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Compare Adobe Real-Time CDP and SAP Customer Data Platform 
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At a Glance
Market Segments
Small-Business (38.9% of reviews)
Enterprise (46.0% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Adobe Real-Time CDP
Star Rating
(102)4.2 out of 5
Market Segments
Small-Business (38.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSAP Customer Data Platform
Star Rating
(56)4.4 out of 5
Market Segments
Enterprise (46.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SAP Customer Data PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that SAP Customer Data Platform excels in Data Enrichment with a score of 9.3, allowing for comprehensive customer profiles, while Adobe Real-Time CDP, with a score of 8.0, is noted to have limitations in integrating diverse data sources effectively.
- Reviewers mention that SAP's Ease of Use is rated at 8.8, making it more user-friendly compared to Adobe's 7.5, which some users find cumbersome, particularly when navigating its interface.
- G2 users highlight that SAP Customer Data Platform's Quality of Support is rated at 8.7, with many praising the responsiveness and expertise of the support team, whereas Adobe's support, rated at 7.5, has received mixed reviews regarding response times.
- Users on G2 indicate that SAP shines in Expandability with a score of 9.1, allowing for seamless integration with other enterprise systems, while Adobe's score of 7.8 suggests it may not scale as effectively for larger organizations.
- Reviewers mention that SAP's Predictive Modeling capabilities, rated at 9.1, provide advanced analytics that help in forecasting customer behavior, whereas Adobe's 8.0 rating indicates it may lack some of the sophisticated modeling features that SAP offers.
- Users say that SAP Customer Data Platform's Recommendation Engine is highly effective, scoring 9.1, which enhances personalized marketing efforts, while Adobe's 7.8 rating suggests it may not deliver the same level of customization and accuracy in recommendations.
Pricing
Entry-Level Pricing
Adobe Real-Time CDP
B2C Edition
Contact Us
The Business-to-Consumer Edition is for B2C brands wanting to personalize experiences for consumers.
- Tag management
- Streaming data collection
- Edge-based event forwarding
SAP Customer Data Platform
No pricing availableFree Trial
Adobe Real-Time CDP
No trial information availableSAP Customer Data Platform
No trial information availableRatings
Meets Requirements
8.6
73
9.2
43
Ease of Use
7.8
89
8.9
44
Ease of Setup
7.4
87
7.3
13
Ease of Admin
7.6
27
7.9
13
Quality of Support
8.5
71
8.7
42
Has the product been a good partner in doing business?
8.6
28
9.1
13
Product Direction (% positive)
9.5
73
9.2
44
Features by Category
Data Sourcing
8.3
43
9.3
35
7.9
43
9.1
31
7.5
40
8.8
33
8.3
42
9.0
33
Intelligence
8.3
42
9.1
27
8.2
40
9.1
32
7.4
41
9.1
31
Audiences
8.9
44
Not enough data
Feature Not Available
Not enough data
8.4
40
Not enough data
8.8
40
Not enough data
Data Analysis
8.6
38
Not enough data
8.6
41
Not enough data
8.7
40
Not enough data
8.4
38
Not enough data
Administration
8.4
40
Not enough data
8.3
38
Not enough data
8.6
38
Not enough data
Agentic AI - Audience Intelligence Platforms
8.6
29
Not enough data
8.6
29
Not enough data
8.2
27
Not enough data
8.7
28
Not enough data
Centralized computation
7.2
10
Not enough data
Localized computation
8.2
10
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Real-Time CDP and SAP Customer Data Platform are categorized as Customer Data Platform (CDP)
Unique Categories
Adobe Real-Time CDP is categorized as Audience Intelligence Platforms, Cross-Channel Advertising, and Data Clean Room
SAP Customer Data Platform has no unique categories
Reviews
Reviewers' Company Size
Adobe Real-Time CDP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.3%
Information Technology and Services
8.9%
Computer Software
8.9%
Marketing and Advertising
5.6%
Education Management
4.4%
Other
58.9%
Information Technology and Services
16.0%
Higher Education
10.0%
Computer Software
10.0%
Business Supplies and Equipment
8.0%
Pharmaceuticals
6.0%
Other
50.0%
Alternatives
Discussions
Adobe Real-Time CDP has no discussions with answers
SAP Customer Data Platform has no discussions with answers
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