# Adobe Marketo Measure (formerly Bizible) vs Singular Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Adobe Marketo Measure excels in providing clear insights into marketing effectiveness, with users highlighting its ability to show which marketing efforts directly influence deals and revenue. This feature is particularly beneficial for B2B companies looking to drive growth.
- **Users say** that Singular stands out for its user-friendly interface and robust support system. Reviewers appreciate the responsive Customer Success team, which is always available to assist with implementation and ongoing questions, making the software easy to navigate.
- **According to verified reviews** , Adobe Marketo Measure is praised for its strong focus on B2B marketing, with users noting that it has significantly helped in understanding the value of their marketing initiatives. This targeted approach can be a game-changer for startups and mid-market companies.
- **Reviewers mention** that Singular's innovation pipeline is impressive, with new features like Benchmarks and C-TV support being rolled out quickly. This commitment to continuous improvement keeps users engaged and satisfied with the evolving capabilities of the platform.
- **G2 reviewers highlight** that while Adobe Marketo Measure has a slightly higher star rating, it has fewer recent reviews compared to Singular, which may indicate a need for more user feedback to gauge current satisfaction levels accurately.
- **Users report** that both platforms offer strong data collection and ROI tracking capabilities, but Adobe Marketo Measure is noted for its superior multichannel tracking, allowing users to see a comprehensive view of their marketing performance across various channels.



| | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 147 | 529 | 
| **Largest Market Segment** | Mid-Market (73.2% of reviews) | Mid-Market (53.7% of reviews) | 
| **Entry Level Price** | No pricing available | Free | 

---
## Top Pros & Cons

### Adobe Marketo Measure (formerly Bizible)

**Not enough data**

### Singular

Pros:
- Customer Support (80 reviews)
- Ease of Use (64 reviews)

Cons:
- Poor Interface Design (18 reviews)
- Poor UI (18 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
  | **Meets Requirements** | 8.8 (136 reviews) | 8.8 (434 reviews) | 
  | **Ease of Use** | 8.2 (136 reviews) | 8.7 (441 reviews) | 
  | **Ease of Setup** | 7.6 (91 reviews) | 8.4 (285 reviews) | 
  | **Ease of Admin** | 8.3 (90 reviews) | 8.9 (184 reviews) | 
  | **Quality of Support** | 9.6 (135 reviews) | 9.4 (432 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (92 reviews) | 9.2 (190 reviews) | 
  | **Product Direction (% positive)** | 9.7 (133 reviews) | 9.2 (413 reviews) | 

---
## Pricing

### Adobe Marketo Measure (formerly Bizible)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Singular

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.

Key Features:
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics

[Browse all 3 editions](https://www.g2.com/products/singular/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Singular** | 8.4/10 | 206 |

#### User Identification

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Demographics** | Not enough data | Feature Not Available | 
| **User Segmentation** | Not enough data | 8.3 (164 reviews) | 
| **Geolocation** | Not enough data | 8.6 (165 reviews) | 

#### Tracking & Reporting

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 9.0 (183 reviews) | 
| **Real-Time Insights** | Not enough data | 8.0 (172 reviews) | 
| **Attribution** | Not enough data | 8.9 (186 reviews) | 
| **Dashboard** | Not enough data | 8.6 (190 reviews) | 
| **User Path Tracking** | Not enough data | 8.1 (129 reviews) | 
| **User Activity History** | Not enough data | 8.0 (113 reviews) | 

#### Metrics

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Engagement** | Not enough data | 8.4 (150 reviews) | 
| **Exit Tracking** | Not enough data | Feature Not Available | 
| **Retention** | Not enough data | 8.3 (151 reviews) | 
| **Return** | Not enough data | 8.3 (144 reviews) | 
| **Conversions** | Not enough data | 8.9 (159 reviews) | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Singular** | 5.6/10 | 8 |

#### Authoring Tools

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Ad Templates** | Not enough data | 5.4 (8 reviews) | 
| **HTML5 Authoring** | Not enough data | 5.2 (8 reviews) | 
| **Automated Ad Creation** | Not enough data | 4.5 (7 reviews) | 
| **Lanugage Translation** | Not enough data | 5.7 (7 reviews) | 

#### Agentic AI - Creative Management Platforms

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Dynamic Versioning** | Not enough data | 6.7 (8 reviews) | 
| **A/B Testing ** | Not enough data | 6.3 (8 reviews) | 

#### Publishing Tools

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | 5.4 (8 reviews) | 
| **Demand Side Platform Integration** | Not enough data | 6.9 (8 reviews) | 
| **Campaign Scheduling** | Not enough data | 4.3 (7 reviews) | 

### Click Fraud

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Singular** | 8.1/10 | 50 |

#### Trading

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Keyword Tracking** | Not enough data | 7.2 (40 reviews) | 
| **Refund Management** | Not enough data | 7.4 (31 reviews) | 
| **Integrations** | Not enough data | 8.7 (46 reviews) | 

#### Threat Detection

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Account Alerts** | Not enough data | 7.9 (40 reviews) | 
| **Threat Detection** | Not enough data | 8.3 (38 reviews) | 
| **IP Address Monitoring** | Not enough data | 8.1 (37 reviews) | 
| **Rules** | Not enough data | 8.4 (36 reviews) | 

#### Blocking

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Manual IP Blocking** | Not enough data | 8.2 (34 reviews) | 
| **Automated IP Blocking** | Not enough data | 8.2 (37 reviews) | 
| **Cross-Campaign Blocking** | Not enough data | 8.2 (34 reviews) | 

#### Agentic AI - Click Fraud

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Singular** | 8.7/10 | 84 |

#### Management

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Reporting** | Not enough data | 8.7 (79 reviews) | 
| **Auditing** | Not enough data | 8.3 (72 reviews) | 

#### Functionality

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Extraction** | Not enough data | 8.7 (69 reviews) | 
| **Transformation** | Not enough data | 8.4 (65 reviews) | 
| **Loading** | Not enough data | 8.5 (70 reviews) | 
| **Automation** | Not enough data | 8.9 (67 reviews) | 
| **Scalability** | Not enough data | 8.9 (68 reviews) | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Singular** | 8.2/10 | 241 |

#### Platform Basics

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Attribution Windows** | Not enough data | 8.9 (221 reviews) | 
| **Retargeting Attribution** | Not enough data | 8.5 (191 reviews) | 
| **Validation Rules** | Not enough data | 8.6 (185 reviews) | 
| **Cross-platform attribution** | Not enough data | 8.8 (191 reviews) | 
| **Fraud Detection** | Not enough data | 8.5 (189 reviews) | 
| **Post-Fraud Attribution** | Not enough data | 8.5 (166 reviews) | 

#### Platform Data

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Uninstall Metrics** | Not enough data | 8.1 (184 reviews) | 
| **Retention Metrics** | Not enough data | 8.3 (199 reviews) | 
| **Analytics Dashboard** | Not enough data | 8.7 (220 reviews) | 
| **Cross-channel insights** | Not enough data | 8.6 (200 reviews) | 
| **Custom Dashboards** | Not enough data | 8.7 (196 reviews) | 
| **Data Segmentation** | Not enough data | 8.6 (186 reviews) | 

#### Agentic AI - Value Selling Tools

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (26 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (28 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (26 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (25 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (27 reviews) | 
| **Decision Making** | Not enough data | 7.8 (29 reviews) | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Singular** | N/A | N/A |

#### Attribution Modeling

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | Not enough data | 
| **Multi-Touch Attribution** | Not enough data | Not enough data | 
| **Algorithmic Attribution** | Not enough data | Not enough data | 
| **Cross-Device Attribution** | Not enough data | Not enough data | 
| **Offline Attribution** | Not enough data | Not enough data | 
| **Custom Attribution** | Not enough data | Not enough data | 

#### Agentic AI - Attribution

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **B2B Attribution** | Not enough data | Not enough data | 
| **B2C Attribution** | Not enough data | Not enough data | 
| **Marketing Channels** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### Reporting

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Dashboards** | Not enough data | Not enough data | 
| **Data Visualizations** | Not enough data | Not enough data | 
| **Custom Reporting** | Not enough data | Not enough data | 

### Lead-to-Account Matching and Routing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Singular** | N/A | N/A |

#### Matching

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Priority Matching** | Not enough data | Not enough data | 
| **Account Tiebreakers** | Not enough data | Not enough data | 
| **Fuzzy Matching** | Not enough data | Not enough data | 

#### Routing

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Match and Route** | Not enough data | Not enough data | 
| **Multi-Objects** | Not enough data | Not enough data | 
| **Territories** | Not enough data | Not enough data | 
| **Working Hours** | Not enough data | Not enough data | 

#### Platform Operations

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Service level Agreements** | Not enough data | Not enough data | 
| **Audit Logs** | Not enough data | Not enough data | 
| **Duplicate Match** | Not enough data | Not enough data | 
| **Capping** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Alerts & Notifications** | Not enough data | Not enough data | 
| **AI Lead Matching & Routing** | Not enough data | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | 9.0/10 | 22 |
| **Singular** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Market Insights ** | 9.0 (14 reviews) | Not enough data | 
| **Account-level Insights ** | 8.8 (18 reviews) | Not enough data | 
| **Lead Analysis ** | 9.3 (15 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Segmentation ** | 9.4 (11 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.8 (10 reviews) | Not enough data | 
| **Account Identification ** | 8.9 (14 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Omni-Channel Tracking ** | 9.6 (19 reviews) | Not enough data | 
| **Revenue Planning ** | 8.9 (12 reviews) | Not enough data | 
| **Media Attribution ** | 8.8 (18 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.8 (13 reviews) | Not enough data | 
| **Customization ** | 9.2 (15 reviews) | Not enough data | 
| **Journey Analytics** | Not enough data | Not enough data | 

### Marketing Resource Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Singular** | N/A | N/A |

#### Agentic AI - Marketing Resource Management

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Singular** | N/A | N/A |

#### Marketing Distribution

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | 8.7/10 | 61 |
| **Singular** | 8.0/10 | 306 |

#### Marketing Operations

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **ROI Tracking** | 8.6 (52 reviews) ✓ Verified | 8.6 (253 reviews) ✓ Verified | 
| **Data Collection** | 8.9 (55 reviews) ✓ Verified | 8.9 (278 reviews) ✓ Verified | 
| **Customer Insights** | 8.9 (11 reviews) | 7.8 (221 reviews) ✓ Verified | 
| **Multi-User Access** | 8.5 (48 reviews) ✓ Verified | 9.1 (248 reviews) ✓ Verified | 
| **Spend Management** | Feature Not Available | 8.6 (214 reviews) | 

#### Campaign Activity

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Campaign Insights** | 8.8 (56 reviews) ✓ Verified | 8.8 (261 reviews) ✓ Verified | 
| **Reports and Dashboards** | 8.3 (58 reviews) ✓ Verified | 8.7 (284 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.4 (44 reviews) ✓ Verified | 8.0 (211 reviews) ✓ Verified | 
| **Multichannel Tracking** | 9.5 (55 reviews) ✓ Verified | 8.7 (245 reviews) ✓ Verified | 
| **Brand Optimization** | 8.3 (7 reviews) | 7.6 (201 reviews) ✓ Verified | 
| **Predictive Analytics** | Feature Not Available | 6.9 (185 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (24 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (36 reviews) | 
| **Proactive Assistance** | Not enough data | 6.5 (24 reviews) | 

### API Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Singular** | 8.3/10 | 33 |

#### API Construction

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **API Testing** | Not enough data | 8.1 (30 reviews) | 
| **Data Security** | Not enough data | 8.2 (29 reviews) | 
| **Orchestration** | Not enough data | 8.9 (31 reviews) | 
| **Scalability** | Not enough data | 8.6 (32 reviews) | 

#### API Management

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Traffic Control** | Not enough data | 8.2 (29 reviews) | 
| **Logs/Documentation** | Not enough data | 8.3 (29 reviews) | 
| **API Monitoring** | Not enough data | 8.0 (30 reviews) | 
| **Monetization** | Not enough data | 7.8 (28 reviews) | 
| **Gateway** | Not enough data | 7.9 (28 reviews) | 

#### Data Integration

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **App Integration** | Not enough data | 9.0 (28 reviews) | 
| **Data Transformation** | Not enough data | 8.9 (28 reviews) | 
| **Plugins** | Not enough data | 8.0 (26 reviews) | 

### Smart Link

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Singular** | 8.4/10 | 10 |

#### Audience Targeting

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Geographic Targeting** | Not enough data | 5.4 (8 reviews) | 
| **Device/OS Targeting** | Not enough data | 8.1 (8 reviews) | 
| **Retargeting** | Not enough data | 7.7 (8 reviews) | 

#### Analytics

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Digital Analytics** | Not enough data | 9.8 (8 reviews) | 
| **Attribution** | Not enough data | 9.5 (10 reviews) | 
| **Data Sharing and Exporting** | Not enough data | 9.8 (7 reviews) | 

#### Agentic AI - Business Continuity Management

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Singular** | 8.5/10 | 165 |

#### Metrics

| Feature | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Engagement** | Not enough data | 8.4 (150 reviews) | 
| **Exit Tracking** | Not enough data | Feature Not Available | 
| **Retention** | Not enough data | 8.3 (151 reviews) | 
| **Return** | Not enough data | 8.3 (144 reviews) | 
| **Conversions** | Not enough data | 8.9 (159 reviews) | 

---
## Categories
**Shared Categories (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to Adobe Marketo Measure (formerly Bizible) (4):** [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Marketing Resource Management Software](https://www.g2.com/categories/marketing-resource-management), [Lead-to-Account Matching and Routing Software](https://www.g2.com/categories/lead-to-account-matching-and-routing)

**Unique to Singular (7):** [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [Click Fraud Software](https://www.g2.com/categories/click-fraud), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [ETL Tools](https://www.g2.com/categories/etl-tools), [API Management Tools](https://www.g2.com/categories/api-management), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Smart Link Software](https://www.g2.com/categories/smart-link)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Measure (formerly Bizible) | Singular | 
|---|---|---|
| **Small-Business** | 16.2% | 26.9% | 
| **Mid-Market** | 73.2% | 53.7% | 
| **Enterprise** | 10.6% | 19.4% | 

### By Industry

#### Adobe Marketo Measure (formerly Bizible)

- **Computer Software:** 36.6%
- **Internet:** 14.1%
- **Marketing and Advertising:** 12.7%
- **Information Technology and Services:** 12.0%
- **Computer Networking:** 2.8%
- **Higher Education:** 2.1%
- **Computer & Network Security:** 2.1%
- **Education Management:** 1.4%
- **Financial Services:** 1.4%
- **Computer Hardware:** 1.4%
- **Other:** 13.4%

#### Singular

- **Computer Games:** 25.7%
- **Financial Services:** 11.3%
- **Marketing and Advertising:** 10.7%
- **Entertainment:** 9.7%
- **Retail:** 5.3%
- **Gambling & Casinos:** 3.8%
- **Information Technology and Services:** 3.6%
- **Computer Software:** 2.4%
- **Health, Wellness and Fitness:** 2.4%
- **Consumer Services:** 2.0%
- **Other:** 23.0%

---
## Alternatives

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---
## Top Discussions

### Adobe Marketo Measure (formerly Bizible)

No discussions available for this product.

### Singular

- Title: [What are the new features and preparations for the Cookieless future?](https://www.g2.com/discussions/what-are-the-new-features-and-preparations-for-the-cookieless-future) — 1 comment, 1 upvote
  > **Top comment:** "Yes it is possible to retrieve your stolen bitcoins. I never believed in bitcoin recovery because I was made to understand that it is not possible. But..."
- Title: [What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?](https://www.g2.com/discussions/what-is-the-benchmark-you-usually-define-for-install-validation-fraud-percentage-with-your-affilliate-partners) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on..."
- Title: [How can Singular help on media planning and forecast?](https://www.g2.com/discussions/15555-how-can-singular-help-on-media-planning-and-forecast) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-measure-formerly-bizible-vs-singular)