# Adobe Marketo Measure (formerly Bizible) vs Improvado Comparison - What are their main differences? At a Glance Star Rating **Adobe Marketo Measure (formerly Bizible)**[ 4.7/5(147) ](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews#reviews) **Improvado** [ 4.4/5(80) ](https://www.g2.com/products/improvado-improvado/reviews#reviews) Market Segments **Adobe Marketo Measure (formerly Bizible)** Mid-Market (73.2% of reviews) **Improvado** Mid-Market (47.4% of reviews) Pros & Cons **Adobe Marketo Measure (formerly Bizible)** Not enough data **Improvado** [ Customer Support (3) ](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1444961&qs=pros-and-cons#reviews)[ Helpful (3) ](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1443781&qs=pros-and-cons#reviews)[ Learning Curve (2) ](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1444004&qs=pros-and-cons#reviews)[ API Limitations (1) ](https://www.g2.com/products/improvado-improvado/reviews?filters%5Bsentiment_snippet%5D=1444906&qs=pros-and-cons#reviews) Entry-Level Pricing **Adobe Marketo Measure (formerly Bizible)** No pricing available **Improvado** **Contact Us** 200 Million Data Rows Per Year ## Adobe Marketo Measure (formerly Bizible) vs Improvado When assessing the two solutions, reviewers found Adobe Marketo Measure (formerly Bizible) easier to use. However, reviewers felt that Improvado is easier to set up. Both products were equally easy to administer, and both vendors make it equally easy to do business overall. - Reviewers felt that Adobe Marketo Measure (formerly Bizible) meets the needs of their business better than Improvado. - When comparing quality of ongoing product support, reviewers felt that Adobe Marketo Measure (formerly Bizible) is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Adobe Marketo Measure (formerly Bizible) over Improvado. Pricing Entry-Level Pricing **Adobe Marketo Measure (formerly Bizible)** Adobe Marketo Measure (formerly Bizible) No pricing available **Improvado** Improvado Growth Contact Us 200 Million Data Rows Per Year For expanding firms needing deeper insights and reporting - Unlimited data sources - Unlimited accounts per data source - Custom connectors [Browse all 3 pricing plans](/products/improvado-improvado/pricing) Free Trial **Adobe Marketo Measure (formerly Bizible)** Adobe Marketo Measure (formerly Bizible) No trial information available **Improvado** Improvado No trial information available Ratings Meets Requirements 8.8 136 8.5 73 Ease of Use 8.2 136 8.1 73 Ease of Setup 7.6 91 7.7 49 Ease of Admin 8.3 90 8.3 43 Quality of Support 9.6 135 9.0 73 Has the product been a good partner in doing business? 9.4 92 9.4 44 Product Direction (% positive) 9.7 133 9.5 67 Features by Category Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);) Not enough data 7.7 15 Metrics Sessions - Digital Analytics Not enough data 7.8(won by default) 13 Engagement Not enough data 8.3(won by default) 13 Entry and Exit Pages Not enough data 7.6(won by default) 12 Standard Event Tracking Not enough data 7.8(won by default) 12 Custom Event Tracking Not enough data 7.9(won by default) 12 Retention Not enough data 7.2(won by default) 12 Return Not enough data 6.9(won by default) 12 Conversions Not enough data 8.6(won by default) 12 Funnels Not enough data 8.3(won by default) 13 Reporting Real-Time Reporting Not enough data 7.4(won by default) 14 Trending Not enough data 7.7(won by default) 14 Retroactive Reporting Not enough data 7.9(won by default) 14 Segmentation Not enough data 7.7(won by default) 13 Mobile Reporting Not enough data 7.1(won by default) 13 Unification Across Devices Not enough data 8.2(won by default) 13 Custom Reports and Dashboards Not enough data 8.3(won by default) 14 Other User Data Not enough data 7.9(won by default) 14 Site Search Reporting Not enough data 7.4(won by default) 13 Load Time Monitoring Not enough data 6.5(won by default) 13 Campaign Tracking Not enough data 8.7(won by default) 13 E-Commerce Not enough data 7.9(won by default) 14 Promotional Messages Not enough data 7.2(won by default) 13 Administration Alerts Not enough data 6.8(won by default) 14 Agentic AI - Digital Analytics Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Administration API / Integrations Not enough data 8.3(won by default) 14 QA Testing Not enough data 7.3(won by default) 13 Performance and Reliability Not enough data 8.2(won by default) 14 User, Role, and Access Management Not enough data 8.0(won by default) 14 Data Extraction[Hide 89 FeaturesShow 89 Features](javascript:void(0);) Not enough data 7.0 17 Functionality Diverse Extraction Points Not enough data 6.4(won by default) 15 Data Structuring Not enough data 7.3(won by default) 15 Consolidation Not enough data 7.0(won by default) 15 Data Cleaning Not enough data 7.2(won by default) 15 Cloud Extraction Not enough data 7.9(won by default) 14 Visualization Not enough data 6.8(won by default) 15 Data Extraction Not enough data Not enough data Real-Time Data Not enough data Not enough data Image Extraction Not enough data Not enough data IP Address Extraction Not enough data Not enough data Email Address Extraction Not enough data Not enough data Metadata Extraction Not enough data Not enough data Document Extraction Not enough data Not enough data Phone Number Extraction Not enough data Not enough data Auto Extraction Not enough data Not enough data IP Address Extraction Not enough data Not enough data Email Address Extraction Not enough data Not enough data Image Extraction Not enough data Not enough data Web Data Extraction Not enough data Not enough data Diverse Extraction Points Diverse Extraction Points Not enough data 6.4(won by default) 15 Additional Functionality Data Storage Management Not enough data Not enough data Customizable Templates Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Forecasting Not enough data Not enough data Reminders Not enough data Not enough data Multi-Language Not enough data Not enough data Visual Discovery Not enough data Not enough data Mobile Access Not enough data Not enough data Rules-Based Workflow Not enough data Not enough data API Not enough data Not enough data Customizable Forms Not enough data Not enough data Drag & Drop Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Workflow Management Not enough data Not enough data Data Mapping Not enough data Not enough data Trend Analysis Not enough data Not enough data Compliance Management Not enough data Not enough data Data Connectors Not enough data Not enough data Multi-Channel Distribution Not enough data Not enough data Search/Filter Not enough data Not enough data Data Transformation Not enough data Not enough data Data Import/Export Not enough data Not enough data Data Synchronization Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Customizable Fields Not enough data Not enough data Forms Management Not enough data Not enough data Multi-Channel Data Collection Not enough data Not enough data HIPAA Compliant Not enough data Not enough data Metadata Management Not enough data Not enough data Secure Data Storage Not enough data Not enough data Generative AI Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Multi-Device Support Not enough data Not enough data AI Copilot Not enough data Not enough data Visual Analytics Not enough data Not enough data Audience Targeting Not enough data Not enough data Offline Response Collection Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Customizable Reports Not enough data Not enough data Activity Dashboard Not enough data Not enough data Dashboard Creation Not enough data Not enough data Version Control Not enough data Not enough data Query Builder Not enough data Not enough data IP Rotation Not enough data Not enough data AI/Machine Learning Not enough data Not enough data Data Verification Not enough data Not enough data Optical Character Recognition Not enough data Not enough data Batch Processing Not enough data Not enough data Data Aggregation and Publishing Not enough data Not enough data Job Scheduling Not enough data Not enough data Data Mining Not enough data Not enough data Proxy Rotation Not enough data Not enough data Geotargeting Not enough data Not enough data Data Aggregation Not enough data Not enough data JavaScript Rendering Not enough data Not enough data HTML Parsing Not enough data Not enough data Multiple File Format Support Not enough data Not enough data Data Cleansing Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Natural Language Processing Not enough data Not enough data CAPTCHA Solving Not enough data Not enough data Integration Management Not enough data Not enough data Website Crawling Not enough data Not enough data Scheduling Not enough data Not enough data Bot Mitigation Not enough data Not enough data User Management Not enough data Not enough data Customization Not enough data Not enough data Proactive Error Detection Not enough data Not enough data ETL Tools[Hide 57 FeaturesShow 57 Features](javascript:void(0);) Not enough data 7.7 14 Management Reporting Not enough data 6.9(won by default) 13 Auditing Not enough data 7.0(won by default) 10 Functionality Extraction Not enough data 8.5(won by default) 13 Transformation Not enough data 8.6(won by default) 13 Loading Not enough data 7.8(won by default) 13 Automation Not enough data 7.5(won by default) 12 Scalability Not enough data 7.6(won by default) 12 Non-Relational Transformations Not enough data Not enough data Data Extraction Not enough data Not enough data Additional Functionality Data Mapping Not enough data Not enough data Monitoring Not enough data Not enough data Charting Not enough data Not enough data Integration Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Ad hoc Analysis Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data API Not enough data Not enough data Match & Merge Not enough data Not enough data Real-Time Monitoring Not enough data Not enough data Metadata Management Not enough data Not enough data Pipeline Management Not enough data Not enough data Job Scheduling Not enough data Not enough data Dashboard Creation Not enough data Not enough data Data Storage Management Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Data Import/Export Not enough data Not enough data Generative AI Not enough data Not enough data Data Quality Control Not enough data Not enough data Data Connectors Not enough data Not enough data Customizable Reports Not enough data Not enough data Single Sign On Not enough data Not enough data Version Control Not enough data Not enough data Visual Analytics Not enough data Not enough data Accounting Integration Not enough data Not enough data Real-Time Data Not enough data Not enough data eCommerce Management Not enough data Not enough data AI Copilot Not enough data Not enough data CRM Not enough data Not enough data Data Visualization Not enough data Not enough data SSL Security Not enough data Not enough data Search/Filter Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Data Capture and Transfer Not enough data Not enough data Collaboration Tools Not enough data Not enough data Performance Management Not enough data Not enough data Data Synchronization Not enough data Not enough data Drag & Drop Not enough data Not enough data Data Replication Not enough data Not enough data Activity Dashboard Not enough data Not enough data Database Support Not enough data Not enough data Workflow Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Predictive Analytics Not enough data Not enough data Data Migration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Data Analysis Tools Not enough data Not enough data Attribution[Hide 57 FeaturesShow 57 Features](javascript:void(0);) Not enough data Not enough data Attribution Modeling Single-Touch Attribution Not enough data Not enough data Multi-Touch Attribution Not enough data Not enough data Algorithmic Attribution Not enough data Not enough data Cross-Device Attribution Not enough data Not enough data Offline Attribution Not enough data Not enough data Custom Attribution Not enough data Not enough data Cross Channel Attribution Not enough data Not enough data Agentic AI - Attribution Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Marketing B2B Attribution Not enough data Not enough data B2C Attribution Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Reporting Dashboards Not enough data Not enough data Data Visualizations Not enough data Not enough data Custom Reporting Not enough data Not enough data Additional Functionality AI/Machine Learning Not enough data Not enough data Multi-Channel Management Not enough data Not enough data Multi-Campaign Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Channel Management Not enough data Not enough data Advertising Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Campaign Planning Not enough data Not enough data Customer Activity Tracking Not enough data Not enough data Performance Metrics Not enough data Not enough data Conversion Tracking Not enough data Not enough data API Not enough data Not enough data Data Import/Export Not enough data Not enough data Campaign Management Not enough data Not enough data Generative AI Not enough data Not enough data A/B Testing Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Affiliate Management Not enough data Not enough data Predictive Analytics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Lead Capture Not enough data Not enough data CRM Not enough data Not enough data Audience Targeting Not enough data Not enough data Attribution Modeling Not enough data Not enough data ROI Tracking Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Lead Management Not enough data Not enough data Campaign Analytics Not enough data Not enough data Visitor Tracking Not enough data Not enough data Customer Segmentation Not enough data Not enough data Customizable Reports Not enough data Not enough data Dashboard Creation Not enough data Not enough data Website Analytics Not enough data Not enough data Engagement Tracking Not enough data Not enough data Lead Qualification Not enough data Not enough data Behavior Tracking Not enough data Not enough data Lead-to-Account Matching and Routing[Hide 15 FeaturesShow 15 Features](javascript:void(0);) Not enough data Not enough data Matching Priority Matching Not enough data Not enough data Account Tiebreakers Not enough data Not enough data Fuzzy Matching Not enough data Not enough data Routing Match and Route Not enough data Not enough data Multi-Objects Not enough data Not enough data Territories Not enough data Not enough data Working Hours Not enough data Not enough data Platform Operations Service level Agreements Not enough data Not enough data Audit Logs Not enough data Not enough data Duplicate Match Not enough data Not enough data Capping Not enough data Not enough data Analytics Not enough data Not enough data Integrations Not enough data Not enough data Alerts & Notifications Not enough data Not enough data AI Lead Matching & Routing Not enough data Not enough data Account-Based Analytics[Hide 35 FeaturesShow 35 Features](javascript:void(0);) 9.0 22 Not enough data Agentic AI - Account-Based Analytics Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Lead Intelligence Market Insights 9.0(won by default) 14 Not enough data Account-level Insights 8.8(won by default) 18 Not enough data Lead Analysis 9.3(won by default) 15 Not enough data Trend Analysis Not enough data Not enough data Lead Management Segmentation 9.4(won by default) 11 Not enough data Predictive Scoring 8.8(won by default) 10 Not enough data Account Identification 8.9(won by default) 14 Not enough data Lead Scoring Not enough data Not enough data Marketing Campaigns Omni-Channel Tracking 9.6(won by default) 19 Not enough data Revenue Planning 8.9(won by default) 12 Not enough data Media Attribution 8.8(won by default) 18 Not enough data Opportunity Timeline 8.8(won by default) 13 Not enough data Customization 9.2(won by default) 15 Not enough data Journey Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Additional Functionality Content Delivery Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Pipeline Reports Not enough data Not enough data Data Synchronization Not enough data Not enough data Contact Database Not enough data Not enough data Lead Nurturing Not enough data Not enough data AI Copilot Not enough data Not enough data Performance Metrics Not enough data Not enough data Prioritization Not enough data Not enough data Lead Qualification Not enough data Not enough data Marketing Automation Not enough data Not enough data Search/Filter Not enough data Not enough data Content Creation Not enough data Not enough data Marketing Resource Management[Hide 55 FeaturesShow 55 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Marketing Resource Management Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Activity Planning Not enough data Not enough data Strategic Planning Not enough data Not enough data Campaign Planning Not enough data Not enough data Additional Functionality API Not enough data Not enough data Metadata Management Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Commenting/Notes Not enough data Not enough data Approval Process Control Not enough data Not enough data Approval Workflow Not enough data Not enough data Generative AI Not enough data Not enough data Brand Management Not enough data Not enough data Budgeting/Forecasting Not enough data Not enough data File Management Not enough data Not enough data Marketing Calendar Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Status Tracking Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Campaign Management Not enough data Not enough data Customizable Templates Not enough data Not enough data Calendar Management Not enough data Not enough data Template Management Not enough data Not enough data Resource Management Not enough data Not enough data Customizable Reports Not enough data Not enough data Version Control Not enough data Not enough data Content Management Not enough data Not enough data Tagging Not enough data Not enough data Document Storage Not enough data Not enough data Task Scheduling Not enough data Not enough data Workflow Management Not enough data Not enough data Social Promotion Not enough data Not enough data AI Copilot Not enough data Not enough data Campaign Analytics Not enough data Not enough data Dashboard Creation Not enough data Not enough data Task Management Not enough data Not enough data Project Templates Not enough data Not enough data ROI Tracking Not enough data Not enough data Single Sign On Not enough data Not enough data Activity Dashboard Not enough data Not enough data Search/Filter Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Digital Asset Management Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Document Management Not enough data Not enough data Configurable Workflow Not enough data Not enough data Expense Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Collaboration Tools Not enough data Not enough data Drag & Drop Not enough data Not enough data Customizable Branding Not enough data Not enough data Project Management Not enough data Not enough data Asset Lifecycle Management Not enough data Not enough data Account-Based Execution[Hide 14 FeaturesShow 14 Features](javascript:void(0);) Not enough data Not enough data Marketing Distribution Segmentation Not enough data Not enough data Personalized Messaging Not enough data Not enough data Website Personalization Not enough data Not enough data Email Campaigns Not enough data Not enough data Digital Advertising Not enough data Not enough data Direct Mail Not enough data Not enough data Campaign Planning Strategy Mapping Not enough data Not enough data Prioritized Accounts Not enough data Not enough data Trending Accounts Not enough data Not enough data Sales Activation Not enough data Not enough data Integrations Ad Network Integrations Not enough data Not enough data Buyer Intent Data Integration Not enough data Not enough data Marketing Automation Integration Not enough data Not enough data CRM Integration Not enough data Not enough data Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);) 8.7 61 7.5 50 Marketing Operations ROI Tracking 8.6(won by 1.0) 52 | Verified 7.6 38 | Verified Data Collection 8.9(won by 0.4) 55 | Verified 8.5 43 | Verified Customer Insights 8.9(won by 1.5) 11 7.4 34 | Verified Multi-User Access 8.5(won by 0.2) 48 | Verified 8.3 40 | Verified Spend Management Feature Not Available 6.9(won by default) 16 White Label Feature Not Available 5.8(won by default) 12 Multi-Channel Data Collection Not enough data Not enough data Engagement Tracking Not enough data Not enough data Keyword Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Campaign Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data SEO Management Not enough data Not enough data Tag Management Not enough data Not enough data Real-Time Data Not enough data Not enough data Activity Tracking Not enough data Not enough data Click Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Content Management Not enough data Not enough data Lead Management Not enough data Not enough data Email Management Not enough data Not enough data Campaign Management Not enough data Not enough data Channel Management Not enough data Not enough data Template Management Not enough data Not enough data Workflow Management Not enough data Not enough data Campaign Activity Campaign Insights 8.8(won by 0.4) 56 | Verified 8.4 45 | Verified Reports and Dashboards 8.3(won by 0.1) 58 | Verified 8.2 47 | Verified Campaign Stickiness 8.4(won by 0.8) 44 | Verified 7.6 34 | Verified Multichannel Tracking 9.5(won by 0.6) 55 | Verified 8.9 47 | Verified Brand Optimization 8.3(won by 1.0) 7 7.3 36 Predictive Analytics Feature Not Available 5.4(won by default) 13 Multi-Campaign Not enough data Not enough data Campaign Analytics Not enough data Not enough data Website Analytics Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Drip Campaigns Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customizable Reports Not enough data Not enough data Agentic AI - Marketing Analytics Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Proactive Assistance Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality Event Marketing Not enough data Not enough data Social Promotion Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI Not enough data Not enough data Data Import/Export Not enough data Not enough data Lead Generation Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Customizable Forms Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Monitoring Not enough data Not enough data AI Copilot Not enough data Not enough data Customizable Templates Not enough data Not enough data Email Templates Not enough data Not enough data Web Forms Not enough data Not enough data Lead Capture Not enough data Not enough data Customizable Branding Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Campaign Planning Not enough data Not enough data A/B Testing Not enough data Not enough data CRM Not enough data Not enough data Customer Segmentation Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Autoresponders Not enough data Not enough data Drag & Drop Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Email Marketing Not enough data Not enough data API Not enough data Not enough data Customizable Fields Not enough data Not enough data Contact Database Not enough data Not enough data Data Visualization Not enough data Not enough data Ad hoc Reporting Not enough data Not enough data Performance Metrics Not enough data Not enough data Data Source Connectors Not enough data Not enough data Search/Filter Not enough data Not enough data Multi-Channel Attribution Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data KPI Monitoring Not enough data Not enough data Cohort Analysis Not enough data Not enough data Reviews Reviewers' Company Size [![Adobe Marketo Measure (formerly Bizible)](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-measure-formerly-bizible.png "Adobe Marketo Measure (formerly Bizible)")](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) Adobe Marketo Measure (formerly Bizible) Small-Business(50 or fewer emp.) 16.2% Mid-Market(51-1000 emp.) 73.2% Enterprise(\> 1000 emp.) 10.6% [![Improvado](https://images.g2crowd.com/uploads/product/hd_favicon/1551288245/improvado-improvado.svg "Improvado")](https://www.g2.com/products/improvado-improvado/reviews) Improvado Small-Business(50 or fewer emp.) 37.2% Mid-Market(51-1000 emp.) 47.4% Enterprise(\> 1000 emp.) 15.4% Small-Business (50 or fewer emp.) 16.2% 37.2% Mid-Market (51-1000 emp.) 73.2% 47.4% Enterprise (\> 1000 emp.) 10.6% 15.4% Reviewers' Industry [![Adobe Marketo Measure (formerly Bizible)](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-measure-formerly-bizible.png "Adobe Marketo Measure (formerly Bizible)")](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) Adobe Marketo Measure (formerly Bizible) Computer Software 36.6% Internet 14.1% Marketing and Advertising 12.7% Information Technology and Services 12.0% Computer Networking 2.8% Other 21.8% [![Improvado](https://images.g2crowd.com/uploads/product/hd_favicon/1551288245/improvado-improvado.svg "Improvado")](https://www.g2.com/products/improvado-improvado/reviews) Improvado Marketing and Advertising 57.7% Hospital & Health Care 6.4% Retail 2.6% Online Media 2.6% Entertainment 2.6% Other 28.2% Alternatives **Adobe Marketo Measure (formerly Bizible) Alternatives** ![Attribution](https://images.g2crowd.com/uploads/product/hd_favicon/1544565112/attribution.svg 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