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Compare Adobe Real-Time CDP and Permutive 
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At a Glance
Market Segments
Small-Business (39.3% of reviews)
Mid-Market (48.8% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Adobe Real-Time CDP
Star Rating
(102)4.2 out of 5
Market Segments
Small-Business (39.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansPermutive
Star Rating
(84)4.5 out of 5
Market Segments
Mid-Market (48.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about PermutiveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Permutive excels in ease of use with a score of 8.7, while Adobe Real-Time CDP lags behind at 7.5. Reviewers mention that Permutive's intuitive interface and user-friendly dashboard make it easier for teams to navigate and utilize effectively.
- Reviewers say that Permutive's quality of support is outstanding, scoring 9.0 compared to Adobe Real-Time CDP's 7.5. Users highlight that Permutive's support team is responsive and knowledgeable, often providing quick resolutions to issues.
- Users on G2 mention that Permutive has a strong product direction with a positive score of 9.1, while Adobe Real-Time CDP is slightly lower at 9.0. Reviewers appreciate Permutive's commitment to continuous improvement and feature updates, particularly in their audience segmentation capabilities.
- Reviewers mention that Permutive has a higher ease of setup score of 8.1, compared to Adobe Real-Time CDP's 6.8. Users report that Permutive's onboarding process is streamlined, allowing for quicker implementation and less downtime.
- Users say that Permutive meets requirements effectively with a score of 8.6, while Adobe Real-Time CDP scores 8.1. Reviewers highlight that Permutive's features, such as real-time data processing and audience insights, align well with their business needs.
- G2 users report that Permutive is favored in the mid-market segment, capturing 50.0% of reviews, while Adobe Real-Time CDP is more focused on enterprise clients with 61.5% of reviews. This distinction suggests that Permutive may be better suited for smaller to mid-sized businesses looking for scalable solutions.
Pricing
Entry-Level Pricing
Adobe Real-Time CDP
B2C Edition
Contact Us
The Business-to-Consumer Edition is for B2C brands wanting to personalize experiences for consumers.
- Tag management
- Streaming data collection
- Edge-based event forwarding
Permutive
No pricing availableFree Trial
Adobe Real-Time CDP
No trial information availablePermutive
No trial information availableRatings
Meets Requirements
8.6
72
8.6
63
Ease of Use
7.8
88
8.7
62
Ease of Setup
7.4
86
8.2
37
Ease of Admin
7.6
26
8.9
28
Quality of Support
8.4
70
9.0
61
Has the product been a good partner in doing business?
8.6
27
9.1
30
Product Direction (% positive)
9.5
72
9.4
55
Features by Category
Data Integration
Not enough data
8.8
49
Not enough data
7.7
40
Not enough data
7.1
39
Not enough data
7.3
33
Not enough data
7.9
37
Not enough data
7.7
38
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
9.1
49
Not enough data
8.0
42
Not enough data
8.2
45
Not enough data
7.5
38
Platform
Not enough data
7.7
41
Not enough data
8.1
47
Not enough data
8.6
47
Not enough data
8.7
44
Not enough data
7.7
37
Data Sourcing
8.2
42
Not enough data
7.9
42
Not enough data
7.4
39
Not enough data
8.3
41
Not enough data
Intelligence
8.3
41
Not enough data
8.2
39
Not enough data
7.4
40
Not enough data
Audiences
8.9
43
Not enough data
Feature Not Available
Not enough data
8.4
39
Not enough data
8.8
39
Not enough data
Data Analysis
8.6
37
Not enough data
8.5
40
Not enough data
8.6
39
Not enough data
8.4
37
Not enough data
Administration
8.4
39
Not enough data
8.3
37
Not enough data
8.6
37
Not enough data
Agentic AI - Audience Intelligence Platforms
8.6
28
Not enough data
8.5
28
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
Centralized computation
7.2
10
8.7
5
Localized computation
8.2
10
8.3
5
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Real-Time CDP and Permutive are categorized as Data Clean Room
Unique Categories
Adobe Real-Time CDP is categorized as Customer Data Platform (CDP), Audience Intelligence Platforms, and Cross-Channel Advertising
Permutive is categorized as Data Management Platform (DMP)
Reviews
Reviewers' Company Size
Adobe Real-Time CDP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Permutive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.5%
Information Technology and Services
9.0%
Computer Software
9.0%
Marketing and Advertising
5.6%
Education Management
4.5%
Other
58.4%
Publishing
38.8%
Marketing and Advertising
23.8%
Online Media
18.8%
Newspapers
6.3%
Media Production
6.3%
Other
6.3%
Alternatives
Discussions
Adobe Real-Time CDP has no discussions with answers
How are you getting on educating the agency side of the benefits to Permutive?
1 Comment
MO
Thanks for the question, Robyn. We have seen great interest from the agency side of the market on the importance of 1st Party publisher data and the benefits...Read more
What does Permutive do?
1 Comment
MO
The Permutive Audience platform offers more than traditional DMPs. It empowers publishers and advertisers to address their full audience, in-the-moment,...Read more
What is Hello amp Permutive?
1 Comment
MO
Permutive's AMP solution allows targeting without third-party cookies on Google AMP. This means publishers can now enjoy the benefits of Permutive's...Read more
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