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Compare Adobe Real-Time CDP and Salesforce Data Cloud 
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At a Glance
Market Segments
Small-Business (40.5% of reviews)
Mid-Market (43.6% of reviews)
Entry-Level Pricing
Contact Us
$500.00 100000 Credits
Adobe Real-Time CDP
Star Rating
(99)4.2 out of 5
Market Segments
Small-Business (40.5% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSalesforce Data Cloud
Star Rating
(206)4.3 out of 5
Market Segments
Mid-Market (43.6% of reviews)
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data CloudSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Data Cloud excels in Audience Insights with a perfect score of 10.0, allowing businesses to gain deep understanding of their customer base, while Adobe Real-Time CDP scores 8.6, indicating it may not provide as comprehensive insights.
- Reviewers mention that Salesforce Data Cloud's Segmentation feature is top-notch, achieving a perfect score of 10.0, which enables precise targeting of marketing efforts. In contrast, Adobe Real-Time CDP scores 8.4, suggesting it may lack some advanced segmentation capabilities.
- G2 users highlight the superior Marketing Integrations of Salesforce Data Cloud, scoring 9.7, which facilitates seamless connections with various marketing tools. Adobe Real-Time CDP, with a score of 8.3, may not offer the same level of integration flexibility.
- Users on G2 report that Salesforce Data Cloud's Data Enrichment capabilities are robust, scoring 9.0, allowing for enhanced customer profiles. Adobe Real-Time CDP, scoring 8.0, may not provide as extensive enrichment options.
- Reviewers mention that Salesforce Data Cloud shines in Expandability with a score of 9.3, making it easier for businesses to scale their operations. Adobe Real-Time CDP, scoring 7.6, may present limitations in this area.
- Users say that Salesforce Data Cloud's Quality of Support is highly rated at 8.7, indicating responsive and helpful customer service, while Adobe Real-Time CDP, with a score of 8.2, may not match the same level of support quality.
Pricing
Entry-Level Pricing
Adobe Real-Time CDP
B2C Edition
Contact Us
The Business-to-Consumer Edition is for B2C brands wanting to personalize experiences for consumers.
- Tag management
- Streaming data collection
- Edge-based event forwarding
Salesforce Data Cloud
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Free Trial
Adobe Real-Time CDP
No trial information availableSalesforce Data Cloud
No trial information availableRatings
Meets Requirements
8.5
69
9.0
86
Ease of Use
7.8
83
7.9
164
Ease of Setup
7.3
81
7.3
137
Ease of Admin
7.5
25
8.6
41
Quality of Support
8.4
66
8.6
82
Has the product been a good partner in doing business?
8.5
26
9.3
40
Product Direction (% positive)
9.5
69
9.0
84
Features by Category
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
8.7
5
Not enough data
9.0
5
Not enough data
9.7
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
8.3
5
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
8.3
5
Not enough data
9.3
5
Platform
Not enough data
8.7
5
Not enough data
9.7
5
Not enough data
10.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Administration
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.3
5
Management
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.0
5
Compliance
Not enough data
9.0
5
Not enough data
8.7
5
Not enough data
9.0
5
Not enough data
Not enough data
Security
Not enough data
9.0
5
Not enough data
8.3
5
Not enough data
9.0
5
Data Quality
Not enough data
9.0
5
Not enough data
8.7
5
Not enough data
9.3
5
Maintainence
Not enough data
8.7
5
Not enough data
8.7
5
Generative AI
Not enough data
7.3
5
Not enough data
7.7
5
Agentic AI - Data Governance
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
Not enough data
Data Sourcing
8.2
41
8.8
28
7.8
41
9.0
28
7.5
40
8.5
27
8.2
41
9.0
27
Intelligence
8.3
42
8.5
27
8.2
40
8.7
26
7.4
41
8.5
26
Audiences
8.9
41
10.0
5
Feature Not Available
9.0
5
8.3
37
9.7
5
8.7
37
10.0
5
Data Analysis
8.5
36
9.0
5
8.5
39
9.3
5
8.6
38
9.7
5
8.4
37
10.0
5
Administration
8.4
38
9.7
5
8.2
35
9.3
5
8.6
37
9.0
5
Agentic AI - Audience Intelligence Platforms
8.5
26
8.7
5
8.6
27
9.0
5
8.2
26
8.7
5
8.7
26
8.7
5
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Centralized computation
7.2
10
Not enough data
Localized computation
8.2
10
Not enough data
Agentic AI - Firewall Software
Not enough data
8.1
15
Not enough data
8.6
15
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Real-Time CDP and Salesforce Data Cloud are categorized as Customer Data Platform (CDP) and Audience Intelligence Platforms
Unique Categories
Adobe Real-Time CDP is categorized as Cross-Channel Advertising and Data Clean Room
Salesforce Data Cloud is categorized as Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Reviews
Reviewers' Company Size
Adobe Real-Time CDP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
14.3%
Information Technology and Services
9.5%
Computer Software
8.3%
Marketing and Advertising
6.0%
Banking
4.8%
Other
57.1%
Information Technology and Services
16.5%
Computer Software
9.6%
Financial Services
7.4%
Consulting
4.8%
Marketing and Advertising
4.3%
Other
57.4%
Alternatives
Discussions
Adobe Real-Time CDP has no discussions with answers
Salesforce Data Cloud has no discussions with answers
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