# Adobe Real-Time CDP vs Salesforce Data 360 (formerly Data Cloud) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Salesforce Data 360 excels in unifying customer data from multiple sources, creating a single, reliable profile that significantly enhances audience segmentation. Users appreciate the no-code segment builders and Einstein-powered capabilities, which streamline data processing and empower business users without heavy reliance on data teams.
- **Users say** Adobe Real-Time CDP is incredibly user-friendly, allowing for the creation of tailored customer experiences based on behavior. The platform's identity resolution and data activation features are particularly praised, making it easier for marketers to engage effectively with their audiences.
- **According to verified reviews** , Salesforce Data 360 has a higher overall satisfaction score, reflecting its strong performance in areas like quality of support and ease of administration. Reviewers highlight the straightforward setup process, especially with the available connectors, which helps teams get started quickly.
- **Reviewers mention** that while Adobe Real-Time CDP offers a seamless integration with systems like SAP CRM, it sometimes lacks the depth of features found in Salesforce Data 360. Users have noted that although the initial setup is easy, they desire more advanced functionalities for data management and audience insights.
- **G2 reviewers highlight** that Salesforce Data 360's robust marketing integrations and data enrichment capabilities stand out, with users noting the platform's ability to enhance data quality and segmentation. This is particularly beneficial for mid-market companies looking to leverage data for targeted marketing efforts.
- **Users report** that Adobe Real-Time CDP, while effective for enterprise-level needs, may not provide the same level of expandability and advanced filtering options as Salesforce Data 360. This can be a limitation for teams that require more sophisticated data manipulation and analysis tools.



| | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 163 | 249 | 
| **Largest Market Segment** | Enterprise (36.9% of reviews) | Mid-Market (42.8% of reviews) | 
| **Entry Level Price** | Contact Us | $500.00 100000 Credits | 

---
## Top Pros & Cons

### Adobe Real-Time CDP

Pros:
- Ease of Use (68 reviews)
- Personalization (65 reviews)

Cons:
- Learning Curve (70 reviews)
- Complex Setup (50 reviews)

### Salesforce Data 360 (formerly Data Cloud)

Pros:
- Platform Integration (79 reviews)
- Ease of Use (56 reviews)

Cons:
- Learning Curve (53 reviews)
- Expensive (44 reviews)

---
## Ratings Comparison
| Rating | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
  | **Meets Requirements** | 8.6 (89 reviews) | 9.0 (96 reviews) | 
  | **Ease of Use** | 7.8 (109 reviews) | 7.9 (192 reviews) | 
  | **Ease of Setup** | 7.4 (105 reviews) | 7.3 (165 reviews) | 
  | **Ease of Admin** | 7.4 (30 reviews) | 8.5 (46 reviews) | 
  | **Quality of Support** | 8.4 (83 reviews) | 8.6 (91 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (29 reviews) | 9.3 (45 reviews) | 
  | **Product Direction (% positive)** | 9.3 (87 reviews) | 9.0 (93 reviews) | 

---
## Pricing

### Adobe Real-Time CDP

#### Entry-Level Pricing

Plan: B2C Edition

Price: Contact Us

Description: The Business-to-Consumer Edition is for B2C brands wanting to personalize experiences for consumers.

Key Features:
- Tag management
- Streaming data collection
- Edge-based event forwarding

[Browse all 3 editions](https://www.g2.com/products/adobe-real-time-cdp/pricing)

#### Free Trial

No

### Salesforce Data 360 (formerly Data Cloud)

#### Entry-Level Pricing

Plan: Consumption Credits

Price: $500.00 100000 Credits

Description: List Price

Key Features:
- Data Services
- Segmentation & Activation

[Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Adobe Real-Time CDP** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 |

#### Data Integration

| Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **1st-Party Data Integration** | Not enough data | 10.0 (5 reviews) | 
| **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | 
| **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | 
| **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | 
| **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | 
| **Data Export Tools** | Not enough data | 10.0 (5 reviews) | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | 
| **Decision Making** | Not enough data | 8.6 (6 reviews) | 

#### Data Analysis & Optimization

| Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Segmentation** | Not enough data | 10.0 (5 reviews) | 
| **Recommendations** | Not enough data | 9.2 (6 reviews) | 
| **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | 
| **Custom Reports** | Not enough data | 9.4 (6 reviews) | 

#### Platform

| Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Permissions** | Not enough data | 8.9 (6 reviews) | 
| **User, Role, and Access Management** | Not enough data | 9.7 (6 reviews) | 
| **Performance and Reliability** | Not enough data | 10.0 (6 reviews) | 
| **Enterprise Scalability** | Not enough data | 9.4 (6 reviews) | 
| **Internationalization** | Not enough data | 10.0 (5 reviews) | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Adobe Real-Time CDP** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 9 |

#### Administration

| Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Modelling** | Not enough data | 9.0 (7 reviews) | 
| **Recommendations** | Not enough data | 8.8 (7 reviews) | 
| **Workflow Management** | Not enough data | 8.6 (6 reviews) | 
| **Dashboards and Visualizations** | Not enough data | 8.3 (7 reviews) | 

#### Management

| Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Business Glossary** | Not enough data | 8.3 (7 reviews) | 
| **Data Discovery** | Not enough data | 9.0 (7 reviews) | 
| **Data Profililng** | Not enough data | 8.8 (8 reviews) | 
| **Reporting and Visualization** | Not enough data | 8.3 (7 reviews) | 
| **Data Lineage** | Not enough data | 8.3 (6 reviews) | 

#### Compliance

| Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Sensitive Data Compliance** | Not enough data | 9.4 (8 reviews) | 
| **Training and Guidelines** | Not enough data | 9.0 (7 reviews) | 
| **Policy Enforcement** | Not enough data | 9.3 (7 reviews) | 
| **Compliance Monitoring** | Not enough data | 10.0 (6 reviews) | 

#### Security

| Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Access Control** | Not enough data | 9.3 (7 reviews) | 
| **Roles Management** | Not enough data | 8.8 (7 reviews) | 
| **Compliance Management** | Not enough data | 9.3 (7 reviews) | 

#### Data Quality

| Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Preparation** | Not enough data | 9.4 (8 reviews) | 
| **Data Distribution** | Not enough data | 8.8 (7 reviews) | 
| **Data Unification** | Not enough data | 9.6 (9 reviews) | 

#### Maintainence

| Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Quality Management** | Not enough data | 9.0 (7 reviews) | 
| **Policy Management** | Not enough data | 9.0 (7 reviews) | 

#### Generative AI

| Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (7 reviews) | 
| **AI Text Summarization** | Not enough data | 8.3 (7 reviews) | 

#### Agentic AI - Data Governance

| Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | 
| **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 9.0 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.6 (7 reviews) | 
| **Decision Making** | Not enough data | 9.4 (6 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Adobe Real-Time CDP** | 8.1/10 | 51 |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 60 |

#### Data Sourcing

| Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Enrichment** | 8.4 (47 reviews) | 8.9 (34 reviews) | 
| **Expandability** | 8.0 (44 reviews) | 9.2 (53 reviews) | 
| **Content Marketing** | 7.6 (42 reviews) | 8.5 (28 reviews) | 
| **Multiple Devices** | 8.3 (44 reviews) | 9.1 (29 reviews) | 

#### Intelligence

| Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Metrics** | 8.4 (46 reviews) | 8.6 (29 reviews) | 
| **Predictive Modeling** | 8.3 (42 reviews) | 8.6 (28 reviews) | 
| **Recommendation Engine** | 7.4 (41 reviews) | 8.7 (30 reviews) | 

### Audience Intelligence Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Real-Time CDP** | 8.5/10 | 61 |
| **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 |

#### Audiences

| Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Audience Insights** | 8.9 (45 reviews) | 10.0 (6 reviews) | 
| **Influencer Identification** | Feature Not Available | 9.2 (6 reviews) | 
| **Buyer Personas** | 8.4 (45 reviews) | 9.7 (6 reviews) | 
| **Segmentation** | 8.7 (47 reviews) | 10.0 (7 reviews) | 

#### Data Analysis

| Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Network Analysis** | 8.6 (39 reviews) | 9.2 (6 reviews) | 
| **Dashboards** | 8.6 (42 reviews) | 9.4 (6 reviews) | 
| **Visualizations** | 8.7 (40 reviews) | 9.7 (6 reviews) | 
| **Advanced Filtering** | 8.4 (38 reviews) | 10.0 (6 reviews) | 

#### Administration

| Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Marketing Integrations** | 8.3 (47 reviews) | 9.8 (7 reviews) | 
| **Ad Integrations** | 8.3 (39 reviews) | 9.4 (6 reviews) | 
| **Data Exporting** | 8.6 (39 reviews) | 9.2 (6 reviews) | 

#### Agentic AI - Audience Intelligence Platforms

| Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (29 reviews) | 8.9 (6 reviews) | 
| **Cross-system Integration** | 8.5 (36 reviews) | 9.3 (7 reviews) | 
| **Adaptive Learning** | 8.2 (27 reviews) | 8.9 (6 reviews) | 
| **Proactive Assistance** | 8.7 (28 reviews) | 8.9 (6 reviews) | 

### Master Data Management (MDM)

| Product | Score | Reviews |
|---|---|---|
| **Adobe Real-Time CDP** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 |

#### Management

| Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Hierarchy Management** | Not enough data | Not enough data | 
| **Reference Data Management** | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | 

#### Functionality 

| Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Multi-Domain** | Not enough data | Not enough data | 
| **Match & Merge** | Not enough data | Not enough data | 
| **Relationship Mapping** | Not enough data | Not enough data | 
| **User Interface** | Not enough data | Not enough data | 

#### Security

| Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Data Governance** | Not enough data | 10.0 (5 reviews) | 
| **Data Masking** | Not enough data | Not enough data | 

### Data Clean Room

| Product | Score | Reviews |
|---|---|---|
| **Adobe Real-Time CDP** | 7.7/10 | 11 |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Centralized computation

| Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Centralized Computation** | 7.3 (11 reviews) | Not enough data | 

#### Localized computation

| Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Localized computation** | 8.0 (11 reviews) | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **Adobe Real-Time CDP** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 |

#### Agentic AI - Firewall Software

| Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (16 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (16 reviews) | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Adobe Real-Time CDP** | N/A | N/A |
| **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms)

**Unique to Adobe Real-Time CDP (2):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Data Clean Room Software](https://www.g2.com/categories/data-clean-room)

**Unique to Salesforce Data 360 (formerly Data Cloud) (5):** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | 
|---|---|---|
| **Small-Business** | 35.5% | 20.5% | 
| **Mid-Market** | 27.7% | 42.8% | 
| **Enterprise** | 36.9% | 36.7% | 

### By Industry

#### Adobe Real-Time CDP

- **Financial Services:** 11.9%
- **Computer Software:** 10.1%
- **Information Technology and Services:** 7.3%
- **Marketing and Advertising:** 5.5%
- **Banking:** 4.6%
- **Retail:** 4.6%
- **Consumer Goods:** 3.7%
- **Consumer Services:** 3.7%
- **Education Management:** 3.7%
- **Food & Beverages:** 3.7%
- **Other:** 41.3%

#### Salesforce Data 360 (formerly Data Cloud)

- **Information Technology and Services:** 17.1%
- **Computer Software:** 8.8%
- **Financial Services:** 6.9%
- **Consulting:** 6.0%
- **Computer & Network Security:** 3.7%
- **Marketing and Advertising:** 3.7%
- **Manufacturing:** 3.2%
- **Education Management:** 2.8%
- **Retail:** 2.8%
- **Automotive:** 2.3%
- **Other:** 42.6%

---
## Alternatives

### Alternatives to Adobe Real-Time CDP

- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1943 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1454 reviews)

### Alternatives to Salesforce Data 360 (formerly Data Cloud)

- [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews)
- [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (768 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)

---
## Top Discussions

### Adobe Real-Time CDP

No discussions available for this product.

### Salesforce Data 360 (formerly Data Cloud)

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-real-time-cdp-vs-salesforce-data-360-formerly-data-cloud)