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Compare AdRoll ABM (Formerly RollWorks) and CaliberMind 
At a Glance
Market Segments
Mid-Market (56.3% of reviews)
Mid-Market (50.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Year
AdRoll ABM (Formerly RollWorks)
Star Rating
(571)4.3 out of 5
Market Segments
Mid-Market (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)CaliberMind
Star Rating
(181)4.5 out of 5
Market Segments
Mid-Market (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Free Trial is available
Learn more about CaliberMindAdRoll ABM (Formerly RollWorks) vs CaliberMind
When assessing the two solutions, reviewers found AdRoll ABM (Formerly RollWorks) easier to use, set up, and administer. However, reviewers preferred doing business with CaliberMind overall.
- Reviewers felt that CaliberMind meets the needs of their business better than AdRoll ABM (Formerly RollWorks).
- When comparing quality of ongoing product support, reviewers felt that CaliberMind is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of CaliberMind over AdRoll ABM (Formerly RollWorks).
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableCaliberMind
Pricing
Contact Us
Per Year
- Multi-Touch Attribution
- Account Based Marketing Insights
- Sales Signals
Free Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableCaliberMind
Free Trial is available
Ratings
Meets Requirements
8.3
475
8.9
160
Ease of Use
8.4
480
8.0
162
Ease of Setup
8.3
307
7.6
104
Ease of Admin
8.5
252
7.9
69
Quality of Support
8.9
457
9.4
132
Has the product been a good partner in doing business?
8.9
256
9.4
68
Product Direction (% positive)
8.7
443
9.3
156
Features by Category
Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Preparation
Not enough data
Not enough data
Not enough data
Not enough data
Data Modeling and Blending
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
8.0
65
Not enough data
8.4
68
Not enough data
7.1
51
|
Verified
Not enough data
6.2
21
Not enough data
Data Accuracy
8.1
60
Not enough data
8.3
63
Not enough data
6.8
19
Not enough data
Agentic AI - Sales Intelligence
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Platform
Feature Not Available
Not enough data
8.4
48
|
Verified
Not enough data
8.7
45
Not enough data
8.0
50
|
Verified
Not enough data
5.9
32
|
Verified
Not enough data
7.4
35
Not enough data
Features
8.2
55
Not enough data
8.7
61
Not enough data
7.0
33
Not enough data
8.0
49
Not enough data
8.0
58
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.0
57
|
Verified
Not enough data
7.3
47
|
Verified
Not enough data
Metrics
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channel Functionality
8.6
179
Not enough data
Platform Interoperability
7.4
74
Not enough data
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
173
Not enough data
7.9
165
Not enough data
8.3
164
Not enough data
7.6
136
Not enough data
8.3
146
Not enough data
8.5
126
Not enough data
8.2
110
Not enough data
7.8
112
Not enough data
8.2
144
Not enough data
7.7
135
Not enough data
7.8
111
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
178
Not enough data
8.9
176
Not enough data
8.2
147
Not enough data
8.0
129
Not enough data
Platform
8.2
140
Not enough data
7.6
141
Not enough data
8.7
162
Not enough data
8.6
166
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Lead Intelligence
8.1
86
|
Verified
7.9
30
8.5
89
8.9
34
7.8
73
8.4
32
Lead Management
8.3
95
7.9
33
7.5
77
7.6
31
8.0
90
8.5
32
Marketing Campaigns
7.9
84
8.2
34
7.5
75
7.1
32
7.6
78
7.9
34
7.8
73
|
Verified
7.8
32
|
Verified
8.0
79
7.8
33
Campaign Execution
7.3
62
6.7
24
8.2
86
8.2
33
8.4
81
8.1
31
7.4
63
7.6
28
Agentic AI - Account Data Management
6.7
30
Not enough data
6.8
29
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
Not enough data
8.6
142
Not enough data
8.2
131
Not enough data
8.1
146
Not enough data
8.3
114
Not enough data
8.0
117
Not enough data
7.9
113
Not enough data
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.6
18
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
Data Sourcing
9.1
9
8.7
17
|
Verified
8.1
7
8.8
20
|
Verified
8.1
6
Feature Not Available
7.8
6
Feature Not Available
Intelligence
8.1
8
9.0
19
|
Verified
8.9
6
7.9
18
|
Verified
7.7
5
7.8
15
Data Availability
7.4
89
Not enough data
8.1
96
Not enough data
6.9
60
Not enough data
Platform Additional Functionality
8.4
94
Not enough data
7.9
71
Not enough data
7.3
51
Not enough data
8.0
76
Not enough data
8.2
88
Not enough data
Attribution Modeling
Not enough data
8.9
90
|
Verified
Not enough data
9.4
94
|
Verified
Not enough data
8.5
79
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.1
78
|
Verified
Not enough data
9.0
81
|
Verified
Agentic AI - Attribution
Not enough data
6.0
13
Not enough data
7.5
14
Not enough data
6.9
14
Not enough data
6.8
13
Marketing
Not enough data
8.9
85
|
Verified
Not enough data
7.0
58
Not enough data
9.0
90
|
Verified
Not enough data
9.1
87
|
Verified
Reporting
Not enough data
8.8
94
|
Verified
Not enough data
8.5
91
|
Verified
Not enough data
8.6
84
|
Verified
Platform Basics
8.6
33
Not enough data
8.2
37
Not enough data
8.0
34
Not enough data
9.2
8
Not enough data
8.6
6
Not enough data
Platform Data
8.4
38
Not enough data
8.2
32
Not enough data
Platform Additional Functionality
8.7
38
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.3
6
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
215
Not enough data
Platform Data
8.3
211
Not enough data
7.6
195
Not enough data
Platform Additional Functionality
Feature Not Available
Not enough data
8.1
204
Not enough data
Agentic AI - Account-Based Advertising
6.4
22
Not enough data
6.4
22
Not enough data
6.7
22
Not enough data
6.9
21
Not enough data
6.1
22
Not enough data
6.4
23
Not enough data
Platform Basics
Not enough data
6.7
8
Not enough data
6.5
8
Platform Data
Not enough data
8.1
8
Not enough data
7.3
8
Not enough data
8.1
8
Not enough data
8.3
8
Platform Additional Functionality
Not enough data
7.3
8
Not enough data
9.0
7
Not enough data
6.9
7
Agentic AI - Customer Journey Analytics
Not enough data
6.4
6
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
6.1
6
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.9
6
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
173
Not enough data
7.9
165
Not enough data
8.3
164
Not enough data
7.6
136
Not enough data
8.3
146
Not enough data
8.5
126
Not enough data
8.2
110
Not enough data
7.8
112
Not enough data
8.2
144
Not enough data
7.7
135
Not enough data
7.8
111
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
178
Not enough data
8.9
176
Not enough data
8.2
147
Not enough data
8.0
129
Not enough data
Platform
8.2
140
Not enough data
7.6
141
Not enough data
8.7
162
Not enough data
8.6
166
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
48
Not enough data
Campaign Management
8.3(won by default)
173
Not enough data
7.9(won by default)
165
Not enough data
8.3(won by default)
164
Not enough data
7.6(won by default)
136
Not enough data
8.3(won by default)
146
Not enough data
8.5(won by default)
126
Not enough data
8.2(won by default)
110
Not enough data
7.8(won by default)
112
Not enough data
8.2(won by default)
144
Not enough data
7.7(won by default)
135
Not enough data
7.8(won by default)
111
Not enough data
Feature Not Available
Not enough data
7.5(won by default)
97
Not enough data
Targeting
8.6(won by default)
178
Not enough data
8.9(won by default)
176
Not enough data
8.2(won by default)
147
Not enough data
8.0(won by default)
129
Not enough data
Platform
8.2(won by default)
140
Not enough data
7.6(won by default)
141
Not enough data
8.7(won by default)
162
Not enough data
8.6(won by default)
166
Not enough data
8.3(won by default)
135
Not enough data
7.9(won by default)
137
Not enough data
8.1(won by default)
126
Not enough data
Feature Not Available
Not enough data
7.9(won by default)
126
Not enough data
Lead Intelligence
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Not enough data
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Matching
Not enough data
7.9
23
Not enough data
7.7
22
Not enough data
8.4
25
Routing
Not enough data
7.2
21
Not enough data
7.2
21
Not enough data
6.9
20
Not enough data
7.2
19
Platform Operations
Not enough data
7.3
20
Not enough data
7.6
19
Not enough data
6.8
22
Not enough data
6.6
18
Not enough data
7.6
23
Not enough data
9.0
25
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Sourcing and Forecasting
Not enough data
7.4
7
Not enough data
8.1
7
Not enough data
8.8
7
Not enough data
6.7
6
Not enough data
7.8
6
Not enough data
8.1
7
Not enough data
8.3
5
CRM Data Enrichment
Not enough data
6.4
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.6
6
Not enough data
8.6
6
Account Management
Not enough data
7.5
6
Not enough data
6.3
5
Not enough data
5.8
6
Not enough data
5.0
6
Not enough data
9.4
6
Not enough data
7.7
5
Agentic AI - Revenue Operations & Intelligence (RO&I)
Not enough data
6.0
7
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.4
7
Not enough data
6.9
7
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
173
Not enough data
7.9
165
Not enough data
8.3
164
Not enough data
7.6
136
Not enough data
8.3
146
Not enough data
8.5
126
Not enough data
8.2
110
Not enough data
7.8
112
Not enough data
8.2
144
Not enough data
7.7
135
Not enough data
7.8
111
Not enough data
Feature Not Available
Not enough data
7.5
97
Not enough data
Targeting
8.6
178
Not enough data
8.9
176
Not enough data
8.2
147
Not enough data
8.0
129
Not enough data
Demand Side Platforms
8.9
6
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.2
140
Not enough data
7.6
141
Not enough data
8.7
162
Not enough data
8.6
166
Not enough data
8.3
135
Not enough data
7.9
137
Not enough data
8.1
126
Not enough data
Feature Not Available
Not enough data
7.9
126
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
6.7
5
4.7
5
7.7
5
5.3
5
6.7
5
5.3
5
6.0
5
Lead Intelligence
8.3
62
7.8
9
8.4
77
9.3
9
7.6
59
9.3
7
Lead Management
8.6
71
7.3
8
7.8
49
6.7
7
8.4
57
8.9
9
Marketing Campaigns
7.8
48
9.4
9
7.3
40
8.0
10
7.8
42
9.2
8
8.1
42
8.7
9
8.1
47
8.5
9
Data Availability - Marketing Account Intelligence
7.1
11
6.7
5
Data Accuracy - Marketing Account Intelligence
7.0
11
6.7
6
Agentic AI - Account-Based Analytics
6.9
18
7.2
9
7.1
18
8.5
8
6.8
18
7.8
9
6.7
17
7.8
9
6.6
18
7.2
9
Lead Intelligence
8.0
110
8.0
61
8.3
128
8.9
74
7.4
108
8.4
72
Lead Management
8.3
122
7.9
70
7.8
102
7.6
68
8.4
122
8.4
71
Marketing Campaigns
7.8
107
8.3
69
7.4
94
7.3
66
7.6
110
7.8
73
7.5
101
8.1
74
7.5
111
8.2
73
8.3
118
8.1
69
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.4
68
|
Verified
Not enough data
8.9
72
|
Verified
Not enough data
8.4
64
|
Verified
Not enough data
9.3
68
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.8
74
|
Verified
Not enough data
8.7
75
|
Verified
Not enough data
8.2
65
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
7.5
57
Not enough data
7.4
56
|
Verified
Agentic AI - Marketing Analytics
Not enough data
5.6
12
Not enough data
7.6
11
Not enough data
6.5
10
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and CaliberMind are categorized as Customer Data Platform (CDP), Account-Based Analytics, Marketing Account Intelligence, and Account Data Management
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Lead Intelligence, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, Display Advertising, and Sales Intelligence
CaliberMind is categorized as Attribution, Marketing Analytics, Lead-to-Account Matching and Routing, Revenue Operations & Intelligence (RO&I), Analytics Platforms, Customer Journey Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CaliberMind
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.5%
Information Technology and Services
15.2%
Marketing and Advertising
12.0%
Financial Services
5.3%
Hospital & Health Care
2.8%
Other
37.2%
Computer Software
31.1%
Information Technology and Services
29.4%
Marketing and Advertising
6.8%
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4.5%
Financial Services
4.5%
Other
23.7%
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1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks performance,...Read more
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
What does CaliberMind do?
1 Comment
CT
Thank you for this question! CaliberMind is known for Attribution (both single and multi-touch), ABM Scoring (think lead scoring but at the touch, person,...Read more
What is the use of Calibermind?
1 Comment
CT
CaliberMind is a platform that connects to all of your go-to-market tools and organizes your activity data by person and account. Then we offer...Read more
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