Compare AdPlayer.Pro and Smartly 
At a Glance
Market Segments
AdPlayer.Pro
Small-Business (60.0% of reviews)
Smartly
Mid-Market (51.4% of reviews)
Entry-Level Pricing
AdPlayer.Pro
No pricing availableSmartly
% Fee of Media SpendAdPlayer.Pro vs Smartly
- Users report that Smartly excels in its Automated Ad Creation feature, scoring 8.5, which allows for efficient ad generation, while AdPlayer.Pro, although strong in Video Functionality with a score of 9.3, lacks the same level of automation in ad creation.
- Reviewers mention that AdPlayer.Pro's Campaign Dashboard is highly rated at 9.0, providing a user-friendly interface for managing campaigns, whereas Smartly's dashboard scored lower at 8.2, indicating a less intuitive experience.
- G2 users highlight that Smartly's Quality of Support is impressive with a score of 9.3, suggesting responsive customer service, while AdPlayer.Pro's support is slightly lower at 9.2, indicating a good but potentially less responsive experience.
- Users on G2 report that Smartly's Ease of Use is rated at 8.3, which some find challenging, while AdPlayer.Pro shines with a score of 9.6, making it more accessible for users who may not be as tech-savvy.
- Reviewers say that Smartly's Brand Safety features are rated at 8.2, which some users find adequate, but AdPlayer.Pro outperforms with a score of 9.0, indicating stronger measures to protect brand integrity.
- Users report that Smartly's Dynamic Versioning feature scores 8.7, which is beneficial for testing variations, while AdPlayer.Pro does not have a comparable feature, making Smartly a better choice for those focused on A/B testing.
Pricing
Entry-Level Pricing
AdPlayer.Pro
No pricing availableSmartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
AdPlayer.Pro
No trial information availableSmartly
No trial information availableRatings
Meets Requirements
9.2
8
8.5
385
Ease of Use
9.6
8
8.3
387
Ease of Setup
Not enough data
8.3
178
Ease of Admin
Not enough data
8.3
178
Quality of Support
9.2
8
9.3
380
Has the product been a good partner in doing business?
Not enough data
8.9
176
Product Direction (% positive)
10.0
7
8.6
381
Features by Category
Authoring Tools
Not enough data
8.5
57
Not enough data
7.8
24
Not enough data
8.5
56
Not enough data
8.2
32
Testing Tools
Not enough data
8.7
45
Not enough data
8.8
54
Publishing Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
56
Platform Interoperability
Not enough data
8.8
20
Video Functionality
9.3
5
8.4
68
Campaign Management
9.0
5
8.2
320
8.3
5
8.5
317
Not enough data
Feature Not Available
Not enough data
7.8
284
Not enough data
7.7
238
9.0
5
8.2
204
8.0
5
8.0
161
8.3
5
8.1
211
Not enough data
8.2
273
Not enough data
8.5
296
Not enough data
8.3
193
Not enough data
7.9
141
Not enough data
8.2
151
Targeting
Not enough data
8.8
312
Not enough data
8.9
293
8.0
5
8.9
288
Not enough data
Feature Not Available
Platform
Not enough data
8.3
221
Not enough data
8.4
273
Not enough data
8.3
291
9.3
5
8.3
311
Not enough data
8.5
261
Not enough data
8.3
279
Not enough data
8.4
258
Not enough data
8.6
223
7.7
5
8.2
274
Platform Interoperability
Not enough data
8.2(won by default)
27
Social Functionality
Not enough data
8.7(won by default)
286
Campaign Management
9.0(won by 0.8)
5
8.2
320
8.3
5
8.5(won by 0.2)
317
Not enough data
Feature Not Available
Not enough data
7.8(won by default)
284
Not enough data
7.7(won by default)
238
9.0(won by 0.8)
5
8.2
204
8.0(tied score)
5
8.0(tied score)
161
8.3(won by 0.2)
5
8.1
211
Not enough data
8.2(won by default)
273
Not enough data
8.5(won by default)
296
Not enough data
8.3(won by default)
193
Not enough data
7.9(won by default)
141
Not enough data
8.2(won by default)
151
Targeting
Not enough data
8.8(won by default)
312
Not enough data
8.9(won by default)
293
8.0
5
8.9(won by 0.9)
288
Not enough data
Feature Not Available
Platform
Not enough data
8.3(won by default)
221
Not enough data
8.4(won by default)
273
Not enough data
8.3(won by default)
291
9.3(won by 1.0)
5
8.3
311
Not enough data
8.5(won by default)
261
Not enough data
8.3(won by default)
279
Not enough data
8.4(won by default)
258
Not enough data
8.6(won by default)
223
7.7
5
8.2(won by 0.5)
274
Categories
Categories
Shared Categories
AdPlayer.Pro and Smartly are categorized as Video Advertising
Unique Categories
AdPlayer.Pro is categorized as Publisher Ad Server
Smartly is categorized as Creative Management Platforms and Social Media Advertising
Reviews
Reviewers' Company Size
AdPlayer.Pro
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.0%
Entertainment
20.0%
Consulting
10.0%
Internet
10.0%
Information Technology and Services
10.0%
Other
20.0%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Most Helpful Reviews
AdPlayer.Pro
Most Helpful Favorable Review
Verified User in Internet
This is a comprehensive self-service solution for running outstream and instream video ads, which allows connecting a variety of ad networks and ensures effective monetization of your site or blog.
Most Helpful Critical Review
Smartly
Most Helpful Favorable Review
Felipe C.
Verified User in Internet
The option to accelerate the process of campaigns with automated features. The use of the feed of products inside the platform is a very importante feature for us. With this, we are able to upload all the ads we need in 10 minutes, instead of the large...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Well, it did not do anything that I could not do without it.
Verified User in Internet
This is a comprehensive self-service solution for running outstream and instream video ads, which allows connecting a variety of ad networks and ensures effective monetization of your site or blog.
Felipe C.
Verified User in Internet
The option to accelerate the process of campaigns with automated features. The use of the feed of products inside the platform is a very importante feature for us. With this, we are able to upload all the ads we need in 10 minutes, instead of the large...
Verified User in Marketing and Advertising
Well, it did not do anything that I could not do without it.
Discussions
AdPlayer.Pro has no discussions with answers
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
what is the best use-case of smartly you have seen in the industry?
1 comment
JC
There are so many great use cases of our platform that it is hard to pick just one as the best! But being able to customize, personalize, and localize...Read more
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