# AdRoll ABM (Formerly RollWorks) vs Adobe Marketo Measure (formerly Bizible) Comparison --- ## AI Generated Summary - **G2 reviewers report** that Adobe Marketo Measure excels in providing clear insights into marketing effectiveness, with users appreciating its ability to show which marketing efforts directly influence deals and revenue. This feature is particularly beneficial for B2B companies looking to understand the ROI of their initiatives. - **Users say** that AdRoll ABM stands out for its user-friendly setup and campaign management, making it easy to run targeted advertising campaigns. Reviewers highlight the platform's ability to reduce manual overheads, which can significantly streamline marketing operations. - **According to verified reviews** , Adobe Marketo Measure is praised for its strong support and partnership, with users noting high satisfaction with the quality of assistance provided. This level of support can be crucial for businesses that require ongoing guidance as they navigate complex marketing strategies. - **Reviewers mention** that AdRoll ABM offers seamless integration with Salesforce, enhancing its practicality for users who rely on this CRM. This integration allows for effective account-based targeting and audience segmentation, which is essential for maximizing marketing budgets. - **Users highlight** that while Adobe Marketo Measure has a slightly steeper learning curve, its comprehensive analytics capabilities, such as lead analysis and omni-channel tracking, provide valuable insights that can drive growth for businesses, especially startups. - **G2 reviewers note** that AdRoll ABM's ability to layer in intent data for improved targeting precision is a significant advantage, allowing users to engage high-intent accounts effectively. This feature is particularly appealing for companies looking to refine their marketing strategies and reach the right audience. | | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Star Rating** | 4.3 out of 5 | 4.7 out of 5 | | **Total Reviews** | 656 | 147 | | **Largest Market Segment** | Mid-Market (57.7% of reviews) | Mid-Market (73.2% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### AdRoll ABM (Formerly RollWorks) Pros: - Ease of Use (168 reviews) - Audience Targeting (105 reviews) Cons: - Learning Curve (66 reviews) - Missing Features (60 reviews) ### Adobe Marketo Measure (formerly Bizible) **Not enough data** --- ## Ratings Comparison | Rating | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Meets Requirements** | 8.4 (537 reviews) | 8.8 (136 reviews) | | **Ease of Use** | 8.5 (542 reviews) | 8.2 (136 reviews) | | **Ease of Setup** | 8.3 (366 reviews) | 7.6 (91 reviews) | | **Ease of Admin** | 8.5 (266 reviews) | 8.3 (90 reviews) | | **Quality of Support** | 8.9 (516 reviews) | 9.6 (135 reviews) | | **Has the product been a good partner in doing business?** | 8.9 (271 reviews) | 9.4 (92 reviews) | | **Product Direction (% positive)** | 8.6 (495 reviews) | 9.7 (133 reviews) | --- ## Pricing ### AdRoll ABM (Formerly RollWorks) #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Adobe Marketo Measure (formerly Bizible) #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Sales Intelligence | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 7.3/10 | 84 | | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Calendar Sync** | Not enough data | Not enough data | | **CRM** | Not enough data | Not enough data | | **Conversation Intelligence** | Not enough data | Not enough data | | **Lead Qualification** | Not enough data | Not enough data | | **Strategic Planning** | Not enough data | Not enough data | | **Customizable Reports** | Not enough data | Not enough data | | **Visual Analytics** | Not enough data | Not enough data | | **Customer Profiles** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **Lead Scoring** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Data Cleansing** | Not enough data | Not enough data | | **Prospecting Tools** | Not enough data | Not enough data | | **Sentiment Analysis** | Not enough data | Not enough data | | **Multi-Channel Data Collection** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Dashboard Creation** | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Lead Generation** | Not enough data | Not enough data | | **Interaction Tracking** | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | | **Customizable Templates** | Not enough data | Not enough data | | **Collaboration Tools** | Not enough data | Not enough data | | **For Sales Teams/Organizations** | Not enough data | Not enough data | #### Data Availability | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Contact Data Availability** | 7.9 (68 reviews) | Not enough data | | **Company Data Availability** | 8.4 (71 reviews) | Not enough data | | **Industry Research Availability** | 7.0 (54 reviews) ✓ Verified | Not enough data | | **Technographic Data Availability** | 6.2 (21 reviews) | Not enough data | #### Data Accuracy | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Contact Data Accuracy** | 8.1 (62 reviews) | Not enough data | | **Company Data Accuracy** | 8.3 (65 reviews) | Not enough data | | **Technographic Data Accuracy** | 6.8 (19 reviews) | Not enough data | #### Agentic AI - Sales Intelligence | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Autonomous Task Execution** | 6.7 (5 reviews) | Not enough data | | **Cross-system Integration** | 6.7 (5 reviews) | Not enough data | | **Adaptive Learning** | 6.7 (5 reviews) | Not enough data | | **Natural Language Interaction** | 6.3 (5 reviews) | Not enough data | | **Proactive Assistance** | 6.3 (5 reviews) | Not enough data | | **Decision Making** | 6.7 (5 reviews) | Not enough data | | **AI/Machine Learning** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Calendar/Reminder System** | Not enough data | Not enough data | #### Platform | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Internationalization** | Feature Not Available | Not enough data | | **User, Role, and Access Management** | 8.5 (52 reviews) ✓ Verified | Not enough data | | **Performance and Reliability** | 8.8 (47 reviews) | Not enough data | | **Reporting/Dashboards** | 8.1 (53 reviews) ✓ Verified | Not enough data | | **Mobile User Support** | 5.9 (33 reviews) ✓ Verified | Not enough data | | **APIs** | 7.5 (38 reviews) | Not enough data | | **Deal Management** | Not enough data | Not enough data | | **Sales Pipeline Management** | Not enough data | Not enough data | | **Lead Management** | Not enough data | Not enough data | | **Contact Management** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **Territory Management** | Not enough data | Not enough data | | **Sales Activity Management** | Not enough data | Not enough data | #### Features | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Lead Builder** | 8.2 (58 reviews) | Not enough data | | **Integration to CRM/Marketing Automation** | 8.7 (65 reviews) | Not enough data | | **Data Cleaning/Enrichment** | 7.0 (33 reviews) | Not enough data | | **Data Segmentation/Filtering** | 8.0 (50 reviews) | Not enough data | | **Search** | 7.9 (59 reviews) ✓ Verified | Not enough data | | **News/People Alerts** | 7.2 (32 reviews) | Not enough data | | **Connections** | Feature Not Available | Not enough data | | **Reporting** | 8.1 (61 reviews) ✓ Verified | Not enough data | | **Messaging** | 7.3 (48 reviews) ✓ Verified | Not enough data | | **Real-Time Data** | Not enough data | Not enough data | | **Intent Data** | Not enough data | Not enough data | | **Sales Automation** | Not enough data | Not enough data | | **Email Marketing** | Not enough data | Not enough data | | **Real-Time Reporting** | Not enough data | Not enough data | ### Display Advertising | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 7.9/10 | 219 | | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | #### Channel Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Display Functionality** | 8.7 (189 reviews) | Not enough data | #### Platform Interoperability | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Close Ecosystem API** | 7.4 (75 reviews) | Not enough data | #### Agentic AI - Display Advertising | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Autonomous Task Execution** | 6.6 (19 reviews) | Not enough data | | **Multi-step Planning** | 6.8 (19 reviews) | Not enough data | | **Cross-system Integration** | 6.7 (19 reviews) | Not enough data | | **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | | **Proactive Assistance** | 7.0 (19 reviews) | Not enough data | | **Decision Making** | 6.9 (19 reviews) | Not enough data | | **Task Planning** | Not enough data | Not enough data | | **Project Planning** | Not enough data | Not enough data | #### Campaign Management | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Campaign Dashboard** | 8.3 (185 reviews) | Not enough data | | **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | | **Reach** | 8.3 (173 reviews) | Not enough data | | **Bulk Editing** | 7.5 (140 reviews) | Not enough data | | **Batch Uploading** | 8.3 (152 reviews) | Not enough data | | **Brand Safety** | 8.5 (128 reviews) | Not enough data | | **Fraud Protection** | 8.2 (112 reviews) | Not enough data | | **Frequency Capping** | 7.8 (116 reviews) | Not enough data | | **Budget Pacing** | 8.2 (149 reviews) | Not enough data | | **Creative Optimization** | 7.7 (139 reviews) | Not enough data | | **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | | **In-App Ads** | Feature Not Available | Not enough data | | **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Retargeting Ads** | Not enough data | Not enough data | #### Targeting | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Targeting** | 8.6 (188 reviews) | Not enough data | | **Retargeting** | 8.9 (183 reviews) | Not enough data | | **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | | **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | #### Platform | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **API / Integrations** | 8.2 (146 reviews) | Not enough data | | **Custom Reports** | 7.6 (143 reviews) | Not enough data | | **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | | **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | | **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | | **Customization** | 8.0 (138 reviews) | Not enough data | | **Workflow Capability** | 8.0 (127 reviews) | Not enough data | | **Internationalization** | Feature Not Available | Not enough data | | **Notifications** | 7.9 (127 reviews) | Not enough data | | **Budget Management** | Not enough data | Not enough data | | **Display Ad Management** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Ad Inventory Management** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Document Management** | Not enough data | Not enough data | | **File Management** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **Email Management** | Not enough data | Not enough data | | **Display Ad Management** | Not enough data | Not enough data | | **Calendar Management** | Not enough data | Not enough data | | **Task Management** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Deadline Management** | Not enough data | Not enough data | | **Client Management** | Not enough data | Not enough data | | **Project Management** | Not enough data | Not enough data | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Campaign Analytics** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Dynamic Content** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Project Time Tracking** | Not enough data | Not enough data | | **Real-Time Updates** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Real-Time Data** | Not enough data | Not enough data | | **Cross Channel Attribution** | Not enough data | Not enough data | | **Prioritization** | Not enough data | Not enough data | | **Heatmaps** | Not enough data | Not enough data | | **Customizable Branding** | Not enough data | Not enough data | | **Customizable Templates** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **Monitoring** | Not enough data | Not enough data | | **Access Controls/Permissions** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | | **Real-Time Reporting** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Reminders** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Collaboration Tools** | Not enough data | Not enough data | | **Tagging** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Behavior Analytics** | Not enough data | Not enough data | | **Task Progress Tracking** | Not enough data | Not enough data | | **Commenting/Notes** | Not enough data | Not enough data | | **Task Scheduling** | Not enough data | Not enough data | | **Projections** | Not enough data | Not enough data | ### Account Data Management | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 7.7/10 | 152 | | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | #### Lead Intelligence | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Market Insights ** | 8.2 (88 reviews) ✓ Verified | Not enough data | | **Account-level Insights ** | 8.6 (100 reviews) | Not enough data | | **Lead Analysis ** | 7.9 (81 reviews) | Not enough data | #### Lead Management | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Segmentation ** | 8.3 (112 reviews) | Not enough data | | **Predictive Scoring ** | 7.6 (82 reviews) | Not enough data | | **Account Identification ** | 8.4 (113 reviews) | Not enough data | #### Marketing Campaigns | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Omni-Channel Tracking ** | 8.1 (96 reviews) | Not enough data | | **Revenue Planning ** | 7.5 (76 reviews) | Not enough data | | **Media Attribution ** | 7.6 (88 reviews) | Not enough data | | **Opportunity Timeline ** | 7.8 (76 reviews) ✓ Verified | Not enough data | | **Customization ** | 7.8 (91 reviews) | Not enough data | #### Campaign Execution | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Website Personalization ** | 7.3 (62 reviews) | Not enough data | | **Prioritized Accounts ** | 8.4 (95 reviews) | Not enough data | | **Trending Accounts ** | 8.4 (85 reviews) | Not enough data | | **Email Campaigns ** | 7.4 (64 reviews) | Not enough data | #### Agentic AI - Account Data Management | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Autonomous Task Execution** | 6.7 (30 reviews) | Not enough data | | **Cross-system Integration** | 7.3 (38 reviews) | Not enough data | | **Adaptive Learning** | 6.9 (29 reviews) | Not enough data | | **Proactive Assistance** | 6.7 (29 reviews) | Not enough data | | **Decision Making** | 7.0 (30 reviews) | Not enough data | ### Lead Generation | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | #### Lead Generation | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Lead Builder** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Data Import & Export Tools** | Not enough data | Not enough data | ### Retargeting | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 7.5/10 | 154 | | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | #### Retargeting | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **A/B Testing** | 7.4 (65 reviews) | Not enough data | | **Audience Segmentation** | 8.6 (142 reviews) | Not enough data | | **Behavioral Targeting** | 8.2 (131 reviews) | Not enough data | | **Reporting & Analytics** | 8.1 (148 reviews) | Not enough data | | **Geo Targeting** | 8.3 (114 reviews) | Not enough data | | **Cross-channel Retargeting** | 8.0 (117 reviews) | Not enough data | | **Personalization** | 7.8 (113 reviews) | Not enough data | #### Agentic AI - Retargeting | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Autonomous Task Execution** | 6.7 (18 reviews) | Not enough data | | **Multi-step Planning** | 6.6 (18 reviews) | Not enough data | | **Cross-system Integration** | 6.8 (18 reviews) | Not enough data | | **Adaptive Learning** | 6.8 (19 reviews) | Not enough data | | **Proactive Assistance** | 6.7 (18 reviews) | Not enough data | | **Decision Making** | 7.2 (19 reviews) | Not enough data | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 8.3/10 | 11 | | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | #### Data Sourcing | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Data Enrichment** | 9.1 (9 reviews) | Not enough data | | **Expandability** | 8.1 (7 reviews) | Not enough data | | **Content Marketing** | 8.1 (6 reviews) | Not enough data | | **Multiple Devices** | 7.8 (6 reviews) | Not enough data | | **Email Marketing** | Not enough data | Not enough data | | **Multi-Channel Marketing** | Not enough data | Not enough data | | **Real-Time Data** | Not enough data | Not enough data | #### Intelligence | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Marketing Metrics** | 8.1 (8 reviews) | Not enough data | | **Predictive Modeling** | 8.9 (6 reviews) | Not enough data | | **Recommendation Engine** | 7.7 (5 reviews) | Not enough data | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Engagement Tracking** | Not enough data | Not enough data | | **Contact Management** | Not enough data | Not enough data | | **Customer Journey Mapping** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Lead Generation** | Not enough data | Not enough data | | **Data Integration** | Not enough data | Not enough data | | **Customer Activity Tracking** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Campaign Segmentation** | Not enough data | Not enough data | | **Lead Capture** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Behavior Tracking** | Not enough data | Not enough data | | **Real-Time Analytics** | Not enough data | Not enough data | | **Email Management** | Not enough data | Not enough data | | **Lead Qualification** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **Template Management** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | | **Surveys & Feedback** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | | **Campaign Planning** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Behavioral Analytics** | Not enough data | Not enough data | | **Email Tracking** | Not enough data | Not enough data | | **Campaign Analytics** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | | **Multi-Channel Communication** | Not enough data | Not enough data | | **Lead Management** | Not enough data | Not enough data | | **Channel Management** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **GDPR Compliance** | Not enough data | Not enough data | | **Customer Profiles** | Not enough data | Not enough data | | **Customer Database** | Not enough data | Not enough data | | **Multiple Data Sources** | Not enough data | Not enough data | | **Event Triggered Actions** | Not enough data | Not enough data | | **Tagging** | Not enough data | Not enough data | | **Customizable Templates** | Not enough data | Not enough data | ### Buyer Intent Data Providers | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 109 | | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | #### Data Availability | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Contact Data Availability** | 7.4 (90 reviews) | Not enough data | | **Account Data Availability** | 8.1 (97 reviews) | Not enough data | | **Offline Data** | 6.9 (60 reviews) | Not enough data | | **Real-Time Data** | Not enough data | Not enough data | | **Intent Data** | Not enough data | Not enough data | #### Platform Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Third-Party Integrations** | 8.4 (96 reviews) | Not enough data | | **Topic Customization** | 7.9 (71 reviews) | Not enough data | | **Natural Language Processing (NLP)** | 7.3 (51 reviews) | Not enough data | | **Alerts** | 8.0 (76 reviews) | Not enough data | | **Real-time Intent** | 8.2 (88 reviews) | Not enough data | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Event Triggered Actions** | Not enough data | Not enough data | | **Lead Generation** | Not enough data | Not enough data | | **Lead Notifications** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Lead Capture** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Customer Journey Mapping** | Not enough data | Not enough data | | **Real-Time Reporting** | Not enough data | Not enough data | | **Lead Qualification** | Not enough data | Not enough data | | **Multi-Channel Attribution** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | | **Database Support** | Not enough data | Not enough data | | **Summary Reports** | Not enough data | Not enough data | | **Prioritization** | Not enough data | Not enough data | | **Pipeline Management** | Not enough data | Not enough data | | **Customizable Reports** | Not enough data | Not enough data | | **Conversion Rate Optimization** | Not enough data | Not enough data | | **Customer Database** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Trend Analysis** | Not enough data | Not enough data | | **Lead Management** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Content Marketing** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **B2B Lead Generation** | Not enough data | Not enough data | | **Real-Time Updates** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Web Traffic Reporting** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Customer Activity Tracking** | Not enough data | Not enough data | | **Behavior Tracking** | Not enough data | Not enough data | | **Competitive Analysis** | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **Sales Management** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Built-In Database** | Not enough data | Not enough data | | **Real-Time Notifications** | Not enough data | Not enough data | | **CRM** | Not enough data | Not enough data | | **Contact Management** | Not enough data | Not enough data | | **Real-Time Analytics** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Lead Nurturing** | Not enough data | Not enough data | | **Sales Trend Analysis** | Not enough data | Not enough data | | **Pipeline Reports** | Not enough data | Not enough data | | **Customer Profiles** | Not enough data | Not enough data | ### Attribution | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | #### Attribution Modeling | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Single-Touch Attribution** | Not enough data | Not enough data | | **Multi-Touch Attribution** | Not enough data | Not enough data | | **Algorithmic Attribution** | Not enough data | Not enough data | | **Cross-Device Attribution** | Not enough data | Not enough data | | **Offline Attribution** | Not enough data | Not enough data | | **Custom Attribution** | Not enough data | Not enough data | | **Cross Channel Attribution** | Not enough data | Not enough data | #### Agentic AI - Attribution | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Marketing | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **B2B Attribution** | Not enough data | Not enough data | | **B2C Attribution** | Not enough data | Not enough data | | **Multi-Channel Marketing** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | #### Reporting | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Dashboards** | Not enough data | Not enough data | | **Data Visualizations** | Not enough data | Not enough data | | **Custom Reporting** | Not enough data | Not enough data | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **AI/Machine Learning** | Not enough data | Not enough data | | **Multi-Channel Management** | Not enough data | Not enough data | | **Multi-Campaign** | Not enough data | Not enough data | | **Campaign Segmentation** | Not enough data | Not enough data | | **Channel Management** | Not enough data | Not enough data | | **Advertising Management** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **Campaign Planning** | Not enough data | Not enough data | | **Customer Activity Tracking** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Conversion Tracking** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Customer Journey Mapping** | Not enough data | Not enough data | | **Affiliate Management** | Not enough data | Not enough data | | **Predictive Analytics** | Not enough data | Not enough data | | **Monitoring** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Lead Capture** | Not enough data | Not enough data | | **CRM** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **Attribution Modeling** | Not enough data | Not enough data | | **ROI Tracking** | Not enough data | Not enough data | | **Conversion Rate Optimization** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Lead Management** | Not enough data | Not enough data | | **Campaign Analytics** | Not enough data | Not enough data | | **Visitor Tracking** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | | **Customizable Reports** | Not enough data | Not enough data | | **Dashboard Creation** | Not enough data | Not enough data | | **Website Analytics** | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Lead Qualification** | Not enough data | Not enough data | | **Behavior Tracking** | Not enough data | Not enough data | ### Account-Based Orchestration Platforms | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 8.1/10 | 45 | | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | #### Platform Basics | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Centralization** | 8.7 (35 reviews) | Not enough data | | **Account Identification and Segmentation** | 8.2 (38 reviews) | Not enough data | | **Lead-to-Account Matching** | 8.0 (34 reviews) | Not enough data | | **Multichannel Engagement** | 9.3 (9 reviews) | Not enough data | | **Personalized Content and Messaging** | 8.6 (6 reviews) | Not enough data | #### Platform Data | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Measurement** | 8.5 (41 reviews) | Not enough data | | **Revenue Analytics** | 8.2 (33 reviews) | Not enough data | #### Platform Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Integrations** | 8.7 (39 reviews) | Not enough data | #### Agentic AI - Account-Based Orchestration Platforms | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Autonomous Task Execution** | 7.8 (6 reviews) | Not enough data | | **Cross-system Integration** | 7.8 (6 reviews) | Not enough data | | **Adaptive Learning** | 7.2 (6 reviews) | Not enough data | | **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | | **Proactive Assistance** | 7.8 (6 reviews) | Not enough data | #### Artificial Intelligence | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **AI-Powered Data Analysis** | 8.6 (7 reviews) | Not enough data | | **AI Personalization** | 6.7 (5 reviews) | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Campaign Personalization** | Not enough data | Not enough data | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Content Delivery** | Not enough data | Not enough data | | **Multi-Channel Communication** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Pipeline Reports** | Not enough data | Not enough data | | **Data Synchronization** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **Lead Nurturing** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Prioritization** | Not enough data | Not enough data | | **Lead Qualification** | Not enough data | Not enough data | | **Marketing Automation** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Content Creation** | Not enough data | Not enough data | ### Account-Based Advertising | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 231 | | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | #### Platform Basics | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Retargeting** | 8.6 (217 reviews) | Not enough data | #### Platform Data | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Campaign Measurement** | 8.3 (216 reviews) | Not enough data | | **Attribution** | 7.6 (198 reviews) | Not enough data | #### Platform Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Multivariate Testing** | Feature Not Available | Not enough data | | **Integrations** | 8.1 (207 reviews) | Not enough data | #### Agentic AI - Account-Based Advertising | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Autonomous Task Execution** | 6.4 (22 reviews) | Not enough data | | **Multi-step Planning** | 6.4 (22 reviews) | Not enough data | | **Cross-system Integration** | 6.7 (22 reviews) | Not enough data | | **Adaptive Learning** | 6.9 (21 reviews) | Not enough data | | **Natural Language Interaction** | 6.1 (22 reviews) | Not enough data | | **Decision Making** | 6.6 (24 reviews) | Not enough data | | **AI/Machine Learning** | Not enough data | Not enough data | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Content Delivery** | Not enough data | Not enough data | | **Multi-Channel Communication** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Pipeline Reports** | Not enough data | Not enough data | | **Data Synchronization** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **Lead Nurturing** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Prioritization** | Not enough data | Not enough data | | **Lead Qualification** | Not enough data | Not enough data | | **Marketing Automation** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Content Creation** | Not enough data | Not enough data | ### Video Advertising | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 7.1/10 | 207 | | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | #### Platform Interoperability | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Close Ecosystem API** | Not enough data | Not enough data | #### Video Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Video Functionality** | 9.0 (8 reviews) | Not enough data | #### Agentic AI - Video Advertising | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Campaign Dashboard** | 8.3 (185 reviews) | Not enough data | | **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | | **Reach** | 8.3 (173 reviews) | Not enough data | | **Bulk Editing** | 7.5 (140 reviews) | Not enough data | | **Batch Uploading** | 8.3 (152 reviews) | Not enough data | | **Brand Safety** | 8.5 (128 reviews) | Not enough data | | **Fraud Protection** | 8.2 (112 reviews) | Not enough data | | **Frequency Capping** | 7.8 (116 reviews) | Not enough data | | **Budget Pacing** | 8.2 (149 reviews) | Not enough data | | **Creative Optimization** | 7.7 (139 reviews) | Not enough data | | **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | | **In-App Ads** | Feature Not Available | Not enough data | | **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Retargeting Ads** | Not enough data | Not enough data | #### Targeting | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Targeting** | 8.6 (188 reviews) | Not enough data | | **Retargeting** | 8.9 (183 reviews) | Not enough data | | **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | | **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | #### Platform | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **API / Integrations** | 8.2 (146 reviews) | Not enough data | | **Custom Reports** | 7.6 (143 reviews) | Not enough data | | **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | | **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | | **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | | **Customization** | 8.0 (138 reviews) | Not enough data | | **Workflow Capability** | 8.0 (127 reviews) | Not enough data | | **Internationalization** | Feature Not Available | Not enough data | | **Notifications** | 7.9 (127 reviews) | Not enough data | | **Budget Management** | Not enough data | Not enough data | | **Display Ad Management** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Ad Inventory Management** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Document Management** | Not enough data | Not enough data | | **File Management** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **Email Management** | Not enough data | Not enough data | | **Display Ad Management** | Not enough data | Not enough data | | **Calendar Management** | Not enough data | Not enough data | | **Task Management** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Deadline Management** | Not enough data | Not enough data | | **Client Management** | Not enough data | Not enough data | | **Project Management** | Not enough data | Not enough data | ### Social Media Advertising | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 207 | | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | #### Platform Interoperability | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Close Ecosystem API** | 7.3 (25 reviews) | Not enough data | #### Agentic AI - Social Media Advertising | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Social Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Social Functionality** | 7.3 (48 reviews) | Not enough data | #### Campaign Management | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Campaign Dashboard** | 8.3 (185 reviews) | Not enough data | | **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | | **Reach** | 8.3 (173 reviews) | Not enough data | | **Bulk Editing** | 7.5 (140 reviews) | Not enough data | | **Batch Uploading** | 8.3 (152 reviews) | Not enough data | | **Brand Safety** | 8.5 (128 reviews) | Not enough data | | **Fraud Protection** | 8.2 (112 reviews) | Not enough data | | **Frequency Capping** | 7.8 (116 reviews) | Not enough data | | **Budget Pacing** | 8.2 (149 reviews) | Not enough data | | **Creative Optimization** | 7.7 (139 reviews) | Not enough data | | **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | | **In-App Ads** | Feature Not Available | Not enough data | | **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Retargeting Ads** | Not enough data | Not enough data | #### Targeting | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Targeting** | 8.6 (188 reviews) | Not enough data | | **Retargeting** | 8.9 (183 reviews) | Not enough data | | **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | | **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | #### Platform | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **API / Integrations** | 8.2 (146 reviews) | Not enough data | | **Custom Reports** | 7.6 (143 reviews) | Not enough data | | **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | | **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | | **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | | **Customization** | 8.0 (138 reviews) | Not enough data | | **Workflow Capability** | 8.0 (127 reviews) | Not enough data | | **Internationalization** | Feature Not Available | Not enough data | | **Notifications** | 7.9 (127 reviews) | Not enough data | | **Budget Management** | Not enough data | Not enough data | | **Display Ad Management** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Ad Inventory Management** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Document Management** | Not enough data | Not enough data | | **File Management** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **Email Management** | Not enough data | Not enough data | | **Display Ad Management** | Not enough data | Not enough data | | **Calendar Management** | Not enough data | Not enough data | | **Task Management** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Deadline Management** | Not enough data | Not enough data | | **Client Management** | Not enough data | Not enough data | | **Project Management** | Not enough data | Not enough data | ### Lead Intelligence | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 11 | | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | #### Lead Intelligence | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Lead Validation** | 7.8 (10 reviews) | Not enough data | | **Lead Enrichment** | 7.2 (10 reviews) | Not enough data | | **Lead Quality** | 7.0 (11 reviews) | Not enough data | | **Lead Analysis** | 7.1 (11 reviews) | Not enough data | | **Browser Extension** | 7.0 (10 reviews) | Not enough data | #### Agentic AI - Lead Intelligence | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Cross-system Integration** | 6.9 (6 reviews) | Not enough data | ### Lead-to-Account Matching and Routing | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | #### Matching | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Priority Matching** | Not enough data | Not enough data | | **Account Tiebreakers** | Not enough data | Not enough data | | **Fuzzy Matching** | Not enough data | Not enough data | #### Routing | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Match and Route** | Not enough data | Not enough data | | **Multi-Objects** | Not enough data | Not enough data | | **Territories** | Not enough data | Not enough data | | **Working Hours** | Not enough data | Not enough data | #### Platform Operations | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Service level Agreements** | Not enough data | Not enough data | | **Audit Logs** | Not enough data | Not enough data | | **Duplicate Match** | Not enough data | Not enough data | | **Capping** | Not enough data | Not enough data | | **Analytics** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | | **Alerts & Notifications** | Not enough data | Not enough data | | **AI Lead Matching & Routing** | Not enough data | Not enough data | ### Demand Side Platform (DSP) | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 8.4/10 | 208 | | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | #### Demand Side Platforms | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Cross Channel Capabilities ** | Not enough data | Not enough data | #### Agentic AI - Demand Side Platform (DSP) | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Campaign Dashboard** | 8.3 (185 reviews) | Not enough data | | **Campaign Optimization** | 8.0 (172 reviews) | Not enough data | | **Reach** | 8.3 (173 reviews) | Not enough data | | **Bulk Editing** | 7.5 (140 reviews) | Not enough data | | **Batch Uploading** | 8.3 (152 reviews) | Not enough data | | **Brand Safety** | 8.5 (128 reviews) | Not enough data | | **Fraud Protection** | 8.2 (112 reviews) | Not enough data | | **Frequency Capping** | 7.8 (116 reviews) | Not enough data | | **Budget Pacing** | 8.2 (149 reviews) | Not enough data | | **Creative Optimization** | 7.7 (139 reviews) | Not enough data | | **Rich Media Capabilties** | 7.8 (113 reviews) | Not enough data | | **In-App Ads** | Feature Not Available | Not enough data | | **Mobile Rich Media Capabilities** | 7.5 (98 reviews) | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Retargeting Ads** | Not enough data | Not enough data | #### Targeting | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Targeting** | 8.6 (188 reviews) | Not enough data | | **Retargeting** | 8.9 (183 reviews) | Not enough data | | **Geo-Targeting** | 8.3 (151 reviews) | Not enough data | | **Contextual Targeting** | 8.0 (129 reviews) | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | #### Demand Side Platforms | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Machine Learning Optimization** | 9.0 (7 reviews) | Not enough data | | **Estimate and Projections** | 8.3 (7 reviews) | Not enough data | | **Cross-Device Capabilities** | 8.3 (7 reviews) | Not enough data | | **AI/Machine Learning** | Not enough data | Not enough data | #### Platform | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **API / Integrations** | 8.2 (146 reviews) | Not enough data | | **Custom Reports** | 7.6 (143 reviews) | Not enough data | | **User, Role, and Access Management** | 8.7 (165 reviews) | Not enough data | | **Performance and Reliability** | 8.6 (168 reviews) | Not enough data | | **Enterprise Scalability** | 8.3 (136 reviews) | Not enough data | | **Customization** | 8.0 (138 reviews) | Not enough data | | **Workflow Capability** | 8.0 (127 reviews) | Not enough data | | **Internationalization** | Feature Not Available | Not enough data | | **Notifications** | 7.9 (127 reviews) | Not enough data | | **Budget Management** | Not enough data | Not enough data | | **Display Ad Management** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Ad Inventory Management** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Document Management** | Not enough data | Not enough data | | **File Management** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **Email Management** | Not enough data | Not enough data | | **Display Ad Management** | Not enough data | Not enough data | | **Calendar Management** | Not enough data | Not enough data | | **Task Management** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Deadline Management** | Not enough data | Not enough data | | **Client Management** | Not enough data | Not enough data | | **Project Management** | Not enough data | Not enough data | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Multi-Channel Marketing** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **For Advertising Agencies** | Not enough data | Not enough data | | **Bidding Strategies** | Not enough data | Not enough data | | **ROI Tracking** | Not enough data | Not enough data | ### Connected TV (CTV) Advertising Platforms | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 9.1/10 | 6 | | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | #### Platform - Connected TV (CTV) Advertising Platforms | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Personalized Segmentation** | Not enough data | Not enough data | | **Ad Serving ** | 9.0 (5 reviews) | Not enough data | | **Streaming Capabilites** | Not enough data | Not enough data | | **Performance Analytics** | Not enough data | Not enough data | #### Campaign Management - Connected TV (CTV) Advertising Platforms | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Creative Assets** | 9.0 (5 reviews) | Not enough data | | **Campaign Dashboard** | 9.3 (5 reviews) | Not enough data | #### Agentic AI - Connected TV (CTV) Advertising Platforms | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Visitor Identification | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | #### Agentic AI - Visitor Identification | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Conversion Rate Optimization** | Not enough data | Not enough data | | **SEO Management** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **Visual Analytics** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Surveys & Feedback** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **Real-Time Reporting** | Not enough data | Not enough data | | **Customizable Templates** | Not enough data | Not enough data | | **Real-Time Data** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Screen Activity Recording** | Not enough data | Not enough data | | **Site Search Tracking** | Not enough data | Not enough data | | **Trend Analysis** | Not enough data | Not enough data | | **Visitor Tracking** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Sales Trend Analysis** | Not enough data | Not enough data | | **Funnel Analysis** | Not enough data | Not enough data | | **Widgets** | Not enough data | Not enough data | | **Alerts/Escalation** | Not enough data | Not enough data | | **Real-Time Analytics** | Not enough data | Not enough data | | **Heatmaps** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Conversion Tracking** | Not enough data | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **Referral Tracking** | Not enough data | Not enough data | | **Real-Time Monitoring** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Behavior Tracking** | Not enough data | Not enough data | | **Keyword Tracking** | Not enough data | Not enough data | | **Pageview Tracking** | Not enough data | Not enough data | | **Customizable Reports** | Not enough data | Not enough data | | **Charting** | Not enough data | Not enough data | | **Visualization** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Real-Time Notifications** | Not enough data | Not enough data | | **Access Controls/Permissions** | Not enough data | Not enough data | | **Time on Site Tracking** | Not enough data | Not enough data | | **Web Traffic Reporting** | Not enough data | Not enough data | | **Monitoring** | Not enough data | Not enough data | | **Tagging** | Not enough data | Not enough data | | **Dashboard Creation** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Campaign Analytics** | Not enough data | Not enough data | | **Customizable Branding** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **User Interaction Tracking** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Customer Journey Mapping** | Not enough data | Not enough data | | **Goal Setting/Tracking** | Not enough data | Not enough data | | **Multiple Site Management** | Not enough data | Not enough data | | **Website Analytics** | Not enough data | Not enough data | ### Marketing Account Intelligence | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 82 | | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | #### Agentic AI - Marketing Account Intelligence | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Autonomous Task Execution** | 5.3 (5 reviews) | Not enough data | | **Cross-system Integration** | 4.7 (5 reviews) | Not enough data | | **Adaptive Learning** | 5.3 (5 reviews) | Not enough data | | **Natural Language Interaction** | 5.3 (5 reviews) | Not enough data | #### Lead Intelligence | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Market Insights ** | 8.3 (62 reviews) | Not enough data | | **Account-level Insights ** | 8.4 (77 reviews) | Not enough data | | **Lead Analysis ** | 7.6 (60 reviews) | Not enough data | #### Lead Management | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Segmentation ** | 8.6 (71 reviews) | Not enough data | | **Predictive Scoring ** | 7.8 (49 reviews) | Not enough data | | **Account Identification ** | 8.4 (57 reviews) | Not enough data | #### Marketing Campaigns | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Omni-Channel Tracking ** | 7.8 (48 reviews) | Not enough data | | **Revenue Planning ** | 7.3 (40 reviews) | Not enough data | | **Media Attribution ** | 7.8 (42 reviews) | Not enough data | | **Opportunity Timeline ** | 8.1 (42 reviews) | Not enough data | | **Customization ** | 8.1 (47 reviews) | Not enough data | #### Data Availability - Marketing Account Intelligence | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Technographic Data Availability** | 7.1 (11 reviews) | Not enough data | #### Data Accuracy - Marketing Account Intelligence | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Technographic Data Accuracy** | 7.0 (11 reviews) | Not enough data | ### Account-Based Analytics | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 7.6/10 | 148 | | **Adobe Marketo Measure (formerly Bizible)** | 9.0/10 | 22 | #### Agentic AI - Account-Based Analytics | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Autonomous Task Execution** | 6.9 (18 reviews) | Not enough data | | **Cross-system Integration** | 7.1 (18 reviews) | Not enough data | | **Adaptive Learning** | 6.8 (18 reviews) | Not enough data | | **Natural Language Interaction** | 6.7 (17 reviews) | Not enough data | | **Proactive Assistance** | 6.6 (18 reviews) | Not enough data | #### Lead Intelligence | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Market Insights ** | 8.0 (112 reviews) | 9.0 (14 reviews) | | **Account-level Insights ** | 8.4 (132 reviews) | 8.8 (18 reviews) | | **Lead Analysis ** | 7.5 (110 reviews) | 9.3 (15 reviews) | | **Trend Analysis** | Not enough data | Not enough data | #### Lead Management | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Segmentation ** | 8.3 (126 reviews) | 9.4 (11 reviews) | | **Predictive Scoring ** | 7.8 (103 reviews) | 8.8 (10 reviews) | | **Account Identification ** | 8.4 (124 reviews) | 8.9 (14 reviews) | | **Lead Scoring** | Not enough data | Not enough data | #### Marketing Campaigns | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Omni-Channel Tracking ** | 7.8 (107 reviews) | 9.6 (19 reviews) | | **Revenue Planning ** | 7.4 (94 reviews) | 8.9 (12 reviews) | | **Media Attribution ** | 7.6 (110 reviews) | 8.8 (18 reviews) | | **Opportunity Timeline ** | 7.5 (102 reviews) | 8.8 (13 reviews) | | **Customization ** | 7.5 (112 reviews) | 9.2 (15 reviews) | | **Journey Analytics** | 8.3 (121 reviews) | Not enough data | | **Reporting/Analytics** | Not enough data | Not enough data | | **Campaign Analytics** | Not enough data | Not enough data | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Content Delivery** | Not enough data | Not enough data | | **Multi-Channel Communication** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Pipeline Reports** | Not enough data | Not enough data | | **Data Synchronization** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **Lead Nurturing** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Prioritization** | Not enough data | Not enough data | | **Lead Qualification** | Not enough data | Not enough data | | **Marketing Automation** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Content Creation** | Not enough data | Not enough data | ### Marketing Resource Management | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | #### Agentic AI - Marketing Resource Management | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Activity Planning** | Not enough data | Not enough data | | **Strategic Planning** | Not enough data | Not enough data | | **Campaign Planning** | Not enough data | Not enough data | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **API** | Not enough data | Not enough data | | **Metadata Management** | Not enough data | Not enough data | | **Real-Time Reporting** | Not enough data | Not enough data | | **Commenting/Notes** | Not enough data | Not enough data | | **Approval Process Control** | Not enough data | Not enough data | | **Approval Workflow** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Brand Management** | Not enough data | Not enough data | | **Budgeting/Forecasting** | Not enough data | Not enough data | | **File Management** | Not enough data | Not enough data | | **Marketing Calendar** | Not enough data | Not enough data | | **Role-Based Permissions** | Not enough data | Not enough data | | **Status Tracking** | Not enough data | Not enough data | | **Access Controls/Permissions** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Customizable Templates** | Not enough data | Not enough data | | **Calendar Management** | Not enough data | Not enough data | | **Template Management** | Not enough data | Not enough data | | **Resource Management** | Not enough data | Not enough data | | **Customizable Reports** | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | | **Tagging** | Not enough data | Not enough data | | **Document Storage** | Not enough data | Not enough data | | **Task Scheduling** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | | **Social Promotion** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Campaign Analytics** | Not enough data | Not enough data | | **Dashboard Creation** | Not enough data | Not enough data | | **Task Management** | Not enough data | Not enough data | | **Project Templates** | Not enough data | Not enough data | | **ROI Tracking** | Not enough data | Not enough data | | **Single Sign On** | Not enough data | Not enough data | | **Activity Dashboard** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **Digital Asset Management** | Not enough data | Not enough data | | **Multi-Channel Marketing** | Not enough data | Not enough data | | **Document Management** | Not enough data | Not enough data | | **Configurable Workflow** | Not enough data | Not enough data | | **Expense Management** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Collaboration Tools** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **Customizable Branding** | Not enough data | Not enough data | | **Project Management** | Not enough data | Not enough data | | **Asset Lifecycle Management** | Not enough data | Not enough data | ### Cross-Channel Advertising | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | #### Agentic AI - Cross-Channel Advertising | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Native Advertising | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | 6.2/10 | 7 | | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | #### Agentic AI - Native Advertising | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Autonomous Task Execution** | 6.7 (7 reviews) | Not enough data | | **Multi-step Planning** | 6.2 (7 reviews) | Not enough data | | **Cross-system Integration** | 6.4 (7 reviews) | Not enough data | | **Adaptive Learning** | 6.4 (7 reviews) | Not enough data | | **Proactive Assistance** | 6.4 (7 reviews) | Not enough data | | **Decision Making** | 6.2 (7 reviews) | Not enough data | ### Account-Based Execution | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | | **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A | #### Marketing Distribution | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Segmentation ** | Not enough data | Not enough data | | **Personalized Messaging ** | Not enough data | Not enough data | | **Website Personalization ** | Not enough data | Not enough data | | **Email Campaigns ** | Not enough data | Not enough data | | **Digital Advertising** | Not enough data | Not enough data | | **Direct Mail** | Not enough data | Not enough data | #### Campaign Planning | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Strategy Mapping ** | Not enough data | Not enough data | | **Prioritized Accounts ** | Not enough data | Not enough data | | **Trending Accounts ** | Not enough data | Not enough data | | **Sales Activation** | Not enough data | Not enough data | #### Integrations | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Ad Network Integrations ** | Not enough data | Not enough data | | **Buyer Intent Data Integration** | Not enough data | Not enough data | | **Marketing Automation Integration** | Not enough data | Not enough data | | **CRM Integration** | Not enough data | Not enough data | ### Marketing Analytics | Product | Score | Reviews | |---|---|---| | **AdRoll ABM (Formerly RollWorks)** | N/A | N/A | | **Adobe Marketo Measure (formerly Bizible)** | 8.7/10 | 61 | #### Marketing Operations | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **ROI Tracking** | Not enough data | 8.6 (52 reviews) ✓ Verified | | **Data Collection** | Not enough data | 8.9 (55 reviews) ✓ Verified | | **Customer Insights** | Not enough data | 8.9 (11 reviews) | | **Multi-User Access** | Not enough data | 8.5 (48 reviews) ✓ Verified | | **Spend Management** | Not enough data | Feature Not Available | | **White Label** | Not enough data | Feature Not Available | | **Multi-Channel Data Collection** | Not enough data | Not enough data | | **Engagement Tracking** | Not enough data | Not enough data | | **Keyword Tracking** | Not enough data | Not enough data | | **Behavior Tracking** | Not enough data | Not enough data | | **Campaign Tracking** | Not enough data | Not enough data | | **Conversion Tracking** | Not enough data | Not enough data | | **SEO Management** | Not enough data | Not enough data | | **Tag Management** | Not enough data | Not enough data | | **Real-Time Data** | Not enough data | Not enough data | | **Activity Tracking** | Not enough data | Not enough data | | **Click Tracking** | Not enough data | Not enough data | | **Contact Management** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | | **Lead Management** | Not enough data | Not enough data | | **Email Management** | Not enough data | Not enough data | | **Campaign Management** | Not enough data | Not enough data | | **Channel Management** | Not enough data | Not enough data | | **Template Management** | Not enough data | Not enough data | | **Workflow Management** | Not enough data | Not enough data | #### Campaign Activity | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Campaign Insights** | Not enough data | 8.8 (56 reviews) ✓ Verified | | **Reports and Dashboards** | Not enough data | 8.3 (58 reviews) ✓ Verified | | **Campaign Stickiness** | Not enough data | 8.4 (44 reviews) ✓ Verified | | **Multichannel Tracking** | Not enough data | 9.5 (55 reviews) ✓ Verified | | **Brand Optimization** | Not enough data | 8.3 (7 reviews) | | **Predictive Analytics** | Not enough data | Feature Not Available | | **Multi-Campaign** | Not enough data | Not enough data | | **Campaign Analytics** | Not enough data | Not enough data | | **Website Analytics** | Not enough data | Not enough data | | **Conversion Rate Optimization** | Not enough data | Not enough data | | **Drip Campaigns** | Not enough data | Not enough data | | **Visual Analytics** | Not enough data | Not enough data | | **Real-Time Analytics** | Not enough data | Not enough data | | **Customizable Reports** | Not enough data | Not enough data | #### Agentic AI - Marketing Analytics | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Third-Party Integrations** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | #### Additional Functionality | Feature | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Event Marketing** | Not enough data | Not enough data | | **Social Promotion** | Not enough data | Not enough data | | **Multi-Channel Marketing** | Not enough data | Not enough data | | **Generative AI** | Not enough data | Not enough data | | **Data Import/Export** | Not enough data | Not enough data | | **Lead Generation** | Not enough data | Not enough data | | **Campaign Segmentation** | Not enough data | Not enough data | | **Customizable Forms** | Not enough data | Not enough data | | **Reporting & Statistics** | Not enough data | Not enough data | | **Monitoring** | Not enough data | Not enough data | | **AI Copilot** | Not enough data | Not enough data | | **Customizable Templates** | Not enough data | Not enough data | | **Email Templates** | Not enough data | Not enough data | | **Web Forms** | Not enough data | Not enough data | | **Lead Capture** | Not enough data | Not enough data | | **Customizable Branding** | Not enough data | Not enough data | | **Real-Time Reporting** | Not enough data | Not enough data | | **Campaign Planning** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **CRM** | Not enough data | Not enough data | | **Customer Segmentation** | Not enough data | Not enough data | | **Campaign Scheduling** | Not enough data | Not enough data | | **Alerts/Notifications** | Not enough data | Not enough data | | **Autoresponders** | Not enough data | Not enough data | | **Drag & Drop** | Not enough data | Not enough data | | **Event Triggered Actions** | Not enough data | Not enough data | | **Email Marketing** | Not enough data | Not enough data | | **API** | Not enough data | Not enough data | | **Customizable Fields** | Not enough data | Not enough data | | **Contact Database** | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | | **Ad hoc Reporting** | Not enough data | Not enough data | | **Performance Metrics** | Not enough data | Not enough data | | **Data Source Connectors** | Not enough data | Not enough data | | **Search/Filter** | Not enough data | Not enough data | | **Multi-Channel Attribution** | Not enough data | Not enough data | | **Customer Journey Mapping** | Not enough data | Not enough data | | **KPI Monitoring** | Not enough data | Not enough data | | **Cohort Analysis** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics) **Unique to AdRoll ABM (Formerly RollWorks) (17):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers), [Retargeting Software](https://www.g2.com/categories/retargeting), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Unique to Adobe Marketo Measure (formerly Bizible) (4):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Marketing Resource Management Software](https://www.g2.com/categories/marketing-resource-management), [Lead-to-Account Matching and Routing Software](https://www.g2.com/categories/lead-to-account-matching-and-routing) --- ## Reviewer Demographics ### By Company Size | Segment | AdRoll ABM (Formerly RollWorks) | Adobe Marketo Measure (formerly Bizible) | |---|---|---| | **Small-Business** | 27.4% | 16.2% | | **Mid-Market** | 57.7% | 73.2% | | **Enterprise** | 14.9% | 10.6% | ### By Industry #### AdRoll ABM (Formerly RollWorks) - **Computer Software:** 27.3% - **Information Technology and Services:** 15.6% - **Marketing and Advertising:** 11.4% - **Financial Services:** 5.1% - **Hospital & Health Care:** 2.7% - **Computer & Network Security:** 2.5% - **Health, Wellness and Fitness:** 1.9% - **Human Resources:** 1.9% - **Telecommunications:** 1.7% - **Internet:** 1.7% - **Other:** 28.0% #### Adobe Marketo Measure (formerly Bizible) - **Computer Software:** 36.6% - **Internet:** 14.1% - **Marketing and Advertising:** 12.7% - **Information Technology and Services:** 12.0% - **Computer Networking:** 2.8% - **Higher Education:** 2.1% - **Computer & Network Security:** 2.1% - **Education Management:** 1.4% - **Financial Services:** 1.4% - **Computer Hardware:** 1.4% - **Other:** 13.4% --- ## Alternatives ### Alternatives to AdRoll ABM (Formerly RollWorks) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.2/5 stars (1480 reviews) - [Metadata.io](https://www.g2.com/products/metadata-io/reviews) — 4.6/5 stars (300 reviews) - [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9105 reviews) - [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) — 4.2/5 stars (206 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (898 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14907 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3149 reviews) - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9702 reviews) ### Alternatives to Adobe Marketo Measure (formerly Bizible) - [Attribution](https://www.g2.com/products/attribution/reviews) — 4.5/5 stars (51 reviews) - [Full Circle Insights](https://www.g2.com/products/full-circle-insights/reviews) — 4.0/5 stars (135 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14907 reviews) - [LeanData](https://www.g2.com/products/leandata/reviews) — 4.6/5 stars (1051 reviews) - [CaliberMind](https://www.g2.com/products/calibermind/reviews) — 4.5/5 stars (194 reviews) - [Dreamdata](https://www.g2.com/products/dreamdata/reviews) — 4.7/5 stars (270 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1988 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1656 reviews) - [Factors.AI](https://www.g2.com/products/factors-ai/reviews) — 4.5/5 stars (215 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.2/5 stars (1480 reviews) --- ## Top Discussions ### AdRoll ABM (Formerly RollWorks) - Title: [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) — 1 comment, 1 upvote > **Top comment:** "Hi Kate, Thanks for your question! RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks..." - Title: [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) — 1 comment, 1 upvote > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? I almost believed it when I lost my..." - Title: [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "https://help.rollworks.com/" ### Adobe Marketo Measure (formerly Bizible) No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adroll-abm-formerly-rollworks-vs-adobe-marketo-measure-formerly-bizible)