Introducing G2.ai, the future of software buying.Try now
Compare Adriel and Supermetrics 
At a Glance
Market Segments
Small-Business (84.8% of reviews)
Small-Business (55.7% of reviews)
Entry-Level Pricing
Starting at $6,000.00
Starting at €29.00 1 user Per Month
Adriel
Star Rating
(33)4.7 out of 5
Market Segments
Small-Business (84.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $6,000.00
Browse all 3 pricing plansSupermetrics
Star Rating
(815)4.4 out of 5
Market Segments
Small-Business (55.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Supermetrics excels in its integration with Google Sheets, making it a favorite for users who need to manage multiple KPIs efficiently. One user mentioned, "I love that Supermetrics just works well, especially with Google Sheets," highlighting its time-saving capabilities.
- Users say that Adriel stands out for its user-friendly interface and practical features, which simplify tracking and analyzing results. A reviewer noted, "Adriel is very practical and makes it much easier to track and analyze our results," emphasizing its intuitive design.
- Reviewers mention that Supermetrics offers a straightforward setup process, allowing users to quickly change data sources. One user appreciated the "intuitive UI/UX that's easy to set up," which helps them focus on more critical aspects of their work.
- According to verified reviews, Adriel's customer support is highly rated, with users praising the "outstanding" service they receive. This level of support is a significant advantage for teams needing quick assistance and guidance.
- G2 reviewers highlight that while Supermetrics has a larger user base and more reviews, Adriel's smaller number of reviews reflects a more niche but dedicated user community. This can be beneficial for users looking for tailored solutions.
- Users report that Supermetrics provides excellent data segmentation and reporting features, with one user stating, "I love having data split and cut up how I want to see it." This flexibility is crucial for users who need detailed insights into their data.
Pricing
Entry-Level Pricing
Adriel
Starter
Starting at $6,000.00
For small teams seeking a centralized marketing data management &reporting platform.
- Advanced & Flexible Connectors
- Template Library Access
- 5 Dashboards
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Adriel
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.9
30
8.5
618
Ease of Use
8.8
32
8.2
626
Ease of Setup
8.8
31
8.2
413
Ease of Admin
9.1
19
8.0
379
Quality of Support
9.8
27
7.8
560
Has the product been a good partner in doing business?
9.6
19
8.2
374
Product Direction (% positive)
9.6
30
7.9
577
Features by Category
Reports
8.3
9
Not enough data
7.8
9
Not enough data
8.3
9
Not enough data
8.7
9
Not enough data
8.7
9
Not enough data
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.3
9
Not enough data
7.8
9
Not enough data
8.3
9
Not enough data
8.7
9
Not enough data
8.7
9
Not enough data
Reports
8.3
6
Not enough data
8.6
6
Not enough data
7.5
6
Not enough data
Generative AI
5.8
6
Not enough data
6.1
6
Not enough data
Visualization
8.1
7
Not enough data
8.9
6
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
Data Updates
7.3
5
Not enough data
7.8
6
Not enough data
Collaboration
8.8
7
Not enough data
8.3
6
Not enough data
Feature Not Available
Not enough data
Data Updates
6.7
6
Not enough data
7.4
7
Not enough data
5.8
6
Not enough data
Metrics
8.0
9
8.6
311
8.3
9
8.3
292
Feature Not Available
8.1
262
7.8
9
8.4
291
7.5
8
8.0
280
7.9
8
7.9
250
7.7
8
8.0
250
7.7
8
8.6
322
7.9
8
7.8
269
Reporting
9.4
9
8.2
311
7.9
8
7.9
278
Feature Not Available
8.4
304
7.4
7
8.1
292
Feature Not Available
7.6
251
Feature Not Available
Feature Not Available
9.0
7
8.7
326
Other
8.9
6
8.2
271
8.6
6
7.9
241
Feature Not Available
7.2
218
7.8
6
8.6
317
8.1
6
8.4
267
Feature Not Available
7.2
207
8.3
6
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
7.9
7
8.3
274
7.9
7
7.5
213
8.6
6
8.1
314
8.9
6
8.0
295
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.5
19
8.2
312
|
Verified
9.0
18
8.7
356
|
Verified
7.9
18
7.8
281
|
Verified
8.6
18
7.9
299
|
Verified
8.6
18
8.0
161
7.7
17
Feature Not Available
Campaign Activity
9.0
18
8.6
348
|
Verified
9.4
18
8.9
382
|
Verified
7.3
17
8.0
273
|
Verified
9.0
17
8.4
325
|
Verified
7.8
17
7.9
273
|
Verified
7.2
17
Feature Not Available
Agentic AI - Marketing Analytics
8.7
5
6.4
13
8.7
5
7.0
14
8.7
5
6.3
12
Categories
Categories
Shared Categories
Adriel and Supermetrics are categorized as Marketing Analytics, ETL Tools, and Digital Analytics
Unique Categories
Adriel is categorized as Big Data Integration Platforms and Data Visualization
Supermetrics is categorized as Google Workspace for Marketing
Reviews
Reviewers' Company Size
Adriel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
66.7%
Consulting
3.0%
Retail
3.0%
Restaurants
3.0%
Publishing
3.0%
Other
21.2%
Marketing and Advertising
53.7%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
33.8%
Alternatives
Discussions
What is Adriel used for?
1 Comment
Official Response from Adriel
Adriel is an Ad Operations (AdOps) platform used by leading brands and agencies to streamline their digital marketing efforts. It helps businesses automate...Read more
Adriel has no more discussions with answers
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
