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- Adobe Marketo Measure (formerly Bizible)-vs-LeadsRx
Compare Adobe Marketo Measure (formerly Bizible) and LeadsRx 
At a Glance
Market Segments
Adobe Marketo Measure (formerly Bizible)
Mid-Market (73.4% of reviews)
LeadsRx
Small-Business (46.9% of reviews)
Entry-Level Pricing
Adobe Marketo Measure (formerly Bizible)
No pricing availableLeadsRx
CallFeatured Products
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rampmetrics
(25)
Attribution
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Sponsored
Default
(51)
Lead-to-Account Matching and Routing
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Adobe Marketo Measure (formerly Bizible) vs LeadsRx
- Users report that Adobe Marketo Measure excels in Omni-Channel Tracking with a score of 9.6, allowing for comprehensive visibility across various marketing channels. In contrast, LeadsRx, while still strong, has a slightly lower score in this area, indicating that users may find it less effective for tracking across multiple platforms.
- Reviewers mention that Adobe Marketo Measure's Custom Attribution feature, scoring 7.7, provides flexibility in defining how credit is assigned to different marketing efforts. LeadsRx, however, offers a more robust Multi-Touch Attribution capability with a score of 7.9, which some users feel better reflects the complexity of modern customer journeys.
- G2 users highlight the superior Quality of Support for Adobe Marketo Measure, with a score of 9.6, suggesting that users feel well-supported and valued. LeadsRx also has a commendable support score of 9.4, but some users report that response times can be slower compared to Adobe Marketo Measure.
- Users on G2 appreciate Adobe Marketo Measure's Data Collection capabilities, scoring 8.9, which allows for detailed insights into customer behavior. In comparison, LeadsRx's data collection features are rated slightly lower, which may limit the depth of insights available to users.
- Reviewers mention that Adobe Marketo Measure shines in Customization with a score of 9.2, enabling users to tailor the platform to their specific needs. LeadsRx, while offering customization options, does not match the level of flexibility that Adobe Marketo Measure provides, which some users find limiting.
- Users say that Adobe Marketo Measure's Campaign Insights feature, scoring 8.8, provides actionable data that helps in optimizing marketing strategies. LeadsRx also offers valuable insights but is perceived as less intuitive, which can hinder quick decision-making for users.
Pricing
Entry-Level Pricing
Adobe Marketo Measure (formerly Bizible)
No pricing availableLeadsRx
Enterprise Attribution
Call
Enterprise brands use LeadsRx to connect the dots between advertising and customer acquisition.
Free Trial
Adobe Marketo Measure (formerly Bizible)
No trial information availableLeadsRx
No trial information availableRatings
Meets Requirements
8.9
137
8.8
39
Ease of Use
8.2
137
8.8
38
Ease of Setup
7.6
91
8.6
18
Ease of Admin
8.3
90
8.5
17
Quality of Support
9.6
136
9.4
37
Has the product been a good partner in doing business?
9.4
92
9.4
18
Product Direction (% positive)
9.7
134
9.1
38
Features by Category
Attribution Modeling
Not enough data
8.5
9
|
Verified
Not enough data
7.9
8
|
Verified
Not enough data
7.5
8
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
7.4
7
|
Verified
Not enough data
7.7
10
|
Verified
Marketing
Not enough data
8.5
11
|
Verified
Not enough data
7.6
11
|
Verified
Not enough data
7.9
11
|
Verified
Not enough data
8.2
10
|
Verified
Reporting
Not enough data
8.8
14
|
Verified
Not enough data
8.7
13
|
Verified
Not enough data
8.3
13
|
Verified
Matching
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Routing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
9.0
14
Not enough data
8.8
18
Not enough data
9.3
15
Not enough data
Lead Management
9.4
11
Not enough data
8.8
10
Not enough data
8.9
14
Not enough data
Marketing Campaigns
9.6
19
Not enough data
8.9
12
Not enough data
8.8
18
Not enough data
8.8
13
Not enough data
9.2
15
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
52
|
Verified
Not enough data
8.9
55
|
Verified
Not enough data
8.9
11
Not enough data
8.5
48
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.8
56
|
Verified
Not enough data
8.3
58
|
Verified
Not enough data
8.4
44
|
Verified
Not enough data
9.5
55
|
Verified
Not enough data
8.3
7
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Measure (formerly Bizible) and LeadsRx are categorized as Attribution
Unique Categories
Adobe Marketo Measure (formerly Bizible) is categorized as Account-Based Analytics, Marketing Analytics, Marketing Resource Management, and Lead-to-Account Matching and Routing
LeadsRx has no unique categories
Reviews
Reviewers' Company Size
Adobe Marketo Measure (formerly Bizible)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LeadsRx
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
36.4%
Internet
14.0%
Marketing and Advertising
12.6%
Information Technology and Services
12.6%
Computer Networking
2.8%
Other
21.7%
Marketing and Advertising
34.7%
Broadcast Media
18.4%
Internet
10.2%
Computer Software
8.2%
Food & Beverages
4.1%
Other
24.5%
Most Helpful Reviews
Adobe Marketo Measure (formerly Bizible)
Most Helpful Favorable Review
Alexis M.
Verified User in Marketing and Advertising
Bizible onboarding was excellent. Their customer service team is very professional and they break down the attribution models and how to build and add channels and reporting. I love the integration with Salesforce as well. I especially love the fuzzy...
Most Helpful Critical Review
Verified User in Computer Software
Support has been horrible. Requires hours and hours of configuration just to get even close to getting anything useful. Their system can't process data quickly. ROI reporting requires ongoing manual uploads into bizible.
LeadsRx
Most Helpful Favorable Review
Roy M.
Verified User in Marketing and Advertising
I like how granular their insights and reporting gets. It paints a detailed picture on the customer journey and each touchpoint within that
Most Helpful Critical Review
Verified User in Marketing and Advertising
Unfortunately if you don't have a major budget you are set up for failure.
Alexis M.
Verified User in Marketing and Advertising
Bizible onboarding was excellent. Their customer service team is very professional and they break down the attribution models and how to build and add channels and reporting. I love the integration with Salesforce as well. I especially love the fuzzy...
Roy M.
Verified User in Marketing and Advertising
I like how granular their insights and reporting gets. It paints a detailed picture on the customer journey and each touchpoint within that
Verified User in Computer Software
Support has been horrible. Requires hours and hours of configuration just to get even close to getting anything useful. Their system can't process data quickly. ROI reporting requires ongoing manual uploads into bizible.
Verified User in Marketing and Advertising
Unfortunately if you don't have a major budget you are set up for failure.
Alternatives
Discussions
Adobe Marketo Measure (formerly Bizible) has no discussions with answers
How does the LeadsRx Universal Conversion Tracking Pixel work?
1 comment
Official Response from LeadsRx
Our pixel tracks 100% of in-bound marketing touchpoints as well as conversions points. It uses advanced technology and machine learning techniques to...Read more
How long does it take to get set up with LeadsRx?
1 comment
Official Response from LeadsRx
Once you install the LeadsRx Universal Conversion Tracking Pixel on your website, tracking begins immediately. There's really no further set up that is...Read more
Can the LeadsRx Universal Conversion Tracking Pixel work with a tag manager?
1 comment
Official Response from LeadsRx
Yes. Our pixel works with Google Tag Manager as well as other tag managers. If you are using Wordpress, we have a plugin. For Shopify storefronts, there is...Read more
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