# Adobe Real-Time CDP vs Salesforce Data 360 (formerly Data Cloud) Comparison --- ## AI Generated Summary - **G2 reviewers report** that Salesforce Data 360 excels in unifying customer data from various sources, allowing for actionable insights across the Salesforce ecosystem. Users appreciate its ability to support personalized experiences and better segmentation, making it a strong choice for enterprises looking to enhance customer engagement. - **Users say** that Adobe Real-Time CDP offers a user-friendly interface and effective data integration capabilities. Reviewers highlight its ability to combine data from multiple sources in real-time, which simplifies the process of creating unified customer profiles, although some find the technical aspects of setup to be complex. - **According to verified reviews** , Salesforce Data 360 is praised for its intuitive setup process, with many users noting that it requires minimal coding. This ease of use is particularly beneficial for teams that may not have extensive technical expertise, allowing them to get started quickly and efficiently. - **Reviewers mention** that while Adobe Real-Time CDP has a solid performance in audience intelligence, it faces challenges in overall user satisfaction compared to Salesforce Data 360. Users have expressed a desire for more robust support and features that align closely with their specific business needs. - **G2 reviewers highlight** that Salesforce Data 360's strong support and partnership approach is a significant advantage, with many users feeling that the product has been a reliable ally in their business operations. This contrasts with Adobe Real-Time CDP, where some users have indicated a need for improved customer support responsiveness. - **Users report** that Salesforce Data 360's advanced features, such as data enrichment and segmentation capabilities, are highly effective, with many praising its ability to handle large volumes of data seamlessly. In comparison, while Adobe Real-Time CDP offers good functionality, some users feel it lacks the depth and breadth of features found in Salesforce Data 360. | | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | | **Total Reviews** | 180 | 314 | | **Largest Market Segment** | Enterprise (37.4% of reviews) | Enterprise (40.4% of reviews) | | **Entry Level Price** | Contact Us | $500.00 100000 Credits | --- ## Top Pros & Cons ### Adobe Real-Time CDP Pros: - Ease of Use (67 reviews) - Personalization (64 reviews) Cons: - Learning Curve (69 reviews) - Complex Setup (49 reviews) ### Salesforce Data 360 (formerly Data Cloud) Pros: - Platform Integration (79 reviews) - Ease of Use (56 reviews) Cons: - Learning Curve (53 reviews) - Expensive (44 reviews) --- ## Ratings Comparison | Rating | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Meets Requirements** | 8.6 (99 reviews) | 8.9 (103 reviews) | | **Ease of Use** | 7.7 (119 reviews) | 7.8 (243 reviews) | | **Ease of Setup** | 7.4 (115 reviews) | 7.3 (208 reviews) | | **Ease of Admin** | 7.4 (30 reviews) | 8.6 (51 reviews) | | **Quality of Support** | 8.4 (93 reviews) | 8.5 (98 reviews) | | **Has the product been a good partner in doing business?** | 8.6 (29 reviews) | 9.3 (50 reviews) | | **Product Direction (% positive)** | 9.2 (93 reviews) | 9.0 (98 reviews) | --- ## Pricing ### Adobe Real-Time CDP #### Entry-Level Pricing Plan: B2C Edition Price: Contact Us Description: The Business-to-Consumer Edition is for B2C brands wanting to personalize experiences for consumers. Key Features: - Tag management - Streaming data collection - Edge-based event forwarding [Browse all 3 editions](https://www.g2.com/products/adobe-real-time-cdp/pricing) #### Free Trial No ### Salesforce Data 360 (formerly Data Cloud) #### Entry-Level Pricing Plan: Consumption Credits Price: $500.00 100000 Credits Description: List Price Key Features: - Data Services - Segmentation & Activation [Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) #### Free Trial No --- ## Features Comparison By Category ### Data Management Platform (DMP) | Product | Score | Reviews | |---|---|---| | **Adobe Real-Time CDP** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 10 | #### Data Integration | Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **1st-Party Data Integration** | Not enough data | 10.0 (6 reviews) | | **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | | **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | | **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | | **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | | **Data Export Tools** | Not enough data | 10.0 (5 reviews) | #### Agentic AI - Data Management Platform (DMP) | Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | | **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | | **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | | **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | | **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | | **Decision Making** | Not enough data | 8.6 (6 reviews) | #### Data Analysis & Optimization | Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Audience Segmentation** | Not enough data | 10.0 (6 reviews) | | **Recommendations** | Not enough data | 9.2 (6 reviews) | | **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | | **Custom Reports** | Not enough data | 9.4 (6 reviews) | #### Platform | Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Permissions** | Not enough data | 8.9 (6 reviews) | | **User, Role, and Access Management** | Not enough data | 9.0 (7 reviews) | | **Performance and Reliability** | Not enough data | 9.3 (7 reviews) | | **Enterprise Scalability** | Not enough data | 9.5 (7 reviews) | | **Internationalization** | Not enough data | 10.0 (5 reviews) | ### Data Governance | Product | Score | Reviews | |---|---|---| | **Adobe Real-Time CDP** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 11 | #### Administration | Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Modelling** | Not enough data | 9.2 (8 reviews) | | **Recommendations** | Not enough data | 8.8 (7 reviews) | | **Workflow Management** | Not enough data | 8.1 (7 reviews) | | **Dashboards and Visualizations** | Not enough data | 8.3 (7 reviews) | #### Management | Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Business Glossary** | Not enough data | 8.3 (7 reviews) | | **Data Discovery** | Not enough data | 9.0 (7 reviews) | | **Data Profililng** | Not enough data | 8.8 (8 reviews) | | **Reporting and Visualization** | Not enough data | 8.3 (7 reviews) | | **Data Lineage** | Not enough data | 8.3 (6 reviews) | #### Compliance | Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Sensitive Data Compliance** | Not enough data | 9.4 (8 reviews) | | **Training and Guidelines** | Not enough data | 9.0 (7 reviews) | | **Policy Enforcement** | Not enough data | 9.3 (7 reviews) | | **Compliance Monitoring** | Not enough data | 10.0 (6 reviews) | #### Security | Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Access Control** | Not enough data | 9.3 (7 reviews) | | **Roles Management** | Not enough data | 8.8 (7 reviews) | | **Compliance Management** | Not enough data | 9.3 (7 reviews) | #### Data Quality | Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Preparation** | Not enough data | 9.4 (8 reviews) | | **Data Distribution** | Not enough data | 8.8 (7 reviews) | | **Data Unification** | Not enough data | 9.7 (10 reviews) | #### Maintainence | Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Quality Management** | Not enough data | 9.0 (7 reviews) | | **Policy Management** | Not enough data | 9.0 (7 reviews) | #### Generative AI | Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **AI Text Generation** | Not enough data | 8.1 (7 reviews) | | **AI Text Summarization** | Not enough data | 8.3 (7 reviews) | #### Agentic AI - Data Governance | Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | | **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | | **Cross-system Integration** | Not enough data | 9.0 (7 reviews) | | **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | | **Natural Language Interaction** | Not enough data | 8.6 (7 reviews) | | **Decision Making** | Not enough data | 9.4 (6 reviews) | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **Adobe Real-Time CDP** | 8.1/10 | 53 | | **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 104 | #### Data Sourcing | Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Enrichment** | 8.5 (49 reviews) | 8.9 (36 reviews) | | **Expandability** | 8.0 (45 reviews) | 9.3 (90 reviews) | | **Content Marketing** | 7.7 (43 reviews) | 8.5 (29 reviews) | | **Multiple Devices** | 8.3 (44 reviews) | 9.1 (31 reviews) | #### Intelligence | Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Marketing Metrics** | 8.4 (46 reviews) | 8.7 (33 reviews) | | **Predictive Modeling** | 8.3 (43 reviews) | 8.7 (30 reviews) | | **Recommendation Engine** | 7.4 (41 reviews) | 8.6 (33 reviews) | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **Adobe Real-Time CDP** | 8.6/10 | 71 | | **Salesforce Data 360 (formerly Data Cloud)** | 9.6/10 | 15 | #### Audiences | Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Audience Insights** | 8.9 (45 reviews) | 10.0 (7 reviews) | | **Influencer Identification** | Feature Not Available | 9.2 (6 reviews) | | **Buyer Personas** | 8.6 (48 reviews) | 9.6 (8 reviews) | | **Segmentation** | 8.8 (51 reviews) | 9.7 (10 reviews) | #### Data Analysis | Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Network Analysis** | 8.6 (39 reviews) | 9.2 (6 reviews) | | **Dashboards** | 8.6 (42 reviews) | 9.4 (6 reviews) | | **Visualizations** | 8.7 (40 reviews) | 9.7 (6 reviews) | | **Advanced Filtering** | 8.4 (38 reviews) | 9.3 (7 reviews) | #### Administration | Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Marketing Integrations** | 8.4 (49 reviews) | 9.3 (9 reviews) | | **Ad Integrations** | 8.3 (39 reviews) | 9.4 (6 reviews) | | **Data Exporting** | 8.6 (39 reviews) | 9.2 (6 reviews) | #### Agentic AI - Audience Intelligence Platforms | Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | 8.6 (29 reviews) | 8.9 (6 reviews) | | **Cross-system Integration** | 8.7 (43 reviews) | 8.9 (11 reviews) | | **Adaptive Learning** | 8.2 (27 reviews) | 8.9 (6 reviews) | | **Proactive Assistance** | 8.8 (30 reviews) | 8.9 (6 reviews) | ### Master Data Management (MDM) | Product | Score | Reviews | |---|---|---| | **Adobe Real-Time CDP** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 | #### Management | Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Hierarchy Management** | Not enough data | Not enough data | | **Reference Data Management** | Not enough data | Not enough data | | **Data Lineage** | Not enough data | Not enough data | | **Metadata Management** | Not enough data | Not enough data | #### Functionality | Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Multi-Domain** | Not enough data | Not enough data | | **Match & Merge** | Not enough data | Not enough data | | **Relationship Mapping** | Not enough data | Not enough data | | **User Interface** | Not enough data | Not enough data | #### Security | Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Governance** | Not enough data | 10.0 (5 reviews) | | **Data Masking** | Not enough data | Not enough data | ### Data Clean Room | Product | Score | Reviews | |---|---|---| | **Adobe Real-Time CDP** | 7.7/10 | 11 | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Centralized computation | Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Centralized Computation** | 7.3 (11 reviews) | Not enough data | #### Localized computation | Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Localized computation** | 8.0 (11 reviews) | Not enough data | ### Identity Resolution | Product | Score | Reviews | |---|---|---| | **Adobe Real-Time CDP** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 | #### Agentic AI - Firewall Software | Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.2 (16 reviews) | | **Adaptive Learning** | Not enough data | 8.6 (16 reviews) | ### Cross-Channel Advertising | Product | Score | Reviews | |---|---|---| | **Adobe Real-Time CDP** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | N/A | N/A | #### Agentic AI - Cross-Channel Advertising | Feature | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (2):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms) **Unique to Adobe Real-Time CDP (2):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Data Clean Room Software](https://www.g2.com/categories/data-clean-room) **Unique to Salesforce Data 360 (formerly Data Cloud) (5):** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software) --- ## Reviewer Demographics ### By Company Size | Segment | Adobe Real-Time CDP | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Small-Business** | 35.5% | 19.5% | | **Mid-Market** | 27.1% | 40.1% | | **Enterprise** | 37.4% | 40.4% | ### By Industry #### Adobe Real-Time CDP - **Financial Services:** 10.9% - **Computer Software:** 9.2% - **Information Technology and Services:** 8.4% - **Marketing and Advertising:** 5.9% - **Retail:** 5.0% - **Banking:** 5.0% - **Education Management:** 4.2% - **Consulting:** 3.4% - **Telecommunications:** 3.4% - **Consumer Goods:** 3.4% - **Other:** 41.2% #### Salesforce Data 360 (formerly Data Cloud) - **Information Technology and Services:** 14.1% - **Financial Services:** 8.6% - **Computer Software:** 7.8% - **Manufacturing:** 5.6% - **Consulting:** 5.2% - **Hospital & Health Care:** 3.7% - **Marketing and Advertising:** 3.7% - **Non-Profit Organization Management:** 3.3% - **Computer & Network Security:** 3.0% - **Retail:** 3.0% - **Other:** 42.0% --- ## Alternatives ### Alternatives to Adobe Real-Time CDP - [Tealium](https://www.g2.com/products/tealium-2026-07-21/reviews) — 4.4/5 stars (478 reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (567 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1413 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (399 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (767 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1231 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2661 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (656 reviews) ### Alternatives to Salesforce Data 360 (formerly Data Cloud) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (567 reviews) - [Tealium](https://www.g2.com/products/tealium-2026-07-21/reviews) — 4.4/5 stars (478 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (399 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1413 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (767 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1231 reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (1353 reviews) - [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (884 reviews) --- ## Top Discussions ### Adobe Real-Time CDP No discussions available for this product. ### Salesforce Data 360 (formerly Data Cloud) No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-real-time-cdp-vs-salesforce-data-360-formerly-data-cloud)