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At a Glance
Market Segments
Small-Business (39.3% of reviews)
Mid-Market (45.7% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Adobe Real-Time CDP
Star Rating
(102)4.2 out of 5
Market Segments
Small-Business (39.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansInsider One
Star Rating
(1,251)4.8 out of 5
Market Segments
Mid-Market (45.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Insider excels in ease of use with a score of 9.4, while Adobe Real-Time CDP falls behind at 7.5. Reviewers mention that Insider's intuitive interface and user-friendly design make it easy for teams to adopt and utilize effectively.
- Reviewers say that Insider's quality of support is outstanding, scoring 9.6 compared to Adobe Real-Time CDP's 8.2. Users highlight the responsiveness and helpfulness of Insider's support team, which is crucial for resolving issues quickly.
- Users on G2 mention that Insider's data enrichment capabilities are robust, scoring 9.5, while Adobe Real-Time CDP lags at 8.1. Reviewers appreciate Insider's ability to integrate various data sources seamlessly, enhancing their marketing strategies.
- Reviewers mention that Insider's expandability is a strong point, with a score of 9.5, compared to Adobe Real-Time CDP's 7.8. Users report that Insider allows for easy integration with other tools and platforms, making it a versatile choice for growing businesses.
- G2 users highlight that Insider's predictive modeling features score 9.5, while Adobe Real-Time CDP scores 8.2. Reviewers say that Insider's advanced analytics help them forecast customer behavior more accurately, leading to better-targeted marketing efforts.
- Users report that Insider's recommendation engine is highly effective, scoring 9.6, while Adobe Real-Time CDP's engine scores 7.5. Reviewers mention that Insider's personalized recommendations significantly enhance customer engagement and conversion rates.
Pricing
Entry-Level Pricing
Adobe Real-Time CDP
B2C Edition
Contact Us
The Business-to-Consumer Edition is for B2C brands wanting to personalize experiences for consumers.
- Tag management
- Streaming data collection
- Edge-based event forwarding
Insider One
No pricing availableFree Trial
Adobe Real-Time CDP
No trial information availableInsider One
Free Trial is available
Ratings
Meets Requirements
8.6
72
9.4
1,130
Ease of Use
7.8
88
9.4
1,140
Ease of Setup
7.4
86
9.0
597
Ease of Admin
7.6
26
9.1
308
Quality of Support
8.4
70
9.6
1,129
Has the product been a good partner in doing business?
8.6
27
9.5
309
Product Direction (% positive)
9.5
72
9.8
1,082
Features by Category
Email Marketing
Not enough data
9.6
509
Not enough data
9.6
488
Not enough data
9.6
491
Not enough data
9.6
433
Online Marketing
Not enough data
Feature Not Available
Not enough data
9.6
528
Not enough data
9.6
543
Not enough data
9.5
532
Not enough data
Feature Not Available
Lead Management
Not enough data
9.5
501
Not enough data
9.5
500
Not enough data
9.6
546
Not enough data
Feature Not Available
Not enough data
9.5
479
Not enough data
9.5
444
Not enough data
9.5
483
Not enough data
9.5
467
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
9.4
439
Not enough data
9.4
450
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
9.4
529
Not enough data
9.4
524
Not enough data
9.4
518
Not enough data
9.4
516
Not enough data
9.1
419
Platform
Not enough data
9.5
526
Not enough data
9.5
276
Not enough data
9.6
506
Not enough data
9.5
444
Not enough data
9.4
449
Not enough data
9.5
490
Not enough data
9.4
430
Agentic AI - Marketing Automation
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.9
23
Not enough data
8.8
23
Not enough data
8.8
23
Not enough data
8.8
22
Integration
Not enough data
9.4
498
Not enough data
9.3
497
Not enough data
9.4
460
Visitor Behavior
Not enough data
9.5
580
Not enough data
9.6
597
Not enough data
9.5
544
Templates
Not enough data
9.5
559
Not enough data
9.5
602
Not enough data
9.6
596
Personalization
Not enough data
9.6
586
Not enough data
9.5
574
Not enough data
9.6
586
Not enough data
9.4
520
Not enough data
9.5
565
Not enough data
9.6
569
Not enough data
9.6
596
Not enough data
9.6
582
Multichannel
Not enough data
9.6
586
Not enough data
9.5
521
Not enough data
9.6
585
Administration
Not enough data
9.6
580
Not enough data
9.4
599
Not enough data
9.5
575
Not enough data
9.4
576
Agentic AI - E-Commerce Personalization
Not enough data
8.3
20
Not enough data
8.2
20
Segmentation
Not enough data
9.7
601
Not enough data
9.6
579
Targeting
Not enough data
9.6
593
Not enough data
9.6
564
Triggered Content
Not enough data
9.5
502
Not enough data
9.5
499
Not enough data
9.7
553
Personalized Content
Not enough data
9.6
539
Not enough data
9.7
517
Not enough data
9.6
577
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Text Messaging
Not enough data
9.6
83
Not enough data
9.4
77
Not enough data
9.5
79
Not enough data
9.4
80
Not enough data
9.4
84
Not enough data
9.4
82
Not enough data
9.5
83
Not enough data
9.4
79
SMS Platform
Not enough data
9.4
83
Not enough data
9.5
84
Not enough data
9.3
78
Not enough data
Feature Not Available
Not enough data
9.3
84
Not enough data
9.3
83
Agentic AI - SMS Marketing
Not enough data
8.9
19
Not enough data
8.8
19
Not enough data
8.7
19
Not enough data
8.8
19
Not enough data
8.8
20
Not enough data
8.6
20
Data Sourcing
8.2
42
9.5
583
|
Verified
7.9
42
9.5
571
|
Verified
7.4
39
9.6
379
8.3
41
9.5
599
|
Verified
Intelligence
8.3
41
9.4
606
|
Verified
8.2
39
9.5
576
|
Verified
7.4
40
9.6
567
|
Verified
Platform Basics
Not enough data
9.5
653
|
Verified
Not enough data
9.5
653
|
Verified
Platform Data
Not enough data
9.4
638
|
Verified
Not enough data
9.4
616
|
Verified
Not enough data
9.3
651
|
Verified
Not enough data
9.3
618
Platform Additional Functionality
Not enough data
9.5
622
|
Verified
Not enough data
9.5
617
|
Verified
Not enough data
9.4
605
Agentic AI - Customer Journey Analytics
Not enough data
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Search Setup
Not enough data
9.5
57
Not enough data
9.6
58
Not enough data
9.5
56
Not enough data
9.6
54
Product Discovery
Not enough data
9.7
60
Not enough data
9.6
59
Not enough data
9.5
59
Not enough data
9.6
53
Not enough data
9.7
57
Integration
Not enough data
9.6
61
Not enough data
9.7
55
Not enough data
9.6
57
Audiences
8.9
43
Not enough data
Feature Not Available
Not enough data
8.4
39
Not enough data
8.8
39
Not enough data
Data Analysis
8.6
37
Not enough data
8.5
40
Not enough data
8.6
39
Not enough data
8.4
37
Not enough data
Administration
8.4
39
Not enough data
8.3
37
Not enough data
8.6
37
Not enough data
Agentic AI - Audience Intelligence Platforms
8.6
28
Not enough data
8.5
28
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
Centralized computation
7.2
10
Not enough data
Localized computation
8.2
10
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
49
Not enough data
9.5
52
Not enough data
9.4
48
Not enough data
9.5
50
Not enough data
9.5
48
Not enough data
9.2
48
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
50
Not enough data
9.5
48
Not enough data
9.4
47
Not enough data
9.3
46
Conversational AI - Conversational Commerce Platforms
Not enough data
8.1
14
Not enough data
8.7
13
Not enough data
8.1
14
Not enough data
Feature Not Available
Not enough data
8.1
13
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
Not enough data
8.9
32
Not enough data
8.8
31
Not enough data
8.7
31
Not enough data
8.6
30
Not enough data
8.8
31
Not enough data
8.7
31
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
9.3
622
Not enough data
9.4
692
Not enough data
9.3
555
|
Verified
Not enough data
9.4
599
|
Verified
Campaigns
Not enough data
9.4
578
|
Verified
Not enough data
9.7
696
|
Verified
Not enough data
9.4
483
Not enough data
9.2
483
Not enough data
9.6
568
|
Verified
Not enough data
9.6
656
|
Verified
Engagement
Not enough data
9.6
624
Platform
Not enough data
9.6
672
Not enough data
9.4
622
|
Verified
Not enough data
9.5
545
Agentic AI - Mobile Marketing
Not enough data
9.1
30
Not enough data
9.0
29
Not enough data
8.9
28
Not enough data
9.0
28
Not enough data
9.0
28
Not enough data
9.0
29
Categories
Categories
Shared Categories
Adobe Real-Time CDP and Insider One are categorized as Customer Data Platform (CDP)
Unique Categories
Adobe Real-Time CDP is categorized as Audience Intelligence Platforms, Cross-Channel Advertising, and Data Clean Room
Reviews
Reviewers' Company Size
Adobe Real-Time CDP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.5%
Information Technology and Services
9.0%
Computer Software
9.0%
Marketing and Advertising
5.6%
Education Management
4.5%
Other
58.4%
Retail
26.1%
Apparel & Fashion
10.3%
Cosmetics
3.9%
Food & Beverages
3.8%
Marketing and Advertising
3.7%
Other
52.2%
Alternatives
Discussions
Adobe Real-Time CDP has no discussions with answers
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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