Not enough data
8.2(won by default)
148
Not enough data
8.0(won by default)
129
Not enough data
Platform
8.3(won by default)
142
Not enough data
7.6(won by default)
142
Not enough data
8.7(won by default)
163
Not enough data
8.6(won by default)
167
Not enough data
8.3(won by default)
135
Not enough data
7.9(won by default)
137
Not enough data
8.1(won by default)
126
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
126
Not enough data
Lead Intelligence
7.8
10
8.5
51
|
Verified
7.2
10
8.7
57
|
Verified
7.0
11
8.5
55
|
Verified
7.1
11
8.5
50
|
Verified
7.0
10
8.8
34
|
Verified
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
178
Not enough data
7.9
168
Not enough data
8.3
167
Not enough data
7.6
138
Not enough data
8.3
148
Not enough data
8.5
127
Not enough data
8.2
111
Not enough data
7.8
113
Not enough data
8.2
146
Not enough data
7.7
137
Not enough data
7.8
112
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
183
Not enough data
8.9
179
Not enough data
8.2
148
Not enough data
8.0
129
Not enough data
Demand Side Platforms
9.0
7
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.3
142
Not enough data
7.6
142
Not enough data
8.7
163
Not enough data
8.6
167
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
9.0
5
Not enough data
9.3
5
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
8.6
39
8.4
77
8.9
46
7.6
59
8.5
42
Lead Management
8.6
71
8.5
43
7.8
49
8.3
36
8.4
57
8.6
47
Marketing Campaigns
7.8
48
8.1
35
7.3
40
8.5
29
7.8
42
8.0
28
8.1
42
8.6
30
8.1
47
8.3
31
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
Not enough data
7.1
18
Not enough data
6.8
18
Not enough data
6.7
17
Not enough data
6.6
18
Not enough data
Lead Intelligence
8.0
111
Not enough data
8.3
129
Not enough data
7.4
109
Not enough data
Lead Management
8.3
123
Not enough data
7.8
102
Not enough data
8.4
124
Not enough data
Marketing Campaigns
7.8
107
Not enough data
7.4
94
Not enough data
7.6
110
Not enough data
7.5
101
Not enough data
7.5
111
Not enough data
8.3
119
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and Clearbit are categorized as Buyer Intent Data Providers, Marketing Account Intelligence, Lead Intelligence, Visitor Identification, and Sales Intelligence
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Retargeting, Customer Data Platform (CDP), Account-Based Analytics, Account Data Management, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, and Display Advertising
Clearbit has no unique categories
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Clearbit
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.1%
Information Technology and Services
15.1%
Marketing and Advertising
11.9%
Financial Services
5.2%
Hospital & Health Care
2.8%
Other
37.9%
Computer Software
20.1%
Marketing and Advertising
14.7%
Information Technology and Services
13.4%
Internet
10.0%
Financial Services
3.9%
Other
37.9%
Alternatives
Discussions
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
Does this interface with Sugar CRM
2 Comments
DC
If it doesn't directly then you should be able to use Zapier to connect Clearbit and Sugar CRM.Read more
Where do you get your data? How do I know it is current and accurate?
1 Comment
Official Response from Clearbit
We collect all the data ourselves from hundreds of sources around the web. Rather than maintain a giant database, we perform each look up live. That means...Read more
Exactly what fields do you return?
1 Comment
Official Response from Clearbit
You can find a complete list in our support docs! clearbit.com/supportRead more
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