# AdRoll ABM (Formerly RollWorks) vs Adobe Marketo Measure (formerly Bizible) Comparison - What are their main differences? At a Glance Star Rating **AdRoll ABM (Formerly RollWorks)**[ 4.3/5(655) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews#reviews) **Adobe Marketo Measure (formerly Bizible)**[ 4.7/5(147) ](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews#reviews) Market Segments **AdRoll ABM (Formerly RollWorks)** Mid-Market (57.7% of reviews) **Adobe Marketo Measure (formerly Bizible)** Mid-Market (73.2% of reviews) Pros & Cons **AdRoll ABM (Formerly RollWorks)** [ Ease of Use (168) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1162214&qs=pros-and-cons#reviews)[ Audience Targeting (105) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1162005&qs=pros-and-cons#reviews)[ Learning Curve (66) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1160877&qs=pros-and-cons#reviews)[ Missing Features (60) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1164264&qs=pros-and-cons#reviews) **Adobe Marketo Measure (formerly Bizible)** Not enough data Entry-Level Pricing **AdRoll ABM (Formerly RollWorks)** No pricing available **Adobe Marketo Measure (formerly Bizible)** No pricing available Summary AI Generated Summary AI-generated. Powered by real user reviews. - **G2 reviewers report** that Adobe Marketo Measure excels in providing clear insights into marketing effectiveness, with users appreciating its ability to show which marketing efforts directly influence deals and revenue. This feature is particularly beneficial for B2B companies looking to understand the ROI of their initiatives. - **Users say** that AdRoll ABM stands out for its user-friendly setup and campaign management, making it easy to run targeted advertising campaigns. Reviewers highlight the platform's ability to reduce manual overheads, which can significantly streamline marketing operations. - **According to verified reviews** , Adobe Marketo Measure is praised for its strong support and partnership, with users noting high satisfaction with the quality of assistance provided. This level of support can be crucial for businesses that require ongoing guidance as they navigate complex marketing strategies. - **Reviewers mention** that AdRoll ABM offers seamless integration with Salesforce, enhancing its practicality for users who rely on this CRM. This integration allows for effective account-based targeting and audience segmentation, which is essential for maximizing marketing budgets. - **Users highlight** that while Adobe Marketo Measure has a slightly steeper learning curve, its comprehensive analytics capabilities, such as lead analysis and omni-channel tracking, provide valuable insights that can drive growth for businesses, especially startups. - **G2 reviewers note** that AdRoll ABM's ability to layer in intent data for improved targeting precision is a significant advantage, allowing users to engage high-intent accounts effectively. This feature is particularly appealing for companies looking to refine their marketing strategies and reach the right audience. Pricing Entry-Level Pricing **AdRoll ABM (Formerly RollWorks)** AdRoll ABM (Formerly RollWorks) No pricing available **Adobe Marketo Measure (formerly Bizible)** Adobe Marketo Measure (formerly Bizible) No pricing available Free Trial **AdRoll ABM (Formerly RollWorks)** AdRoll ABM (Formerly RollWorks) No trial information available **Adobe Marketo Measure (formerly Bizible)** Adobe Marketo Measure (formerly Bizible) No trial information available Ratings Meets Requirements 8.4 536 8.8 136 Ease of Use 8.4 541 8.2 136 Ease of Setup 8.3 365 7.6 91 Ease of Admin 8.5 266 8.3 90 Quality of Support 8.9 515 9.6 135 Has the product been a good partner in doing business? 8.9 271 9.4 92 Product Direction (% positive) 8.6 495 9.7 133 Features by Category Sales Intelligence[Hide 70 FeaturesShow 70 Features](javascript:void(0);) 7.3 84 Not enough data Additional Functionality Calendar Sync Not enough data Not enough data CRM Not enough data Not enough data Conversation Intelligence Not enough data Not enough data Lead Qualification Not enough data Not enough data Strategic Planning Not enough data Not enough data Customizable Reports Not enough data Not enough data Visual Analytics Not enough data Not enough data Customer Profiles Not enough data Not enough data Activity Tracking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Contact Database Not enough data Not enough data Lead Scoring Not enough data Not enough data Data Import/Export Not enough data Not enough data Data Cleansing Not enough data Not enough data Prospecting Tools Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Multi-Channel Data Collection Not enough data Not enough data AI Copilot Not enough data Not enough data Dashboard Creation Not enough data Not enough data Engagement Tracking Not enough data Not enough data Generative AI Not enough data Not enough data Lead Generation Not enough data Not enough data Interaction Tracking Not enough data Not enough data Predictive Analytics Not enough data Not enough data Customizable Templates Not enough data Not enough data Collaboration Tools Not enough data Not enough data For Sales Teams/Organizations Not enough data Not enough data Data Availability Contact Data Availability 7.9(won by default) 68 Not enough data Company Data Availability 8.4(won by default) 71 Not enough data Industry Research Availability 7.0(won by default) 54 | Verified Not enough data Technographic Data Availability 6.2(won by default) 21 Not enough data Data Accuracy Contact Data Accuracy 8.1(won by default) 62 Not enough data Company Data Accuracy 8.3(won by default) 65 Not enough data Technographic Data Accuracy 6.8(won by default) 19 Not enough data Agentic AI - Sales Intelligence Autonomous Task Execution 6.7(won by default) 5 Not enough data Cross-system Integration 6.7(won by default) 5 Not enough data Adaptive Learning 6.7(won by default) 5 Not enough data Natural Language Interaction 6.3(won by default) 5 Not enough data Proactive Assistance 6.3(won by default) 5 Not enough data Decision Making 6.7(won by default) 5 Not enough data AI/Machine Learning Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Calendar/Reminder System Not enough data Not enough data Platform Internationalization Feature Not Available Not enough data User, Role, and Access Management 8.5(won by default) 52 | Verified Not enough data Performance and Reliability 8.8(won by default) 47 Not enough data Reporting/Dashboards 8.1(won by default) 53 | Verified Not enough data Mobile User Support 5.9(won by default) 33 | Verified Not enough data APIs 7.5(won by default) 38 Not enough data Deal Management Not enough data Not enough data Sales Pipeline Management Not enough data Not enough data Lead Management Not enough data Not enough data Contact Management Not enough data Not enough data Workflow Management Not enough data Not enough data Territory Management Not enough data Not enough data Sales Activity Management Not enough data Not enough data Features Lead Builder 8.2(won by default) 58 Not enough data Integration to CRM/Marketing Automation 8.7(won by default) 65 Not enough data Data Cleaning/Enrichment 7.0(won by default) 33 Not enough data Data Segmentation/Filtering 8.0(won by default) 50 Not enough data Search 7.9(won by default) 59 | Verified Not enough data News/People Alerts 7.2(won by default) 32 Not enough data Connections Feature Not Available Not enough data Reporting 8.1(won by default) 61 | Verified Not enough data Messaging 7.3(won by default) 48 | Verified Not enough data Real-Time Data Not enough data Not enough data Intent Data Not enough data Not enough data Sales Automation Not enough data Not enough data Email Marketing Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);) 7.9 219 Not enough data Channel Functionality Display Functionality 8.7(won by default) 189 Not enough data Platform Interoperability Close Ecosystem API 7.4(won by default) 75 Not enough data Agentic AI - Display Advertising Autonomous Task Execution 6.6(won by default) 19 Not enough data Multi-step Planning 6.8(won by default) 19 Not enough data Cross-system Integration 6.7(won by default) 19 Not enough data Adaptive Learning 6.8(won by default) 19 Not enough data Proactive Assistance 7.0(won by default) 19 Not enough data Decision Making 6.9(won by default) 19 Not enough data Task Planning Not enough data Not enough data Project Planning Not enough data Not enough data Campaign Management Campaign Dashboard 8.3(won by default) 185 Not enough data Campaign Optimization 8.0(won by default) 172 Not enough data Reach 8.3(won by default) 173 Not enough data Bulk Editing 7.5(won by default) 140 Not enough data Batch Uploading 8.3(won by default) 152 Not enough data Brand Safety 8.5(won by default) 128 Not enough data Fraud Protection 8.2(won by default) 112 Not enough data Frequency Capping 7.8(won by default) 116 Not enough data Budget Pacing 8.2(won by default) 149 Not enough data Creative Optimization 7.7(won by default) 139 Not enough data Rich Media Capabilties 7.8(won by default) 113 Not enough data In-App Ads Feature Not Available Not enough data Mobile Rich Media Capabilities 7.5(won by default) 98 Not enough data Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.6(won by default) 188 Not enough data Retargeting 8.9(won by default) 183 Not enough data Geo-Targeting 8.3(won by default) 151 Not enough data Contextual Targeting 8.0(won by default) 129 Not enough data Audience Targeting Not enough data Not enough data Platform API / Integrations 8.2(won by default) 146 Not enough data Custom Reports 7.6(won by default) 143 Not enough data User, Role, and Access Management 8.7(won by default) 165 Not enough data Performance and Reliability 8.6(won by default) 168 Not enough data Enterprise Scalability 8.3(won by default) 136 Not enough data Customization 8.0(won by default) 138 Not enough data Workflow Capability 8.0(won by default) 127 Not enough data Internationalization Feature Not Available Not enough data Notifications 7.9(won by default) 127 Not enough data Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Campaign Analytics Not enough data Not enough data Generative AI Not enough data Not enough data Dynamic Content Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Visualization Not enough data Not enough data Project Time Tracking Not enough data Not enough data Real-Time Updates Not enough data Not enough data Data Import/Export Not enough data Not enough data Real-Time Data Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Prioritization Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Customizable Templates Not enough data Not enough data Drag & Drop Not enough data Not enough data Monitoring Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Search/Filter Not enough data Not enough data Personalization Not enough data Not enough data Real-Time Reporting Not enough data Not enough data A/B Testing Not enough data Not enough data Reminders Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Activity Tracking Not enough data Not enough data Collaboration Tools Not enough data Not enough data Tagging Not enough data Not enough data AI Copilot Not enough data Not enough data Behavior Analytics Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Commenting/Notes Not enough data Not enough data Task Scheduling Not enough data Not enough data Projections Not enough data Not enough data Account Data Management[Hide 20 FeaturesShow 20 Features](javascript:void(0);) 7.7 151 Not enough data Lead Intelligence Market Insights 8.2(won by default) 87 | Verified Not enough data Account-level Insights 8.6(won by default) 99 Not enough data Lead Analysis 7.9(won by default) 80 Not enough data Lead Management Segmentation 8.3(won by default) 112 Not enough data Predictive Scoring 7.6(won by default) 82 Not enough data Account Identification 8.3(won by default) 112 Not enough data Marketing Campaigns Omni-Channel Tracking 8.1(won by default) 96 Not enough data Revenue Planning 7.5(won by default) 76 Not enough data Media Attribution 7.6(won by default) 88 Not enough data Opportunity Timeline 7.8(won by default) 76 | Verified Not enough data Customization 7.8(won by default) 91 Not enough data Campaign Execution Website Personalization 7.3(won by default) 62 Not enough data Prioritized Accounts 8.4(won by default) 95 Not enough data Trending Accounts 8.4(won by default) 85 Not enough data Email Campaigns 7.4(won by default) 64 Not enough data Agentic AI - Account Data Management Autonomous Task Execution 6.7(won by default) 30 Not enough data Cross-system Integration 7.3(won by default) 38 Not enough data Adaptive Learning 6.9(won by default) 29 Not enough data Proactive Assistance 6.7(won by default) 29 Not enough data Decision Making 7.0(won by default) 30 Not enough data Lead Generation[Hide 5 FeaturesShow 5 Features](javascript:void(0);) Not enough data Not enough data Lead Generation Lead Builder Not enough data Not enough data CRM Integration Not enough data Not enough data Marketing Automation Integration Not enough data Not enough data Social Media Integration Not enough data Not enough data Data Import & Export Tools Not enough data Not enough data Retargeting[Hide 13 FeaturesShow 13 Features](javascript:void(0);) 7.5 154 Not enough data Retargeting A/B Testing 7.4(won by default) 65 Not enough data Audience Segmentation 8.6(won by default) 142 Not enough data Behavioral Targeting 8.2(won by default) 131 Not enough data Reporting & Analytics 8.1(won by default) 148 Not enough data Geo Targeting 8.3(won by default) 114 Not enough data Cross-channel Retargeting 8.0(won by default) 117 Not enough data Personalization 7.8(won by default) 113 Not enough data Agentic AI - Retargeting Autonomous Task Execution 6.7(won by default) 18 Not enough data Multi-step Planning 6.6(won by default) 18 Not enough data Cross-system Integration 6.8(won by default) 18 Not enough data Adaptive Learning 6.8(won by default) 19 Not enough data Proactive Assistance 6.7(won by default) 18 Not enough data Decision Making 7.2(won by default) 19 Not enough data Customer Data Platform (CDP)[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 8.3 11 Not enough data Data Sourcing Data Enrichment 9.1(won by default) 9 Not enough data Expandability 8.1(won by default) 7 Not enough data Content Marketing 8.1(won by default) 6 Not enough data Multiple Devices 7.8(won by default) 6 Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Real-Time Data Not enough data Not enough data Intelligence Marketing Metrics 8.1(won by default) 8 Not enough data Predictive Modeling 8.9(won by default) 6 Not enough data Recommendation Engine 7.7(won by default) 5 Not enough data Additional Functionality Engagement Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data API Not enough data Not enough data A/B Testing Not enough data Not enough data Lead Generation Not enough data Not enough data Data Integration Not enough data Not enough data Customer Activity Tracking Not enough data Not enough data Activity Dashboard Not enough data Not enough data Activity Tracking Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Lead Capture Not enough data Not enough data Contact Database Not enough data Not enough data Campaign Management Not enough data Not enough data Behavior Tracking Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Email Management Not enough data Not enough data Lead Qualification Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Template Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Predictive Analytics Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Personalization Not enough data Not enough data Campaign Planning Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Behavioral Analytics Not enough data Not enough data Email Tracking Not enough data Not enough data Campaign Analytics Not enough data Not enough data Customer Segmentation Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Lead Management Not enough data Not enough data Channel Management Not enough data Not enough data AI Copilot Not enough data Not enough data Audience Targeting Not enough data Not enough data GDPR Compliance Not enough data Not enough data Customer Profiles Not enough data Not enough data Customer Database Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Tagging Not enough data Not enough data Customizable Templates Not enough data Not enough data Buyer Intent Data Providers[Hide 58 FeaturesShow 58 Features](javascript:void(0);) 7.8 109 Not enough data Data Availability Contact Data Availability 7.4(won by default) 90 Not enough data Account Data Availability 8.1(won by default) 97 Not enough data Offline Data 6.9(won by default) 60 Not enough data Real-Time Data Not enough data Not enough data Intent Data Not enough data Not enough data Platform Additional Functionality Third-Party Integrations 8.4(won by default) 96 Not enough data Topic Customization 7.9(won by default) 71 Not enough data Natural Language Processing (NLP) 7.3(won by default) 51 Not enough data Alerts 8.0(won by default) 76 Not enough data Real-time Intent 8.2(won by default) 88 Not enough data Additional Functionality Event Triggered Actions Not enough data Not enough data Lead Generation Not enough data Not enough data Lead Notifications Not enough data Not enough data Generative AI Not enough data Not enough data Lead Capture Not enough data Not enough data Reporting/Analytics Not enough data Not enough data API Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Lead Qualification Not enough data Not enough data Multi-Channel Attribution Not enough data Not enough data Customer Segmentation Not enough data Not enough data Database Support Not enough data Not enough data Summary Reports Not enough data Not enough data Prioritization Not enough data Not enough data Pipeline Management Not enough data Not enough data Customizable Reports Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Customer Database Not enough data Not enough data Search/Filter Not enough data Not enough data Activity Tracking Not enough data Not enough data Trend Analysis Not enough data Not enough data Lead Management Not enough data Not enough data Performance Metrics Not enough data Not enough data Content Marketing Not enough data Not enough data Reporting & Statistics Not enough data Not enough data B2B Lead Generation Not enough data Not enough data Real-Time Updates Not enough data Not enough data AI Copilot Not enough data Not enough data Web Traffic Reporting Not enough data Not enough data Data Import/Export Not enough data Not enough data Customer Activity Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Competitive Analysis Not enough data Not enough data Predictive Analytics Not enough data Not enough data Contact Database Not enough data Not enough data Sales Management Not enough data Not enough data Activity Dashboard Not enough data Not enough data Built-In Database Not enough data Not enough data Real-Time Notifications Not enough data Not enough data CRM Not enough data Not enough data Contact Management Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Data Visualization Not enough data Not enough data Lead Nurturing Not enough data Not enough data Sales Trend Analysis Not enough data Not enough data Pipeline Reports Not enough data Not enough data Customer Profiles Not enough data Not enough data Attribution[Hide 57 FeaturesShow 57 Features](javascript:void(0);) Not enough data Not enough data Attribution Modeling Single-Touch Attribution Not enough data Not enough data Multi-Touch Attribution Not enough data Not enough data Algorithmic Attribution Not enough data Not enough data Cross-Device Attribution Not enough data Not enough data Offline Attribution Not enough data Not enough data Custom Attribution Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Agentic AI - Attribution Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Marketing B2B Attribution Not enough data Not enough data B2C Attribution Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Reporting Dashboards Not enough data Not enough data Data Visualizations Not enough data Not enough data Custom Reporting Not enough data Not enough data Additional Functionality AI/Machine Learning Not enough data Not enough data Multi-Channel Management Not enough data Not enough data Multi-Campaign Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Channel Management Not enough data Not enough data Advertising Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Campaign Planning Not enough data Not enough data Customer Activity Tracking Not enough data Not enough data Performance Metrics Not enough data Not enough data Conversion Tracking Not enough data Not enough data API Not enough data Not enough data Data Import/Export Not enough data Not enough data Campaign Management Not enough data Not enough data Generative AI Not enough data Not enough data A/B Testing Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Affiliate Management Not enough data Not enough data Predictive Analytics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Lead Capture Not enough data Not enough data CRM Not enough data Not enough data Audience Targeting Not enough data Not enough data Attribution Modeling Not enough data Not enough data ROI Tracking Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Lead Management Not enough data Not enough data Campaign Analytics Not enough data Not enough data Visitor Tracking Not enough data Not enough data Customer Segmentation Not enough data Not enough data Customizable Reports Not enough data Not enough data Dashboard Creation Not enough data Not enough data Website Analytics Not enough data Not enough data Engagement Tracking Not enough data Not enough data Lead Qualification Not enough data Not enough data Behavior Tracking Not enough data Not enough data Account-Based Orchestration Platforms[Hide 31 FeaturesShow 31 Features](javascript:void(0);) 8.1 45 Not enough data Platform Basics Centralization 8.7(won by default) 35 Not enough data Account Identification and Segmentation 8.2(won by default) 38 Not enough data Lead-to-Account Matching 8.0(won by default) 34 Not enough data Multichannel Engagement 9.3(won by default) 9 Not enough data Personalized Content and Messaging 8.6(won by default) 6 Not enough data Platform Data Measurement 8.5(won by default) 41 Not enough data Revenue Analytics 8.2(won by default) 33 Not enough data Platform Additional Functionality Integrations 8.7(won by default) 39 Not enough data Agentic AI - Account-Based Orchestration Platforms Autonomous Task Execution 7.8(won by default) 6 Not enough data Cross-system Integration 7.8(won by default) 6 Not enough data Adaptive Learning 7.2(won by default) 6 Not enough data Natural Language Interaction 7.2(won by default) 6 Not enough data Proactive Assistance 7.8(won by default) 6 Not enough data Artificial Intelligence AI-Powered Data Analysis 8.6(won by default) 7 Not enough data AI Personalization 6.7(won by default) 5 Not enough data Generative AI Not enough data Not enough data Campaign Personalization Not enough data Not enough data Additional Functionality Content Delivery Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Pipeline Reports Not enough data Not enough data Data Synchronization Not enough data Not enough data Contact Database Not enough data Not enough data Lead Nurturing Not enough data Not enough data AI Copilot Not enough data Not enough data Performance Metrics Not enough data Not enough data Prioritization Not enough data Not enough data Lead Qualification Not enough data Not enough data Marketing Automation Not enough data Not enough data Search/Filter Not enough data Not enough data Content Creation Not enough data Not enough data Account-Based Advertising[Hide 26 FeaturesShow 26 Features](javascript:void(0);) 7.2 231 Not enough data Platform Basics Retargeting 8.6(won by default) 217 Not enough data Platform Data Campaign Measurement 8.3(won by default) 216 Not enough data Attribution 7.6(won by default) 198 Not enough data Platform Additional Functionality Multivariate Testing Feature Not Available Not enough data Integrations 8.1(won by default) 207 Not enough data Agentic AI - Account-Based Advertising Autonomous Task Execution 6.4(won by default) 22 Not enough data Multi-step Planning 6.4(won by default) 22 Not enough data Cross-system Integration 6.7(won by default) 22 Not enough data Adaptive Learning 6.9(won by default) 21 Not enough data Natural Language Interaction 6.1(won by default) 22 Not enough data Decision Making 6.6(won by default) 24 Not enough data AI/Machine Learning Not enough data Not enough data Additional Functionality Content Delivery Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Pipeline Reports Not enough data Not enough data Data Synchronization Not enough data Not enough data Contact Database Not enough data Not enough data Lead Nurturing Not enough data Not enough data AI Copilot Not enough data Not enough data Performance Metrics Not enough data Not enough data Prioritization Not enough data Not enough data Lead Qualification Not enough data Not enough data Marketing Automation Not enough data Not enough data Search/Filter Not enough data Not enough data Content Creation Not enough data Not enough data Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 7.1 207 Not enough data Platform Interoperability Close Ecosystem API Not enough data Not enough data Video Functionality Video Functionality 9.0(won by default) 8 Not enough data Agentic AI - Video Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Management Campaign Dashboard 8.3(won by default) 185 Not enough data Campaign Optimization 8.0(won by default) 172 Not enough data Reach 8.3(won by default) 173 Not enough data Bulk Editing 7.5(won by default) 140 Not enough data Batch Uploading 8.3(won by default) 152 Not enough data Brand Safety 8.5(won by default) 128 Not enough data Fraud Protection 8.2(won by default) 112 Not enough data Frequency Capping 7.8(won by default) 116 Not enough data Budget Pacing 8.2(won by default) 149 Not enough data Creative Optimization 7.7(won by default) 139 Not enough data Rich Media Capabilties 7.8(won by default) 113 Not enough data In-App Ads Feature Not Available Not enough data Mobile Rich Media Capabilities 7.5(won by default) 98 Not enough data Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.6(won by default) 188 Not enough data Retargeting 8.9(won by default) 183 Not enough data Geo-Targeting 8.3(won by default) 151 Not enough data Contextual Targeting 8.0(won by default) 129 Not enough data Audience Targeting Not enough data Not enough data Platform API / Integrations 8.2(won by default) 146 Not enough data Custom Reports 7.6(won by default) 143 Not enough data User, Role, and Access Management 8.7(won by default) 165 Not enough data Performance and Reliability 8.6(won by default) 168 Not enough data Enterprise Scalability 8.3(won by default) 136 Not enough data Customization 8.0(won by default) 138 Not enough data Workflow Capability 8.0(won by default) 127 Not enough data Internationalization Feature Not Available Not enough data Notifications 7.9(won by default) 127 Not enough data Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Social Media Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 7.8 207 Not enough data Platform Interoperability Close Ecosystem API 7.3(won by default) 25 Not enough data Agentic AI - Social Media Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Social Functionality Social Functionality 7.3(won by default) 48 Not enough data Campaign Management Campaign Dashboard 8.3(won by default) 185 Not enough data Campaign Optimization 8.0(won by default) 172 Not enough data Reach 8.3(won by default) 173 Not enough data Bulk Editing 7.5(won by default) 140 Not enough data Batch Uploading 8.3(won by default) 152 Not enough data Brand Safety 8.5(won by default) 128 Not enough data Fraud Protection 8.2(won by default) 112 Not enough data Frequency Capping 7.8(won by default) 116 Not enough data Budget Pacing 8.2(won by default) 149 Not enough data Creative Optimization 7.7(won by default) 139 Not enough data Rich Media Capabilties 7.8(won by default) 113 Not enough data In-App Ads Feature Not Available Not enough data Mobile Rich Media Capabilities 7.5(won by default) 98 Not enough data Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.6(won by default) 188 Not enough data Retargeting 8.9(won by default) 183 Not enough data Geo-Targeting 8.3(won by default) 151 Not enough data Contextual Targeting 8.0(won by default) 129 Not enough data Audience Targeting Not enough data Not enough data Platform API / Integrations 8.2(won by default) 146 Not enough data Custom Reports 7.6(won by default) 143 Not enough data User, Role, and Access Management 8.7(won by default) 165 Not enough data Performance and Reliability 8.6(won by default) 168 Not enough data Enterprise Scalability 8.3(won by default) 136 Not enough data Customization 8.0(won by default) 138 Not enough data Workflow Capability 8.0(won by default) 127 Not enough data Internationalization Feature Not Available Not enough data Notifications 7.9(won by default) 127 Not enough data Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Lead Intelligence[Hide 6 FeaturesShow 6 Features](javascript:void(0);) 7.2 11 Not enough data Lead Intelligence Lead Validation 7.8(won by default) 10 Not enough data Lead Enrichment 7.2(won by default) 10 Not enough data Lead Quality 7.0(won by default) 11 Not enough data Lead Analysis 7.1(won by default) 11 Not enough data Browser Extension 7.0(won by default) 10 Not enough data Agentic AI - Lead Intelligence Cross-system Integration 6.9(won by default) 6 Not enough data Lead-to-Account Matching and Routing[Hide 15 FeaturesShow 15 Features](javascript:void(0);) Not enough data Not enough data Matching Priority Matching Not enough data Not enough data Account Tiebreakers Not enough data Not enough data Fuzzy Matching Not enough data Not enough data Routing Match and Route Not enough data Not enough data Multi-Objects Not enough data Not enough data Territories Not enough data Not enough data Working Hours Not enough data Not enough data Platform Operations Service level Agreements Not enough data Not enough data Audit Logs Not enough data Not enough data Duplicate Match Not enough data Not enough data Capping Not enough data Not enough data Analytics Not enough data Not enough data Integrations Not enough data Not enough data Alerts & Notifications Not enough data Not enough data AI Lead Matching & Routing Not enough data Not enough data Demand Side Platform (DSP)[Hide 63 FeaturesShow 63 Features](javascript:void(0);) 8.4 208 Not enough data Demand Side Platforms Cross Channel Capabilities Not enough data Not enough data Agentic AI - Demand Side Platform (DSP) Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Campaign Management Campaign Dashboard 8.3(won by default) 185 Not enough data Campaign Optimization 8.0(won by default) 172 Not enough data Reach 8.3(won by default) 173 Not enough data Bulk Editing 7.5(won by default) 140 Not enough data Batch Uploading 8.3(won by default) 152 Not enough data Brand Safety 8.5(won by default) 128 Not enough data Fraud Protection 8.2(won by default) 112 Not enough data Frequency Capping 7.8(won by default) 116 Not enough data Budget Pacing 8.2(won by default) 149 Not enough data Creative Optimization 7.7(won by default) 139 Not enough data Rich Media Capabilties 7.8(won by default) 113 Not enough data In-App Ads Feature Not Available Not enough data Mobile Rich Media Capabilities 7.5(won by default) 98 Not enough data Activity Dashboard Not enough data Not enough data Retargeting Ads Not enough data Not enough data Targeting Targeting 8.6(won by default) 188 Not enough data Retargeting 8.9(won by default) 183 Not enough data Geo-Targeting 8.3(won by default) 151 Not enough data Contextual Targeting 8.0(won by default) 129 Not enough data Audience Targeting Not enough data Not enough data Demand Side Platforms Machine Learning Optimization 9.0(won by default) 7 Not enough data Estimate and Projections 8.3(won by default) 7 Not enough data Cross-Device Capabilities 8.3(won by default) 7 Not enough data AI/Machine Learning Not enough data Not enough data Platform API / Integrations 8.2(won by default) 146 Not enough data Custom Reports 7.6(won by default) 143 Not enough data User, Role, and Access Management 8.7(won by default) 165 Not enough data Performance and Reliability 8.6(won by default) 168 Not enough data Enterprise Scalability 8.3(won by default) 136 Not enough data Customization 8.0(won by default) 138 Not enough data Workflow Capability 8.0(won by default) 127 Not enough data Internationalization Feature Not Available Not enough data Notifications 7.9(won by default) 127 Not enough data Budget Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Campaign Management Not enough data Not enough data Ad Inventory Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Document Management Not enough data Not enough data File Management Not enough data Not enough data Workflow Management Not enough data Not enough data Email Management Not enough data Not enough data Display Ad Management Not enough data Not enough data Calendar Management Not enough data Not enough data Task Management Not enough data Not enough data Campaign Management Not enough data Not enough data Deadline Management Not enough data Not enough data Client Management Not enough data Not enough data Project Management Not enough data Not enough data Additional Functionality Multi-Channel Marketing Not enough data Not enough data Customer Segmentation Not enough data Not enough data Generative AI Not enough data Not enough data AI Copilot Not enough data Not enough data For Advertising Agencies Not enough data Not enough data Bidding Strategies Not enough data Not enough data ROI Tracking Not enough data Not enough data Connected TV (CTV) Advertising Platforms[Hide 12 FeaturesShow 12 Features](javascript:void(0);) 9.1 6 Not enough data Platform - Connected TV (CTV) Advertising Platforms Personalized Segmentation Not enough data Not enough data Ad Serving 9.0(won by default) 5 Not enough data Streaming Capabilites Not enough data Not enough data Performance Analytics Not enough data Not enough data Campaign Management - Connected TV (CTV) Advertising Platforms Creative Assets 9.0(won by default) 5 Not enough data Campaign Dashboard 9.3(won by default) 5 Not enough data Agentic AI - Connected TV (CTV) Advertising Platforms Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Visitor Identification[Hide 59 FeaturesShow 59 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Visitor Identification Cross-system Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Conversion Rate Optimization Not enough data Not enough data SEO Management Not enough data Not enough data Drag & Drop Not enough data Not enough data Visual Analytics Not enough data Not enough data API Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Data Import/Export Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Customizable Templates Not enough data Not enough data Real-Time Data Not enough data Not enough data A/B Testing Not enough data Not enough data Screen Activity Recording Not enough data Not enough data Site Search Tracking Not enough data Not enough data Trend Analysis Not enough data Not enough data Visitor Tracking Not enough data Not enough data Customer Segmentation Not enough data Not enough data Engagement Tracking Not enough data Not enough data Activity Tracking Not enough data Not enough data Sales Trend Analysis Not enough data Not enough data Funnel Analysis Not enough data Not enough data Widgets Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Heatmaps Not enough data Not enough data Search/Filter Not enough data Not enough data Conversion Tracking Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Referral Tracking Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Generative AI Not enough data Not enough data Data Visualization Not enough data Not enough data Behavior Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Pageview Tracking Not enough data Not enough data Customizable Reports Not enough data Not enough data Charting Not enough data Not enough data Visualization Not enough data Not enough data Activity Dashboard Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Time on Site Tracking Not enough data Not enough data Web Traffic Reporting Not enough data Not enough data Monitoring Not enough data Not enough data Tagging Not enough data Not enough data Dashboard Creation Not enough data Not enough data Campaign Management Not enough data Not enough data Campaign Analytics Not enough data Not enough data Customizable Branding Not enough data Not enough data Alerts/Notifications Not enough data Not enough data User Interaction Tracking Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Goal Setting/Tracking Not enough data Not enough data Multiple Site Management Not enough data Not enough data Website Analytics Not enough data Not enough data Marketing Account Intelligence[Hide 17 FeaturesShow 17 Features](javascript:void(0);) 7.2 82 Not enough data Agentic AI - Marketing Account Intelligence Autonomous Task Execution 5.3(won by default) 5 Not enough data Cross-system Integration 4.7(won by default) 5 Not enough data Adaptive Learning 5.3(won by default) 5 Not enough data Natural Language Interaction 5.3(won by default) 5 Not enough data Lead Intelligence Market Insights 8.3(won by default) 62 Not enough data Account-level Insights 8.4(won by default) 77 Not enough data Lead Analysis 7.6(won by default) 60 Not enough data Lead Management Segmentation 8.6(won by default) 71 Not enough data Predictive Scoring 7.8(won by default) 49 Not enough data Account Identification 8.4(won by default) 57 Not enough data Marketing Campaigns Omni-Channel Tracking 7.8(won by default) 48 Not enough data Revenue Planning 7.3(won by default) 40 Not enough data Media Attribution 7.8(won by default) 42 Not enough data Opportunity Timeline 8.1(won by default) 42 Not enough data Customization 8.1(won by default) 47 Not enough data Data Availability - Marketing Account Intelligence Technographic Data Availability 7.1(won by default) 11 Not enough data Data Accuracy - Marketing Account Intelligence Technographic Data Accuracy 7.0(won by default) 11 Not enough data Account-Based Analytics[Hide 35 FeaturesShow 35 Features](javascript:void(0);) 7.6 147 9.0 22 Agentic AI - Account-Based Analytics Autonomous Task Execution 6.9(won by default) 18 Not enough data Cross-system Integration 7.1(won by default) 18 Not enough data Adaptive Learning 6.8(won by default) 18 Not enough data Natural Language Interaction 6.7(won by default) 17 Not enough data Proactive Assistance 6.6(won by default) 18 Not enough data Lead Intelligence Market Insights 8.0 111 9.0(won by 1.0) 14 Account-level Insights 8.4 131 8.8(won by 0.4) 18 Lead Analysis 7.4 109 9.3(won by 1.9) 15 Trend Analysis Not enough data Not enough data Lead Management Segmentation 8.3 125 9.4(won by 1.1) 11 Predictive Scoring 7.8 102 8.8(won by 1.0) 10 Account Identification 8.4 124 8.9(won by 0.5) 14 Lead Scoring Not enough data Not enough data Marketing Campaigns Omni-Channel Tracking 7.8 107 9.6(won by 1.8) 19 Revenue Planning 7.4 94 8.9(won by 1.5) 12 Media Attribution 7.6 110 8.8(won by 1.2) 18 Opportunity Timeline 7.5 102 8.8(won by 1.3) 13 Customization 7.5 112 9.2(won by 1.7) 15 Journey Analytics 8.3(won by default) 121 Not enough data Reporting/Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Additional Functionality Content Delivery Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Pipeline Reports Not enough data Not enough data Data Synchronization Not enough data Not enough data Contact Database Not enough data Not enough data Lead Nurturing Not enough data Not enough data AI Copilot Not enough data Not enough data Performance Metrics Not enough data Not enough data Prioritization Not enough data Not enough data Lead Qualification Not enough data Not enough data Marketing Automation Not enough data Not enough data Search/Filter Not enough data Not enough data Content Creation Not enough data Not enough data Marketing Resource Management[Hide 55 FeaturesShow 55 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Marketing Resource Management Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Activity Planning Not enough data Not enough data Strategic Planning Not enough data Not enough data Campaign Planning Not enough data Not enough data Additional Functionality API Not enough data Not enough data Metadata Management Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Commenting/Notes Not enough data Not enough data Approval Process Control Not enough data Not enough data Approval Workflow Not enough data Not enough data Generative AI Not enough data Not enough data Brand Management Not enough data Not enough data Budgeting/Forecasting Not enough data Not enough data File Management Not enough data Not enough data Marketing Calendar Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Status Tracking Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Campaign Management Not enough data Not enough data Customizable Templates Not enough data Not enough data Calendar Management Not enough data Not enough data Template Management Not enough data Not enough data Resource Management Not enough data Not enough data Customizable Reports Not enough data Not enough data Version Control Not enough data Not enough data Content Management Not enough data Not enough data Tagging Not enough data Not enough data Document Storage Not enough data Not enough data Task Scheduling Not enough data Not enough data Workflow Management Not enough data Not enough data Social Promotion Not enough data Not enough data AI Copilot Not enough data Not enough data Campaign Analytics Not enough data Not enough data Dashboard Creation Not enough data Not enough data Task Management Not enough data Not enough data Project Templates Not enough data Not enough data ROI Tracking Not enough data Not enough data Single Sign On Not enough data Not enough data Activity Dashboard Not enough data Not enough data Search/Filter Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Digital Asset Management Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Document Management Not enough data Not enough data Configurable Workflow Not enough data Not enough data Expense Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Collaboration Tools Not enough data Not enough data Drag & Drop Not enough data Not enough data Customizable Branding Not enough data Not enough data Project Management Not enough data Not enough data Asset Lifecycle Management Not enough data Not enough data Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Cross-Channel Advertising Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Native Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);) 6.2 7 Not enough data Agentic AI - Native Advertising Autonomous Task Execution 6.7(won by default) 7 Not enough data Multi-step Planning 6.2(won by default) 7 Not enough data Cross-system Integration 6.4(won by default) 7 Not enough data Adaptive Learning 6.4(won by default) 7 Not enough data Proactive Assistance 6.4(won by default) 7 Not enough data Decision Making 6.2(won by default) 7 Not enough data Account-Based Execution[Hide 14 FeaturesShow 14 Features](javascript:void(0);) Not enough data Not enough data Marketing Distribution Segmentation Not enough data Not enough data Personalized Messaging Not enough data Not enough data Website Personalization Not enough data Not enough data Email Campaigns Not enough data Not enough data Digital Advertising Not enough data Not enough data Direct Mail Not enough data Not enough data Campaign Planning Strategy Mapping Not enough data Not enough data Prioritized Accounts Not enough data Not enough data Trending Accounts Not enough data Not enough data Sales Activation Not enough data Not enough data Integrations Ad Network Integrations Not enough data Not enough data Buyer Intent Data Integration Not enough data Not enough data Marketing Automation Integration Not enough data Not enough data CRM Integration Not enough data Not enough data Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);) Not enough data 8.7 61 Marketing Operations ROI Tracking Not enough data 8.6(won by default) 52 | Verified Data Collection Not enough data 8.9(won by default) 55 | Verified Customer Insights Not enough data 8.9(won by default) 11 Multi-User Access Not enough data 8.5(won by default) 48 | Verified Spend Management Not enough data Feature Not Available White Label Not enough data Feature Not Available Multi-Channel Data Collection Not enough data Not enough data Engagement Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Campaign Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data SEO Management Not enough data Not enough data Tag Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Activity Tracking Not enough data Not enough data Click Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Channel Management Not enough data Not enough data Template Management Not enough data Not enough data Workflow Management Not enough data Not enough data Campaign Activity Campaign Insights Not enough data 8.8(won by default) 56 | Verified Reports and Dashboards Not enough data 8.3(won by default) 58 | Verified Campaign Stickiness Not enough data 8.4(won by default) 44 | Verified Multichannel Tracking Not enough data 9.5(won by default) 55 | Verified Brand Optimization Not enough data 8.3(won by default) 7 Predictive Analytics Not enough data Feature Not Available Multi-Campaign Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Drip Campaigns Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customizable Reports Not enough data Not enough data Agentic AI - Marketing Analytics Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Proactive Assistance Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Event Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Generation Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Customizable Forms Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Templates Not enough data Not enough data Email Templates Not enough data Not enough data Web Forms Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Branding Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Campaign Planning Not enough data Not enough data A/B Testing Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Autoresponders Not enough data Not enough data Drag & Drop Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Email Marketing Not enough data Not enough data API Not enough data Not enough data Customizable Fields Not enough data Not enough data Contact Database Not enough data Not enough data Data Visualization Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Source Connectors Not enough data Not enough data Search/Filter Not enough data Not enough data Multi-Channel Attribution Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data KPI Monitoring Not enough data Not enough data Cohort Analysis Not enough data Not enough data Reviews Reviewers' Company Size [![AdRoll ABM (Formerly RollWorks)](https://images.g2crowd.com/uploads/product/hd_favicon/d15a21bfa97d8fb029e52a795cd47823/adroll-abm-formerly-rollworks.svg "AdRoll ABM (Formerly RollWorks)")](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll ABM (Formerly RollWorks) Small-Business(50 or fewer emp.) 27.5% Mid-Market(51-1000 emp.) 57.7% Enterprise(\> 1000 emp.) 14.9% [![Adobe Marketo Measure (formerly Bizible)](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-measure-formerly-bizible.png "Adobe Marketo Measure (formerly Bizible)")](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) Adobe Marketo Measure (formerly Bizible) Small-Business(50 or fewer emp.) 16.2% Mid-Market(51-1000 emp.) 73.2% Enterprise(\> 1000 emp.) 10.6% Small-Business (50 or fewer emp.) 27.5% 16.2% Mid-Market (51-1000 emp.) 57.7% 73.2% Enterprise (\> 1000 emp.) 14.9% 10.6% Reviewers' Industry [![AdRoll ABM (Formerly RollWorks)](https://images.g2crowd.com/uploads/product/hd_favicon/d15a21bfa97d8fb029e52a795cd47823/adroll-abm-formerly-rollworks.svg "AdRoll ABM (Formerly RollWorks)")](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll ABM (Formerly RollWorks) Computer Software 27.4% Information Technology and Services 15.4% Marketing and Advertising 11.5% Financial Services 5.1% Hospital & Health Care 2.7% Other 37.9% [![Adobe Marketo Measure (formerly Bizible)](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-measure-formerly-bizible.png "Adobe Marketo Measure (formerly Bizible)")](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) Adobe Marketo Measure (formerly Bizible) Computer Software 36.6% Internet 14.1% Marketing and Advertising 12.7% Information Technology and Services 12.0% Computer Networking 2.8% Other 21.8% Alternatives **AdRoll ABM (Formerly RollWorks) Alternatives** ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") [ Demandbase One ](/products/demandbase-one/reviews) ![6sense Revenue Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/fd24a8ac8ec0dd713165578a8ce5c51e/6sense-revenue-marketing.svg "6sense Revenue Marketing") [ 6sense Revenue Marketing 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Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![LeanData](https://images.g2crowd.com/uploads/product/hd_favicon/2c7a3a2a9d4254bd4d51afa292e87231/leandata.svg "LeanData") [ LeanData ](/products/leandata/reviews) ### Spotlight Categories - [Sales Tax and VAT Compliance Software](https://www.g2.com/categories/sales-tax-and-vat-compliance) - [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) - [Environmental Health and Safety Software](https://www.g2.com/categories/environmental-health-and-safety) - [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence)